STUDY: NEARLY HALF OF U.S. VIEWERS WATCH VIDEO WITH CAPTIONS

23. 5. 2026 | 4 min read Survey results from U.S., U.K., France, Spain and Germany show captions have become a mainstream viewing behavior in every market.

M6 UNLIMITED TESTS AI SPOT CREATION FOR SMALLER TV AND STREAMING ADVERTISERS

22. 5. 2026 M6 Unlimited is building a simpler route into TV and streaming advertising for smaller and newer advertisers. Its offer combines a dedicated SME buying path through its future ad manager, lower entry budgets, support across strategy, creative production and measurement.

STUDY: AI LABELING DOES NOT HURT VIDEO AD PERFORMANCE

22. 5. 2026 | 3 min read MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure.

THE TV ADVERTISING PARADOX, A THINKTV NEW ZEALAND CASE STUDY (2/2)

22. 5. 2026 The strategic response: the TV advertising paradox.

CZECHS ARE STILL TRYING TO BUILD TRUST IN AI-POWERED ADVERTS. THEY WANT THEM TO BE TRANSPARENT

21. 5. 2026 | 4 min read More than half of Czechs (56%) expect brands to state whether an advert was created using artificial intelligence, according to a survey by the ResSolution Group.

BUDGETS ARE NOW THE TOP CONSIDERATION FOR BUYING A STREAMING SERVICE

20. 5. 2026 | 3 min read Half of consumers "strongly agree" that budget is the main factor they consider when buying entertainment services.

SHREK CELEBRATES 25 YEARS: THE GREEN OGRE REMAINS A GREAT SOURCE OF INSPIRATION FOR ADVERTISING CAMPAIGNS

16. 5. 2026 | 9 min read A quarter of a century has just passed since the birth of the grumpy ogre from the swamp, who won over several generations of fans and remains one of the most recognisable film characters in the world. His distinctive humour and iconic visual style continue to attract the attention of marketers and major brands. The expected return of the series with Shrek 5 also suggests that interest in the franchise will continue to grow within the advertising world.

TOP GUN TURNS 40: THE HIT FRANCHISE HAS INSPIRED A WAVE OF FILM-THEMED ADVERTISING

15. 5. 2026 | 10 min read Forty years have passed since the premiere of Top Gun, yet the film’s iconic aesthetic continues to influence the worlds of advertising and pop culture. Fighter jets, aviator sunglasses, cockpit shots, motifs of speed and adrenaline-fuelled imagery have appeared over the years in campaigns by car manufacturers, fashion brands, airlines and many other companies. Top Gun has grown from a Hollywood blockbuster into a marketing phenomenon that brands keep coming back to.

CONSUMERS DON’T HATE AI ADS – THEY HATE BAD ADS

13. 5. 2026 | 4 min read There’s a story I keep reading in the trades, and I want to analyze it because I don’t think it’s fully accurate. It’s the story about how consumers hate AI-generated ads.

CANNES LIONS: A RECORD NUMBER OF INDEPENDENT AGENCIES JOINED THE JURY

12. 5. 2026 | 2 min read Cannes Lions has announced the jury for this year’s festival. The jury will select world-class creative work, which will then be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, taking place from 22 to 26 June 2026.

THE BEST CAMPAIGNS FROM THE 2026 WORLD CUP

11. 5. 2026 | 2 min read The 2026 World Cup is just round the corner, and TV screens, social media and shop shelves are rapidly filling up with sponsored products, a parade of sporting legends (no surprise there – Beckham is back) and plenty of events brimming with the spirit of football.

MARK RITSON: WHAT REALLY DETERMINES THE EFFECTIVENESS OF ADVERTISING CREATIVE

11. 5. 2026 | 9 min read Is there a formula for effective advertising? During his presentation at the Media, Marketing & Effectiveness conference, Mark Ritson offered his perspective on the subject. He combined data from System1 and Effie with research by Paul Dyson to demonstrate why some campaigns perform many times better than others. He argues that successful advertising rests on three key principles: emotional impact, instant brand recognition and the ability to work over the long term. He also challenges a number of modern marketing habits, from an obsession with constant change to the underestimation of television as a brand-building medium.

‘THERE’S A LOT OF JUNK’: PREMIUM MEDIA ENVIRONMENTS OUTPERFORM CHEAP DIGITAL INVENTORY BY 4.3 TIMES ON CONSIDERATION; STUDY SAYS PURCHASE INTENT RISES 37%

11. 5. 2026 | 8 min read The idea that greater reach at lower cost delivers better performance is the governing logic of the programmatic era, hardwired into agency trading desks, procurement teams and quarterly reporting packs. It also turns out to be wrong, at least when it comes to buying premium media, according to new research from The Trade Desk and PA Consulting.

PRIMA’S NEW ADVERTISING FORMAT, PAUSE AD, PROMISES 100% VISIBILITY

11. 5. 2026 | 2 min read The advert is only displayed to the viewer when they actively interact with the remote control and pause the content they are watching.

NEM DUBROVNIK REVEALS 2026 AGENDA

5. 5. 2026 | 2 min read NEM Dubrovnik has unveiled the full agenda for its 2026 edition, which will bring together more than 300 companies, over 200 buyers and more than 150 exhibitors.

ESG ADS ATTRACT LESS ATTENTION, BUT BOOST INTEREST IN THE TOPIC

5. 5. 2026 | 4 min read Although ESG adverts are, on average, less effective at capturing attention than standard campaigns, they can significantly boost interest in the topic being communicated, according to new research by Ipsos. The data also confirms growing consumer scepticism towards sustainability claims and a shift in how people define ‘green’ products.

FLEMEDIA LAUNCHES THE 21ST EDITION OF THE FLE MEDIA AWARDS

3. 5. 2026 | 2 min read The FLE Media Awards competition is entering its 21st year. Flemedia has opened entries for Czech and Slovak campaigns, which creators and clients can submit until the end of June.

THE DEVIL WEARS PRADA 2: THE RETURN OF A BOX-OFFICE HIT SPARKS A WAVE OF ADVERTISING

30. 4. 2026 | 8 min read A beautiful woman, a strict boss and a look behind the scenes at a fashion magazine. The cult story from the world of haute couture is returning to cinema screens after many years, building on the legacy of the original hit The Devil Wears Prada, which defined not only how the fashion world is portrayed on film but also how luxury brands reach audiences. With the return of the iconic characters, film, fashion and marketing have once again come together to form one powerful whole. The result is a wave of advertising campaigns built on fashion aesthetics, micro-stories from the original film and the star power of the actors associated with this phenomenon.