ADVERTISER LEADERSHIP CRITICAL FOR CROSS-CHANNEL VIDEO AD MEASUREMENT
30. 1. 2020 I’m writing this from Paris, where I’ve spent the past two days talking about the future of video ad measurement across television, over-the-top TV platforms, and video ads on the large digital search and social platforms, thanks to events hosted and driven by EGTA, the global trade association of TV ad sellers, and WFA, the… Continue reading ADVERTISER LEADERSHIP CRITICAL FOR CROSS-CHANNEL VIDEO AD MEASUREMENT
ALZA.CZ IS POURING MORE MONEY INTO ADVERTISING THAN KAUFLAND AND LIDL
22. 1. 2020 In 2019, TV aired more ads again in the Czech Republic with ad spots going up in price. According to Nielsen Admosphere, Alza.cz, the Czech largest e-shop, was the most powerful advertiser of the year. The leading advertiser in 2019 was Alza.cz, the largest local e-shop spending on ads nearly CZK 1.8 billion, thus outstripping… Continue reading ALZA.CZ IS POURING MORE MONEY INTO ADVERTISING THAN KAUFLAND AND LIDL
PRIMA WINS TWO AWARDS OUT OF SEVEN AT THE PRESTIGIOUS HBBTV AWARDS IN ATHENS
27. 11. 2019 Prima Group won two awards at the HbbTV Awards. The jury awarded Prima in the Best Marketing and Promotion category for its Red Button campaign with Karel Voříšek and in the Best Use of HbbTV for Enhanced TV Services category for its video rental series offer. For the eighth time, the symposium organised by the… Continue reading PRIMA WINS TWO AWARDS OUT OF SEVEN AT THE PRESTIGIOUS HBBTV AWARDS IN ATHENS
WORLD TELEVISION DAY CELEBRATES THE DIVERSITY OF TV CONTENT AROUND THE GLOBE
20. 11. 2019 TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. Diversity of TV content that entertains, informs and inspires. The topic of… Continue reading WORLD TELEVISION DAY CELEBRATES THE DIVERSITY OF TV CONTENT AROUND THE GLOBE
THE AGE OF SHOPPABLE TV ADS, ON A MASS SCALE, HAS ARRIVED
29. 10. 2019 Advertisers — and NBC Universal parent Comcast — will no doubt rejoice. After testing shoppable ads starting back in May, in linear programming including “Today” (Walmart), the French Open (Lacoste), the Tour de France (Zwift) and “Songland” (Roli), NBCU is rolling out the QSR-driven format across its lifestyle and unscripted programming. The ShoppableTV technology, created… Continue reading THE AGE OF SHOPPABLE TV ADS, ON A MASS SCALE, HAS ARRIVED
AN INDEPENDENT ASSOCIATION OF TELEVISION BROADCASTERS WILL BE ESTABLISHED IN 2020 IN SLOVAKIA
24. 10. 2019 Television and radio broadcasters are planning collaboration on intersecting topics. There will be a structural change in the Association of Independent Radio and Television Stations (ANRTS) at the beginning of 2020. While television and radio stations are planning to continue collaborating on all relevant media topics, in the future there will be various formal institutions… Continue reading AN INDEPENDENT ASSOCIATION OF TELEVISION BROADCASTERS WILL BE ESTABLISHED IN 2020 IN SLOVAKIA
MEDIA INDUSTRY LAUNCHES TV CHARTER FOR “RESPONSIBLE AND TRANSPARENT” AD MEASUREMENT
21. 10. 2019 The association of TV and radio sales houses egta has launched a “progressive TV Charter on television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.” Launched with support by The Global TV Group, the charter has been signed by most of egta’s 155 member sales houses in over 42… Continue reading MEDIA INDUSTRY LAUNCHES TV CHARTER FOR “RESPONSIBLE AND TRANSPARENT” AD MEASUREMENT
PARADOX: STREAMING WARS WILL BE GREAT FOR TV ADVERTISERS
14. 10. 2019 We’re in the midst of the streaming wars, as Netflix, Amazon Prime, Hulu and a host of smaller players like Tubi, Fubo and CBS All Access fight to win new streaming video subscribers. The battle is escalating, with new entrants from Disney (Disney+), AT&T’s WarnerMedia (HBOMax), Apple (TV+) and Comcast/NBCUniversal (Peacock). All of them want… Continue reading PARADOX: STREAMING WARS WILL BE GREAT FOR TV ADVERTISERS
WIEMER SNIJDERS SPOKE AT THE TV ON THE MOVE CONFERENCE
10. 10. 2019 Traditionally, early October saw a conference of the Association of Commercial Television intended primarily for advertisers and media agencies. The key topic of the TV ON THE MOVE conference was the TV development in the post-linear era when TV is no longer and will never be just a screen in the living room. This year, AKTV hosted… Continue reading WIEMER SNIJDERS SPOKE AT THE TV ON THE MOVE CONFERENCE
