PRIMA GROUP BELIEVES IT IS CLOSE TO A DEAL WITH SKYLINK

9. 1. 2025 | 1 min read The Prima Group says it believes an agreement with operator Skylink is imminent.

47 BRANDS ENTERED THE CZECH REPUBLIC LAST YEAR, MÜLLER PLANS TO ENTER THIS YEAR

8. 1. 2025 | 4 min read A record number of new brands entered the Czech retail market in 2024. This year, drugstores such as Müller and Wendy's Woolworth are planning to enter the market.

MARKETING TRENDS 2025: TRANSPARENCY, AI AND RETAIL MEDIA

8. 1. 2025 | 6 min read What all can make its way into marketing, advertising and communications in the Czech market? Here's an overview of this year's trends.

CZECHS 45+ AND THEIR CHRISTMAS: IN WHAT DO THEY DISAGREE WITH THE YOUNGER GENERATION AND WHERE DO THEY RESONATE?

7. 1. 2025 | 3 min read Christmas rituals of Czechs 45+: Potato salad with celeriac and detective stories by the tree. What else is important to them and how do they differ from younger generations? Christmas research from GroupM reveals many interesting facts.

HOW TO CONQUER THE CHALLENGING YEAR 2025? DON’T FORGET CREATIVITY, ORIGINALITY AND WIT!

6. 1. 2025 | 2 min read What will this year be like from a marketing perspective? In the first issue of the twenty-fifth edition of MAM, marketers from brands such as Komerční banka and Notino, as well as representatives of the media sector, reveal their predictions, expectations, plans and tasks.

STREAMS 2024: MOST OF IT HAS GOTTEN MORE EXPENSIVE, BUT WE’RE STILL WATCHING. AND YOUTUBERS HAVE RESPONSIBILITIES

6. 1. 2025 | 8 min read You have to pay to watch the highest quality shows on the internet. Without a premium subscription, you won't be able to afford it.

ČT STARTS SPRING SCHEME, NOVA AND PRIMA WILL JOIN GRADUALLY

6. 1. 2025 | 3 min read Czech Television is introducing the first news from its spring schedule in the week of 6 January. Nova and Prima are starting the year with new episodes of well-known shows or reruns. They will introduce the new programmes in the following weeks of the new year.

MARKETERS PLAN TO INVEST MORE IN BRAND AMBASSADORS IN 2025

4. 1. 2025 | 2 min read Nearly three-quarters of US and UK marketers (73%) are planning to increase their investment in brand ambassadors next year, according to new research.

WHAT’S NEXT FOR CTV ADVERTISING: COMSCORE’S STATE OF PROGRAMMING 2025 SURVEY

3. 1. 2025 | 5 min read Comscore's State of Programmatic 2025 report offers survey-based data that reveals where ad budgets will be going in 2025 (think CTV), how quickly marketers will move to cookie-free advertising (48% of ads will be cookie-free by the end of 2025), and what CTV ads do well (branding) and not so well (performance). It's free to download and well worth loading and digesting. The steep rise of CTV One of the most striking findings of the report is the rapid growth of CTV advertising. The average budget allocated to CTV is projected to double from 14% in 2023 to 28% in 2025, with marketers shifting resources from linear TV and web and mobile digital advertising to take advantage of this growing channel. This trend is being fuelled by the growing popularity of streaming services and a decline in traditional TV viewership as consumers cut cable TV and embrace digital content consumption.

CZECH TV REMAINED FIRST IN 2024, HELPED BY A YEAR OF SPORTS

2. 1. 2025 | 3 min read Czech Television's sports remained the most watched in 2024 in the universal audience over 15 years old. The sports year and viewer interest in the domestic hockey championship helped the result.

MEDIA 2024: NEW TV STATIONS, THE FIGHT OVER FEES AND THE DEMISE OF THE FIRST DAILY NEWSPAPERS

31. 12. 2024 | 18 min read New TV stations and the continued development of video-on-demand, changes in Jaromír Soukup's media companies, the demise of the first print dailies, the debate on the shape of media legislation and the development of DAB+. These are some of the main media events in 2024.

TRENDS THAT HAVE INFLUENCED MARKETING IN THE CZECH MARKET THIS YEAR

30. 12. 2024 | 9 min read We bring you an overview of the most important trends that influenced marketing in the domestic market this year.

MAXIMILIAN SCHÖNGEN: MEDIA IS VERY CREATIVE AND ALSO SEXY

30. 12. 2024 | 10 min read We need to reconnect media and creatives and start working closely together, urged Maximilian Schöngen, global head of creative at media agency Mediaplus, in an interview with MAM 38/2024. We are now bringing you the full interview as a gift during the holidays.

THE LORD OF THE RINGS: CULT FILMS BASED ON TOLKIEN ARE “ADVERTISERS’ PRECIOUS”

28. 12. 2024 | 8 min read In December, Czech cinemas premiered a new adaptation of a cult story that has deeply resonated with audiences across generations. Not only the fan base of the famous book now has the opportunity to see the American-Japanese film The Lord of the Rings: The War of the Rohirrim. Ever since the first film adaptation of Tolkien’s work saw the light of day in 2001 as the epic film “The Fellowship of the Ring”, the Lord of the Rings-themed films have been among the most talked-about fantasy films. And, of course, they are also a source of inspiration for media creatives who have recognised the opportunity and used the film characters for promotional purposes.

SCREENVOICE TOP 10 INTERNATIONAL CHRISTMAS CAMPAIGNS 2024

27. 12. 2024 | 9 min read The year 2024 is coming to an end, and the tsunami of Christmas ads that have been flooding viewers since the autumn season is slowly subsiding. Which international TV spots have been the most successful, and what have global brands decided to take on this year to capture attention? Here is ScreenVoice’s selection of the best foreign spots.

CHRISTMAS BROADCASTING WAS DOMINATED BY CZECH TELEVISION WITH 45% SHARE

27. 12. 2024 | 2 min read Czech Television's Christmas broadcasts were sought out by an average of 44.68% of viewers present at the screens. The most watched programme of Christmas was the Christmas Eve fairy tale Three Princesses.

PF 2025

24. 12. 2024 | 1 min read The Association of Commercial Television together with ScreenVoice wish you a peaceful holiday season with the ones you love most and a fabulous year 2025.

THE CHRISTMAS BROADCAST ALREADY PLEASES LOVERS OF FAIRY TALES, IT ALSO BRINGS SPECIALS OF POPULAR SHOWS

23. 12. 2024 | 7 min read Watching TV at Christmas remains a popular pastime for all ages. And although viewing preferences have evolved over time, festive programming continues to draw millions of viewers to the TV screen. So this year, commercial television has again prepared an attractive Christmas programme that will appeal to everyone - there will be no shortage of specials of popular shows, or much-loved fairy tales, cartoons or romantic blockbusters. Nova Television celebrates its thirtieth Christmas In December, the knowledge show Na Lovu (On the Hunt) will bring two specials with star guests and charity. The longest-running series in Czech television history - Ulice (Street)- will present its traditional Christmas Eve episode, which will feature a series of touching encounters. For the first time ever, the Specialisté (Specialists) will present a ten-minute Christmas special and give fans of TV crime dramas Murder Under the Tree. The last day of the year will belong to Pavel Zedníček and his comedy show Všechno je možné! (Everything is Possible!) and on the New Year's Eve edition of the most watched news show, viewers will be treated to a spectacular surprise.