DIGITAL ADVERTISING IS GROWING. DRIVEN BY VIDEO ON CTV, SOCIAL MEDIA AND RETAIL

25. 5. 2025 Two-thirds of advertising investment in Europe is directed towards digital advertising. Most European countries saw double-digit growth in digital advertising spending last year, according to a new report by IAB Europe. The European digital advertising market achieved double-digit growth in 2024, specifically 16%, and exceeded €118.9 billion for the first time. This is according to… Continue reading DIGITAL ADVERTISING IS GROWING. DRIVEN BY VIDEO ON CTV, SOCIAL MEDIA AND RETAIL

SEEMINGLY IMPOSSIBLE MARKETING MISSION CAN HAVE A HAPPY ENDING THANKS TO TV ADVERTISING AND “MISSION: IMPOSSIBLE”

25. 5. 2025 Mission: Impossible: an impossible mission in various forms, which came with new instalments, inspires not only film fans but also the world of advertising.

ONEPLAY SPORT AND NOVA SPORT WILL BROADCAST THE 2025 FIFA CLUB WORLD CUP

23. 5. 2025 The first collaboration between Oneplay Sport and Nova Sport will bring all matches from the 2025 FIFA Club World Cup. It will take place from 15 June to 13 July. The Nova Group has acquired the broadcasting rights for Czech viewers for this year’s FIFA Club World Cup 2025. The Oneplay Sport and Nova Sport… Continue reading ONEPLAY SPORT AND NOVA SPORT WILL BROADCAST THE 2025 FIFA CLUB WORLD CUP

DO YOU SEE THE WORLD THE SAME WAY? MAYBE NOT. BRANDS NEED TO TAKE THIS INTO ACCOUNT

22. 5. 2025 Thanks to behavioural sciences, we know how to influence consumer decisions. But how do we deal with the fact that an estimated fifth of the population’s brains work a little differently? Zdeňka Zlatušková addresses the topic of neurodiversity in the context of advertising in her role as Head of Innovation at the Dentsu agency, and… Continue reading DO YOU SEE THE WORLD THE SAME WAY? MAYBE NOT. BRANDS NEED TO TAKE THIS INTO ACCOUNT

NEW SURVEY: GLOBAL MARKETING BUDGETS STAGNATE

21. 5. 2025 This year, marketers are faced with the question of how to achieve growth without increasing budgets. The key answer seems to be technology-enabled productivity, particularly AI and data analytics. Global marketing budgets remain at the same level as last year, averaging 7.7% of total corporate revenues. This is according to a new survey by Gartner.… Continue reading NEW SURVEY: GLOBAL MARKETING BUDGETS STAGNATE

TV NOVA FILMED 60 PERCENT OF ITS PROGRAMS SUSTAINABLY LAST YEAR

21. 5. 2025 TV Nova has reached a significant milestone in sustainable filming. In 2024, 60 percent of its programs received the BAFTA albert international certification, which assesses the environmental impact of audiovisual production. Their share is set to increase this year. Nova continues to implement its sustainable development strategy and is becoming a leader in eco-friendly filming… Continue reading TV NOVA FILMED 60 PERCENT OF ITS PROGRAMS SUSTAINABLY LAST YEAR

FOR LOVE ISLAND WE MADE PIZZA OUT OF WINDOW CLOTHS, SAYS TV NOVA SUSTAINABILITY CONSULTANT

21. 5. 2025 After her studies, she worked with people with autism, and now she helps make TV shows sustainably. Aneta Kožuszniková helped create the ESG strategy for Nova TV and is responsible for the production of Love Island. The Central European Media Enterprises (CME) group, which includes TV Nova, TV Markíza and other stations from Bulgaria, Romania… Continue reading FOR LOVE ISLAND WE MADE PIZZA OUT OF WINDOW CLOTHS, SAYS TV NOVA SUSTAINABILITY CONSULTANT

TELEVISION REMAINS THE MOST TRUSTED SOURCE OF NEWS AND JOURNALISM, ACCORDING TO A REPORT BY RESSOLUTION

19. 5. 2025 Television remains a key pillar of news and continues to enjoy high levels of trust and usage. This was confirmed by the 2024 ResSOLUTION study titled News in the Age of Media Fragmentation, which examined the news consumption habits of the Czech online population. The study provided a wealth of data showing that even in… Continue reading TELEVISION REMAINS THE MOST TRUSTED SOURCE OF NEWS AND JOURNALISM, ACCORDING TO A REPORT BY RESSOLUTION

COMMUNICATIONS SUMMIT ATTRACTS VISITORS TO THE “BIGGEST SPRING CONFERENCE” IN PRAGUE

19. 5. 2025 The theme of this year’s Communication Summit conference is: Why should they believe you?! The keynote speaker at this year’s Communication Summit is Marcus Collins, a communications and marketing strategist from the US. He has worked for Apple, Nike, and Beyoncé. He is the author of the bestseller For the Culture, which explores how culture… Continue reading COMMUNICATIONS SUMMIT ATTRACTS VISITORS TO THE “BIGGEST SPRING CONFERENCE” IN PRAGUE

TV ADS TOO LOUD? TV STATIONS ARE NOT BREAKING THE LAW, SAYS RRTV

19. 5. 2025 TV viewers keep complaining to the Council for Radio and Television Broadcasting that they feel ads are too loud. However, according to the RRTV, television broadcasters are not breaking the law. Excessive volume in commercials remains one of the most frequent complaints that television viewers bring to the attention of the Radio and Television Broadcasting… Continue reading TV ADS TOO LOUD? TV STATIONS ARE NOT BREAKING THE LAW, SAYS RRTV

APPLE REMAINS THE MOST VALUABLE BRAND. WHAT DO THE NEW RANKINGS SHOW?

