FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY

12. 12. 2024 | 4 min read Advertising tenders in the Czech Republic will be governed by a memorandum supported by nearly 100 directors and productions from January.

NOVA REMAINED IN THE LEAD IN NOVEMBER. ATMEDIA AND TELEVISION LIST IS GROWING

10. 12. 2024 | 2 min read Nova TV achieved the highest share of viewership in the TV market in November.

CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET

9. 12. 2024 | 5 min read Video advertising on large screens of smart TVs (CTV) is starting to interest domestic advertisers as well. Within two years, its possibilities could become more widespread, a meeting between Adform and Tivio suggested.

THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+

9. 12. 2024 | 2 min read The first series of the psychological game show The Traitors appealed especially to a younger audience and brought Prima+ the most new subscribers of any show during the autumn.

GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG

7. 12. 2024 | 6 min read The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content. It is time the media industry admitted it. Gen Z have never really fallen for broadcast TV. And yet they love TV.

TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS

6. 12. 2024 | 4 min read It's been a problem for years - angry sports fans who can't watch the expected live coverage in tense moments. However, this problem could have a solution in the future in the form of terrestrial broadcasters.

ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”

5. 12. 2024 | 3 min read These humans look strange, I thought, as I was scrolling through my emails at the TV, my mind half elsewhere, and my eyes fell on the casting trailer for the new series of TV Prima's reality show Looking for Mom and Dad. Those people really looked weird, because they weren't human. In prime time of one of the biggest Czech commercial TV channels, they were really broadcasting a video generated by artificial intelligence. I was intrigued and thought: are we going to see more non-humans on our screens now? So I contacted the experts, as well as TV Prima, Nova and Czech Television. And it looks like we will.

NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA

4. 12. 2024 | 4 min read Several new series or the premiere episodes of already launched series, a new entertainment show or a docu-reality will be launched by TV Nova in the spring of next year.

CHRISTMAS WITH A NEW LOGO? “SNOOPIFIED” PUBLICIS GROUPE WISHES YOU ALL THE BEST

4. 12. 2024 | 1 min read In the group's traditional New Year's card, Snoop Dogg congratulates the "Publicizzles" Groupe on being the "top dog" among communications holdings.

VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL

4. 12. 2024 | 3 min read Video platform Voyo will reach its target of one million subscribers in the Czech Republic and Slovakia before the end of 2025.

NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS

2. 12. 2024 | 1 min read Nova introduced a new visual identity and logo in August this year. How much work was behind it and how long does such a transformation take?

JAN ČADEK IS THE NEW COMMERCIAL DIRECTOR OF THE PRIMA GROUP

2. 12. 2024 | 3 min read The Prima Group has selected a successor for the post of commercial director from its ranks. From the beginning of the new year, Jan Čadek, the current head of online and radio Media Club, will take over from Vladimír Pořízek.

TELEVISION GROUP ÓČKO RETURNED TO HBBTV THE GAMES SECTION

1. 12. 2024 | 2 min read The TV Games app has returned to the HbbTV menu of music channels Óčko and Óčko Star. The stations Óčko Expres and Óčko Black do not offer hybrid services.

NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION

28. 11. 2024 | 3 min read With the claim "Focus on Film", Nova Cinema will launch a campaign to support its new visual identity.

TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES

26. 11. 2024 | 1 min read The news portal TN.cz, available under the blue button on Nova Group stations, has been presented to its viewers in a redesigned form in recent days.

WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?

26. 11. 2024 | 9 min read Working in the media is perfect for those who don't want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities.

FROM THE COMPETITION ADCE TAKES THE BRONZE TRIAD FOR BEER FROM THE AIR

25. 11. 2024 | 2 min read The "Beer from the Air" campaign, created by Triad Prague for Radegast, won bronze at the ADCE competition.

PRIMA PORT MAY LAUNCH IN THE NEW YEAR, TARGETING MORE WOMEN

22. 11. 2024 | 2 min read New channel Prima Port has been prepared for launch by Prima Group. The decision to launch it will be made next year.