CZECH PRIMA PROMOTES HBBTV
7. 10. 2019 The Czech national broadcaster Prima will soon start to complement the HbbTV verification of smart TVs by Ceske Radiokomunikace (CRa) with its own iPrima seal. Furthermore, according to its product manager Iva Nesrstova, Prima’s HbbTV offer from mid-October include content that has not yet been shown on its TV channels. Nesrstova, who was speaking to… Continue reading CZECH PRIMA PROMOTES HBBTV
WIEMER SNIJDERS, AUTHOR OF THE EAT YOUR GREENS BESTSELLER, SHARED HIS BEST MARKETING KNOW-HOW AT THE TV ON THE MOVE CONFERENCE
1. 10. 2019 Traditionally, early October saw a conference of the Association of Commercial Television intended primarily for advertisers and media agencies. The key topic of the TV ON THE MOVE conference was the TV development in the post-linear era when TV is no longer and will never be just a screen in the living room. This year, AKTV hosted… Continue reading WIEMER SNIJDERS, AUTHOR OF THE EAT YOUR GREENS BESTSELLER, SHARED HIS BEST MARKETING KNOW-HOW AT THE TV ON THE MOVE CONFERENCE
TV IS NOT BROKEN, THE MEASUREMENT OF THE MEDIUM IS, SAYS ASTRO CEO HENRY TAN
30. 8. 2019 The proliferation of digital has led to shrinking budgets in the traditional space such as TV. According to Zenith’s Advertising Expenditure Forecasts, traditional TV ad revenues to shrink annually from 2019 to 2021, falling from US$184 billion to US$180 billion in 2021. Interestingly however, while everyone is turning towards digital, four companies – Facebook, Amazon,… Continue reading TV IS NOT BROKEN, THE MEASUREMENT OF THE MEDIUM IS, SAYS ASTRO CEO HENRY TAN
UK: ADDRESSABLE TV AD VIEWERS ARE MORE ENGAGED
16. 8. 2019 The UK addressable TV market is growing, with 40% of homes now addressable, and a new report from Sky AdSmart claims this channel delivers higher engagement and clear business results for advertisers. A white paper, AdSmart: Five Years and Forward, pulls together insights collated from five years of learnings into the UK addressable TV market through Sky’s AdSmart… Continue reading UK: ADDRESSABLE TV AD VIEWERS ARE MORE ENGAGED
ONLINE VIDEO 2019: MEN PREFER FILMS, WOMEN TV SHOWS
14. 8. 2019 When it comes to online video offerings Czech Internet population prefers to watch films and TV shows. Trends in video content consumption, however, vary by age group. “The Internet Video 2019” study conducted by Nielsen Admosphere offers a detailed view of TV through the eyes of the often ignored group of respondents aged 37–51. TV viewers… Continue reading ONLINE VIDEO 2019: MEN PREFER FILMS, WOMEN TV SHOWS
WILL D2C BRANDS CHANGE HOW TV ADS ARE BOUGHT, SOLD, MEASURED?
8. 8. 2019 The emergence of digital-first, direct-to-consumer brands as a significant, growing pool of new TV advertisers was a big theme this past spring during the upfront. I believe that D2C brands will become such an important part of the TV ad industry over the next few years that they will end up reshaping in their own image… Continue reading WILL D2C BRANDS CHANGE HOW TV ADS ARE BOUGHT, SOLD, MEASURED?
AKTV HOSTED THE CEO AND TOP EXEC’S SUMMIT IN PRAGUE
14. 6. 2019 As a part of its membership in the professional organization egta, the Association of Television and Radio Companies from Europe and beyond, the Association of Commercial Television was granted the opportunity to host egta’s 2019 professional CEO & Top Exec’s Summit – the annual, 2-day egta-member meeting, where media companies share their experience, inspiration and contacts. This year’s… Continue reading AKTV HOSTED THE CEO AND TOP EXEC’S SUMMIT IN PRAGUE
EXPOSING THE BLACK HOLE OF ONLINE VIDEO ADVERTISING
28. 5. 2019 There were lots of interesting things to catch the eye in the Advertising Association/Warc annual adspend figures for 2018 – not least the rapid growth of Broadcaster VOD advertising, up 29% to £390m and forecast to grow at a similar rate for the next two years. Total TV investment was stable year on year at… Continue reading EXPOSING THE BLACK HOLE OF ONLINE VIDEO ADVERTISING
TV ADS STILL MORE RELEVANT TO CONSUMERS THAN STREAMING VIDEO ADS
15. 5. 2019 Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV. What does this say about programmatic video ads? According to a survey conducted by Adobe in February 2019, 49% of US internet users said that TV… Continue reading TV ADS STILL MORE RELEVANT TO CONSUMERS THAN STREAMING VIDEO ADS
