THE WORLD CUP WILL CAPTURE YOUNGER CONSUMERS’ ATTENTION AND BUDGETS

8. 6. 2026 Many companies are betting on the World Cup to capture consumers’ attention, build awareness, and drive spending. Target last week kicked off its Summer Goals Tour, featuring interactive games, brand experiences, giveaways, and exclusive products across four host-market cities. Adidas is using the event to deepen its relationship with Nordstrom. The sportswear brand launched the “adidas at… Continue reading THE WORLD CUP WILL CAPTURE YOUNGER CONSUMERS’ ATTENTION AND BUDGETS

LG RESEARCH HIGHLIGHTS GROWING ROLE OF TV HOME SCREENS IN FILM DISCOVERY

4. 6. 2026 The smart TV home screen is becoming an increasingly important tool for film marketers, influencing both cinema attendance and at-home viewing decisions, according to new research from LG Ad Solutions. The study of more than 1,000 UK connected TV users who regularly visit cinemas found that 93% had seen a new film promoted on their… Continue reading LG RESEARCH HIGHLIGHTS GROWING ROLE OF TV HOME SCREENS IN FILM DISCOVERY

STREAMING VIEWERS WAIT LONGER FOR RETURNING ORIGINALS, SAYS AMPERE

27. 5. 2026 Viewing of Stranger Things rose 300% in the second half of 2025 ahead of its fifth and final season. Streaming audiences are waiting almost twice as long for returning scripted originals as they did five years ago, according to new research from Ampere Analysis. The analyst firm says the average gap between seasons of scripted original… Continue reading STREAMING VIEWERS WAIT LONGER FOR RETURNING ORIGINALS, SAYS AMPERE

STUDY: AI LABELING DOES NOT HURT VIDEO AD PERFORMANCE

22. 5. 2026 MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure. As more government regulators and digital platforms start to require disclosure of AI-generated content, a new study from MediaScience found that labeling a video ad as AI-generated does not hurt how it performs. The results showed no decline in any performance… Continue reading STUDY: AI LABELING DOES NOT HURT VIDEO AD PERFORMANCE

THE POPULARITY OF LIVE STREAMING CHANNELS IS GROWING, WITH MORE PLAYERS JOINING THE FRINGE

21. 5. 2026 Streaming services on the Czech market are expanding their range of live channels, which are becoming a complement to their libraries of films and TV series. SkyShowtime and Sweet.tv are adding dozens of genre-specific ‘live’ channels that offer a continuous stream of content without the need to actively select individual titles. Streaming services in the… Continue reading THE POPULARITY OF LIVE STREAMING CHANNELS IS GROWING, WITH MORE PLAYERS JOINING THE FRINGE

THE END OF THE ‘LIVING ROOM ALTAR’. HOW GEN Z HAS DISRUPTED TRADITIONAL TV VIEWING

13. 5. 2026 For the baby boomer generation, the television remains the focal point of the home and a digital ‘altar’ around which furniture is arranged and daily life organised. For Generation Z, however, the role of this device has changed dramatically. It is no longer a “window to the world”, but often merely the largest and, paradoxically,… Continue reading THE END OF THE ‘LIVING ROOM ALTAR’. HOW GEN Z HAS DISRUPTED TRADITIONAL TV VIEWING

WHY NETFLIX, DISNEY AND GOOGLE TV ARE ADOPTING THE VERTICAL VIDEO FORMAT

7. 5. 2026 Technological evolution often brings with it a number of paradoxes. Streaming services, which originally assumed that viewers would watch digital entertainment primarily on a large screen, are now beginning to experiment with mobile formats, including within the CTV landscape. The traditional horizontal video format, which has defined cinema and television broadcasting for over a century,… Continue reading WHY NETFLIX, DISNEY AND GOOGLE TV ARE ADOPTING THE VERTICAL VIDEO FORMAT

STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

5. 5. 2026 New data shows not only a growing number of subscriptions per user, but also a shift in behaviour, with people increasingly accepting adverts in exchange for a lower price. The importance of service bundling, led by HBO Max, is also on the rise, notes Erika Luzsicza of Axocom. Subscriptions to streaming services have become a… Continue reading STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

SNEAKER AND HEEL EMOJIS ARE FUELING THE RISE OF ‘VIBE SHOPPING’

21. 4. 2026 As footwear shoppers move away from rigid keywords, new Fast Simon data points to a more visual, mood-driven way of searching online. The sneaker and high heel emojis are taking on a new role in online retail. According to Fast Simon, which provides search and merchandising tools for retailers including Steve Madden and White Fox… Continue reading SNEAKER AND HEEL EMOJIS ARE FUELING THE RISE OF ‘VIBE SHOPPING’

