STARTUPJOBS TRANSFORMED THE MOVEMENT FORWARD INTO ACTION IN A NEW ADVERTISEMENT

3. 2. 2026 The StartupJobs career portal is launching a campaign created entirely using artificial intelligence. The advertisement visually embodies the platform's main motto, which is moving forward. The marketing agency Ydeal participated in the creation, combining more than nine AI tools in the production of the spot. The campaign is running on social networks and online.

THINKBOX: TV WORKS LIKE A BATTERY, POWERING OTHER MEDIA

2. 2. 2026 Do brands still matter? How should media mixes be planned in an environment of limited budgets? How long does advertising work, and why is trust becoming one of the most valuable currencies in communication? These are the questions addressed by the British marketing organisation Thinkbox in its Nickable Studies 2025 report. The new study summarises key research responding to the major dilemmas of modern marketing. Results across the studies show that long-term media, particularly television, play an irreplaceable role in building brand value and sustaining business growth.

A NEW LOOK FOR MEDALS. THE CZECH PARALYMPIC COMMITTEE UNVEILS ITS MODERN VISUAL IDENTITY AND LAUNCHES ITS CAMPAIGN FOR THE GAMES

2. 2. 2026 In exactly 32 days, the flame will be lit and the Winter Paralympics will begin in Italy. The Czech team will enter the games with a new look: a communication campaign based on black humour, a completely redesigned visual identity and an expanded partner structure.

EVERYONE HATES ADS. EXCEPT ON SUPER BOWL SUNDAY

1. 2. 2026 “The Super Bowl is such an egregious waste of money. Brands who advertise during its ad breaks are stuck in the past.”

SUPER BOWL 2026: BUDWEISER, KINDER BUENO, AND OTHER BRANDS ONCE AGAIN BANK ON THE MOST EXPENSIVE AD SPOTS

30. 1. 2026 Here it comes! The ads for this year’s Super Bowl are already making waves and sparking conversations. For fans in the U.S.—and beyond—the Super Bowl is far more than just the football championship game. It’s an event that, for one evening each year, brings together sports, entertainment, advertising, and pop culture. Even people who don’t normally follow American football tune in. It’s the ultimate mass spectacle, and the commercials are an inseparable part of it—many viewers watch them with the same anticipation as the game itself. And long after the stadiums have emptied, Super Bowl ads continue to be dissected and discussed across social media and in the press.

WHEN BRANDS BECOME CHARACTERS: TRANSFORMING PRODUCT PLACEMENT INTO ENTERTAINMENT

30. 1. 2026 ProSieben and Joyn broke new creative ground with The Masked Singer Germany, transforming traditional product placement into something unprecedented. Seven.One Media worked with Playmobil to create a partnership where the brand did not just sponsor the program or place products within it – instead, the brand became a competing character. The Playmobil Pirate mask sang, performed, and competed alongside celebrities in one of Germany’s most-watched entertainment shows.

YOUNG LIONS 2026 COMPETITION KICKS OFF, REGISTRATION OPENS

30. 1. 2026 The eighteenth edition of the Young Lions CZ competition for young creators is kicking off. Building on last year's changes, it aims to serve as a year-round community and development platform again this year.

WHEN ENTERTAINMENT BECOMES EDIBLE

30. 1. 2026 General information

STREAMING VIDEO ADS HOLD ATTENTION FAR BETTER THAN TV

30. 1. 2026 The Video Futures Collective and Amplified have published findings from a market-wide study that measured attentive viewing of advertising on streaming video platforms in Australia.

PRIMA TO TIGHTEN UP ADVERTISING REWINDING, VIEWERS WILL NO LONGER BE ABLE TO SKIP IT

29. 1. 2026 The Prima media group is cancelling the so-called "grace period", which allowed pay-TV operators to skip through advertising blocks for one minute. Viewers were abusing this feature.

CREATIVE AND MEDIA TOGETHER DRIVE ADVERTISING IMPACT

28. 1. 2026 Creative quality and media support together explain 60.1% of the business results generated by advertising, according to The Creative Dividend, a new book published by System1 and Effie. Why joined-up thinking matters Creative and media are often siloed endeavours within the advertising process. Making sure creative work has emotional resonance is undoubtedly vital, as is reaching consumers through the right mix of media channels. But thinking about these activities in a connected, coordinated way ultimately leads to the strongest returns. Media and creative’s combined power While creative quality and media support are responsible for just over 60% of advertising’s business impact on average, The Creative Dividend found clear variation by category.

NICOLE KIDMAN, KEIRA KNIGHTLEY AND OTHER STARS IN TV ADS: BEAUTY AND CHARACTER DRIVING SALES

28. 1. 2026 Who wouldn’t daydream when a beautiful woman—who’s also a celebrated actress—appears in a commercial? For a moment, men succumb to the illusion that driving the car featured in the ad with a diva will grant them the charisma to attract any beautiful woman. Meanwhile, women aspire to match the allure of these screen icons, making them eager to buy the promoted product, whether it’s a perfume or a handbag.

AI IN ADVERTISING IS NOT THE HOLY GRAIL. IT SAVES TIME, BUT THE QUALITY IS LACKING.

28. 1. 2026 Artificial intelligence is gradually replacing some of the manual work done by advertising creators, but it cannot replace human creativity and thinking, said Jan Suda, assessing the current situation at the Marketing Meeting conference.

STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING

27. 1. 2026 In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates

WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING

26. 1. 2026 This year's Super Bowl ad lineup tilts decisively toward star power and humor over heartstring-pulling narratives, continuing a trend that has reshaped the game's advertising tone in recent years.

HOW TO EXTEND THE LIFE OF SUPER BOWL ADS

25. 1. 2026 Read about creating messages that resonate with consumers well beyond the Big Game.

YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX

22. 1. 2026 For a short time during the Super Bowl, everyone is paying attention to the same thing. Reporters, creators, athletes and brands all show up knowing that the story won’t be confined to the field.

TRADITIONAL MEDIA PLANNING AND PURCHASING IS CHANGING, BEING REPLACED BY A SYSTEMATIC APPROACH

22. 1. 2026 The established model of media planning based on fixed plans and stable channels is coming under pressure. Structural changes in the media, technological developments and changes in consumer behaviour mean that existing approaches are no longer sufficient. This is according to a new study, Future of Media 2026, published by the research organisation WARC.