THE FIRST WEEK: ZOO NEW BEGINNINGS HAD MORE SPECTATORS THAN PROSTRENO

13. 1. 2025 The new series on TV Prima in the evening attracted more viewers than the number of viewers who watched Prostřeno at the same time last year.

CZECH LION: MOST NOMINATIONS FOR VLNY, HOPE FOR VOYO AND ČT

13. 1. 2025 In the number of nominations for the Czech Lion Film Awards, the films Vlny, Amerikánka, Mord and the miniseries Metoda Markovič: Hojer lead the way.

ADC CZECH CREATIVE AWARDS STARTS ITS 32. ANNUAL

10. 1. 2025 The ADC Czech Creative Awards is now accepting Early Birds entries.

PRIMA GROUP BELIEVES IT IS CLOSE TO A DEAL WITH SKYLINK

9. 1. 2025 The Prima Group says it believes an agreement with operator Skylink is imminent.

47 BRANDS ENTERED THE CZECH REPUBLIC LAST YEAR, MÜLLER PLANS TO ENTER THIS YEAR

8. 1. 2025 A record number of new brands entered the Czech retail market in 2024. This year, drugstores such as Müller and Wendy's Woolworth are planning to enter the market.

MARKETING TRENDS 2025: TRANSPARENCY, AI AND RETAIL MEDIA

8. 1. 2025 What all can make its way into marketing, advertising and communications in the Czech market? Here's an overview of this year's trends.

HOW TO CONQUER THE CHALLENGING YEAR 2025? DON’T FORGET CREATIVITY, ORIGINALITY AND WIT!

6. 1. 2025 What will this year be like from a marketing perspective? In the first issue of the twenty-fifth edition of MAM, marketers from brands such as Komerční banka and Notino, as well as representatives of the media sector, reveal their predictions, expectations, plans and tasks.

STREAMS 2024: MOST OF IT HAS GOTTEN MORE EXPENSIVE, BUT WE’RE STILL WATCHING. AND YOUTUBERS HAVE RESPONSIBILITIES

6. 1. 2025 You have to pay to watch the highest quality shows on the internet. Without a premium subscription, you won't be able to afford it.

ČT STARTS SPRING SCHEME, NOVA AND PRIMA WILL JOIN GRADUALLY

6. 1. 2025 Czech Television is introducing the first news from its spring schedule in the week of 6 January. Nova and Prima are starting the year with new episodes of well-known shows or reruns. They will introduce the new programmes in the following weeks of the new year.

CZECH TV REMAINED FIRST IN 2024, HELPED BY A YEAR OF SPORTS

2. 1. 2025 Czech Television's sports remained the most watched in 2024 in the universal audience over 15 years old. The sports year and viewer interest in the domestic hockey championship helped the result.

MEDIA 2024: NEW TV STATIONS, THE FIGHT OVER FEES AND THE DEMISE OF THE FIRST DAILY NEWSPAPERS

31. 12. 2024 New TV stations and the continued development of video-on-demand, changes in Jaromír Soukup's media companies, the demise of the first print dailies, the debate on the shape of media legislation and the development of DAB+. These are some of the main media events in 2024.

TRENDS THAT HAVE INFLUENCED MARKETING IN THE CZECH MARKET THIS YEAR

30. 12. 2024 We bring you an overview of the most important trends that influenced marketing in the domestic market this year.

CHRISTMAS BROADCASTING WAS DOMINATED BY CZECH TELEVISION WITH 45% SHARE

27. 12. 2024 Czech Television's Christmas broadcasts were sought out by an average of 44.68% of viewers present at the screens. The most watched programme of Christmas was the Christmas Eve fairy tale Three Princesses.

PF 2025

24. 12. 2024 The Association of Commercial Television together with ScreenVoice wish you a peaceful holiday season with the ones you love most and a fabulous year 2025.

THE CHRISTMAS BROADCAST ALREADY PLEASES LOVERS OF FAIRY TALES, IT ALSO BRINGS SPECIALS OF POPULAR SHOWS

23. 12. 2024 Watching TV at Christmas remains a popular pastime for all ages. And although viewing preferences have evolved over time, festive programming continues to draw millions of viewers to the TV screen. So this year, commercial television has again prepared an attractive Christmas programme that will appeal to everyone - there will be no shortage of specials of popular shows, or much-loved fairy tales, cartoons or romantic blockbusters. Nova Television celebrates its thirtieth Christmas In December, the knowledge show Na Lovu (On the Hunt) will bring two specials with star guests and charity. The longest-running series in Czech television history - Ulice (Street)- will present its traditional Christmas Eve episode, which will feature a series of touching encounters. For the first time ever, the Specialisté (Specialists) will present a ten-minute Christmas special and give fans of TV crime dramas Murder Under the Tree. The last day of the year will belong to Pavel Zedníček and his comedy show Všechno je možné! (Everything is Possible!) and on the New Year's Eve edition of the most watched news show, viewers will be treated to a spectacular surprise.

TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES

16. 12. 2024 From this week, the strongest TV stations are including programmes for the Christmas period in their prime-time schedules.

FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY

12. 12. 2024 Advertising tenders in the Czech Republic will be governed by a memorandum supported by nearly 100 directors and productions from January.

NOVA REMAINED IN THE LEAD IN NOVEMBER. ATMEDIA AND TELEVISION LIST IS GROWING

10. 12. 2024 Nova TV achieved the highest share of viewership in the TV market in November.