TRENDS 2023: ARTIFICIAL INTELLIGENCE, SHORT VIDEOS AND AVOD
3. 1. 2023 This year’s trends will ride the wave of artificial intelligence, metaverse, short video format, live audio and AVOD. With the new year comes an outlook on trends that will impact marketing activities. Marketers must account for the greater involvement of artificial intelligence, the growing popularity of virtual reality and short video formats, consumers’ increasingly high… Continue reading TRENDS 2023: ARTIFICIAL INTELLIGENCE, SHORT VIDEOS AND AVOD
THE LIGHT TV VIEWER IS ABOUT TO TAKE UP A LOT MORE OF YOUR TIME
7. 12. 2022 TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage. TV remains the pre-eminent media channel for delivering both scale and reach. And that’s a fact. According to the Demand Generation report — a collaboration between ThinkBox, MediaCom and Wavemaker — TV… Continue reading THE LIGHT TV VIEWER IS ABOUT TO TAKE UP A LOT MORE OF YOUR TIME
WHY MARKETERS NEED TO OPTIMISE MEDIA INVESTMENT IN THE COST-OF-LIVING CRISIS
26. 11. 2022 The cost-of-living crisis presents marketers with perhaps an even bigger challenge than the pandemic. They will need to optimise media investment, writes Azerion’s Paul Lowrey. Marketers have certainly had their work cut out negotiating the ups and downs of the past two years, but arguably we’re now entering the biggest challenge the industry has faced.… Continue reading WHY MARKETERS NEED TO OPTIMISE MEDIA INVESTMENT IN THE COST-OF-LIVING CRISIS
ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY
23. 11. 2022 The number of people watching paid online videos in the Czech Republic has increased by more than a third in a year, new data from the czech statistical office shows. Shows on pay-per-view internet video channels (SVOD) such as Netflix and HBO Max were watched by 22% of people aged 16 and over in the… Continue reading ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY
LINEAR TV ADVERTISING CAN BE TARGETED AND PERSONALISED THANKS TO HBBTV
15. 11. 2022 HBBTV SOLUTIONS CAN BRING PERSONALISATION AND TARGETING TO LINEAR TV ADVERTISING. ONLINE VIDEO OPERATORS ARE SET TO EARN MORE THAN THREE TIMES THE REVENUE FROM ONLINE ADVERTISING THAN FROM ONLINE SUBSCRIPTION SALES WITHIN FIVE YEARS. THIS WAS ALSO DISCUSSED AT THE HBBTV SYMPOSIUM. With HbbTV technology, targeted and personalised advertising messages can be brought into… Continue reading LINEAR TV ADVERTISING CAN BE TARGETED AND PERSONALISED THANKS TO HBBTV
WHY E-COMMERCE BRANDS ARE FLOCKING TO TV
31. 10. 2022 TV is experiencing a surge in spend from online-born businesses. The findings from Thinkbox’s TV playbook explore when to know the time is right to use TV advertising, its impact on online performance, and how to go about getting your online business on TV. The e-commerce boom is undoubtedly among the biggest business behavioral shifts… Continue reading WHY E-COMMERCE BRANDS ARE FLOCKING TO TV
ADS FOR THE RIGHT BRAIN ARE MORE EFFECTIVE BUT THERE ARE FEWER OF THEM
25. 10. 2022 ADS ACTIVATING THE RIGHT HEMISPHERE OF THE BRAIN ARE MORE EFFECTIVE AND attract MORE ATTENTION, BUT THEY DIMINISH OVER TIME. THIS WAS one of The findings presented by ORLANDO WOOD AT THE BRAND MANAGEMENT CONFERENCE In today’s post-pandemic world of economic uncertainty, ads should be created with wit, charm and human vitality. “In a time… Continue reading ADS FOR THE RIGHT BRAIN ARE MORE EFFECTIVE BUT THERE ARE FEWER OF THEM
HOW ADVANCED TV IS WOOING ADDRESSABLE- AND AUTOMATION-HUNGRY ADVERTISERS
19. 10. 2022 As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly. CTV ad spending, for example, has almost tripled since before the pandemic. At $18.89 billion, the CTV advertising market is less than a third of the size of… Continue reading HOW ADVANCED TV IS WOOING ADDRESSABLE- AND AUTOMATION-HUNGRY ADVERTISERS
GENDER EQUALITY IN AVERTISING – HOW TO BREAK FREE OF STEREOTYPES
11. 10. 2022 4 strategies that can improve brand relationships and increase ROI When it comes to gender equality in media and advertising, great strides have been made over the last several years. Thanks to effective initiatives from organizations including the Association of National Advertisers and Geena Davis Institute, women are better represented in advertising and portrayed in… Continue reading GENDER EQUALITY IN AVERTISING – HOW TO BREAK FREE OF STEREOTYPES
BACK TO THE FIRST SCREEN: THE RISE OF LOCAL BROADCAST TV ADVERTISING
