MSL AND LEO BURNETT ARE IN THE FINAL EUROPEAN EXCELLENCE AWARDS

1. 11. 2024 | 2 min read A total of five shortlists at the European Excellence Awards have been awarded to campaigns by agencies MSL and Leo Burnett.

ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL

31. 10. 2024 | 4 min read ČT and CNN Prima News are both planning special coverage of the American election. A special edition of Snídaně will be brought to you on the morning of November 6 by TV Nova, which will offer all-day coverage on its website.

MAKING A MARKETER 2: MARKETING HAS A MARKETING PROBLEM

29. 10. 2024 | 3 min read The Marketing Festival team has released Making a Marketer 2, a documentary featuring luminaries from the current marketing scene.

AMENDMENT TO THE AUDIOVISUAL ACT PASSES THIRD READING IN THE CHAMBER OF DEPUTIES

29. 10. 2024 | 2 min read The main changes to the Audiovisual Act are the extension of support to TV and VOD productions, support for the gaming industry and a new mechanism for film incentives.

EUROPE IS BECOMING THE FASTEST GROWING MARKET FOR CTV

27. 10. 2024 | 5 min read Over 80% of households with a connected TV prefer CTV to traditional linear TV.

FLE MEDIA AWARDS: GRAND PRIZE FOR THE EPIC LEGO WIN CAMPAIGN

25. 10. 2024 | 5 min read The nineteenth annual FLE Media Awards, recognising innovative use of media and a creative approach to media investment planning, gave away prizes.

CRA: 5G TV BROADCASTING COULD GO COMMERCIAL IN 2027

24. 10. 2024 | 3 min read The development of the new 5G Broadcasting standard is progressing rapidly, according to Ceske Radiokomunikace (CRA). The company believes that within three years it could be commercially operational in the Czech market.

PRIMA ZOOM AND REBEL REQUEST EXTENSION OF DTT LICENSES

24. 10. 2024 | 1 min read Media group Prima and TV group Pohoda want to continue to ensure the distribution of their programmes via DVB-T2 terrestrial broadcasting.

MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10%

21. 10. 2024 | 2 min read Radio advertising prices on Media Club stations will increase by 5% next year, while online advertising will grow by an average of 8% to 10%.

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%

21. 10. 2024 | 3 min read Media Club is also announcing a significant increase in TV advertising prices for next year.

MAPPING THE CULTURAL AND CREATIVE INDUSTRIES WILL PROVIDE IMPORTANT INFORMATION ON THEIR CONTRIBUTION AND NEEDS

18. 10. 2024 | 6 min read A national mapping of the cultural and creative industries (CCIs) is taking place in the Czech Republic this year and next. In practice, these are two multi-year calls supported by the National Regeneration Plan under the Cultural and Creative Sector Development component managed by the Ministry of Culture of the Czech Republic.

PRIMA IS PLANNING ANOTHER NEW CHANNEL BESIDES PRIMA CASE

17. 10. 2024 | 1 min read The Prima Group's linear TV stations offer is set to grow with more than one new channel. Prima is applying to the RRTV for a licence for another station.

HBBTV SYMPOSIUM 2024 TO FOCUS ON ADDRESSABLE ADVERTISING, IP TRANSITION AND AI IMPACT

16. 10. 2024 | 2 min read The HbbTV Association has given details of the conference programme of the HbbTV Symposium and Awards 2024.

MEDIA CLUB REALIZED CTV CAMPAIGN VIA GOOGLE DV360

15. 10. 2024 | 2 min read Media Club has launched a programmatic Connected TV (CTV) campaign via Google DV360 for the first time in its inventory.

CZECHS TAKE GRAND PRIX AND SEVEN OTHER PRIZES FROM GOLDEN DRUM

14. 10. 2024 | 1 min read Grand Prix from the Golden Drum festival was taken by McCann Prague agency, adding five more awards. Leo Burnett and MSL were also successful.

ATO IT WILL EVALUATE BIDS TO MEASURE TV VIEWERSHIP OUTSIDE THE HOME

14. 10. 2024 | 4 min read The Association of Television Organisations, which is commissioning the TV viewing measurement project, intends to extend it to include out-of-home locations. It will evaluate bids from research agencies during the autumn.

BRAND MANAGEMENT: CREATIVITY HELPS THE BRAND, BUT REQUIRES COURAGE

11. 10. 2024 | 8 min read Even the things we can't quantify can be important for building brands, according to keynote speaker John Hegarty at this year's Brand Management Conference.

CNN PRIMA NEWS HAS A NEW THEME SONG FOR THE US ELECTION

11. 10. 2024 | 2 min read The new theme song for the US presidential election was created by the composer of the House of Cards soundtrack.