CREATIVITY IS THE MOST IMPORTANT COMPONENT OF OUR CIVILISATION. CREATIVITY IS LIFE, SAYS SIR JOHN HEGARTY

26. 8. 2025 Creativity is not the domain of artists—it is the holy grail for people working in various fields. It is an act of self-expression and therefore a vital competency for anyone who wants to grow and innovate, and who seeks new ways to create value and move themselves and their community forward. As such, it is… Continue reading CREATIVITY IS THE MOST IMPORTANT COMPONENT OF OUR CIVILISATION. CREATIVITY IS LIFE, SAYS SIR JOHN HEGARTY

EFFIE REGISTERS 118 APPLICATIONS THIS YEAR, A FIFTH MORE THAN LAST YEAR

26. 8. 2025 The largest domestic advertising effectiveness competition Effie will evaluate 118 applications this year. This is a record number. A record 118 entries will compete in the 28th edition of the Effie Awards Czech Republic, announced by the Association of Communication Agencies (AKA). The fiercest competition is in the sports category, in activation marketing and in… Continue reading EFFIE REGISTERS 118 APPLICATIONS THIS YEAR, A FIFTH MORE THAN LAST YEAR

NOVA OPEN TO BRINGING ORDINACE BACK TO TV

26. 8. 2025 Nova wants to build on this year’s results with its autumn programming, having succeeded in increasing its market share. Nova group’s Programming Director, Silvia Majeská, believes that the autumn lineup is strong and will find its audience. The Nova group expects its autumn programming schedule to continue the current growth in viewership. Nova group’s Programming… Continue reading NOVA OPEN TO BRINGING ORDINACE BACK TO TV

NOSTALGIA LEVEL: MAX. HOW DO RETRO ADS WIN CUSTOMERS’ HEARTS?

25. 8. 2025 Memories of the good old days are both enjoyable and highly impactful – something brands eagerly leverage in their marketing. Nostalgia is one of the major marketing trends of 2025 and can connect consumers with the past, evoke positive emotions and create a deeper relationship with the brand. Advertisements referring to the popular culture of… Continue reading NOSTALGIA LEVEL: MAX. HOW DO RETRO ADS WIN CUSTOMERS’ HEARTS?

TV FALL IS STARTING. THE NEWS FEED IS JUST GETTING STARTED

25. 8. 2025 Another fall television programming season begins. Most of the news will be presented on commercial stations in the week of August 25. The last week of the holiday season has been chosen by the two leading commercial TV stations Nova and Prima as the starting point for most of their autumn premiere programmes. From Monday,… Continue reading TV FALL IS STARTING. THE NEWS FEED IS JUST GETTING STARTED

STUDY USA: NEARLY HALF OF AD-SUPPORTED TV VIEWING IS STREAMING

22. 8. 2025 Streaming accounts for almost half (45.3%) of total US time spent with ad-supported TV, according to a July report from Nielsen. Beyond the chart: YouTube dominates streaming, making up 13.4% of US time spent with streaming TV, according to July data from Nielsen. Netflix is the second-highest streamer, making up 8.8% of time spent. A… Continue reading STUDY USA: NEARLY HALF OF AD-SUPPORTED TV VIEWING IS STREAMING

BACK-TO-SCHOOL CAMPAIGNS ARE HERE, BRANDS TARGET PARENTS AND STUDENTS

22. 8. 2025 As the start of the school year approaches, major brand marketing campaigns aimed at students and parents have kicked off. With the start of the new school year approaching, major back-to-school marketing campaigns targeting parents and students are kicking off. This means that offers of school backpacks, notebooks, art supplies and other school supplies are… Continue reading BACK-TO-SCHOOL CAMPAIGNS ARE HERE, BRANDS TARGET PARENTS AND STUDENTS

CNN PRIMA NEWS LAUNCHES VIDEO PODCAST ABOUT STARTUPS

21. 8. 2025 CNN Prima News is launching Start[up]ujeme, a weekly show that will offer a look at the Czech and global startup scene and opportunities in innovation and technology. CNN Prima News is coming up with a new format focused on the startup scene. The Start[up]ujeme show will offer a look at current trends, companies and investment… Continue reading CNN PRIMA NEWS LAUNCHES VIDEO PODCAST ABOUT STARTUPS

THE FUTURE HAS ALREADY BEGUN. AR AND VR ARE TRANSFORMING TV ADVERTISING INTO AN INTERACTIVE EXPERIENCE

21. 8. 2025 Smart TVs, augmented reality and the advent of new devices such as Apple Vision Pro are fundamentally changing the way brands communicate with customers. Television and outdoor advertising are no longer just one-way communications – they are becoming interactive, personalised experiences. Companies are investing in AR and VR campaigns for higher engagement, better conversions and… Continue reading THE FUTURE HAS ALREADY BEGUN. AR AND VR ARE TRANSFORMING TV ADVERTISING INTO AN INTERACTIVE EXPERIENCE