16. 5. 2025 Since 2006, the value of the Global Top 100 has increased by more than $9.3 trillion and currently stands at $10.7 trillion. Apple remains the world’s most valuable brand, followed by Google and Microsoft. This is according to the new TOP 100 most valuable global brands BrandZ ranking compiled by Kantar. The total value of… Continue reading APPLE REMAINS THE MOST VALUABLE BRAND. WHAT DO THE NEW RANKINGS SHOW?

ADVERTISING REPORT 2024: THE ADVERTISING MARKET IN THE CZECH REPUBLIC GREW BY 3%. IT IS STABLE, BUT COMPARED TO THE REST OF THE WORLD, THIS REPRESENTS A SLOWDOWN

15. 5. 2025 The results of the annual Advertising Report 2024 survey are in. The advertising market in the Czech Republic grew by 3%. The year 2024 brought moderate but stable growth to the Czech advertising market. Investments in marketing communications exceeded CZK 150 billion, with television and online media maintaining their dominant position. Despite a global growth… Continue reading ADVERTISING REPORT 2024: THE ADVERTISING MARKET IN THE CZECH REPUBLIC GREW BY 3%. IT IS STABLE, BUT COMPARED TO THE REST OF THE WORLD, THIS REPRESENTS A SLOWDOWN

VODAFONE TV LAUNCHES ITS OWN CHANNELS AND NEW PLATFORM IN THE CZECH REPUBLIC

15. 5. 2025 Vodafone will also offer television programmes under its own brand in the Czech Republic. It is collaborating on this project with partners Starmax and Tivio. The service also plans to introduce a new environment from a partner in Germany. At the end of last year, T-Mobile announced significant changes to its television service, followed a… Continue reading VODAFONE TV LAUNCHES ITS OWN CHANNELS AND NEW PLATFORM IN THE CZECH REPUBLIC

BEST ACTOR IN AN ADVERTISEMENT: HYNEK ČERMÁK, MASCOT: PAT AND MAT

14. 5. 2025 Hynek Čermák is the best actor in an advertisement in 2024, while Pat and Mat are the most popular mascots, according to the latest annual survey. Respondents to an extensive survey chose Hynek Čermák, the long-time face of Staropramen, as the best actor in advertising in 2024. The results are based on a regular survey… Continue reading BEST ACTOR IN AN ADVERTISEMENT: HYNEK ČERMÁK, MASCOT: PAT AND MAT

ONEPLAY HAS 1.4 MILLION SUBSCRIBERS AFTER THE MERGER OF VOYO AND O2TV

13. 5. 2025 PPF reports that the newly launched Oneplay service has registered 1.4 million subscribers. Launched in March, the integrated platform for live TV broadcasting and streaming, Oneplay, has around 1.4 million subscribers after two months. Oneplay was created by the merger of O2 TV and the internet streaming service Voyo. This was announced in a press… Continue reading ONEPLAY HAS 1.4 MILLION SUBSCRIBERS AFTER THE MERGER OF VOYO AND O2TV

CONTENT FIRST: GOOD CONTENT LIES IN DATA, AUTHENTICITY AND PERSONALISATION

12. 5. 2025 How can you remain relevant in a digital world where a high-quality product is no longer enough? The key lies in data, authenticity, consistent work with the community and the courage to adapt to new technologies, according to the Content First conference. Content is everywhere around us today, but very little of it really grabs… Continue reading CONTENT FIRST: GOOD CONTENT LIES IN DATA, AUTHENTICITY AND PERSONALISATION

SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

12. 5. 2025 The second series of the reality show Zrádci is heading to Prima TV and the prima+ platform in autumn. The Prima television group has finished filming the second season of the strategic reality show Zrádci. It plans to air it this autumn, as it announced on its social media over the weekend. In addition to… Continue reading SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

MORE THAN TWO-THIRDS OF CZECHS PLAN TO WATCH THE ICE HOCKEY CHAMPIONSHIPS

9. 5. 2025 68% of Czechs will not miss the upcoming Ice Hockey World Championships. Over 68% of Czechs aged 18 to 65 plan to watch the matches of this year’s Ice Hockey World Championship, which begins on 9 May. Interest in the championship is higher among men (78%), but it is also popular among women. Fifty-nine percent… Continue reading MORE THAN TWO-THIRDS OF CZECHS PLAN TO WATCH THE ICE HOCKEY CHAMPIONSHIPS