Tag: advertising
TV4 MEDIA MANAGER: A NEW ERA OF SELF-SERVICE ADVERTISING SOLUTIONS
17. 10. 2024 In June 2024, TV4 launched the TV4 Media Manager, a groundbreaking ad booking system designed to simplify the full advertising process for SMEs and small agencies. This new platform consolidates various advertising opportunities into a single, user-friendly interface, allowing advertisers to plan, book, and track their campaigns with unprecedented flexibility. By enabling targeted advertising based on… Continue reading TV4 MEDIA MANAGER: A NEW ERA OF SELF-SERVICE ADVERTISING SOLUTIONS
MEDIA CLUB REALIZED CTV CAMPAIGN VIA GOOGLE DV360
15. 10. 2024 Media Club has launched a programmatic Connected TV (CTV) campaign via Google DV360 for the first time in its inventory. Media Club, in partnership with Wavemaker, has launched a programmatic Connected TV (CTV) campaign via Google DV360 for the first time in its inventory. This was a campaign for dm drogerie markt for beauty products.… Continue reading MEDIA CLUB REALIZED CTV CAMPAIGN VIA GOOGLE DV360
CZECHS TAKE GRAND PRIX AND SEVEN OTHER PRIZES FROM GOLDEN DRUM
14. 10. 2024 Grand Prix from the Golden Drum festival was taken by McCann Prague agency, adding five more awards. Leo Burnett and MSL were also successful. Czech agencies brought home a total of eight awards from the Golden Drum festival, which took place on 9 and 10 October in Portorož, Slovenia, including one Grand Prix. This was… Continue reading CZECHS TAKE GRAND PRIX AND SEVEN OTHER PRIZES FROM GOLDEN DRUM
PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER
14. 10. 2024 In the Czech Republic, internet advertising will continue to thrive in the coming years, while TV and radio will grow only slowly, according to a PwC study. Total revenues from Internet advertising will continue to grow at a relatively fast pace in the Czech Republic this year and in the years ahead. Television and radio… Continue reading PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER
NOVA TO RAISE AD PRICES BY 22% FOR 2025, CONTINUES TO SELL TO 15-54
10. 10. 2024 The commercial policy of the Nova TV group foresees an increase in the price of advertising by more than a fifth in 2025. The price of TV advertising on the Nova Group’s free-to-air channels will increase by 22% in 2025 compared to 2024, said Nova Group’s Sales Director, Honza Ulrych, in an interview with MediaGuru.cz.… Continue reading NOVA TO RAISE AD PRICES BY 22% FOR 2025, CONTINUES TO SELL TO 15-54
CIBULE BISTRO HAS LAUNCHED ITS FIRST MAJOR MARKETING CAMPAIGN
9. 10. 2024 Three stories that customers will see this year, not just on their TV screens, are designed to introduce the Cibule Bistro brand. Chef Philip Sajler’s brand, which offers meals for the home and office, has launched a marketing campaign. It wants to highlight a key feature of its products and is therefore working with the… Continue reading CIBULE BISTRO HAS LAUNCHED ITS FIRST MAJOR MARKETING CAMPAIGN
ADFORM REALIZED THE FIRST PROGRAMMATIC CAMPAIGN IN LINEAR TV
9. 10. 2024 For ČSOB, Adform in cooperation with Publicis Groupe and Tivio Studio created the first programmatic campaign in linear TV. Adform has realized the first programmatic campaign in linear TV on the Czech market for ČSOB . It was created in cooperation with Publicis Groupe and Tivio Studio. The advertisement for ČSOB Active Client was targeted… Continue reading ADFORM REALIZED THE FIRST PROGRAMMATIC CAMPAIGN IN LINEAR TV
SYSTEM1: THE SECRETS OF SUCCESSFUL TV ADVERTISING: PERSEVERANCE AND CONSISTENCY
7. 10. 2024 Advertising on TV is costly and can be risky, especially for newcomers to the medium, but a new analysis of 500 ads proves that perseverance and consistency are an effective combination for getting results. The research – a partnership between creative effectiveness platform System1 and broadcaster ITV – forms the basis of Break Through, a guide… Continue reading SYSTEM1: THE SECRETS OF SUCCESSFUL TV ADVERTISING: PERSEVERANCE AND CONSISTENCY
THE GOLDEN DRUM FINAL IS MCCANN, LEO BURNETT AND MSL
7. 10. 2024 A dozen nominations were received by Czech agencies McCann Prague, Leo Burnett and MSL at this year’s Golden Drum competition. This year’s 30th edition of the Golden Drum festival, which takes place 9 and 10 October in Portorož, Slovenia, has released its shortlists. Among the Czech agencies, McCann Prague, which scores points with its work… Continue reading THE GOLDEN DRUM FINAL IS MCCANN, LEO BURNETT AND MSL
EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE
4. 10. 2024 In Europe, 86% of consumers are now watching connected TV (CTV) — a six percentage point increase from 2022. That is according to the latest study from CTV advertising company ShowHeroes Group in collaboration with performance marketing agency Kinesso. Its survey covered six markets in Europe. UK CTV viewing penetration was 91%, the second-highest among European… Continue reading EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE
RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS
3. 10. 2024 We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s Festival of Marketing. Advertising effectiveness has been “completely revolutionised” over the past 15 years, with marketers having more tools at their disposal… Continue reading RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS
FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM
1. 10. 2024 When Friends first appeared on television in September 1994, no one imagined that the sitcom would become a worldwide phenomenon, not only attracting millions of viewers around the world, but also becoming the darling of agencies and brands. It offers a powerful platform for marketers for several reasons. Read why.
SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR
29. 9. 2024 One in three Americans now pay for a subscription they never use and 35% have lost track of how much they spend on subscriptions each month. A new report from Bango, which supplies bundling technology, found that while US subscribers were most likely to lose track of their spending they were closely followed by their… Continue reading SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR
STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS
28. 9. 2024 A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to Wurl. A new study of viewing on connected TVs finds a number of encouraging trends, including the fact that viewing levels are approaching the record levels seen during the pandemic and that the average viewing… Continue reading STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS
STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS
21. 9. 2024 Nearly three-quarters of consumers are planning to take advantage of Black Friday and Cyber Monday this year. That’s according to a recent survey from shopping platform Slickdeals, which found that 70% of consumers plan to shop on those two days. More than half (55%) said they intend to participate in Amazon Prime Big Deal Days, while nearly… Continue reading STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS
THE WOKE AD MYTH IS DEAD – HERE’S WHY
20. 9. 2024 Inclusion = Income: Proving the business case for inclusive advertising. “Go woke, go broke”. It’s the belief that organisations which support inclusive thinking and approaches will suffer commercially. And it’s categorically untrue. That’s the finding from a pioneering study by the Unstereotype Alliance, an initiative led by UN Women, which we at Kantar are proud… Continue reading THE WOKE AD MYTH IS DEAD – HERE’S WHY
THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL
18. 9. 2024 Since this August, the Association of Commercial Television (AKTV) has partnered with GroupM Czech Republic from the WPP group. Thanks to the exclusive cooperation with the mPanel data source, AKTV’s website ScreenVoice.cz will publish monthly interesting articles exploring television as an advertising medium and the viewing behaviour of Czech audiences. The Association of Commercial Television,… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL
THE MARVEL PHENOMENON: COMICS AND TV ADVERTISING IS A GREAT DUO
16. 9. 2024 The popularity of comic book characters makes it possible to create attractive and visually powerful ads, and brands and creative agencies are well aware of this. Which ones are successfully riding the Marvel wave with a comic book theme?