STUDY UK: IPA RESEARCH REVEALS HOW MUCH AVERAGE BRIT INTENDS TO SPEND THIS CHRISTMAS

8. 10. 2024 The average British consumer expects to spend almost £600 (£593.90) on core Christmas-related products and activity - including food, gifts, decorations, socialising and travelling - during the 2024 festive period. This is according to the IPA’s annual Christmas-focussed survey of 2,000 UK adults, carried out by Opinium.

PRIMA HAS WON THE SUPERBRANDS AWARD. IT IS AWARDED TO THE BEST BRANDS ON THE CZECH MARKET

7. 10. 2024 This year, the prestigious Superbrands awards, which are given to the best brands on the Czech market, were awarded again in Prague's Slovanský dom. Only brands with exceptional quality and customer trust can win these awards. Among this year's winners is Prima TV, which has won the title for the ninth time.

SYSTEM1: THE SECRETS OF SUCCESSFUL TV ADVERTISING: PERSEVERANCE AND CONSISTENCY

7. 10. 2024 Advertising on TV is costly and can be risky, especially for newcomers to the medium, but a new analysis of 500 ads proves that perseverance and consistency are an effective combination for getting results.

FENIX AWARDS KNOW THE WINNERS, ANNOUNCED FIVE AGENCIES OF THE YEAR

7. 10. 2024 Fenix Awards have handed out prizes for the eleventh time, with shortlisted and winning entries going forward to the international edition of the competition.

THE GOLDEN DRUM FINAL IS MCCANN, LEO BURNETT AND MSL

7. 10. 2024 A dozen nominations were received by Czech agencies McCann Prague, Leo Burnett and MSL at this year's Golden Drum competition.

CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER

7. 10. 2024 Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September.

WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

6. 10. 2024 Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments.

MOST US/UK HOLIDAY SHOPPERS WILL START BEFORE THANKSGIVING THIS YEAR

5. 10. 2024 Key stat: 27% of UK and US adults plan to start buying holiday gifts as early as October, according to an April 2024 survey from Salsify.

EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE

4. 10. 2024 In Europe, 86% of consumers are now watching connected TV (CTV) — a six percentage point increase from 2022. That is according to the latest study from CTV advertising company ShowHeroes Group in collaboration with performance marketing agency Kinesso. Its survey covered six markets in Europe.

FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT

3. 10. 2024 Satellite television broadcasting has long been one of the most popular in the Czech Republic and its programmes are completely free to receive. So what about using this platform as a gateway to premium content?

RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS

3. 10. 2024 We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s Festival of Marketing.

PRIMA+ BOOSTS CHILDREN’S CONTENT, GOES TO MORE TVS

2. 10. 2024 Video platform prima+ has announced several new features, including the expansion of children's content and the possibility of viewing on Philips and Hisence TVs.

NEW TV PRIMA SERIES: KAMARÁDI INSTEAD OF ZOO, HRDINA AND NÁHRADNÍCI WILL START

2. 10. 2024 Prima will launch a new series, Kamarádi, from 22 October and a day later a new detective series, Hero. The prima+ platform will also premiere a miniseries called Náhradníci.

ULICE IS AN EMPATHETIC SERIES. IT TELLS THE STORIES OF ALL OF US, SAYS BERGROVÁ

2. 10. 2024 Everyday life and a form of empathy. This is the TV series Ulice, which has been on the Nova TV screens for 20 years.

FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM

1. 10. 2024 It has been an incredible thirty years. When Friends first appeared on TV screens in September 1994, no one imagined that the sitcom would become a global phenomenon, capturing millions of viewers worldwide and becoming the darling of agencies and brands that use its power to promote their products.

TV ÓČKO CELEBRATES 22 YEARS WITH THE BEST CLIPS OF THE LAST 10 YEARS

1. 10. 2024 OČKO Television began broadcasting on 1 October 2002 under the name Stanice O as the first Czech music television. It happened symbolically on the day when the International Music Day is celebrated. On both of these occasions, ÓČKO broadcast exactly 22 years later a total of 220 of the most successful music videos of the last 10 years. Viewers will thus be treated to a marathon of 15 hours of the best music videos of the last decade.

OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER

30. 9. 2024 Omnicom Media Group introduces a new way of measuring video advertising and translates it into an approach to planning.

PRIMA WILL OFFER VIDEOS AND ADVERTISING REVENUE TO THE WHOLE MARKET, LAUNCHES PRIMA PLAY

30. 9. 2024 Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and the ad on their site. Prima describes the new product for selling video advertising as revolutionary.