MAJORITY OF CONSUMERS PREFER TO WATCH TV WITH ADS IF IT’S CHEAPER, NEW REPORT REVEALS

2. 2. 2025 | 3 min read Hub Research finds that two-thirds of viewers deem ads during live events more tolerable than ads during on-demand content.

THINKING ABOUT LAUNCHING A NEW PRODUCT DURING THE BIG GAME?

1. 2. 2025 | 5 min read For marketers with a new product to promote, few media destinations are as appetizing as the Super Bowl, which offers a unique opportunity to reach the biggest TV audience of the year.

WHAT VALUE ARE YOU CREATING FOR YOUR CUSTOMERS?

31. 1. 2025 | 2 min read Creativity has a pivotal role to play in value creation, but today we need a broader definition of creativity – one that enshrines the belief that “it’s only creative if it creates value” and views the whole brand through the lens of customer experience. Why value matters Customers are the life blood of a business. Creating more valuable experiences for customers creates more value for brands. With this in mind, customer experience should not be a siloed discipline; it should actually be the lens through which everything is viewed. In context Negative customer experiences are on the rise, so much so that one of the words of 2024 was “enshittification”, a term coined by Cory Doctorow to explain the demise in quality experiences, particularly in the digital realm.

STUDY UK: AD-SUPPORTED STREAMING SERVICES IN UK MORE POPULAR THAN EVER

30. 1. 2025 | 3 min read Substantially more people in the UK are choosing ad-supported streaming services, Kantar figures show, with the percentage increasing from 10% a year ago to 31% percent today.

RH 300 CROSS PROJECT ATTRACTED SPONSORS TO RADIO AND HBBTV

30. 1. 2025 | 2 min read The RH 300 Cross project has met with interest from clients and attracted new clients to radio advertising and HbbTV, according to media agency Radiohouse.

TV IS ENTERING A NEW ERA OF INTERACTIVITY

30. 1. 2025 | 5 min read With the help of AI, people will be able to interact with a wider range of content with their remote, voice, motion gestures, game controllers or phones, and get the big-screen experience.

MEDIA CLUB WILL SELL ADVERTISING FOR FAST CHANNELS SWEET.TV

30. 1. 2025 | 2 min read Media Club expands its portfolio by selling advertising for FAST channels of the streaming platform Sweet.tv.

STUDY USA: STREAMING 2024: FEWER CORE APPS IN U.S. HOMES

28. 1. 2025 | 2 min read Recent research on streaming TV reveals general consistency, but not growth, in the amount of streaming apps viewers regularly tune into -- 3.9 average apps per U.S. home in third-quarter 2024, according to TVision.

HOW TO TURN ADVERTISING ATTENTION INTO LONG-TERM BRAND GROWTH

28. 1. 2025 | 7 min read When building your brand through advertising, there’s one crucial metric that many marketers ignore: attention.

TN AND UDÁLOSTI REMAIN THE MOST WATCHED TELEVISION NEWS

28. 1. 2025 | 2 min read The news programme Události maintains a stable audience base even after years of fragmentation. Televizni noviny is the most watched domestic news programme.

NOVA AND PRIMA SECURED THE TOP POSITIONS IN SLEDOVANITV

28. 1. 2025 | 2 min read Online platform SledováníTV has made a significant change in the ranking of TV channels in recent days, reflecting the new requirements of TV content providers, specifically media groups Nova and Prima.

LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024

28. 1. 2025 | 2 min read Food chains were the biggest advertisers in the media last year by a wide margin.

WHAT ARE THE BEST TOOLS TO USE IN ADVERTISING?

27. 1. 2025 | 9 min read The key to using AI tools effectively in advertising and marketing is to get the prompts right and use them where they make the most difference. How to work with AI tools in the industry was discussed at the Marketing Meeting conference.

VODAFONE TV WILL OFFER PRIMA+ AS A GIFT INSTEAD OF VOYO

27. 1. 2025 | 1 min read For customers who have had access to Voyo, Vodafone TV will offer the competing service prima+ for three months.

APPLE HAS INCREASED ITS BRAND VALUE AND REMAINS THE MOST VALUABLE

24. 1. 2025 | 2 min read Brand Finance has published an updated ranking of the world's most valuable brands.

WINE BRANDS INCREASED THEIR ADVERTISING INVESTMENTS BY ALMOST 15% LAST YEAR

24. 1. 2025 | 1 min read Compared to previous years, the wine category saw an increase in advertising investment in March last year, primarily in TV advertising.

ARE THE GOLDEN DAYS OF TELEVISION ADVERTISING RETURNING? AUDIENCE ATTITUDES ARE CHANGING

23. 1. 2025 | 3 min read A new study from HUB Research shows that viewers of streaming services are receptive to advertising, especially when it saves them money on subscriptions.

STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

23. 1. 2025 | 4 min read It seems the opportunity to enter new markets with a foreign service has never been easier. The magic called AI can even handle localization into Czech. But it comes with some pitfalls.