WHERE ARE YOU GOING? HOW TO ENGAGE THE AUDIENCE WHEN THEY’RE PROBABLY NOT PAYING ATTENTION

7. 2. 2025 People’s attention spans have shrunk and marketers are literally fighting for seconds. What should creatives reach for and what should they try to engage with to make an ad have any impact at all? In 2015, the news swept the internet that our ability to concentrate was about equal to that of maximum goldfish. While… Continue reading WHERE ARE YOU GOING? HOW TO ENGAGE THE AUDIENCE WHEN THEY’RE PROBABLY NOT PAYING ATTENTION

CZECH TELEVISION STAYED ABOVE 30 PERCENT IN JANUARY, SHARE INCREASED BY NOVA

6. 2. 2025 Czech Television’s stations reached their highest share in the audience group over 15 years of age in January. The Nova group improved its share the most compared to the same month last year. Despite a year-on-year decrease, Czech Television maintained a share of more than 30% in the universal audience group over 15 years old… Continue reading CZECH TELEVISION STAYED ABOVE 30 PERCENT IN JANUARY, SHARE INCREASED BY NOVA

WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

6. 2. 2025 Software service JustWatch has released a report on the shares of streaming services in the last quarter of 2024, based on the approach of its Czech users, i.e. how they click on JustWatch offers and how they mark titles as “viewed.” The market shares of SVoD (Subscription-based VoD, i.e. subscription-based video services) in Q4 2024… Continue reading WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

SUPER BOWL: A FINAL WHERE SPONSORS DON’T CUT BUDGETS

6. 2. 2025 This year again, the live coverage of the American National Football League finals will be accompanied by commercials featuring big names. The price of a half-minute ad space has reached a new record. This year’s National Football League final, known as the Super Bowl, falls on Sunday 9 February. This year, the price for 30… Continue reading SUPER BOWL: A FINAL WHERE SPONSORS DON’T CUT BUDGETS

LEGO TO BRING TOYS TO EASTER

3. 2. 2025 LEGO, the Danish toy group, is planning to introduce a range of products for Easter next year, but its marketing activity will be nuanced to allow for consumers’ different approaches to the occasion in different markets. Easter is associated with chocolate and rabbits in many markets, but LEGO’s research found distinct attitudinal differences in Germany… Continue reading LEGO TO BRING TOYS TO EASTER

YOUNG LIONS OPENS REGISTRATION, ADDS COMMUNITY AND YEAR-ROUND DEVELOPMENT

3. 2. 2025 This year marks the seventeenth year of the Young Lions competition and development program, adding a community focused on developing and connecting young communications professionals throughout the year. Young Lions is a creative competition and training program for young communications professionals up to and including age 30 that accelerates their development and careers. Winners receive… Continue reading YOUNG LIONS OPENS REGISTRATION, ADDS COMMUNITY AND YEAR-ROUND DEVELOPMENT

PRIMA HUNG NGUYEN TAKES OVER THE ONLINE MANAGEMENT IN MEDIA CLOUD AND GROUP

3. 2. 2025 Hung Nguyen takes over from Jan Čadek work matters concerning the management of Prima Group’s online business and Media Club. Group Prima has new leadership in key areas – in online and human resources. Hung Nguyen has become the new commercial director of online development, replacing Jan Čadek in this position. He has held the… Continue reading PRIMA HUNG NGUYEN TAKES OVER THE ONLINE MANAGEMENT IN MEDIA CLOUD AND GROUP

RH 300 CROSS PROJECT ATTRACTED SPONSORS TO RADIO AND HBBTV

30. 1. 2025 The RH 300 Cross project has met with interest from clients and attracted new clients to radio advertising and HbbTV, according to media agency Radiohouse. Media agency Radiohouse completed the RH 300 Cross project at the end of last year, which aimed to support small and medium-sized businesses through a combination of radio advertising and… Continue reading RH 300 CROSS PROJECT ATTRACTED SPONSORS TO RADIO AND HBBTV