RECMA: THE MEDIA MARKET GREW LAST YEAR. KNOWLIMITS LEADS OMD AND PHD

20. 8. 2025 Recma also compiled its ranking of media agencies and their overall activity in the Czech market last year. According to Recma’ s ranking for 2024, Knowlimits remained the strongest media agency in the Czech Republic in terms of Overall Activity Volume. According to the ranking, its volume was expected to amount to EUR 314 million… Continue reading RECMA: THE MEDIA MARKET GREW LAST YEAR. KNOWLIMITS LEADS OMD AND PHD

THE MOST VALUABLE FOOD BRAND IS NESTLÉ, NON-ALCOHOLIC COCA-COLA

20. 8. 2025 Brand Finance has compiled the latest brand value rankings for the food, soft drinks and dairy segments. The global value of the top 100 most valuable food brands in 2025 has reached USD 250.8 billion, according to Brand Finance’ s ranking. Nestlé remains the leader in food, Coca-Cola dominates beverages and China’s Yili retains the… Continue reading THE MOST VALUABLE FOOD BRAND IS NESTLÉ, NON-ALCOHOLIC COCA-COLA

STUDY USA: TV IS A MAJOR DRIVER OF HOLIDAY GIFT INSPIRATION

19. 8. 2025 32% of US connected TV (CTV) users find traditional TV ads useful/helpful for holiday gift info, while 34% say the same about streaming TV ads, according to June 2025 data from LG Ad Solutions. Beyond the chart: Over two-thirds (69%) of CTV viewers want holiday TV ads to make it easier to buy a product,… Continue reading STUDY USA: TV IS A MAJOR DRIVER OF HOLIDAY GIFT INSPIRATION

GRUNT: NOVA TO RAISE AD PRICES ONLY SLIGHTLY— ONEPLAY TO CATCH UP WITH TV BY 2030

18. 8. 2025 TV Nova’s CEO, Daniel Grunt, confirms that Nova will increase TV advertising prices next year. However, the increase will not be as significant as last year. At the same time, he estimates that streaming revenues could match those from TV advertising around 2030. Launched this March, the Oneplay platform is increasing its number of subscribers,… Continue reading GRUNT: NOVA TO RAISE AD PRICES ONLY SLIGHTLY— ONEPLAY TO CATCH UP WITH TV BY 2030

WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

15. 8. 2025 Back-to-school spending is steady in 2025, but shopper behavior is split. Parents are prioritizing tech and clothing—yet these are also the first to be cut when budgets tighten. Consumers are shopping earlier, seeking deals, and using AI to keep costs down. With shopping habits divided by generation and income, retailers must stay flexible, personalize offers,… Continue reading WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

HOLIDAY SHOPPING IS ENTERING A GEN Z, MOBILE, AND AI ERA

15. 8. 2025 Retailers face an atypical holiday season. Instead of the usual end-of-year boom, 2025 is expected to bring a rare deceleration in holiday sales growth. “We expect that consumer spending will be more restrained during the 2025 holiday season,” said our analyst Sky Canaves during a recent Meet the Analyst webinar. “Brands and retailers won’t be able… Continue reading HOLIDAY SHOPPING IS ENTERING A GEN Z, MOBILE, AND AI ERA

LABUBU: A PHENOMENON THAT HAS CONQUERED THE MARKET AND SOCIAL NETWORKS FROM ASIA

15. 8. 2025 Labubu toys are conquering the world. Even stars such as Rihanna, Dua Lipa and David Beckham share photos with them. And the manufacturer’s sales are soaring. They’re a bit like monkeys, but instead of a cute smile, they have a creepy look on their lips. Still, almost everyone wants them, and people are willing to… Continue reading LABUBU: A PHENOMENON THAT HAS CONQUERED THE MARKET AND SOCIAL NETWORKS FROM ASIA

SUMMER-FLAVOURED TV ADVERTISING: THE MOST DELICIOUS AND FUNNIEST BBQs

15. 8. 2025 When the smell of smoke and roasted meat wafts through the air from your neighbours in the early evening, it’s hard to resist the temptation to light up the barbecue and prepare some summer delicacies yourself. The growing popularity of summer BBQ parties presents an opportunity for food and barbecue equipment manufacturers. And what better… Continue reading SUMMER-FLAVOURED TV ADVERTISING: THE MOST DELICIOUS AND FUNNIEST BBQs

NEARLY 90% OF ADVERTISERS WILL USE GEN AI TO BUILD VIDEO ADS, ACCORDING TO IAB

14. 8. 2025 Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in partnership with Advertiser Perceptions and Guideline, Part Two of the report provides insights into the impact of GenAI on ad production, what… Continue reading NEARLY 90% OF ADVERTISERS WILL USE GEN AI TO BUILD VIDEO ADS, ACCORDING TO IAB