MIDDLE EAST CONFLICT CASTS SHADOW OF GLOBAL AD OUTLOOK

20. 3. 2026 | 4 min read The ad spending numbers for 2026 looked good until the war in the Middle East made them provisional.

98TH OSCARS DOWN NEARLY 2 MILLION VIEWERS, REACHING 17.86 MILLION

17. 3. 2026 | 3 min read Unfortunately, even a performance of the KPop Demon Hunters song “Golden” couldn’t make Oscars ratings go up, up, up.

BLACKPINK, BTS AND THE ART OF SELLING ANYTHING. HOW IDOLS BECAME A GLOBAL ADVERTISING PHENOMENON

17. 3. 2026 | 16 min read BLACKPINK released their new EP Deadline on 27 February 2026. It is their first group project since the 2022 album Born Pink and also the first outcome of renewed group activity following a four year solo hiatus. The comeback of a group that ranks among the most commercially leveraged acts in the history of K pop provides an ideal opportunity for deeper reflection: why are Korean pop idols such irresistibly powerful advertising tools, and how has their relationship with television advertising evolved from a local phenomenon into a global strategy adopted by multinational corporations?

7 CINEMATIC ADS FROM THE 2026 OSCARS

16. 3. 2026 | 3 min read ADWEEK rounds up the best spots from Hollywood's big night, from Burger King's reintroduction to Coinbase's gamified ad.

LEONARDO DICAPRIO IS FILMING IN PRAGUE. THE FILM IDOL BEGAN HIS CAREER IN TV ADVERTISING

16. 3. 2026 | 6 min read A global star has arrived in the Czech Republic! Leonardo DiCaprio, one of today’s biggest Hollywood stars, is here because of a new film by Martin Scorsese, which has been filming in Prague and its surroundings since the end of February. Fans of the Titanic hero have a chance to catch a glimpse of the famous actor somewhere and are eagerly anticipating the new film. Few people today, however, recall that the actor, who carefully guards both his film and public image, began his career with small roles in commercial advertisements. What is DiCaprio’s relationship with commercial advertising, and why is his participation in it more the exception than the rule?

TO GAIN AI VISIBILITY, BROADCASTERS MUST TRAIN THE LLMS

16. 3. 2026 | 7 min read The window to shape AI SEO for broadcast is now. If an advertiser asked an AI system to build a media plan today, broadcast television would rarely make the recommendation. That’s not because TV is ineffective, but because AI systems cannot see it.

66.7% OF AD-SUPPORTED TV VIEWING BY 18 TO 49 YEAR OLDS GOES TO STREAMERS

12. 3. 2026 | 5 min read New Nielsen guide says sports account for 29.2% of ad-supported viewing by 25–54-year olds.

THINKBOX: TOTAL TV IS FUNDAMENTAL FOR GETTING ADS SEEN

12. 3. 2026 | 2 min read The time people spend watching different video content is useful to know. But the most important analysis for advertisers is the time spent watching the advertising.

GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

11. 3. 2026 | 1 min read The Golden Drum International Festival is kicking off another year. Entries can be submitted until 26 August.

STUDY: WOMEN’S SPORTS OUTPERFORM PRIME TIME TV

10. 3. 2026 | 3 min read Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands.

EUROPE IS NOT AMERICA, YOUR STRATEGY SHOULDN’T BE EITHER

8. 3. 2026 | 9 min read RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.

MEDIA CLUB SELLS REALITY ASIA EXPRESS AS A PREMIUM PROGRAMME

6. 3. 2026 | 2 min read The Media Club sales agency has included the reality show Asia Express in its premium sales. This is the first format this year that Media Club is marketing in this way.

TVB: LINEAR TV STILL KING

5. 3. 2026 | 3 min read TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association.

TV ADVERTISING IN A TIME OF WAR

5. 3. 2026 | 3 min read iSpot data reveals that cable news networks saw less ad time but more reach as the war with Iran kicked off.

BASIC CABLE MIGHT NOT BE AS DEAD AS IT SEEMS

4. 3. 2026 | 4 min read TV companies are increasingly using their broadcast networks as primary promotional platforms to push viewership on their co-owned streaming services.

LET’S DITCH THE ACRONYMS: A NEW LANGUAGE FOR TOTAL TV

3. 3. 2026 | 5 min read There are two types of TV advertising: mass and addressable. That’s it. Let’s ditch the unhelpful acronyms and adopt this straightforward framework.

MUSIC IS THE GATEWAY TO EMOTIONS AND INCREASES MARKETING EFFECTIVENESS – BUT BRANDS OFTEN UNDERESTIMATE ITS POWER, SAYS THE STUDY SOUND SCIENCE

3. 3. 2026 | 9 min read Sometimes, adverts get under our skin. And then, even hours after watching them, we find ourselves humming a catchy melody or jingle that got stuck in our heads. Yet in planning advertising campaigns, music is often an “afterthought”. This was one of the reasons for the creation of the study Sound Science: How Music Is the Missing Link in Marketing ROI.

BRANDS MAY ACTUALLY BENEFIT FROM ADVERTISING NEXT TO AI CONTENT, PER STUDY

3. 3. 2026 | 3 min read Research from OM Media Trials and Zefr finds ads running next to some AI content perform well