BABY BOOMERS, GEN Z, GEN BETA: THE POINT OF AGE COHORTS

27. 4. 2025 After the legendary Baby Boomer generation came Generation X, followed by Generations Y, Z, and Alpha. And now? Starting in early 2025, Generation Beta is being born. What lies ahead for them?

LIKE AWARD OF GENERATION Z GOES TO THE “NENASADITELNÝ PRSTEN” CAMPAIGN

26. 4. 2025 The winner of the Like Generation Z award at the ADC Awards was the "Nenasaditelný prsten" campaign created by Leo Burnett for Prague Pride.

NOVA IS PREPARING A REALITY SHOW FARMA, BACHELOR, SUPERSTAR AND LOVE ISLAND WILL RETURN

24. 4. 2025 Nova TV and the Oneplay platform continue to plan for several reality show formats.

ONEPLAY WILL MAKE A NEW MOST! AS ODDÍL B, THEN EXTRAKTOŘI AND MONYOVÁ SERIES WILL COME

24. 4. 2025 Oneplay and TV Nova are preparing a new batch of series: stories based on reality, returns of the creators of Most! and the dark corners of Czech football.

PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

24. 4. 2025 Prima has launched CoolLab, a new media project focused on projects for young target groups.

WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE

14. 4. 2025 O2 Czech Republic is currently implementing the most important part of the Oneplay brand rollout - the transfer of former O2 TV customers to the new service. What is the experience in practice?

JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

14. 4. 2025 From 1 May, Jan Maxa, who has a 12-year career at Czech Television, will take over the management of the prima+ platform. Petr Král moves to head the new Distribution and OTT product segment.

THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN

11. 4. 2025 The ADC Czech Creative Awards already know their finalists. In total, there are 118 entries on the shortlist, with VML and McCann having the highest number of entries.

ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

11. 4. 2025 One of the attractions of the new Oneplay streaming service that O2 is currently migrating its customers to is sport. But the battle for the sports fan is also being fought on the global stage.

ANNA LENEROVÁ DIRECTS SPORTS ACQUISITIONS AND PAY CHANNELS AT TV NOVA

10. 4. 2025 Nova Group establishes a new management position, with Anna Lenerová joining from O2.

BARNETT IS THE NEW CEO OF CME, REPLACING STOESSEL

8. 4. 2025 Sam Barnett will replace Didier Stoessel, who remains PPF's chief investment officer, as head of CME's media group.

CZECH TELEVISION IN MARCH FIRST, GROWING NOVA. TV SEZNAM IS AHEAD OF BARRANDOV GROUP

7. 4. 2025 The positions of the strongest TV groups remained unchanged in March compared to the previous months of this year.

PLAY IT AGAIN. HOW THE CZECHS LIKE TO WATCH BACKWARDS

7. 4. 2025 Evidence of the growing popularity of IPTV and TV apps is seen in the data on delayed viewing. For some shows, back-running from the archive can add hundreds of thousands of viewers.

FLEMA UNDERGOES FUNDAMENTAL CHANGE, HIGHLIGHTING CAMPAIGN GOALS AND BRAVERY

7. 4. 2025 Flema, the innovative media usage competition, is introducing a significant change to the competition categories this year. It also marks its 20th anniversary, which is an opportunity to take stock of where media planning has moved and how it is dealing with changes in the market.

PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+

7. 4. 2025 Across social networks, the Prima Group achieved 800 million impressions in the first quarter of this year.

IPTV VERSUS SATELLITE DISTRIBUTION

6. 4. 2025 Media content distribution is undergoing a dynamic transformation. We stand at a crossroads where the flexibility of IP networks competes with the proven reach of satellites.

CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED

4. 4. 2025 Most innovations are currently failing, but creative communication can contribute to their success, writes Kristián Hloušek from Marketup.

SHARE AND COCA-COLA IS BACK. MARKETING CHIEF JAKUB LOOS WILL TALK ABOUT THE CAMPAIGN IN THE NEXT ISSUE OF MAM

4. 4. 2025 The Coca-Cola Company is coming again with its legendary "Share a Coca-Cola" campaign. This time, it's calling on members of the younger generations in particular to meet in the real world. Read about the new campaign in the next issue of MAM, where the company's marketing director Jakub Loos talks about it.