SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR

29. 9. 2024 One in three Americans now pay for a subscription they never use and 35% have lost track of how much they spend on subscriptions each month.

STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS

28. 9. 2024 A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to Wurl.

APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY

27. 9. 2024 Six players in the domestic audiovisual industry have signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual.

TV PRIMA HAS LICENSED THE NEW CHANNEL PRIMA CASE

26. 9. 2024 The Radio and Television Broadcasting Council has granted the application of FTV Prima and granted it a license for another terrestrial and IPTV channel.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2024

25. 9. 2024 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2024.

RADIOHOUSE AND NOVA WILL SUPPORT REGIONAL COMPANIES AGAINST GLOBAL COMPETITION

25. 9. 2024 Radiohouse in cooperation with TV Nova will support local regional entrepreneurs in the fight against global competition. Together, they will make nearly 80 million crowns worth of advertising space available to them.

HBBTV FORECAST TO REACH HALF OF EUROPEAN HOUSEHOLDS BY 2026

24. 9. 2024 Addressable advertising initiatives have enabled a scaling up of HbbTV, according to Dataxis.

THE SECOND WAVE OF AUTUMN NEWS IS COMING

23. 9. 2024 The tactical game Zrádci has arrived on our TV screens. Kamarádi, Taneční, Hrdina, Záhadné případy and StarDance will also be fighting for viewers.

THE COMEDY SERIES NÁRODNÍ HÁZENÁ AND NEW SERIES TANEČNÍ ARE COMING TO TV NOVA FROM VOYA

23. 9. 2024 Two more premiere titles will appear on TV Nova's autumn schedule from the first third of October.

STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS

21. 9. 2024 Nearly three-quarters of consumers are planning to take advantage of Black Friday and Cyber Monday this year.

THE WOKE AD MYTH IS DEAD – HERE’S WHY

20. 9. 2024 Inclusion = Income: Proving the business case for inclusive advertising.

PRIMA WILL LAUNCH THE CHANNEL PRIMA LOVE SK ON NOVEMBER 1

20. 9. 2024 Another of the thematic channels that the Prima Group is preparing for the Slovak market will start broadcasting on 1 November.

OVERVIEW: WHAT DID THE QUARTER BRING IN TERMS OF SUSTAINABILITY?

18. 9. 2024 Here is another overview of selected sustainability-related news from the last quarter.

T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST

18. 9. 2024 Brand Finance has compiled this year's rankings for European brands. Deutsche Telekom is the highest value brand, Rolex is the strongest brand.

THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL

18. 9. 2024 Since this August, the Association of Commercial Television (AKTV) has partnered with GroupM Czech Republic from the WPP group. Thanks to the exclusive cooperation with the mPanel data source, AKTV’s website ScreenVoice.cz will publish monthly interesting articles exploring television as an advertising medium and the viewing behaviour of Czech audiences.

WHY IS TV NOVA CHANGING ITS LOGO? WANTS TO REFLECT ITS VIEWERS AND ITS FACES AGAIN, EXPLAIN MARKETERS

17. 9. 2024 Nova's marketing director Jakub Strýček and head of brand marketing Jakub Folauf explain how the commercial broadcaster is strengthening its marketing, including how it is working with the Voyo brand.

THE MARVEL PHENOMENON: COMICS AND TV ADVERTISING IS A GREAT DUO

16. 9. 2024 Marvel is a ticket to a world of superheroes transcending generations and cultures. Characters like Captain America and Spider-Man bring values of courage and tenacity to the advertising landscape. They reinforce not only the story embedded in the campaign but also the brand itself. Creative agencies and advertisers across all sectors – from cars to fast food – are successfully riding a Marvel wave that is not about to dissipate. On the contrary, it grows stronger with every new film launched.

SATELLITE IS STRONGER IN VILLAGES, IPTV IN CITIES AND IN YOUNGER HOUSEHOLDS

16. 9. 2024 Continuous research tracking the evolution of domestic TV households over the long term shows that satellite reception is more popular in villages, while internet-connected TV is more popular in cities. However, terrestrial reception remains the strongest.