APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY

27. 9. 2024 | 4 min read Six players in the domestic audiovisual industry have signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual.

TV PRIMA HAS LICENSED THE NEW CHANNEL PRIMA CASE

26. 9. 2024 | 2 min read The Radio and Television Broadcasting Council has granted the application of FTV Prima and granted it a license for another terrestrial and IPTV channel.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2024

25. 9. 2024 | 3 min read The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2024.

THE COMEDY SERIES NÁRODNÍ HÁZENÁ AND NEW SERIES TANEČNÍ ARE COMING TO TV NOVA FROM VOYA

23. 9. 2024 | 2 min read Two more premiere titles will appear on TV Nova's autumn schedule from the first third of October.

THE SECOND WAVE OF AUTUMN NEWS IS COMING

23. 9. 2024 | 7 min read The tactical game Zrádci has arrived on our TV screens. Kamarádi, Taneční, Hrdina, Záhadné případy and StarDance will also be fighting for viewers.

THE WOKE AD MYTH IS DEAD – HERE’S WHY

20. 9. 2024 | 4 min read Inclusion = Income: Proving the business case for inclusive advertising.

PRIMA WILL LAUNCH THE CHANNEL PRIMA LOVE SK ON NOVEMBER 1

20. 9. 2024 | 2 min read Another of the thematic channels that the Prima Group is preparing for the Slovak market will start broadcasting on 1 November.

OVERVIEW: WHAT DID THE QUARTER BRING IN TERMS OF SUSTAINABILITY?

18. 9. 2024 | 6 min read Here is another overview of selected sustainability-related news from the last quarter.

THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL

18. 9. 2024 | 5 min read Since this August, the Association of Commercial Television (AKTV) has partnered with GroupM Czech Republic from the WPP group. Thanks to the exclusive cooperation with the mPanel data source, AKTV’s website ScreenVoice.cz will publish monthly interesting articles exploring television as an advertising medium and the viewing behaviour of Czech audiences.

TELEVISION STATIONS ARE ADJUSTING THEIR BROADCASTS DUE TO THE FLOOD SITUATION

15. 9. 2024 | 2 min read Nova Television will include special news programmes in its Sunday broadcasts and change the theme of its discussion programme Five Minutes to Twelve. The programme changes are due to the flood situation.

FLE MEDIA AWARDS: WAVEMAKER SK HAS THE MOST NOMINATIONS ON THE SHORTLIST

13. 9. 2024 | 2 min read The competition, which recognises innovative use of media and creative approaches to media investment planning, has announced the shortlist for its 19th edition.

JINGLE IS STILL ONE OF THE BRAND’S STRONGEST ASSETS

13. 9. 2024 | 4 min read It's not just the logo that's a brand's differentiating asset, the jingle is still one of its strongest, according to new research.

EDISK AGREES WITH NOVA AND PRIMA, THE FIGHT AGAINST ONLINE PIRATES CONTINUES

11. 9. 2024 | 2 min read Following a recent settlement agreement with the operators of the Fastshare.cloud storage service, the Commercial Television Association has managed to reach an agreement with the operators of eDisk and Sledujteto.

IMPACT CZECH AWARDS: THE GRAND PRIX GOES TO THE “I LOVE PENSION” CAMPAIGN FOR KB

11. 9. 2024 | 3 min read The Grand Prix of the 22nd annual Impact Czech Awards, which recognises the work of integrated marketing, went to Momentum for the "I love pension" campaign for Komerční banka.

NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE

10. 9. 2024 | 2 min read Research company NADA examined the relationship between the level of advertising investment and brand awareness in the Betting and Lotteries category.

FORUM MEDIA CONFERENCE PRESENTS THE PROGRAMME

9. 9. 2024 | 4 min read Artificial intelligence, disinformation, strategy and creativity, nature and art - all presented by nearly 60 speakers from abroad and at home.

PRIMA APPLIES FOR LICENSE FOR ANOTHER TV CHANNEL, IT IS ALSO ACTIVE IN SLOVAKIA

9. 9. 2024 | 1 min read The Prima Group plans to expand its portfolio of stations in the Czech Republic and Slovakia.

COMMERCIAL DIRECTOR VLADIMIR POŘÍZEK TO LEAVE PRIMA GROUP

6. 9. 2024 | 2 min read Television group Prima and its representative Media Club have begun a search for a new commercial director. He will replace the outgoing Vladimír Pořízek.