CONTENTX: HOW TO FIND A BALANCE BETWEEN AI AND HUMAN CREATIVITY

15. 9. 2024 The ContentX conference will seek answers to the questions of how content marketing will be affected by the advent of artificial intelligence and what lies ahead for content creation, management and evaluation.

TELEVISION STATIONS ARE ADJUSTING THEIR BROADCASTS DUE TO THE FLOOD SITUATION

15. 9. 2024 Nova Television will include special news programmes in its Sunday broadcasts and change the theme of its discussion programme Five Minutes to Twelve. The programme changes are due to the flood situation.

FLE MEDIA AWARDS: WAVEMAKER SK HAS THE MOST NOMINATIONS ON THE SHORTLIST

13. 9. 2024 The competition, which recognises innovative use of media and creative approaches to media investment planning, has announced the shortlist for its 19th edition.

JINGLE IS STILL ONE OF THE BRAND’S STRONGEST ASSETS

13. 9. 2024 It's not just the logo that's a brand's differentiating asset, the jingle is still one of its strongest, according to new research.

60 SPEAKERS AT THE FORUM MEDIA CONFERENCE

13. 9. 2024 The unifying theme of the conference is the phenomenon of AI with all its good and bad sides.

EDISK AGREES WITH NOVA AND PRIMA, THE FIGHT AGAINST ONLINE PIRATES CONTINUES

11. 9. 2024 Following a recent settlement agreement with the operators of the Fastshare.cloud storage service, the Commercial Television Association has managed to reach an agreement with the operators of eDisk and Sledujteto.

PRIMA IS NOT BUYING OCKO TV STATION. THE CASTING OF THE CZECH “NAKED ATTRACTION” IS IN THE THIRD

11. 9. 2024 The PrimaGroup's interest in the music TV stattion TV Óčko and its thematic channels has waned. In an interview with Médiář, Prima's CEO Marek Singer said that the two parties could not agree on the price. "It's always a question of supply and demand, and if you don't agree on terms, things don't happen. At the moment it looks like it won't," Singer said, adding that Óčko remains part of the offer of Media Club, the commercial agency under Prima through which it sells advertising.

IMPACT CZECH AWARDS: THE GRAND PRIX GOES TO THE “I LOVE PENSION” CAMPAIGN FOR KB

11. 9. 2024 The Grand Prix of the 22nd annual Impact Czech Awards, which recognises the work of integrated marketing, went to Momentum for the "I love pension" campaign for Komerční banka.

NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE

10. 9. 2024 Research company NADA examined the relationship between the level of advertising investment and brand awareness in the Betting and Lotteries category.

FORUM MEDIA CONFERENCE PRESENTS THE PROGRAMME

9. 9. 2024 Artificial intelligence, disinformation, strategy and creativity, nature and art - all presented by nearly 60 speakers from abroad and at home.

PRIMA APPLIES FOR LICENSE FOR ANOTHER TV CHANNEL, IT IS ALSO ACTIVE IN SLOVAKIA

9. 9. 2024 The Prima Group plans to expand its portfolio of stations in the Czech Republic and Slovakia.

PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN

9. 9. 2024 The autumn TV season is already underway, but Prima Group has not yet revealed all its new programmes. It is preparing them for the second half of autumn together with other new things, says Prima’s CEO Marek Singer.

RESEARCH: THE CZECHS HAVE A CONTRADICTORY ATTITUDE TOWARDS ARTIFICIAL INTELLIGENCE

8. 9. 2024 The last year has seen great progress in generative artificial intelligence. How does the general public view this revolution? What concerns and hopes does Gen AI bring with it? That's what Ipsos found out in its AI Monitor survey. Czechs' knowledge of AI is behind the global average More than half of Czechs (56%) say they have a good idea of what artificial intelligence (AI) actually is, compared to the global average of 67%. Despite a lot of talk about AI, only 28% of Czechs know in which products and services AI is already used today. Globally, that's 52% of the population.

MOST YOUNG PEOPLE WANT COMPANIES TO DO MORE IN SUSTAINABILITY

7. 9. 2024 As many as 69% of Gen Z youth believe companies could and should be doing more to enable consumers to make more sustainable purchasing decisions, according to a Deloitte survey.

COMMERCIAL DIRECTOR VLADIMIR POŘÍZEK TO LEAVE PRIMA GROUP

6. 9. 2024 Television group Prima and its representative Media Club have begun a search for a new commercial director. He will replace the outgoing Vladimír Pořízek.

THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES

5. 9. 2024 The Prima Group has announced the appointment of Petr Kral to head the video-on-demand (VOD) and FAST channel segments.

DEMAND FOR TV ADVERTISING EXCEEDS CAPACITY EVEN ON ATMEDIA

4. 9. 2024 The thematic stations represented by Atmedia are also struggling to fill their advertising space. They cannot place up to one fifth of the GRPs demanded.

STREAMING MARKET IS ABOUT TO CHANGE, SUBSCRIPTIONS WILL GROW SLOWER THAN ADVERTISING

3. 9. 2024 PwC's five-year revenue outlook for the streaming market suggests only a modest increase in subscription revenues and double-digit growth in advertising revenues.