THE TIME SPENT IN FRONT OF SCREENS IS INCREASINGLY BEING SPENT ON ACTIVITIES OTHER THAN WATCHING TELEVISION

6. 11. 2026 | 4 min read Streaming services, IPTV and smart TV apps now account for 51 per cent of the time that children aged 4 to 14 spend at home in front of the television. Two-thirds of them use a paid video service, as do nearly 70 per cent of Generation Z youngsters. This is shown by data from ResSolution Group and Admosphere Collective, presented at the Czech Internet Forum conference.

CHRISTMAS ADVERTISING TURNS TO TELEVISION. IT STRENGTHENS BRANDS AND SUPPORTS BUSINESS PERFORMANCE

3. 11. 2026 | 8 min read Television plays an important role in the festive media mix. Findings from The 2026 Holiday & Seasonal Shopping Trends Report by tvScientific by Pinterest show that Performance TV/CTV advertising, when combined with other media channels, can help build brands, influence purchasing decisions and achieve business objectives. Its growing importance also reflects marketers’ increasing emphasis on measurable business results from advertising campaigns.

RESEARCH USA: HDR SHAPING THE FUTURE OF PREMIUM VIDEO

28. 10. 2026 | 3 min read Research from Parks Associates shows high dynamic range (HDR) is becoming a foundational component of premium video entertainment, creating opportunities for television manufacturers, streaming services, and content creators to differentiate through picture quality.

REPORT: WESTERN TV MARKET EXCEEDS €80BN IN 2025

28. 10. 2026 | 2 min read The Western European TV market grew by 2.4 per cent in 2025 to hit €80.4 billion, up from €78.6 billion the previous year, according to the 24th edition of ITMedia Consulting’s Annual Report, Turning Digital 2026 – The Broadcaster’s Digital Ecosystem.

AMPERE CEO: “ADS ARE THE FUTURE FOR STREAMING”

14. 10. 2026 | 3 min read Guy Bisson, executive director and cofounder at Ampere Analysis, introduced his MIPCOM session The New Economics of Content, why Advertising Matters, by declaring that “advertising is the future (of growth)” in the streaming market and, by 2029, streaming services will make more money from ad tiers than from premium.

PAUSE ADS COMPLEMENT VIDEO SPOTS BY TURNING AWARENESS INTO PURCHASE INTENT

14. 10. 2026 | 2 min read Pause ads may work best when being used as a complement to traditional 15- to 30-second streaming ads, according to research from Amazon Ads and Omnicom Media shared by Adweek.

CAR ADS ARE REACHING MORE MILLENNIAL VIEWERS ON TV

12. 10. 2026 | 1 min read Automakers' TV ad reach among 25- to 34-year-olds grew 12.38% YoY in June, the fastest of any age group, according to a June survey from Samba TV.

REPORT: KIDS’ PROGRAMMES INCREASINGLY INSPIRED BY SOCIAL MEDIA

12. 10. 2026 | 4 min read Glance, a specialist in TV and video market intelligence, has presented its MIPJUNIOR 2026 keynote exploring ‘Next-Gen Viewing: Trends Shaping Children’s Content’ at the Palais des Festivals, Cannes.

ATHLETES WILL BECOME THEIR OWN BROADCASTERS; A RISE IN THE PRICE OF BROADCASTING RIGHTS IS NOT CERTAIN, SAYS MICHAEL PAYNE

9. 10. 2026 | 4 min read The value of sports broadcasting rights may not automatically rise in the future, and the traditional model of the sports business is set to undergo significant changes. This was stated by Michael Payne, former marketing director of the International Olympic Committee, at the Sport Alive conference. He identified the direct relationship between athletes and leagues and their fans, the growing influence of technology platforms, and the shift in sponsorship from intervention to community building as key trends.

FOR SOME AD CAMPAIGNS, BRANDS ARE BORROWING FROM CLASSIC TV

7. 10. 2026 | 4 min read Brands like Denny’s and JCPenney are making odes to sitcoms and reality television in an effort to tap into nostalgia and get consumers who “hate” ads to pay attention.

REPORT: 83% OF UK ADVERTISERS USING AI

6. 10. 2026 | 3 min read AI in advertising has moved firmly beyond experimentation in the UK, with more than eight in ten marketers (83%) now actively using or piloting AI in production, according to research from XR. The findings suggest AI is becoming embedded across advertising and creative operations as brands and agencies respond to growing demand for content.

WHY 2026 HALLOWEEN CELEBRATIONS LOOK DIFFERENT THIS YEAR

6. 10. 2026 | 2 min read Traditions are evolving as more people than ever celebrate Halloween.

CTV DRIVES MORE THAN HALF OF EUROPE’S PREMIUM VIDEO AD VIEWS

29. 9. 2026 | 3 min read Connected TV has become the dominant driver of premium video advertising in Europe, accounting for 53 percent of all premium video ad views in the first half of 2026, according to FreeWheel’s latest Video Monetisation Report. The biannual study from the Comcast‑owned advertising technology company shows that Europe’s shift toward CTV and streaming is reshaping the continent’s video advertising landscape, with programmatic buying playing an increasingly central role.

TRUST BECOMES ADVERTISING’S MOST VALUABLE CURRENCY IN AI ERA

23. 9. 2026 | 5 min read Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another matter.

YOUNG CONSUMERS’ SPORTS VIEWING RISES SHARPLY

11. 9. 2026 | 2 min read Young consumers are watching more sports than ever -- live and non-live sports content on TV and other devices -- according to Hub Entertainment Research. This growth is attributable to social media and digital media creators.

BACK-TO-SCHOOL MARKETING IS A MASH UP OF AI TECH AND VALUE MESSAGING

4. 9. 2026 | 4 min read AI’s role in deal hunting, how kids sway purchase behavior and other top stats from August.

SURVEY: MOST ‘UNSKIPPABLE’ ADS NOT BEING WATCHED

24. 8. 2026 | 4 min read Research from consumer insights platform Attest finds that many of the assumptions underpinning media planning simply don’t reflect how people actually consume content today.

STREAMING GIANTS SCALE BACK PRICE HIKES AS CONSUMERS HIT CEILING ON WILLINGNESS TO PAY

24. 8. 2026 | 3 min read Average price increases at Netflix, Disney+ and Amazon have slowed sharply over the past three years, signalling that major streamers may be approaching the limits of what subscribers are willing to spend.