GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 11. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. “We have seen a shift in client openness to fully AI-developed campaigns,” Christian Pierre, global chief intelligence officer, Gut, told Digiday, as he described a… Continue reading GEN AI CREATIVE FINDS GROWING ACCEPTANCE

THE POPULAR HOLIDAY OF THE AUTUMN SEASON DOES NOT AVOID THE TELEVISION SCREENS

31. 10. 2025 Halloween - the popular holiday of the autumn season does not avoid the TV screens. Check out the articles that are full of spooky advertising inspiration.

STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT

30. 10. 2025 Sports remains strong for linear broadcasters, but streaming platforms are challenging their status. Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report. The report, “The State of Streaming U.S. Market Q4 2025,”… Continue reading STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT

MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE

29. 10. 2025 Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year, found a July survey from Bankrate. Beyond the chart: A third of US adults say tariffs or shipping/import changes will impact their holiday shopping plans this year because prices are noticeably higher on certain products, according to… Continue reading MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE

STREAMING BUSINESS GROWTH IS DRIVEN BY PRICE INCREASES

26. 10. 2025 The pressure to make streaming platform services more expensive is likely to continue, estimates Erika Luzsicza. Do streaming services still have room to grow? Let’s take a look at what’s driving the growing potential of streaming services so far. The numbers from the United States offer a prime example. The market there shows a penetration… Continue reading STREAMING BUSINESS GROWTH IS DRIVEN BY PRICE INCREASES

MARK RITSON AT THE VISION 2025 CONFERENCE: TELEVISION ADVERTISING OUTPERFORMS DIGITAL IN KEY AREAS – EMOTION AND ATTENTION

20. 10. 2025 In an inventive presentation, Mark Ritson channels Steve Jobs, presenting an alternative reality in which television and television advertising are only being invented today. This stylisation has a single aim: to show how dramatically we underestimate a medium that we have long had at our disposal, and to highlight the fundamental advantages that television advertising… Continue reading MARK RITSON AT THE VISION 2025 CONFERENCE: TELEVISION ADVERTISING OUTPERFORMS DIGITAL IN KEY AREAS – EMOTION AND ATTENTION

TECH GIANTS ARE GETTING INTO THE STREAMING WARS

18. 10. 2025 While success in streaming has been measured by subscriber numbers, this criterion may change completely in the future, notes Erik Luzsicz. Who owns the audience in the streaming wars? Do content creators own them, or do content aggregators own them? While so far we have measured success in the streaming field by subscriber numbers, this… Continue reading TECH GIANTS ARE GETTING INTO THE STREAMING WARS

INTERACTIVE ADS ARE BECOMING A CORNERSTONE OF CTV ADVERTISING

16. 10. 2025 Interactivity is becoming a key driver of growth for connected TV (CTV) advertising as the format evolves alongside shifting audience preferences. In a conversation with EMARKETER, Joshua Blum, director of research and analytics at BrightLine, described how interactivity is becoming the norm for CTV ads, and addressed lingering advertiser misconceptions. Blum highlighted that interactivity is… Continue reading INTERACTIVE ADS ARE BECOMING A CORNERSTONE OF CTV ADVERTISING

IT WILL CHANGE WITHIN FIVE YEARS, SAY THE HEADS OF NOVÁ AND PRIMA. INCOME FROM STREAMING WILL BE HIGHER THAN FROM TELEVISION.

15. 10. 2025 In Germany, viewers already spend more time streaming than watching television. Czechia expects the same trend. By 2030, revenues from the streaming platforms of the largest Czech commercial television stations could equal or even exceed revenues from traditional television advertising and sponsorship. This is the estimate of the heads of the two largest commercial television… Continue reading IT WILL CHANGE WITHIN FIVE YEARS, SAY THE HEADS OF NOVÁ AND PRIMA. INCOME FROM STREAMING WILL BE HIGHER THAN FROM TELEVISION.

