FROM 1.9:1 TO 2.5:1: HOW ADVERTISING CAMPAIGNS ARE GETTING MORE EFFICIENT

22. 1. 2025 | 2 min read An analysis of 1,537 successful advertising campaigns from the WARC case study database reveals that the median profit return on investment (ROI) for successful advertisers is 2.5:1, suggesting that campaigns have become more efficient over time.

TRUST IN ADVERTISING RISES IN 2024, DRIVEN BY YOUNGER PEOPLE

22. 1. 2025 | 4 min read Trust in advertising has risen from 36% to 39% over the past 12 months, primarily driven by young people, according to new research from the Advertising Association (AA).

NOVA INCLUDES PREMIERES OF SPECIALISTE, MARTA OR SURVIVOR

21. 1. 2025 | 3 min read During February, TV Nova will air the premiere episodes of established shows in prime time.

OČKO STAR AND EXPRES APPLY FOR LICENSE EXTENSION

21. 1. 2025 | 1 min read The music stations Óčko Star and Óčko Expres have applied to the Council for Radio and Television Broadcasting for an extension of their terrestrial broadcasting licences. The regulator grants them for a standard period of 12 years.

VOYO IN SLOVAKIA IS GOING UP BY 2 EUROS, INCREASE IS EXPECTED IN THE CZECH REPUBLIC AS WELL

20. 1. 2025 | 2 min read The basic subscription to Voyo will increase by two euros per month in Slovakia. The price of Voyo subscriptions is also expected to increase in the Czech Republic.

BACK TO THE NINETIES. CZECH STATIONS DUSTED OFF THE COASTGUARD AND ESMERALDA

20. 1. 2025 | 7 min read They were phenomena watched by millions of viewers. Thanks to them, Czechs got to know world production. Now the legendary series are suited to smaller stations.

PRINCESSES, FROGS AND GENIES IN ADVERTISING: FOREIGN BRANDS LOVE FAIRY TALES

16. 1. 2025 | 7 min read Fairy tales accompany us throughout our lives. In childhood, they carry us away on waves of imagination, in adulthood, we tell fairy tales to our children and grandchildren to simply explain the difference between good and evil and to pass on to them the values of life. In addition, fairy tales are a great element for advertising because they help consumers make an emotional and personal connection with brands. And that’s why fairy tale themes have been found across modern advertising in various forms for a very long time.

IN THE USA WE IMPROVISED DURING UNEXPECTED EVENTS, SAYS VODVÁŘKOVÁ

16. 1. 2025 | 1 min read Kateřina Vodvářková has been working for several years as a foreign correspondent for Nova TV. During this time, she covered the elections twice in the United States, where she filmed reports together with a cameraman and contributed live to various newscasts.

STUDY UK: WHY BRANDS ARE FALLING SHORT WITH THEIR MEDIA STRATEGIES

15. 1. 2025 | 4 min read Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact.

MEDIA CLUB AND NOVA DELIVERED THE MOST GRP LAST YEAR, INCREASED BY ČT AND ATMEDIA

14. 1. 2025 | 3 min read The position on the TV advertising market remains unchanged, with the overwhelming part of GRPs going to the Media Club and TV Nova networks. However, commercial TV channels are coping with the declining number of GRPs in linear broadcasting.

TRENDS IN SPORTS SPONSORSHIP

13. 1. 2025 | 3 min read The growing influence of artificial intelligence, the increased visibility of Olympic partners or Nike's aggressive journey back to relevance. These are some of the trends that are expected to be evident in global sports sponsorship in 2025.

JACOBS WAS THE FIRST TO USE THE BRANDING OF DRIVING SKILLS IN THE HBBTV ENVIRONMENT

13. 1. 2025 | 2 min read Jacobs Douwe Egberts, a leading coffee producer, in partnership with Prima TV and Kinet, is bringing a new twist to TV advertising. It was the first in the Czech Republic to use branding games in the HbbTV environment. It has also actively involved its Jacobs brand in the game and will reward successful players.

THE FIRST WEEK: ZOO NEW BEGINNINGS HAD MORE SPECTATORS THAN PROSTRENO

13. 1. 2025 | 2 min read The new series on TV Prima in the evening attracted more viewers than the number of viewers who watched Prostřeno at the same time last year.

CZECH LION: MOST NOMINATIONS FOR VLNY, HOPE FOR VOYO AND ČT

13. 1. 2025 | 2 min read In the number of nominations for the Czech Lion Film Awards, the films Vlny, Amerikánka, Mord and the miniseries Metoda Markovič: Hojer lead the way.

STUDY USA: STREAMING VIEWERS MORE ACCEPTING OF TV ADS

12. 1. 2025 | 4 min read Annual survey finds two-thirds of viewers find advertising more tolerable than in on-demand programming.

WHY FMCG BRANDS LOOK TO TV

11. 1. 2025 | 2 min read Linear TV remains the bedrock of most FMCG media plans, accounting for an average 56% of spending compared to 35% across other sectors, according to a Thinkbox study. Background Earlier 2024, Profit Ability 2: the new business case for advertising, commissioned by TV industry body Thinkbox, analysed the profit generated by advertising at different stages as its effects build over time: immediate (within one week); short-term payback (up to 13 weeks); sustained payback (week 14 through to 24 months); and full payback (0-24 months). Six sectors were considered, including FMCG. Key stats

ADC CZECH CREATIVE AWARDS STARTS ITS 32. ANNUAL

10. 1. 2025 | 2 min read The ADC Czech Creative Awards is now accepting Early Birds entries.

NEWS ORGANISATIONS FEAR A DROP IN REFERRALS, THREATENING A KEY SOURCE OF TRUST FOR BRANDS

10. 1. 2025 | 3 min read Leaders at news organisations are worrying about a drop in referrals from search in the coming year, as social media platforms turn away from news and AI-generated summaries become a mainstream part of search, according to new data from the Reuters Institute at the University of Oxford – for marketers, an internet without news is a complicated place.