TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS

6. 12. 2024 | 4 min read It's been a problem for years - angry sports fans who can't watch the expected live coverage in tense moments. However, this problem could have a solution in the future in the form of terrestrial broadcasters.

WHO SITS IN FRONT OF THE TV THE MOST (NOT ONLY) AT CHRISTMAS? BOOMLAB KNOWS THE ANSWER

5. 12. 2024 | 3 min read TV advertising costs a lot of money. Too big to shoot in the dark. Let the relevant data from BoomLab's marketing lab help you shine a light. Find out exactly who is sitting on the couch in front of the TV at Christmas and how to reach them with expensive but still mega-effective TV spots. Few of us can go without TV Half of the Czech Republic watches TV every day. Another fifth at least a few times a month. On the other hand, only 5% of us do not watch TV at all. That is, much less than those who boast about it over hot tea in a café. The best way to sell fluffy slippers, geriavit and trekking poles is through a TV campaign, because almost everyone in their fifties and sixties sits on the couch in front of the TV. List, Android and family What else does the data say about people who have a remote control growing into the palm of their hand? They're more likely to be less educated, happy to read a magazine with a crossword puzzle and some deeply human story of a superficial celebrity. They are more likely to use Seznam to search, even nowadays they text on New Year's Eve and prefer Android to iPhone. In short, they're frozen ten or twenty years behind.

FROM THE KITCHEN RIGHT ONTO THE SCREEN. WHAT IS THE SECRET INGREDIENT FOR BRANDS WORKING WITH POPULAR CHEFS?

5. 12. 2024 | 16 min read The stars of the culinary world no longer dazzle with their creations on the plate - they also become icons who inspire advertising and shape trends. Combining their talent, charisma, and strong brands not only brings innovation in marketing but also a new perspective on how gastronomy can influence our everyday lives. How can combining culinary art with business reach customers, transform their expectations and strengthen the image of well-known brands?

ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”

5. 12. 2024 | 3 min read These humans look strange, I thought, as I was scrolling through my emails at the TV, my mind half elsewhere, and my eyes fell on the casting trailer for the new series of TV Prima's reality show Looking for Mom and Dad. Those people really looked weird, because they weren't human. In prime time of one of the biggest Czech commercial TV channels, they were really broadcasting a video generated by artificial intelligence. I was intrigued and thought: are we going to see more non-humans on our screens now? So I contacted the experts, as well as TV Prima, Nova and Czech Television. And it looks like we will.

NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA

4. 12. 2024 | 4 min read Several new series or the premiere episodes of already launched series, a new entertainment show or a docu-reality will be launched by TV Nova in the spring of next year.

CHRISTMAS WITH A NEW LOGO? “SNOOPIFIED” PUBLICIS GROUPE WISHES YOU ALL THE BEST

4. 12. 2024 | 1 min read In the group's traditional New Year's card, Snoop Dogg congratulates the "Publicizzles" Groupe on being the "top dog" among communications holdings.

VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL

4. 12. 2024 | 3 min read Video platform Voyo will reach its target of one million subscribers in the Czech Republic and Slovakia before the end of 2025.

HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY

3. 12. 2024 | 4 min read Watching ice hockey is more of a family affair, with up to 65% of women cheering on their partners, opening up new communication opportunities for brands.

AWARD-WINNING CAMPAIGNS ARE MORE LIKELY TO USE QUANTITATIVE PRE-TESTING

3. 12. 2024 | 2 min read More than half of winners in the IPA Effectiveness Awards are now using quantitative pre-testing, a trend that has been growing steadily over the past two decades.

NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS

2. 12. 2024 | 1 min read Nova introduced a new visual identity and logo in August this year. How much work was behind it and how long does such a transformation take?

FASHION BRAND VUCH ROLLS IT OUT FOR THE FIRST TIME IN A TV SPOT

2. 12. 2024 | 2 min read With the message that Vuch handbags are not just an accessory, but also a way to show confidence and joy - no matter where their owner goes - the first TV campaign of the young brand from Chrudim was created in collaboration with the creative trio Jinej gang.

JAN ČADEK IS THE NEW COMMERCIAL DIRECTOR OF THE PRIMA GROUP

2. 12. 2024 | 3 min read The Prima Group has selected a successor for the post of commercial director from its ranks. From the beginning of the new year, Jan Čadek, the current head of online and radio Media Club, will take over from Vladimír Pořízek.

TELEVISION GROUP ÓČKO RETURNED TO HBBTV THE GAMES SECTION

1. 12. 2024 | 2 min read The TV Games app has returned to the HbbTV menu of music channels Óčko and Óčko Star. The stations Óčko Expres and Óčko Black do not offer hybrid services.

CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER

1. 12. 2024 | 3 min read According to Salesforce research, AI is increasing the demands on brands. People would prefer AI over a human when shopping, especially for faster service.

EUROPEAN VIDEO SUBSCRIPTIONS ENTERING ‘STABLE MARKET PHASE’

30. 11. 2024 | 2 min read The European video subscription market is heading for a period of fewer growth opportunities, according to consultancy Oliver Wyman.

SEASONAL ADVERTISING VS EVERYDAY ADVERTISING

29. 11. 2024 | 12 min read Christmas isn’t just about decking the halls—it’s a global game-changer for sales and advertising. In the UK, festive ads alone drove an impressive £85 billion in seasonal sales last year, with a quarter of total ad spend dedicated to spreading holiday cheer. But with the rise of creative competition, are brands putting too much stock in Santa’s sleigh?

THE WORLD IS CHANGING TOO FAST, PEOPLE LOOK TO BRANDS FOR REASSURANCE

28. 11. 2024 | 5 min read Global trends that also affect Czech consumers include an emphasis on localism, environmental protection and comprehensive health care.

NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION

28. 11. 2024 | 3 min read With the claim "Focus on Film", Nova Cinema will launch a campaign to support its new visual identity.