10. 10. 2022 When the internet started entering large numbers of American homes in the mid-1990s, predictions of the inevitable demise of television began almost immediately. By 2010, when the US pay TV industry recorded its first ever decline in subscribers, those pronouncements became more dire than ever. But time and data have repeatedly shown us that reports… Continue reading BACK TO THE FIRST SCREEN: THE RISE OF LOCAL BROADCAST TV ADVERTISING
REPORT: CTV GROWTH SEES IT ACHIEVE SERIOUS REACH AS SPEND GROWS
30. 9. 2022 With some of the biggest advertising stories this year involving major streamers introducing advertising, a new report puts numbers behind that optimism. Why it matters Connected TV is going mainstream – and this report indicates a much larger reach than we last reported. Pixalate’s Ad Supply Chain Trends Report finds 94% US household’s reachable by open programmatic CTV… Continue reading REPORT: CTV GROWTH SEES IT ACHIEVE SERIOUS REACH AS SPEND GROWS
WHY AD PODDING WILL STAR IN THE NEXT SEASON OF TV ADVERTISING
29. 9. 2022 With both Netflix and Disney Plus going ad-funded, a new type of media buying is bringing the AVOD experience closer to its linear counterpart. Storytelling on CTV just got simpler… FreeWheel’s Stefanie Briec looks at a new technology that will take TV advertising to the next stage – dynamic ad podding. The article will explain… Continue reading WHY AD PODDING WILL STAR IN THE NEXT SEASON OF TV ADVERTISING
GEN Z WANTS MORE APPS TO INCLUDE INTERACTIVE LIVE VIDEO
28. 9. 2022 Just days after the app platform developer released research showing that the key Gen Z audience is flocking to real-time engagement (RTE) and interactive video, Agora has now published a study showing the key demographic’s platforms of choice in mobile app-based interactive live video. The study defined interactive live video as including live-streaming video where… Continue reading GEN Z WANTS MORE APPS TO INCLUDE INTERACTIVE LIVE VIDEO
IS TRADITIONAL ADVERTISING ON THE CUSP OF A COMEBACK?
13. 9. 2022 The 28th Edition of The CMO Survey found marketing budgets for traditional advertising increasing for the first time in a decade, although well below the expected growth rates for digital marketing in the coming year. In a recent Harvard Business Review article, researchers led by Duke University’s Fuqua School of Business said traditional advertising’s newfound appeal is partly due… Continue reading IS TRADITIONAL ADVERTISING ON THE CUSP OF A COMEBACK?
IS PROGRAMMATIC MAKING LINEAR TV COOL AGAIN?
11. 9. 2022 Live television is back in style. That’s a seemingly unlikely perspective for a programmatic SSP, but according to Magnite, there is a surge of advertisers that tried CTV during the past couple of years and now want linear inventory, too. Or, at least, they want to buy ads for the big screen on the wall… Continue reading IS PROGRAMMATIC MAKING LINEAR TV COOL AGAIN?
WHY ATTENTION AND REACH NEED EACH OTHER: KAREN NELSON-FIELD AND MIKE FOLLETT RESPOND TO BYRON SHARP
5. 9. 2022 Attention measurement experts Professor Karen Nelson-Field and Mike Follett respond to Professor Byron Sharp’s reported criticism of brands planning for attention. Professor Byron Sharp, author of the massively influential How Brands Grow books and Director of the Ehrenberg-Bass Institute, took aim at the growing interest in planning (or paying) for attention when speaking at an… Continue reading WHY ATTENTION AND REACH NEED EACH OTHER: KAREN NELSON-FIELD AND MIKE FOLLETT RESPOND TO BYRON SHARP
BRAND PURPOSE DURING A RECESSION—4 REASONS TO PROTECT IT
22. 8. 2022 Marketers shouldn’t risk long-term investments in customer affinity or inadvertently blunt short-term growth Illustration of a large hand holding a red arrow pointing forward along side other light blue arrows pointing forward with tiny sized employees striving forward. For 28 months the pandemic propelled brands to explore and embrace the parameters of purpose in their… Continue reading BRAND PURPOSE DURING A RECESSION—4 REASONS TO PROTECT IT
6 REASONS WHY LINEAR TV IS NOT DEAD
19. 8. 2022 Despite years of predictions about the imminent demise of linear TV it is still very much with us. What keeps it going and who is watching? [Updated August 2022] Here’s a headline we read recently that made us pause and take stock of things: ‘The death of linear TV: exaggerated, imminent, or simply premature?’ Nothing… Continue reading 6 REASONS WHY LINEAR TV IS NOT DEAD