STUDY USA: TOP REASON FOR SUBSCRIBING TO PAY TV IS LIVE NEWS AND TV

14. 4. 2026 Parks Associates reports that 33% of subs said they liked the idea of having their content aggregated into one place. As cord cutting continues and pay TV operators look to find ways to hang onto existing subscribers, Parks Associates has released a new survey that highlights the top reasons for keeping a pay TV service.… Continue reading STUDY USA: TOP REASON FOR SUBSCRIBING TO PAY TV IS LIVE NEWS AND TV

THINKBOX: TV ADVERTISING IS THE MOST TRUSTED MEDIUM

11. 4. 2026 One factor is becoming a clear differentiator in advertising: trust. As uncertainty grows and consumer confidence declines, it’s playing an increasingly critical role in shaping brand preference and driving profitability.

BRANDS BELOVED BY PEOPLE RISK BEING INVISIBLE TO AI

2. 4. 2026 Nike and Starbucks didn’t overhaul their identities with AI in mind, but the algorithm will reward them. Iconic brands from Starbucks to Nike to Burberry have dusted off their origin stories, recentering on their founding purpose and leaning hard into what made them matter in the first place. It’s a great reset, with each returning… Continue reading BRANDS BELOVED BY PEOPLE RISK BEING INVISIBLE TO AI

THE ADVERTISING INDUSTRY AS WE KNOW IT WON’T SURVIVE THE NEXT FIVE YEARS

1. 4. 2026 According to the Contagious Radar report, the current model of the advertising industry will not stand the test of time in an era of rapidly advancing artificial intelligence. Two-thirds of marketers and creatives believe that the current model of the advertising industry has a maximum lifespan of just five years. More than a quarter of… Continue reading THE ADVERTISING INDUSTRY AS WE KNOW IT WON’T SURVIVE THE NEXT FIVE YEARS

IN AN ATTENTION ECONOMY, TV ADS STILL MAKE THE STRONGEST MEMORIES

1. 4. 2026 As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention has never been more challenging. Fragmentation has not only multiplied the number of touchpoints, but it has also intensified the competition for consumer focus. Amid this clutter, TV – both traditional and streaming – continues to stand apart.… Continue reading IN AN ATTENTION ECONOMY, TV ADS STILL MAKE THE STRONGEST MEMORIES

TV EVENINGS HAVE GOT INTO FULL SWING. PEOPLE ARE WATCHING DRAMAS AND REALITY SHOWS IN PUBS TOO

28. 3. 2026 Watching television in the United States is becoming a social experience. Fans of TV series and reality shows are increasingly heading to bars for so-called ‘watch parties’, which are emerging as a new cultural and marketing phenomenon, notes Erika Luzsicza. It is no longer just football, hockey or the Olympics that are drawing audiences to… Continue reading TV EVENINGS HAVE GOT INTO FULL SWING. PEOPLE ARE WATCHING DRAMAS AND REALITY SHOWS IN PUBS TOO

AI TRENDS IN ADVERTISING, MARKETING AND THE MEDIA IN 2026

22. 3. 2026 Artificial intelligence is transforming the way people discover brands, marketing is becoming system-driven, and creativity is emerging as the key driver of growth, according to a new report by EACA and Advertising Week entitled “AI Forecasts & Predictions for 2026”. The report“AI Forecasts & Predictions for 2026”, on which Rob Hill, CEO of the agency… Continue reading AI TRENDS IN ADVERTISING, MARKETING AND THE MEDIA IN 2026

BEYOND THE MYTHS: UNLEASHING THE POWER OF STREAMING TV IN THE RAPIDLY EVOLVING TV LANDSCAPE

20. 3. 2026 The advertising world is at an inflection point. Over the past few years, consumers have shifted to streaming media in record numbers, reshaping how they discover, engage with, and ultimately buy from brands. In June, Nielsen reported a significant shift in TV viewing habits. Streaming platforms saw a 71% growth in viewership over the past… Continue reading BEYOND THE MYTHS: UNLEASHING THE POWER OF STREAMING TV IN THE RAPIDLY EVOLVING TV LANDSCAPE

MIDDLE EAST CONFLICT CASTS SHADOW OF GLOBAL AD OUTLOOK

20. 3. 2026 The ad spending numbers for 2026 looked good until the war in the Middle East made them provisional. Not because they were optimistic or vacuous about ad spending this year but because they were built on assumptions about a world that existed two weeks ago – one where the biggest variables were tariffs, AI and… Continue reading MIDDLE EAST CONFLICT CASTS SHADOW OF GLOBAL AD OUTLOOK