CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED

4. 4. 2025 | 6 min read Most innovations are currently failing, but creative communication can contribute to their success, writes Kristián Hloušek from Marketup.

SHARE AND COCA-COLA IS BACK. MARKETING CHIEF JAKUB LOOS WILL TALK ABOUT THE CAMPAIGN IN THE NEXT ISSUE OF MAM

4. 4. 2025 | 5 min read The Coca-Cola Company is coming again with its legendary "Share a Coca-Cola" campaign. This time, it's calling on members of the younger generations in particular to meet in the real world. Read about the new campaign in the next issue of MAM, where the company's marketing director Jakub Loos talks about it.

TV PRIMA WILL BROADCAST FAIRY TALES, ROMANTIC AND ACTION FILMS AND COMEDIES AT EASTER

3. 4. 2025 | 5 min read Television Prima has announced its programme for this year's Easter holidays. It will include family comedies, romantic films, action thrillers and interesting documentaries in its festive broadcasts.

SPORT IS A PHENOMENON AND NOVA HAS BEEN AWARE OF THIS SINCE THE BEGINNING OF THE BROADCAST, SAYS MENDEL

2. 4. 2025 | 1 min read Sport has been an important part of TV Nova's programming since it began broadcasting in 1994. Sports news is still one of the most watched programmes every day, and Nova Sport has gradually grown to six channels.

ONLINE CHANNEL TN LIVE EXPANDS BROADCASTING, HAS ITS OWN EPG

2. 4. 2025 | 2 min read TN Live will be expanded on the TN.cz website, TV Nova has received approval from the Broadcasting Council to increase the number of broadcasting hours.

PRIMA’S APRIL CAMPAIGN REVEALS THE LAUNCH OF THE PARŤÁK NA BATERKY SERIES

2. 4. 2025 | 2 min read Introducing Lukáš Příkazký as the first humanoid in TV Prima's team, the media group has launched a campaign for the new TV series Parťák na baterky.

REESE’S, MANSCAPED, PRICELINE AND MORE: BRANDS TAKE THEIR CREATIVE SERIOUSLY ON APRIL FOOLS’ DAY

1. 4. 2025 | 4 min read The annual custom is no laughing matter for brands across all sectors. Well, maybe just a little. Muse rounds up some of our favorite chuckle-inducing ads below. Reese’s, ‘Chocolate Bread’ Its official! Reese’s is getting into the sandwich business. The candy company introduces “the perfect upgrade to your favorite PB&Js” with Reese’s Chocolate Bread. “Pair it with Reese’s Peanut Butter and your favorite jelly for the ultimate PB&J experience.” The “announcement” runs on the brand’s social channels.

PRIMA CREATES ITS OWN CREATIVE DIVISION, REPLACES STUDIO DEPARTMENT

31. 3. 2025 | 3 min read The creation of an in-house creative division within the Prima Group's marketing team is expected to bring financial and time savings and reflect the transformation of the formerly television group into a comprehensive media house. The cooperation with Studio Department is coming to an end.

PRIMA TODAY INCLUDES NEW EPISODES OF HOŘKÝ SVĚT AND JAKUB AND SARA

30. 3. 2025 | 2 min read Prima is changing its primetime schedule from Sunday 30 March. It will feature two new programmes.

PRIMA COOL WILL ADD SERIES AND INTRODUCE FAMILY MOVIES

28. 3. 2025 | 2 min read Young men's TV station Prima Cool will adjust its programming schedule from April. It will add another sitcom and reserve Saturday nights for family films.

THE PRESENTER OF THE CZECH NAKED ATTRACTION WILL BE MONIKA TIMKOVÁ

27. 3. 2025 | 2 min read Óčko station has officially introduced the name of the presenter of the domestic version of the dating reality show Naked Attraction.

E-POJISTENI.CZ COMPARISON ENGINE HAD A TV CAMPAIGN CREATED BY AI

27. 3. 2025 | 2 min read Artificial Intelligence tools have created the individual images of the new TV ad for the comparator ePojisteni.cz.

CZECH TELECOMMUNICATIONS AUTHORITY PROTECTS THE POSITION OF TERRESTRIAL TV AGAINST MOBILE NETWORKS

26. 3. 2025 | 5 min read The Czech Telecommunications Authority aims to preserve and protect digital terrestrial television (DTT) as a key medium for Czech households. Details of the implementation were published in three pages of the March Monthly Monitoring Report.

MULTISCREEN TV’S ‘WINNING HAND’: PERFORMANCE + TRANSPARENCY = BUSINESS SUCCESS

26. 3. 2025 | 5 min read Multiscreen TV: Smart, Strategic and Seriously Effective Marketers are constantly seeking ways to maximize impact, build trust and drive measurable business outcomes. The solution isn’t a gamble – it’s a sure bet when making a strategic investment in multiscreen TV. With its professionally produced content, unmatched audience engagement and brand-safe environment, multiscreen TV delivers results that brands can bet on.

RESSOLUTION HAS A SOLUTION FOR MEDIA MEASUREMENT ALSO OUTSIDE THE HOME

25. 3. 2025 | 2 min read ResSolution Group had a mobile media measurement solution tested. It can be used for in-home and out-of-home metering. It did so in connection with an ATO tender for out-of-home viewership measurement.

ADC AWARDS REPORTS 270 ENTRIES, PUBLISHES GALLERY

24. 3. 2025 | 2 min read The ADC Czech Creative Awards has received a total of 270 entries this year. The entries can now be viewed in the gallery.

YOUNG LIONS: MOST PRIZES GO TO YOUNG PEOPLE FROM DENTS, WMC GREY AND ZARAGUZA

24. 3. 2025 | 6 min read The seventeenth edition of the Young Lions development competition for young industry professionals has given out its prizes.

ILLEGAL CONTENT FROM PREHRAJ.TO AND DATOID WILL DISAPPEAR THANKS TO AN AGREEMENT WITH AKTV

20. 3. 2025 | 2 min read The Association of Commercial Television (AKTV) has entered into a new settlement agreement with the services Přehraj.to and Datoid. The operators of these services have agreed to work with ACPV members to prevent the illegal sharing of protected works.