MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE

29. 10. 2025 Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year, found a July survey from Bankrate.

STREAMING BUSINESS GROWTH IS DRIVEN BY PRICE INCREASES

26. 10. 2025 The pressure to make streaming platform services more expensive is likely to continue, estimates Erika Luzsicza.

MARK RITSON AT THE VISION 2025 CONFERENCE: TELEVISION ADVERTISING OUTPERFORMS DIGITAL IN KEY AREAS – EMOTION AND ATTENTION

20. 10. 2025 In an inventive presentation, Mark Ritson channels Steve Jobs, presenting an alternative reality in which television and television advertising are only being invented today. This stylisation has a single aim: to show how dramatically we underestimate a medium that we have long had at our disposal, and to highlight the fundamental advantages that television advertising offers over everything we now label as “modern digital marketing”.

TECH GIANTS ARE GETTING INTO THE STREAMING WARS

18. 10. 2025 While success in streaming has been measured by subscriber numbers, this criterion may change completely in the future, notes Erik Luzsicz.

INTERACTIVE ADS ARE BECOMING A CORNERSTONE OF CTV ADVERTISING

16. 10. 2025 Interactivity is becoming a key driver of growth for connected TV (CTV) advertising as the format evolves alongside shifting audience preferences.

IT WILL CHANGE WITHIN FIVE YEARS, SAY THE HEADS OF NOVÁ AND PRIMA. INCOME FROM STREAMING WILL BE HIGHER THAN FROM TELEVISION.

15. 10. 2025 In Germany, viewers already spend more time streaming than watching television. Czechia expects the same trend.

BUNDLES DRIVE STREAMING GROWTH, BUT PRICE HIKES RISK MASSIVE CANCELLATIONS, STUDY WARNS

8. 10. 2025 Nearly half of all streaming users in Germany now subscribe via bundles combining several services or including TV options – and this model is proving to be a powerful loyalty driver.

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 10. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. What’s happening

STUDY USA: SHOPPERS TURN TO AI FIRST FOR RESEARCH

26. 9. 2025 More than half (53%) of US consumers turn to AI for conducting shopping research, per an August Adobe survey.

GEN Z HOLIDAY SPENDING TANKS IN 2025

22. 9. 2025 Gen Z’s expected holiday spend in 2025 is $1,357, down 22.5% from 2024, according to July data from PwC.

TV NEWS’ FAST ERA: CAN FREE CHANNELS BRING BACK YOUNGER VIEWERS?

16. 9. 2025 For purveyors of TV news, free ad-supported streaming channels have become a bigger part of their future as the habit of traditional viewing fades and a new generation relies on information from TikTok, Instagram and other social media platforms. The channels carry repeats of TV newscasts, morning shows and news magazines, but over time have added original streaming programs as well, where emerging on-air talent can get experience at the anchor desk.

HALLOWEEN ARRIVES EARLY AS RETAILERS LOOK TO SCARE UP SEASONAL SALES

9. 9. 2025 Retailers are wasting no time filling shelves with Halloween goods to entice cost-conscious shoppers to treat themselves with seasonal items.

GEN Z EXPECTS TO MAKE STEEP CUTS TO THEIR HOLIDAY BUDGETS THIS YEAR

5. 9. 2025 US consumers overall will slash their holiday spending about 5% this year, while Gen Zers expect to cut it 23%, per Inkl.

DIMINISHED “AURA” WORRIES AMERICAN BRANDS TRADING AROUND THE WORLD

5. 9. 2025 American brands are accustomed to the glow of their native country around the world, but in a newly contentious international situation, brands are having to adapt to a more problematic political and cultural context. Why Brand USA matters US soft power remains, as it continues to top Brand Finance’s Global Soft Power Index, but there are signs of movement: in June a Morning Consult poll found that international opinions of the US were in retreat while China’s favourability is in the ascendant.

L’ORÉAL UNCOVERS NEW INSIGHTS FOR EFFECTIVE BEAUTY ADS

3. 9. 2025 L’Oréal worked with Google and research partner Sundogs to analyse 5,000 YouTube ads and found that moving beyond category conventions can drive measurable gains: replacing product-led formats, for example, with richer, character-driven storytelling boosted engagement by 55%.

30% OF SHOPPERS WILL REDUCE SPENDING THIS BLACK FRIDAY/CYBER MONDAY

3. 9. 2025 Wunderkind's survey shows that most consumers plan to take a more strategic approach this holiday season.

BEHIND THE WACKY AND WHIMSICAL REVIVAL OF MCDONALDLAND

31. 8. 2025 The nostalgic campaign continues a strategy rooted in fan truths, which is paying off for McDonald's.

AMPERE ANALYSIS: US SPORTS RIGHTS SPEND HITS $30.5BN AS EUROPE STALLS

27. 8. 2025 Spending on US sports rights has surged 122% over the past decade, rising from $13.8bn in 2015 to $30.5bn in 2025, according to new insight from Ampere Analysis.