MEDIA CLUB WILL SELL ADVERTISING FOR FAST CHANNELS SWEET.TV

30. 1. 2025 Media Club expands its portfolio by selling advertising for FAST channels of the streaming platform Sweet.tv. Media Club expands its portfolio by selling advertising for FAST channels of the streaming platform Sweet.tv. This collaboration brings new opportunities in video advertising and targeting smart TV viewers. Sweet.tv has a reach of more than 1.6 million CTV… Continue reading MEDIA CLUB WILL SELL ADVERTISING FOR FAST CHANNELS SWEET.TV

TN AND UDÁLOSTI REMAIN THE MOST WATCHED TELEVISION NEWS

28. 1. 2025 The news programme Události maintains a stable audience base even after years of fragmentation. Televizni noviny is the most watched domestic news programme. TV news programmes remain at the top of the TV ratings. The most watched domestic news programmes are still Televizní noviny (Nova) and Události (Czech Television). This is according to the official… Continue reading TN AND UDÁLOSTI REMAIN THE MOST WATCHED TELEVISION NEWS

NOVA AND PRIMA SECURED THE TOP POSITIONS IN SLEDOVANITV

28. 1. 2025 Online platform SledováníTV has made a significant change in the ranking of TV channels in recent days, reflecting the new requirements of TV content providers, specifically media groups Nova and Prima. The new channel arrangement is based on agreements with individual content providers, which has led to some stations moving to more favourable positions. In… Continue reading NOVA AND PRIMA SECURED THE TOP POSITIONS IN SLEDOVANITV

LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024

28. 1. 2025 Food chains were the biggest advertisers in the media last year by a wide margin. The Lidl supermarket chain was also the largest advertiser in media advertising in 2024. It was followed by Albert and Kaufland. The top three remained unchanged from 2023. This is according to monitoring data from Nielsen. Last year’s data also… Continue reading LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024

27. 1. 2025 Trust in advertising has risen from 36% to 39% over the past 12 months, primarily driven by young people, according to new research from the Advertising Association (AA). Trust in ads has grown across all age groups, with a notable 16-point increase among 18- to 34-year-olds since 2022. In contrast, trust among those aged 55… Continue reading YOUNG PEOPLE DRIVE UP TRUST IN ADVERTISING

WHAT ARE THE BEST TOOLS TO USE IN ADVERTISING?

27. 1. 2025 The key to using AI tools effectively in advertising and marketing is to get the prompts right and use them where they make the most difference. How to work with AI tools in the industry was discussed at the Marketing Meeting conference. AI tools can be a good tool when it comes to analyzing data,… Continue reading WHAT ARE THE BEST TOOLS TO USE IN ADVERTISING?

VODAFONE TV WILL OFFER PRIMA+ AS A GIFT INSTEAD OF VOYO

27. 1. 2025 For customers who have had access to Voyo, Vodafone TV will offer the competing service prima+ for three months. The prima+ service, which is operated by the Prima group, will appear on the Vodafone TV offer as a three-month gift for those customers who have subscribed to Voyo. MediaGuru.cz confirmed this to TV Prima. As… Continue reading VODAFONE TV WILL OFFER PRIMA+ AS A GIFT INSTEAD OF VOYO

STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

23. 1. 2025 It seems the opportunity to enter new markets with a foreign service has never been easier. The magic called AI can even handle localization into Czech. But it comes with some pitfalls. The reason why some foreign services eventually decided not to enter the Czech market in the past was not only the possible possession… Continue reading STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

NOVA INCLUDES PREMIERES OF SPECIALISTE, MARTA OR SURVIVOR

21. 1. 2025 During February, TV Nova will air the premiere episodes of established shows in prime time. Television Nova will air premiere episodes of its established shows during February. The announced news in linear broadcasting will also include the launch of the first series of the miniseries Král Šumavy. New episodes of the eleventh series of Specialisté are… Continue reading NOVA INCLUDES PREMIERES OF SPECIALISTE, MARTA OR SURVIVOR

OČKO STAR AND EXPRES APPLY FOR LICENSE EXTENSION

21. 1. 2025 The music stations Óčko Star and Óčko Expres have applied to the Council for Radio and Television Broadcasting for an extension of their terrestrial broadcasting licences. The regulator grants them for a standard period of 12 years. The terrestrial licence of Óčko Star expires on 17 April this year, while Óčko Expres has a licence… Continue reading OČKO STAR AND EXPRES APPLY FOR LICENSE EXTENSION