THINKBOX: TV ADVERTISING IS THE MOST TRUSTED MEDIUM

11. 4. 2026 | 1 min read One factor is becoming a clear differentiator in advertising: trust. As uncertainty grows and consumer confidence declines, it’s playing an increasingly critical role in shaping brand preference and driving profitability.

BRANDS ADOPT ‘NO AI’ DISCLAIMERS TO STAND OUT AMID THE SLOP

6. 4. 2026 | 5 min read Marketers move to get ahead of growing consumer skepticism by labeling content that doesn’t use AI.

BRANDS BELOVED BY PEOPLE RISK BEING INVISIBLE TO AI

2. 4. 2026 | 5 min read Nike and Starbucks didn't overhaul their identities with AI in mind, but the algorithm will reward them.

THE ADVERTISING INDUSTRY AS WE KNOW IT WON’T SURVIVE THE NEXT FIVE YEARS

1. 4. 2026 | 4 min read According to the Contagious Radar report, the current model of the advertising industry will not stand the test of time in an era of rapidly advancing artificial intelligence.

IN AN ATTENTION ECONOMY, TV ADS STILL MAKE THE STRONGEST MEMORIES

1. 4. 2026 | 4 min read As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention has never been more challenging. Fragmentation has not only multiplied the number of touchpoints, but it has also intensified the competition for consumer focus.

TV EVENINGS HAVE GOT INTO FULL SWING. PEOPLE ARE WATCHING DRAMAS AND REALITY SHOWS IN PUBS TOO

28. 3. 2026 | 2 min read Watching television in the United States is becoming a social experience. Fans of TV series and reality shows are increasingly heading to bars for so-called ‘watch parties’, which are emerging as a new cultural and marketing phenomenon, notes Erika Luzsicza.

AI TRENDS IN ADVERTISING, MARKETING AND THE MEDIA IN 2026

22. 3. 2026 | 13 min read Artificial intelligence is transforming the way people discover brands, marketing is becoming system-driven, and creativity is emerging as the key driver of growth, according to a new report by EACA and Advertising Week entitled “AI Forecasts & Predictions for 2026”.

BEYOND THE MYTHS: UNLEASHING THE POWER OF STREAMING TV IN THE RAPIDLY EVOLVING TV LANDSCAPE

20. 3. 2026 | 10 min read The advertising world is at an inflection point. Over the past few years, consumers have shifted to streaming media in record numbers, reshaping how they discover, engage with, and ultimately buy from brands.

MIDDLE EAST CONFLICT CASTS SHADOW OF GLOBAL AD OUTLOOK

20. 3. 2026 | 4 min read The ad spending numbers for 2026 looked good until the war in the Middle East made them provisional.

SURVEY REVEALS STREAMERS’ DOMINANCE OVER MEDIA SPORTS RIGHTS

16. 3. 2026 | 2 min read Report says driving factors are streaming's 'global reach' and data collection.

AI HASN’T KILLED EARNED MEDIA. IT MADE IT MORE VALUABLE

12. 3. 2026 | 3 min read Earned media can power brands being cited by AI-generated search. Here are 5 ways PR must lead, writes Doe-Anderson’s Kathy Keadle.

STUDY MEDIAVISION: US STREAMERS TAKE 75% OF EUROPE’S ONLINE VIEWING, SAYS MEDIAVISION

11. 3. 2026 | 2 min read US streaming services now account for around three quarters of online video viewing across Europe, underlining the scale of the challenge facing local platforms as audiences continue to shift online.

OMDIA: SECOND-SCREEN VIDEO VIEWING SPREADS TO OLDER AUDIENCES

11. 3. 2026 | 2 min read Media multitasking is no longer confined to younger viewers, with new Omdia research showing sharp growth in mobile video viewing alongside television among older age groups in the United States.

BASIC CABLE MIGHT NOT BE AS DEAD AS IT SEEMS

4. 3. 2026 | 4 min read TV companies are increasingly using their broadcast networks as primary promotional platforms to push viewership on their co-owned streaming services.

THE RISE OF CONNECTED TV: RESHAPING ADVERTISING IN THE DIGITAL AGE

2. 3. 2026 | 6 min read The landscape of television has undergone a profound transformation over the past decade, driven by technological advancements and shifting consumer behaviors.

END OF FREE BROADCASTING? EUROPE DISCUSSES THE FUTURE, THE CZECH REPUBLIC IS CAUTIOUS

19. 2. 2026 | 6 min read The debate on the future of terrestrial television and analogue radio is shifting towards regulatory decisions. While France is predicting the end of terrestrial broadcasting within ten years and Slovakia has already abandoned free-to-air commercial stations, Britain is retaining FM until at least 2032. Czechia is currently focusing on stability and gradual evolution.

VALENTINE’S DAY SPENDING SURGES AS CONSUMERS REDEFINE HOW TO CELEBRATE IT

12. 2. 2026 | 5 min read Economic turbulence and global uncertainty haven't stopped Valentine's Day spending from reaching new heights as it takes on unique cultural significance.

WHAT GIVES A SUPER BOWL AD SHELF LIFE IN 2026

10. 2. 2026 | 4 min read For decades, the price tag to advertise during the Super Bowl has been justified by access to a centralized audience. As attention disperses across platforms and star power extends to creators, marketers are rethinking how Super Bowl investments translate into consumer recall.