ÓČKO REDUCED ITS SATELLITE BROADCASTING, WITHDREW FROM ASTRA

1. 3. 2025 | 1 min read Music television Óčko has ended its satellite broadcasting via Astra satellite at the end of February at the position 23.5 degrees East. Only sister station Óčko Star remains in this distribution, which continues to broadcast uncoded.

NEW SPORTS CHANNELS ONEPLAY WILL NOT BE WITH OTHER OPERATORS

26. 2. 2025 | 3 min read PPF Group is increasing the number of its original sports channels and adjusting their offerings with the launch of Oneplay.

PRIMA AND SKYLINK AGREE TO EXTEND DISTRIBUTION CONTRACT

26. 2. 2025 | 2 min read Since the beginning of the year, intensive negotiations have been underway for the distribution of Prima Group channels on the Skylink platform.

STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

26. 2. 2025 | 11 min read The merger of Voyo and O2 TV is a big change on the Czech market, which will also affect the price. After last year's price increase for Netflix, Max, SkyShowtime and Disney+, this year the payment terms are also changing for Amazon Prime Video. Max, on the other hand, is adjusting its tariff for long-term customers. It is therefore increasingly important for users to actively manage their subscriptions, which can save them thousands of crowns a year. The Diary's overview can help with platform selection. Oneplay The largest Czech streaming platform Voyo is closing together with another giant, O2 TV. However, a joint project called Oneplay will be created. The new product will be available in the Czech Republic from March 10 and will offer four subscription options. The basic one called Komfort costs CZK 199 per month and will offer over two thousand movies and 55 TV channels. Viewing is limited to one device.

PRIMA PLUS WILL PRESENT THE SERIES THE CASE OF THE DANCER, ABOUT PEOPLE AND HORSES OR THE NIGHT OPERATOR

26. 2. 2025 | 3 min read Video platform prima+ has unveiled its programming plans for this year on the occasion of its second birthday.

LIMITING REWINDING OF ADS IN REWATCH IS ALSO PLANNED BY NOVA

26. 2. 2025 | 1 min read Nova TV is planning to limit the possibilities for rewinding ads in the reverse view soon.

ONEPLAY TO LAUNCH AD-SUPPORTED SUBSCRIPTION MODEL IN 2026

26. 2. 2025 | 5 min read The launch of Oneplay will bring opportunities for advertisers. However, it won’t be from the start. The introduction of a hybrid subscription with ads is planned for 2026.

VOYO AND O2TV WILL END. ONEPLAY WILL COME INSTEAD

25. 2. 2025 | 4 min read O2TV and Voyo, both from PPF Group, are merging their services into one called Oneplay.

NOT DRINKING IS A PLUS, SAY CZECH ACTRESSES IN THE PRIMA+ CAMPAIGN

24. 2. 2025 | 1 min read Three Czech actresses have lent their voices and faces to the stories of women who have struggled with the side effects of alcohol. The "Not Drinking is a Plus" campaign was born.

ADC EXTENDS THE DEADLINE FOR ENTRIES TO THE ADC AWARDS

21. 2. 2025 | 1 min read Art Directors Club is extending the deadline for entries to this year's ADC Awards by one week.

PRIMA WILL PREMIERE ITS HOBBY PROGRAMMES FROM SUNDAY 2 MARCH

21. 2. 2025 | 2 min read Prima will return new episodes of its four hobby shows to Sunday afternoon airtime.

CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING

20. 2. 2025 | 4 min read Early 2025 saw more visual innovations in streaming services, but some more significant changes have also taken place. Here's an overview of them.

SUPER BOWL 59 IS THE MOST-WATCHED GAME IN HISTORY WITH 127.7 MILLION VIEWERS, ACCORDING TO FOX

11. 2. 2025 | 3 min read The Eagles knocked off the Chiefs and Fox set a record for viewership.

IPTV AND CABLE HAVE OVERTAKEN TERRESTRIALS IN TV SIGNAL RECEPTION

10. 2. 2025 | 3 min read Receiving a TV signal via the internet or cable has become the strongest way to receive a signal in the Czech Republic. It has also overtaken the previously leading terrestrial reception by several percentage points. The data is presented by the ATO's Continuous Research.

OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

10. 2. 2025 | 1 min read In the games and toys segment, Lego was the largest advertiser last year.

A CAROUSEL OF MONEY CALLED THE SUPER BOWL. THOUSANDS OF DOLLARS FOR A SEAT, MILLIONS FOR ADS

9. 2. 2025 | 3 min read The final game in American football, the famous Super Bowl is probably the most watched sports game ever. And the price of advertising matches it. But famous artists performing at halftime get nothing.

WHERE ARE YOU GOING? HOW TO ENGAGE THE AUDIENCE WHEN THEY’RE PROBABLY NOT PAYING ATTENTION

7. 2. 2025 | 4 min read People's attention spans have shrunk and marketers are literally fighting for seconds. What should creatives reach for and what should they try to engage with to make an ad have any impact at all?

CZECH TELEVISION STAYED ABOVE 30 PERCENT IN JANUARY, SHARE INCREASED BY NOVA

6. 2. 2025 | 2 min read Czech Television's stations reached their highest share in the audience group over 15 years of age in January. The Nova group improved its share the most compared to the same month last year.