STREAMING MARKET IS ABOUT TO CHANGE, SUBSCRIPTIONS WILL GROW SLOWER THAN ADVERTISING

3. 9. 2024 PwC's five-year revenue outlook for the streaming market suggests only a modest increase in subscription revenues and double-digit growth in advertising revenues.

CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS

2. 9. 2024 CNN Prima News has launched a special broadcast on Monday, September 2, to cover the regional and Senate elections.

THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK

2. 9. 2024 The most watched shows of the first week of the autumn broadcast were the new episodes of Crime Angel and the miniseries Docent.

NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC

29. 8. 2024 International news channels have been using the internet for their distribution for many years, because it is an easy way to reach viewers. But now video libraries or FAST services are also becoming their new home.

SCHOOL IS CALLING, RECALL MANY ADVERTISERS’ ADS

28. 8. 2024 The after-school back-to-school season is upon us, and with it, sponsors are launching back-to-school campaigns.

TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

26. 8. 2024 In the week of 26 August, the commercial TV channels Prima and Nova will present some of their news for the autumn season. For example, the new series of Kriminálka Anděl, the reality show Honeymoon or the series ZOO and Jedna rodina will return.

GOLDEN DRUM EXTENDS DEADLINE TO 4 SEPTEMBER

24. 8. 2024 The Golden Drum Festival is extending the deadline for applications for this year's festival to September 4. The Young Drummers competition is open until 9 September.

MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

23. 8. 2024 Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year.

AI AS PART OF THE PRODUCT TENDS TO PUT CONSUMERS OFF

20. 8. 2024 For products where it is stated that AI has been involved in their development or production, consumers' willingness to buy is reduced.

WARC: THE BIGGEST SCARE OF PROGRAMMATIC ADVERTISING IS BRAND SAFETY

20. 8. 2024 What are the main trends that will influence programmatic advertising in the coming year? This is the subject of a new report, The Future of Programmatic 2024, prepared by WARC in collaboration with NewtonX. Although two-thirds of respondents are somewhat satisfied with the current state of affairs, they also find a lot of room for improvement.

HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST

19. 8. 2024 Nova TV has unveiled the names of the first nine contestants in the new gastronomic reality show Hell's Kitchen.

PRE-ELECTION DEBATES AND TV NOVA PROGRAMMES: LISTEN TO YOUR CANDIDATES AND PARTIES

19. 8. 2024 The regional elections are only a few weeks away. If you're still not sure who to vote for, TV Nova's election debates and election-focused programmes and news can help.

REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR

13. 8. 2024 The Prima Group's revenues increased again last year and exceeded the total of four billion crowns.

CZECH VIEWERS WERE MOST INTERESTED IN THE OPENING CEREMONY, ATHLETICS AND TENNIS

13. 8. 2024 Athletics, tennis and fencing were among the most watched sports at the Summer Olympics in Paris. This was reported by the chief commentator of CT Sport Robert Záruba.

30TH ANNIVERSARY GOLDEN DRUM HAS PUBLISHED ITS PROGRAMME, ONLY A FEW DAYS LEFT FOR APPLICATIONS

9. 8. 2024 Marketing & Media will be in Portorož, Slovenia, again this year from 9-10 October as a media partner of the festival and will bring you the highlights of the event in a special edition. What can you look forward to in the programme?

DANIEL GRUNT, DIRECTOR GENERAL OF TV NOVA, ON THE NEW LOGO: WE ARE RETURNING TO OUR ROOTS

8. 8. 2024 TV Nova CEO Daniel Grunt spoke in an exclusive interview about the new logo.

VOYO CONTINUES TO STRENGTHEN, CONSIDERS DEPLOYMENT OF SPORTS PACKAGE

8. 8. 2024 Media group Nova expects its online video library Voyo to reach one million subscribers in the Czech Republic and Slovakia in the first half of next year.

NOVA FOR AUTUMN: ZÁHADNÉ PŘÍPADY, HELL’S KITCHEN, BACHELOR AND TANEČNÍ

8. 8. 2024 Nova Television will air several new series and reality shows this autumn. The programme was presented at a press conference on Thursday.