TV NOVA STAYS IN DVB-T2 FOR NOW, FOLLOWS TRENDS IN DISTRIBUTION

21. 11. 2024 | 8 min read Technical director of the media group Nova Josef Uher talks in the second part of an interview with MediaGuru.cz about trends in the development of television broadcasting and unfulfilled expectations with Ultra HD.

SATELLITE IS STRONGER IN VILLAGES, IPTV IN CITIES AND IN YOUNGER HOUSEHOLDS

16. 9. 2024 | 3 min read Continuous research tracking the evolution of domestic TV households over the long term shows that satellite reception is more popular in villages, while internet-connected TV is more popular in cities. However, terrestrial reception remains the strongest.

THE TELEVISION TREND IS THE INTERMINGLING OF TERRESTRIALS AND IPTV

21. 5. 2024 | 2 min read The trend of the intermingling of terrestrial and IPTV, as well as the interconnection of linear and non-linear broadcasting, is set to continue, it was said at the Innovation Day conference.

EU ELECTION COVERAGE KICKS OFF CHANGES AT TN LIVE

15. 5. 2024 | 11 min read The news portal TN Live will become TV Nova's main channel for broadcasting ahead of the European Parliament elections. At the same time, the portal itself will shift in content and come up with new programming.

THE NEXT DEVELOPMENT OF PAY-TV IN THE CZECH REPUBLIC: WAHT CAN COME?

18. 4. 2024 | 6 min read Pay-TV operators are not in an easy situation. There are still a relatively large number of them on our market and the position of free-to-air broadcasting has been very strong for a long time. Although it seems that pay-TV offers have nowhere to go, there are several possible innovations to be launched.

NEXTV SERIES EUROPE CONFERENCE: NETFLIX AND YOUTUBE’S MARKET SHARES ARE DECLINING DUE TO NEW OTT SERVICES IN EUROPE

4. 6. 2023 | 5 min read In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a partner.

IT WILL BE POSSIBLE TO SKIP THE AD ON PRIMA AFTER FOUR MINUTES

30. 5. 2023 | 2 min read Skipping of ads in the rewind view of internet operators offering Prima Group channels will be possible from June after four minutes.

CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA

23. 3. 2023 | 2 min read There are a third fewer viewers with pay-TV in the Czech Republic than in neighbouring Slovakia.

DATAXIS: WESTERN EUROPEAN PAY-TV NOW PRIMARILY OTT

21. 3. 2023 | 2 min read Highlighting the continuous progression of over-the-top (OTT) services and its adoption by telcos, at the end of the third quarter 2022, OTT pay-TV and IPTV offers had crossed the 50% penetration mark of pay-TV subscriptions in Western Europe says Dataxis research.

PRIMA: SKIPPING COMMERCIALS WAS A BIG DRAMA, BUT THE EMOTIONS HAVE SUBSIDED

20. 3. 2023 | 15 min read For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain.

MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS

7. 11. 2022 | 7 min read Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups.

DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL

22. 9. 2022 | 3 min read Linear TV is still a key source of revenue and profits for broadcasters despite the rise of video-on-demand (VOD) services. This was one of the key topics of Innovation Day conference.

AD SKIPPING RESTRICTIONS RETURNED TWO THIRDS OF GRPS

13. 9. 2022 | 8 min read Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made.

WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAY

15. 6. 2022 | 5 min read Even the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day (four hours and two minutes, to be precise). This, incidentally, is 48 minutes a day more than in 2007, as pointed out by Nielsen Admosphere, which provides electronic measurement of TV viewership for the Association of Television Organizations (ATO).

PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR

4. 5. 2022 | 10 min read The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023, following restrictions on rewind advertising in IPTV. And it is already announcing price increases.

PRIMA LAUNCHES #DON’TSWITCH CAMPAIGN TO LIMIT AD REWINDS

27. 4. 2022 | 3 min read Prima has revealed the shape of the campaign it will launch on TV from Sunday 2 May to limit rewind advertising.

EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH

26. 4. 2022 | 6 min read eGRP campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.

UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND

13. 4. 2022 | 4 min read Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video advertising measurement AdCross.