SUPER BOWL: ADS DOMINATED BY CELEBRITY, HUMOUR AND NOSTALGIA

5. 3. 2025 This year’s Super Bowl ads were noticeably less controversial than in the past, according to an analysis by Ipsos. The Super Bowl is probably the one time of year when many people tune in to commercials rather than switch them. Companies are keen to take advantage of this unique opportunity, which is why to raise… Continue reading SUPER BOWL: ADS DOMINATED BY CELEBRITY, HUMOUR AND NOSTALGIA

ČT RETAINED THE LEAD IN FEBRUARY, NOVA CONTINUES TO GROW. IT HAS THE BEST RESULTS ALSO IN PRIME-TIME

5. 3. 2025 Czech Television channels had the highest share in the universal 15+ group in February. However, the Nova group, which has the most airtime and also the share in younger audience groups, is growing the most. Czech Television and its channels maintained the highest share of the TV market in the 15+ audience group in full-time… Continue reading ČT RETAINED THE LEAD IN FEBRUARY, NOVA CONTINUES TO GROW. IT HAS THE BEST RESULTS ALSO IN PRIME-TIME

THREE TIPS ON HOW TO ENGAGE CUSTOMERS WITH ADVERTISING AND NOT BURN THE BUDGET

3. 3. 2025 There are several ways to get viewers’ attention with your creative without having to invest millions, writes Votějch Prokeš of Behavio. Seven to eight million dollars. That’s roughly how much a 30-second ad slot at halftime of the US Super Bowl cost in 2025. And that’s not counting the cost of producing the spot itself.… Continue reading THREE TIPS ON HOW TO ENGAGE CUSTOMERS WITH ADVERTISING AND NOT BURN THE BUDGET

JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I’M A FAST-PACED PERSON, I DON’T LIKE TO STAND STILL

3. 3. 2025 In a closely monitored tender that took place last autumn, Jan Čadek, an experienced media manager who has been the head of the radio (since 2018) and online (since 2023) divisions at Prima’s Media Club, became the new commercial director of Prima Group. He took up his new post after Vladimír Pořízek on 1 January… Continue reading JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I’M A FAST-PACED PERSON, I DON’T LIKE TO STAND STILL

ÓČKO REDUCED ITS SATELLITE BROADCASTING, WITHDREW FROM ASTRA

1. 3. 2025 Music television Óčko has ended its satellite broadcasting via Astra satellite at the end of February at the position 23.5 degrees East. Only sister station Óčko Star remains in this distribution, which continues to broadcast uncoded. With this move, Óčko has significantly limited its availability to viewers using satellite reception. Both channels were only available… Continue reading ÓČKO REDUCED ITS SATELLITE BROADCASTING, WITHDREW FROM ASTRA

CZECHS WATCH MOVIES MORE THAN ONCE A WEEK, ALMOST A THIRD WATCH THEM DAILY

27. 2. 2025 Over half of Czechs watch movies more than once a week, both at the cinema and at home. Up to 28% watch them daily or almost daily. More than half of the Czech online population watches movies several times a week – regardless of whether in the cinema or at home. Daily or almost daily… Continue reading CZECHS WATCH MOVIES MORE THAN ONCE A WEEK, ALMOST A THIRD WATCH THEM DAILY

PRIMA’S HEAD OF CONTENT ON THE NEWS: PRIMA STEPS INTO THE REALITY SHOW, NEW ZOO ON TV MEETS THE GOAL

27. 2. 2025 We want more content exclusively for streaming, announces Lenka Hornová. And about the Zoo New Beginnings series two months after its launch, she says: we are not in the red, but we have higher ambitions. Full interview on mediar.cz Source: mediar.cz

SHOPPABLE ADS WILL BE A TOP FOCUS FOR BRANDS IN 2025

26. 2. 2025 The allure of closed-loop measurement and “collapsing the funnel” fuels investment in shoppable media Media and commerce continue to converge. Shoppable ads and other integrated marketing formats remain a focal point for retailers, social networks, CTV platforms, broadcast TV networks, and online publishers. As these lines blur, brands are seizing new opportunities to connect content and… Continue reading SHOPPABLE ADS WILL BE A TOP FOCUS FOR BRANDS IN 2025

NEW SPORTS CHANNELS ONEPLAY WILL NOT BE WITH OTHER OPERATORS

26. 2. 2025 PPF Group is increasing the number of its original sports channels and adjusting their offerings with the launch of Oneplay. With the creation of the joint platform Oneplay by O2 and TV Nova, the companies’ sports offer channels are also being merged and modified. The PPF Group, owner of O2 and TV Nova, will offer… Continue reading NEW SPORTS CHANNELS ONEPLAY WILL NOT BE WITH OTHER OPERATORS

STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

26. 2. 2025 The merger of Voyo and O2 TV is a big change on the Czech market, which will also affect the price. After last year’s price increase for Netflix, Max, SkyShowtime and Disney+, this year the payment terms are also changing for Amazon Prime Video. Max, on the other hand, is adjusting its tariff for long-term… Continue reading STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

PRIMA AND SKYLINK AGREE TO EXTEND DISTRIBUTION CONTRACT

26. 2. 2025 Since the beginning of the year, intensive negotiations have been underway for the distribution of Prima Group channels on the Skylink platform. TV Prima and pay-TV operator Skylink have agreed to extend the distribution contract. Viewers of this satellite television and streaming platform will continue to have access to all nine Prima TV channels in… Continue reading PRIMA AND SKYLINK AGREE TO EXTEND DISTRIBUTION CONTRACT

PRIMA PLUS WILL PRESENT THE SERIES THE CASE OF THE DANCER, ABOUT PEOPLE AND HORSES OR THE NIGHT OPERATOR

26. 2. 2025 Video platform prima+ has unveiled its programming plans for this year on the occasion of its second birthday. After two years of existence, the video platform prima+ reaches 350,000 real users per month and shows 97 million hours of viewing and 233 million views. Its offer has been used by 1.4 million real users. Prima… Continue reading PRIMA PLUS WILL PRESENT THE SERIES THE CASE OF THE DANCER, ABOUT PEOPLE AND HORSES OR THE NIGHT OPERATOR

LIMITING REWINDING OF ADS IN REWATCH IS ALSO PLANNED BY NOVA

26. 2. 2025 Nova TV is planning to limit the possibilities for rewinding ads in the reverse view soon. Television Nova is preparing for the time when it will proceed to prevent skipping of ads in rewind. It is supposed to happen “soon”. This was stated to MediaGuru.com by TV Nova CEO Daniel Grunt. He explained that with… Continue reading LIMITING REWINDING OF ADS IN REWATCH IS ALSO PLANNED BY NOVA

VOYO AND O2TV WILL END. ONEPLAY WILL COME INSTEAD

25. 2. 2025 O2TV and Voyo, both from PPF Group, are merging their services into one called Oneplay. TV service O2TV and VOD service Voyo will end in the market. They will be replaced by a new joint service Oneplay. The news was announced by the CEOs of TV Nova Daniel Grunt and O2 Jindřich Fremuth. Both companies… Continue reading VOYO AND O2TV WILL END. ONEPLAY WILL COME INSTEAD

ONEPLAY: POPULAR SHOWS AND ADVANCED SPORTS FEATURES, SAY ORAVČÍKOVÁ AND TOMÁŠKOVÁ

25. 2. 2025 TV Nova and O2 jointly presented their joint project Oneplay at a press conference. What will this new platform bring to viewers, how long did it take to develop and what are the plans for the future? This time, Lucie Oravčíková (Digital Director of TV Nova) and Dana Tomášková (Digital Services Director of O2) accepted… Continue reading ONEPLAY: POPULAR SHOWS AND ADVANCED SPORTS FEATURES, SAY ORAVČÍKOVÁ AND TOMÁŠKOVÁ

5 THINGS TO KNOW ABOUT CTV ADVERTISING PLATFORMS

24. 2. 2025 Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by EMARKETER. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024. “Two-thirds of the US population use connected TVs. In Canada, it’s nine in 10 people in the population,” our analyst Bill Fisher said on an episode of “Behind the Numbers.” “This is a… Continue reading 5 THINGS TO KNOW ABOUT CTV ADVERTISING PLATFORMS

SMART TV VIEWING TIME SOARS BY OVER A QUARTER IN THE US AND EUROPE

24. 2. 2025 Smart TVs have emerged as the main viewing device for US internet users, but in Europe broadcast TV still reigns, according to new research by Ampere Analysis. Among 18- 64-year-old Internet users, Smart TVs are now the predominant device for consuming content in the United States. Time spent watching content on Smart TVs has increased… Continue reading SMART TV VIEWING TIME SOARS BY OVER A QUARTER IN THE US AND EUROPE

NOT DRINKING IS A PLUS, SAY CZECH ACTRESSES IN THE PRIMA+ CAMPAIGN

24. 2. 2025 Three Czech actresses have lent their voices and faces to the stories of women who have struggled with the side effects of alcohol. The “Not Drinking is a Plus” campaign was born. Women with Courage warns against alcohol addiction. In the campaign of the Prima+ platform called “Nepit je plus”, actresses Michaela Badinková, Michaela Tomešová… Continue reading NOT DRINKING IS A PLUS, SAY CZECH ACTRESSES IN THE PRIMA+ CAMPAIGN