Tag: advertising
HOW A LIGHTER AD LOAD ON CANAL+ BRAND SOLUTIONS’ STREAMING PLATFORMS BOOSTS EFFECTIVENESS IN ALL FUNNEL STAGES
28. 11. 2025 Canal+ Brand Solutions – the sales house for Canal+ in France – released the results of a study on the advertising experience offered on Stream+, their aggregated digital video offer, which limits ads to an average of three minutes per hour and two pre-roll ads at the start of each program. The results show that a short and carefully balanced “advertising choreography” – two pre-rolls instead of five – boosts effectiveness across all stages of the marketing funnel. Keep ad breaks short: two pre-rolls at the start on Stream+ Stream+ is a single entry point to buy premium video advertising from CANAL+ and selected partners (HBO Max and Free). The offer is built around premium long form content and connected TV viewing. The policy is to keep advertising breaks short: viewers see two pre-roll spots at the beginning of a programme, and overall ad intensity is about three minutes per hour (total ad time, not number of spots).
EFFIE HAS PUBLISHED THE SHORTLIST, VML HAS THE MOST NOMINATIONS, CZECH SAVINGS BANK HAS THE MOST CLIENTS
25. 11. 2025 Half of the entries made it to the final of the Effie advertising effectiveness competition. The winners will be announced in December.
CZECHS WON SEVEN AWARDS AT THE ADC*E AWARDS
23. 11. 2025 The Czech participation in the international ADC*E Awards competition recorded a record result - seven awards.
TRUST MATTERS – AND TV EARNS IT
22. 11. 2025 In a world saturated with advertising, trust is everything. People are exposed to more commercial messages than ever before, across more platforms, but attention doesn’t guarantee belief or action.
WORLD TELEVISION DAY AND HIGHLIGHTS ITS IMPORTANCE AS A MEDIUM THAT SIGNIFICANTLY IMPACTS PEOPLE’S LIVES AND ADVERTISERS’ BUSINESS SUCCESS
21. 11. 2025 World Television Day, which falls on 21 November, aims to highlight the contribution of television as a symbol of communication and global connectivity between people and nations. This year's event is a reminder of the importance of a medium that has been with us for more than seventy years.
ATTACK OF THE ZOMBIE SHOPPERS
21. 11. 2025 Brands that don’t shape the prompt will be eaten alive, writes UM London’s planning partner Lawrence Dodds.
STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS
19. 11. 2025 Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets.
TV’S THIRD PLACE: HOW TVOOH CAN HELP EXTEND REACH, ATTENTION, AND INCREMENTAL OUTCOMES
17. 11. 2025 TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens’ CEO offers advice for planners considering TV’s ‘third place’. You don’t need to be an expert to know that TV has never been more under pressure to command the marketing plans and budgets it used to. Certain media owners are now emphasising ‘video’ to justify why they should be seen as on par with linear TV, BVoD, and the likes of Netflix. But even within the two ‘places’ of linear TV and video, audiences are splintering further.
STUDY UK:TRUST AND PERSONALISATION KEY TO WINNING OVER B2B BUYERS
17. 11. 2025 B2B buying decisions are being increasingly influenced by personal drivers – such as trust, values, and instincts – a shift that has grown in importance by 10% since 2021, according to research from Dentsu.
NEW STUDY FINDS 38% OF RESPONDENTS VIEW TV WITH SPEAKER SOUND OFF
14. 11. 2025 TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ. The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and improve the measurement of TV audiences.
YEAR-END IN E-COMMERCE: WHEN CAMPAIGNS WORK BUT BUSINESS DOESN’T KEEP UP
11. 11. 2025 The last quarter of the year determines the success of most e-shops. While a record-breaking season can bring in up to 80% of the year's sales, any mistake in the campaign, logistics or preparation can mean millions lost, warns performance advertising expert Honza Bartoš.
GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE
10. 11. 2025 As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services.
BRAND FAME: HOW BRANDS CAN BREAK THROUGH AND BE PROFITABLE
10. 11. 2025 In an advertising-saturated world, the brands that succeed are those that become part of the culture. According to Darko Silajdžić of McCann Prague, the path to brand fame leads through emotion, creativity and relevant activations that respond to customer needs.
WHAT 2025’S CHRISTMAS ADS TELL US (SO FAR): A STRATEGIST’S READING
6. 11. 2025 In a season of borrowed characters, nostalgic tracks and early launches, the real winners are the brands that know who they are, and stick to it, writes Leith’s Leona Coupar.
RESEARCH: YOUNG SHOP FAST, OLDER PLAN AHEAD
6. 11. 2025 While there are differences in shopping behaviour between generations, they have one thing in common: they want shopping to be clear, fair and human.
ART DIRECTORS CLUB ANNOUNCES THE THIRD CREATIVE EXPRESS
5. 11. 2025 ADC is launching the next edition of the Creative Express Czech Slovakia competition for young talents aged 21 to 28.
WHEN AN ALTERNATIVE CEASES TO BE AN ALTERNATIVE. WHY PLANT-BASED MARKETING SHOULD INSPIRE THE REST OF THE MARKET
3. 11. 2025 World Vegan Day is now behind us — and today it serves as a reminder not only of growing interest in sustainability, but also of a transformation in the language of advertising itself. Plant-based brands have shown that communication does not need to be built on guilt or activism. It is far more effective to talk about taste, habit, and choice. Campaigns that only recently targeted a narrow group of the already convinced have become fully fledged examples of modern brand communication. What they have in common is simplicity, a positive tone, and the ability to translate an ethical issue into an everyday context. Plant-based products no longer represent an alternative, but a new way of thinking about marketing itself. An alternative becomes a vision of the future In 2020, the American company Beyond Meat decided to completely overhaul its existing marketing strategy. The goal was to promote plant-based meat as a product suitable for mainstream consumers. This also involved a shift away from a narrative based on moralising (“you must”) toward one emphasising choice (“what if”). The result was the company’s first-ever nationwide television commercial, “What If We All Go Beyond?”, which aired in the United States on 3 August 2020 on Spectrum SportsNet during a game between the Los Angeles Lakers and the Utah Jazz.
“WE HAVE TO AGREE ON SOMETHING.” CONCERT FOR THE FUTURE PRESENTS A NEW SPOT
3. 11. 2025 The Concert for the Future, which annually concludes the 17 November celebrations in Prague, has prepared its first feature spot for its upcoming 10th year. It communicates this year's theme and the dramaturgy of the programme in the form of the so-called "safeguards" of democracy, which need to be agreed upon regardless of which politicians are currently in power.