BUNDLES DRIVE STREAMING GROWTH, BUT PRICE HIKES RISK MASSIVE CANCELLATIONS, STUDY WARNS

8. 10. 2025 Nearly half of all streaming users in Germany now subscribe via bundles combining several services or including TV options – and this model is proving to be a powerful loyalty driver. According to a new study by consultancy Simon-Kucher, 41% of streaming subscribers use so-called “superbundles”. These reduce the likelihood of cancellations and boost long-term… Continue reading BUNDLES DRIVE STREAMING GROWTH, BUT PRICE HIKES RISK MASSIVE CANCELLATIONS, STUDY WARNS

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 10. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. What’s happening “We have seen a shift in client openness to fully AI-developed campaigns,” Christian Pierre, global chief intelligence officer, Gut, told Digiday, as he… Continue reading GEN AI CREATIVE FINDS GROWING ACCEPTANCE

STUDY USA: SHOPPERS TURN TO AI FIRST FOR RESEARCH

26. 9. 2025 More than half (53%) of US consumers turn to AI for conducting shopping research, per an August Adobe survey. Beyond the chart: One-third of US adults use AI agents for brand discovery regularly (24%) or frequently (9%), per a July Cordial survey. Research and information gathering is one of the tasks consumers are most comfortable… Continue reading STUDY USA: SHOPPERS TURN TO AI FIRST FOR RESEARCH

GEN Z HOLIDAY SPENDING TANKS IN 2025

22. 9. 2025 Gen Z’s expected holiday spend in 2025 is $1,357, down 22.5% from 2024, according to July data from PwC. Beyond the chart: Nearly a quarter (24%) of US holiday shoppers ages 18 to 29 will buy gifts earlier to avoid possible price increases due to tariffs this year, according to July CivicScience data. Younger consumers… Continue reading GEN Z HOLIDAY SPENDING TANKS IN 2025

TV NEWS’ FAST ERA: CAN FREE CHANNELS BRING BACK YOUNGER VIEWERS?

16. 9. 2025 For purveyors of TV news, free ad-supported streaming channels have become a bigger part of their future as the habit of traditional viewing fades and a new generation relies on information from TikTok, Instagram and other social media platforms. The channels carry repeats of TV newscasts, morning shows and news magazines, but over time have… Continue reading TV NEWS’ FAST ERA: CAN FREE CHANNELS BRING BACK YOUNGER VIEWERS?

HALLOWEEN ARRIVES EARLY AS RETAILERS LOOK TO SCARE UP SEASONAL SALES

9. 9. 2025 Retailers are wasting no time filling shelves with Halloween goods to entice cost-conscious shoppers to treat themselves with seasonal items. The examples: Target this week released limited-edition Halloween Stanley cups, about a month after dropping more than 1,500 Halloween items online that include everything from gold snakeskin taper candles to fringed pumpkins to iridescent witch… Continue reading HALLOWEEN ARRIVES EARLY AS RETAILERS LOOK TO SCARE UP SEASONAL SALES

GEN Z EXPECTS TO MAKE STEEP CUTS TO THEIR HOLIDAY BUDGETS THIS YEAR

5. 9. 2025 US consumers overall will slash their holiday spending about 5% this year, while Gen Zers expect to cut it 23%, per Inkl. How we got here: This move is driven by a shift in spending toward experiences and entertainment, leaving less for holiday shopping. Retailers are already seeing customers trading down to cheaper options, per Inkl. Why this… Continue reading GEN Z EXPECTS TO MAKE STEEP CUTS TO THEIR HOLIDAY BUDGETS THIS YEAR

DIMINISHED “AURA” WORRIES AMERICAN BRANDS TRADING AROUND THE WORLD

5. 9. 2025 American brands are accustomed to the glow of their native country around the world, but in a newly contentious international situation, brands are having to adapt to a more problematic political and cultural context. Why Brand USA matters US soft power remains, as it continues to top Brand Finance’s Global Soft Power Index, but there… Continue reading DIMINISHED “AURA” WORRIES AMERICAN BRANDS TRADING AROUND THE WORLD

L’ORÉAL UNCOVERS NEW INSIGHTS FOR EFFECTIVE BEAUTY ADS

3. 9. 2025 L’Oréal worked with Google and research partner Sundogs to analyse 5,000 YouTube ads and found that moving beyond category conventions can drive measurable gains: replacing product-led formats, for example, with richer, character-driven storytelling boosted engagement by 55%. The AI-driven analysis across seven markets highlighted the value of character-driven storytelling, contextually relevant casting, and emotional diversity.… Continue reading L’ORÉAL UNCOVERS NEW INSIGHTS FOR EFFECTIVE BEAUTY ADS