CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV

6. 11. 2024 Czechs search for information mostly on online media and on TV, while a third of Czechs use social networks, according to research by NMS Market Research.

NOVA TOOK THE LEAD IN OCTOBER, TELEVIZE SEZNAM ATTACKS BARRANDOV

5. 11. 2024 The Nova group recorded the highest audience shares in October and was the only one of the top three groups to improve. Among the smaller stations, Televize Seznam grew and managed to improve its prime-time share thanks to Czech films and the series Professionals.

COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN

5. 11. 2024 Coca-Cola continues its "The World Needs More Santas" campaign this year, inspiring kindness and generosity through small acts of kindness or unforgettable experiences at the Christmas truck roadshow, which this year will also offer visitors a glimpse of Lapland.

DAN GRUNT: VOYO IS PROFITABLE, APPROACHING ONE MILLION SUBSCRIBERS

5. 11. 2024 Video platform Voyo is on track to reach the million subscriber mark in the Czech Republic and Slovakia, according to TV Nova CEO Daniel Grunt.

CIF: CZECH MEDIA WILL NOT ENTRUST FULL CONTENT CREATION TO AI

5. 11. 2024 Artificial intelligence is a good servant but a bad master in the media, representatives of domestic media houses agreed at the Czech Internet Forum conference.

AKTV CELEBRATES WORLD TELEVISION DAY WITH AN OPEN DAY, INVITES TO STUDIO TOURS AND ENTERTAINMENT SHOW

5. 11. 2024 Broadcasters around the world are celebrating World Television Day on 21 November. AKTV, which brings together the most important Czech commercial broadcasters, will not be left behind. In cooperation with its member broadcasters, AKTV has prepared an interactive "open day" for its clients, business partners and professionals in the field of television and media in the studios and behind the scenes.

CZECHS AGED 45-64 – THE RICHEST TARGET GROUP YOU MIGHT BE OVERLOOKING

4. 11. 2024 Czech society is ageing unstoppably. The options for staying fit and healthy are continually improving and evolving, but middle age (and retirement) still seems to be mainly associated in marketers’ minds with outdated notions of a “walking-stick-and-scarf” lifestyle.

ATTENTION DRIVES INCREMENTAL PROFIT

4. 11. 2024 There is a linear relationship between the amount of attention an advertising channel receives and the incremental profit it delivers, according to a new study from Ebiquity and Lumen Research.

CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES

4. 11. 2024 VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos.

MUSTARD AND MCCANN NOMINATED FOR THE EUROPEAN FINALS

4. 11. 2024 Two Czech campaigns from agencies McCann and Mustard have reached the final of the European Effie competition.

STUDY GERMANY: LINEAR TV STILL POPULAR WITH VIEWERS

3. 11. 2024 Linear TV is clearly - despite strong competition from streaming platforms - more resilient than expected. According to the survey, its use has declined only slightly over the last three years. By contrast, the streaming market appears to be saturated.

HBBTV – WHAT IS IT AND WHY SHOULD YOU CARE?

1. 11. 2024 In the TV business, we’ve become accustomed to a lot of acronyms and jargon. Just within the last few years we have been introduced to OTT, SVOD, AVOD, PVOD, FAST and various other iterations of what amounts to internet-delivered content that is either free to consumers or via subscription or one-off transaction. But one less-buzzy term I think you would be well advised to get acquainted with is HbbTV, or Hybrid Broadcast Broadband TV.

MSL AND LEO BURNETT ARE IN THE FINAL EUROPEAN EXCELLENCE AWARDS

1. 11. 2024 A total of five shortlists at the European Excellence Awards have been awarded to campaigns by agencies MSL and Leo Burnett.

FORREST GUMP AND MARKETING: TELEVISION ADVERTISING IS LIKE A BOX OF CHOCOLATES. YOU NEVER KNOW WHAT YOU’RE GONNA GET. BUT THE EXPERIENCE WILL BE GREAT

31. 10. 2024 Just like many other famous films, Forrest Gump, overflowing with now-iconic scenes and quotes, caught the attention of brands. This iconic film, celebrating its 30th anniversary, combines a personal story with significant historical events, evoking powerful emotions, which is immensely valuable for marketing. Let’s take a look at which brands have successfully drawn inspiration from this cult film.

ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL

31. 10. 2024 ČT and CNN Prima News are both planning special coverage of the American election. A special edition of Snídaně will be brought to you on the morning of November 6 by TV Nova, which will offer all-day coverage on its website.

PETER FIELD ON HOW TV CAN OUTPERFORM DIGITAL

30. 10. 2024 TV generates 13.8 seconds of attention for a 30-second ad.

AD INTEL: IN THE BACK-TO-SCHOOL ERA, BRANDS INVEST IN ADVERTISING DIFFERENTLY

30. 10. 2024 The Ad Intel News series of short reports from Nielsen Research's advertising monitoring complements last month's ranking of the Top 5 brands in the School & Office Supplies segment.

THE NEAREST BRANDS FOR CZECHS ARE LIDL, YOUTUBE AND DR.MAX

30. 10. 2024 As many as 13% of brands on the domestic market are perceived by Czechs as close to them, the closest being Lidl, YouTube or Dr.Max, according to a survey by Ipsos.