WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

6. 2. 2025 | 2 min read Software service JustWatch has released a report on the shares of streaming services in the last quarter of 2024, based on the approach of its Czech users, i.e. how they click on JustWatch offers and how they mark titles as "viewed."

SUPER BOWL: A FINAL WHERE SPONSORS DON’T CUT BUDGETS

6. 2. 2025 | 5 min read This year again, the live coverage of the American National Football League finals will be accompanied by commercials featuring big names. The price of a half-minute ad space has reached a new record.

LEGO TO BRING TOYS TO EASTER

3. 2. 2025 | 3 min read LEGO, the Danish toy group, is planning to introduce a range of products for Easter next year, but its marketing activity will be nuanced to allow for consumers’ different approaches to the occasion in different markets.

YOUNG LIONS OPENS REGISTRATION, ADDS COMMUNITY AND YEAR-ROUND DEVELOPMENT

3. 2. 2025 | 6 min read This year marks the seventeenth year of the Young Lions competition and development program, adding a community focused on developing and connecting young communications professionals throughout the year.

PRIMA HUNG NGUYEN TAKES OVER THE ONLINE MANAGEMENT IN MEDIA CLOUD AND GROUP

3. 2. 2025 | 2 min read Hung Nguyen takes over from Jan Čadek work matters concerning the management of Prima Group's online business and Media Club.

RH 300 CROSS PROJECT ATTRACTED SPONSORS TO RADIO AND HBBTV

30. 1. 2025 | 2 min read The RH 300 Cross project has met with interest from clients and attracted new clients to radio advertising and HbbTV, according to media agency Radiohouse.

MEDIA CLUB WILL SELL ADVERTISING FOR FAST CHANNELS SWEET.TV

30. 1. 2025 | 2 min read Media Club expands its portfolio by selling advertising for FAST channels of the streaming platform Sweet.tv.

TN AND UDÁLOSTI REMAIN THE MOST WATCHED TELEVISION NEWS

28. 1. 2025 | 2 min read The news programme Události maintains a stable audience base even after years of fragmentation. Televizni noviny is the most watched domestic news programme.

NOVA AND PRIMA SECURED THE TOP POSITIONS IN SLEDOVANITV

28. 1. 2025 | 2 min read Online platform SledováníTV has made a significant change in the ranking of TV channels in recent days, reflecting the new requirements of TV content providers, specifically media groups Nova and Prima.

LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024

28. 1. 2025 | 2 min read Food chains were the biggest advertisers in the media last year by a wide margin.

27. 1. 2025 | 5 min read Trust in advertising has risen from 36% to 39% over the past 12 months, primarily driven by young people, according to new research from the Advertising Association (AA).

WHAT ARE THE BEST TOOLS TO USE IN ADVERTISING?

27. 1. 2025 | 9 min read The key to using AI tools effectively in advertising and marketing is to get the prompts right and use them where they make the most difference. How to work with AI tools in the industry was discussed at the Marketing Meeting conference.

VODAFONE TV WILL OFFER PRIMA+ AS A GIFT INSTEAD OF VOYO

27. 1. 2025 | 1 min read For customers who have had access to Voyo, Vodafone TV will offer the competing service prima+ for three months.

STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

23. 1. 2025 | 4 min read It seems the opportunity to enter new markets with a foreign service has never been easier. The magic called AI can even handle localization into Czech. But it comes with some pitfalls.

NOVA INCLUDES PREMIERES OF SPECIALISTE, MARTA OR SURVIVOR

21. 1. 2025 | 3 min read During February, TV Nova will air the premiere episodes of established shows in prime time.

OČKO STAR AND EXPRES APPLY FOR LICENSE EXTENSION

21. 1. 2025 | 1 min read The music stations Óčko Star and Óčko Expres have applied to the Council for Radio and Television Broadcasting for an extension of their terrestrial broadcasting licences. The regulator grants them for a standard period of 12 years.

VOYO IN SLOVAKIA IS GOING UP BY 2 EUROS, INCREASE IS EXPECTED IN THE CZECH REPUBLIC AS WELL

20. 1. 2025 | 2 min read The basic subscription to Voyo will increase by two euros per month in Slovakia. The price of Voyo subscriptions is also expected to increase in the Czech Republic.

BACK TO THE NINETIES. CZECH STATIONS DUSTED OFF THE COASTGUARD AND ESMERALDA

20. 1. 2025 | 7 min read They were phenomena watched by millions of viewers. Thanks to them, Czechs got to know world production. Now the legendary series are suited to smaller stations.