NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE

10. 9. 2024 Research company NADA examined the relationship between the level of advertising investment and brand awareness in the Betting and Lotteries category. NADA Research combined information from National Data with Nielsen advertising monitoring data to analyse the Betting and Lotteries market category. In doing so, it combined the list prices of advertising space for the TOP… Continue reading NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE

FORUM MEDIA CONFERENCE PRESENTS THE PROGRAMME

9. 9. 2024 Artificial intelligence, disinformation, strategy and creativity, nature and art – all presented by nearly 60 speakers from abroad and at home. With less than two months to go until the opening of this year’s annual Marketing and Media Weekly conference, it’s high time to take a look at the highlights of what awaits attendees on… Continue reading FORUM MEDIA CONFERENCE PRESENTS THE PROGRAMME

PRIMA APPLIES FOR LICENSE FOR ANOTHER TV CHANNEL, IT IS ALSO ACTIVE IN SLOVAKIA

9. 9. 2024 The Prima Group plans to expand its portfolio of stations in the Czech Republic and Slovakia. The Prima television group has sent an application to the Radio and Television Broadcasting Council (RRTV) for a licence for its next channel. It is to be distributed in terrestrial broadcasting and IPTV. Prima names it in the application… Continue reading PRIMA APPLIES FOR LICENSE FOR ANOTHER TV CHANNEL, IT IS ALSO ACTIVE IN SLOVAKIA

COMMERCIAL DIRECTOR VLADIMIR POŘÍZEK TO LEAVE PRIMA GROUP

6. 9. 2024 Television group Prima and its representative Media Club have begun a search for a new commercial director. He will replace the outgoing Vladimír Pořízek. According to several reliable sources MediaGuru.cz, the current commercial director of the Prima TV group, Vladimír Pořízek, will leave his position. It should end at the end of the first quarter… Continue reading COMMERCIAL DIRECTOR VLADIMIR POŘÍZEK TO LEAVE PRIMA GROUP

THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES

5. 9. 2024 The Prima Group has announced the appointment of Petr Kral to head the video-on-demand (VOD) and FAST channel segments. At the beginning of September, Petr Král, online project manager, took over as director for the VOD and FAST segment within Prima Group, replacing Josef Beneš, the current director of VOD services at Prima Group ,… Continue reading THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES

DEMAND FOR TV ADVERTISING EXCEEDS CAPACITY EVEN ON ATMEDIA

4. 9. 2024 The thematic stations represented by Atmedia are also struggling to fill their advertising space. They cannot place up to one fifth of the GRPs demanded. The representation of thematic TV stations by Atmedia is also experiencing a growing demand for TV advertising that exceeds its capacity this year. The recent expansion of the number of… Continue reading DEMAND FOR TV ADVERTISING EXCEEDS CAPACITY EVEN ON ATMEDIA

STREAMING MARKET IS ABOUT TO CHANGE, SUBSCRIPTIONS WILL GROW SLOWER THAN ADVERTISING

3. 9. 2024 PwC’s five-year revenue outlook for the streaming market suggests only a modest increase in subscription revenues and double-digit growth in advertising revenues. The streaming world, which has been the subject of so much attention in recent years, will face new challenges. While the number of people streaming is still increasing, albeit at a lower rate… Continue reading STREAMING MARKET IS ABOUT TO CHANGE, SUBSCRIPTIONS WILL GROW SLOWER THAN ADVERTISING

CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS

2. 9. 2024 CNN Prima News has launched a special broadcast on Monday, September 2, to cover the regional and Senate elections. As of Monday, September 2, 2024, CNN Prima News has launched a special broadcast on CNN Prima News for the county council and Senate third elections. It will feature debates between the candidates for the county… Continue reading CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS

THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK

2. 9. 2024 The most watched shows of the first week of the autumn broadcast were the new episodes of Crime Angel and the miniseries Docent. New episodes of the detective series Kriminálka Anděl (Nova) and the detective miniseries Docent (CT1) were the most successful non-news programmes of the first week of the autumn broadcast (26 August –… Continue reading THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK

NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC

29. 8. 2024 International news channels have been using the internet for their distribution for many years, because it is an easy way to reach viewers. But now video libraries or FAST services are also becoming their new home. It was already clear a few years ago that the Internet environment would become an important distribution channel for… Continue reading NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC

SCHOOL IS CALLING, RECALL MANY ADVERTISERS’ ADS

28. 8. 2024 The after-school back-to-school season is upon us, and with it, sponsors are launching back-to-school campaigns. The new school year is approaching and with it, back-to-school campaigns targeting children and their parents are ramping up. They are responsible for purchasing school equipment, which entails a whole range of expenses. Last year, according to a survey conducted… Continue reading SCHOOL IS CALLING, RECALL MANY ADVERTISERS’ ADS

TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

26. 8. 2024 In the week of 26 August, the commercial TV channels Prima and Nova will present some of their news for the autumn season. For example, the new series of Kriminálka Anděl, the reality show Honeymoon or the series ZOO and Jedna rodina will return. In the week of 26 August, the biggest domestic TV stations… Continue reading TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS

GOLDEN DRUM EXTENDS DEADLINE TO 4 SEPTEMBER

24. 8. 2024 The Golden Drum Festival is extending the deadline for applications for this year’s festival to September 4. The Young Drummers competition is open until 9 September. This year’s 30th edition of the Golden Drum festival, which will take place on 9 and 10 October in Portorož, Slovenia, has extended its deadline. Entries for the competition… Continue reading GOLDEN DRUM EXTENDS DEADLINE TO 4 SEPTEMBER

MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

23. 8. 2024 Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year. Revenues at Media Club, which trades advertising in various media segments, increased by almost six per cent year-on-year to CZK 5.7bn last year. Net profit also rose to CZK 677mn. This is according to information… Continue reading MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

AI AS PART OF THE PRODUCT TENDS TO PUT CONSUMERS OFF

20. 8. 2024 For products where it is stated that AI has been involved in their development or production, consumers’ willingness to buy is reduced. Artificial intelligence is not very attractive to buy products where it is involved in the development or production. According to a study published in the Journal of Hospitality Marketing & Management, mentioning AI… Continue reading AI AS PART OF THE PRODUCT TENDS TO PUT CONSUMERS OFF

WARC: THE BIGGEST SCARE OF PROGRAMMATIC ADVERTISING IS BRAND SAFETY

20. 8. 2024 What are the main trends that will influence programmatic advertising in the coming year? This is the subject of a new report, The Future of Programmatic 2024, prepared by WARC in collaboration with NewtonX. Although two-thirds of respondents are somewhat satisfied with the current state of affairs, they also find a lot of room for… Continue reading WARC: THE BIGGEST SCARE OF PROGRAMMATIC ADVERTISING IS BRAND SAFETY

HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST

19. 8. 2024 Nova TV has unveiled the names of the first nine contestants in the new gastronomic reality show Hell’s Kitchen. The first episode of the new reality show Hell’s Kitchen will be presented by TV Nova on Wednesday 28 August at 20:20. The show will thus occupy Wednesday’s prime time. Professional chefs from all over the… Continue reading HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST

PRE-ELECTION DEBATES AND TV NOVA PROGRAMMES: LISTEN TO YOUR CANDIDATES AND PARTIES

19. 8. 2024 The regional elections are only a few weeks away. If you’re still not sure who to vote for, TV Nova’s election debates and election-focused programmes and news can help. A series of 13 debates called V 24: Váš kraj, váš hejtman starts on 21 August on TN Live. Invited are the leaders of parties, movements and… Continue reading PRE-ELECTION DEBATES AND TV NOVA PROGRAMMES: LISTEN TO YOUR CANDIDATES AND PARTIES