TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

8. 10. 2025 Initial Q3 TV advertising data from iSpot reveals a landscape that’s steadying while consolidating itself around top networks and programming. Over the course of Q3 2025, est. national linear TV ad reach grew by 4.2% year-over-year, to $8.77 billion and ad minutes climbed as well, up 2.4% to 5.3 million. Interestingly, however: Household TV ad… Continue reading TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV

7. 10. 2025 Since October, the Prima Group has unified the form of its TV programme available on the HbbTV platform with the version used by users and subscribers of the prima+ video library. One of the innovations is, for example, the colour differentiation of the programmes. The updated version of the programme includes the display of photographs… Continue reading PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV

HOW DO CZECHS PERCEIVE ADVERTISING? RELEVANCE IS KEY FOR THEM

7. 10. 2025 We see thousands of advertisements every day, but only one tenth of Czechs agree that people like them appear in advertisements. New research from WPP Media shows that relevance is the key to engagement, writes Petr Tomáš. Estimates of how many ads a person might see in a day, for example, vary widely, but are… Continue reading HOW DO CZECHS PERCEIVE ADVERTISING? RELEVANCE IS KEY FOR THEM

MARKETERS’ EFFICIENCY AND EFFECTIVENESS DISCONNECT RISKS ‘DEATH SPIRAL’, LES BINET WARNS

7. 10. 2025 Marketers appear to be misdiagnosing their challenge by optimising for efficiency rather than for profitability, according to a new research collaboration by Les Binet and Will Davis, chief data officer at Medialab. The research gets at a tension in modern marketing: efficiency – typically measured using ROI – versus a longer term investment in brand… Continue reading MARKETERS’ EFFICIENCY AND EFFECTIVENESS DISCONNECT RISKS ‘DEATH SPIRAL’, LES BINET WARNS

HOW ABSOLUT VODKA IS REDEFINING WHAT CHATGPT SAYS ABOUT THE BRAND

7. 10. 2025 When Absolut Vodka wanted to understand how consumers were using ChatGPT to search for mixology recommendations, it found that nearly 70% of the answers it gave never mentioned a brand at all – a huge opportunity to own this space, craft brand narratives, and leverage sources like Reddit. That’s according to Mathilde Guinaudeau, managing director… Continue reading HOW ABSOLUT VODKA IS REDEFINING WHAT CHATGPT SAYS ABOUT THE BRAND

STUDY: ADDRESSABLE TV UNLOCKS GROWTH IN A FRAGMENTED MARKET

7. 10. 2025 Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies. As Advertising Week 2025 gets underway, Dish Media has released research that argues advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies. The study, which was done in partnership with… Continue reading STUDY: ADDRESSABLE TV UNLOCKS GROWTH IN A FRAGMENTED MARKET

THE UNLIKELY RETAILERS WINNING HALLOWEEN

7. 10. 2025 Consumers are expecting higher prices this year, but that’s not deterring them from spending on the holiday. As ghosts and ghouls make their return, tariffs may cause the biggest fright to consumers this Halloween. “Consumers are weighed down by a fair amount of uncertainty when it comes to what’s going on with the economy, and… Continue reading THE UNLIKELY RETAILERS WINNING HALLOWEEN

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2025

6. 10. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2025. The jury members are: Ophélie Boucaud, Dataxis William Cooper,… Continue reading HBBTV UNVEILS JURY FOR HBBTV AWARDS 2025

TV SEPTEMBER WAS WON BY NOVA, THE SHOW OF THE MONTH OCTOPUS

6. 10. 2025 In September, the Nova TV group recorded the highest audience shares in all critical audience groups. The Nova Group achieved the highest shares in both full-day and prime-time broadcasting in all key audience groups 15 , 15-54 and 18-69 in September. In the broader 15 group, its full-day audience share was 28.45%. This is according… Continue reading TV SEPTEMBER WAS WON BY NOVA, THE SHOW OF THE MONTH OCTOPUS

ELECTIONS ON ČT, CNN PRIMA NEWS AND TV NOVA REACHED OVER THREE MILLION PEOPLE

5. 10. 2025 Saturday’s election telecasts on the three domestic television stations were watched by 3.3 million viewers over the age of 15. The day-long coverage of the Czech parliamentary election results reached 3.3 million viewers over the age of 15 on Saturday on ČT24, CNN Prima News and TV Nova. That’s how many viewers sought out the… Continue reading ELECTIONS ON ČT, CNN PRIMA NEWS AND TV NOVA REACHED OVER THREE MILLION PEOPLE

ELECTION TV BROADCAST WILL START ON SATURDAY MORNING AND WILL LAST UNTIL MIDNIGHT

3. 10. 2025 Domestic television news stations will be following the election day from the morning. CNN Prima News will begin its election coverage at 8:00 am, CT24 at 9:00 am and TV Nova at 1:45 pm. All-day coverage of the Chamber of Deputies elections on 3 and 4 October will be carried by Czech Television on its… Continue reading ELECTION TV BROADCAST WILL START ON SATURDAY MORNING AND WILL LAST UNTIL MIDNIGHT

ONEPLAY LURES NEW CUSTOMERS TO HBO MAX FOR A FREE MONTH

2. 10. 2025 O2 will also provide customers with a premium HBO Max channel for a one-month trial with every new Oneplay tariff plan ordered from the operator. From 1 to 31 October, customers will also get HBO Max on top of every new Oneplay tariff plan they order from O2. This will give them access to Oneplay’s… Continue reading ONEPLAY LURES NEW CUSTOMERS TO HBO MAX FOR A FREE MONTH

COMPANIES WANT MORE FROM MARKETING THAN CAMPAIGNS, RESEARCH SHOWS

2. 10. 2025 Marketing directors are often co-responsible for the growth of companies. A third of respondents consider them key players. They should therefore focus more on growth strategies, according to research from Confess Research presented at Brand Management. The survey of more than 100 companies with in-house marketing teams found that 76% of respondents attribute responsibility for… Continue reading COMPANIES WANT MORE FROM MARKETING THAN CAMPAIGNS, RESEARCH SHOWS

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 10. 2025 The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached. What’s happening “We have seen a shift in client openness to fully AI-developed campaigns,” Christian Pierre, global chief intelligence officer, Gut, told Digiday, as he… Continue reading GEN AI CREATIVE FINDS GROWING ACCEPTANCE

FLEMA: GRAND PRIX GOES TO THE SLOVAK CAMPAIGN FOR THE REALITY SHOW PIT OF LIONS

1. 10. 2025 The Flema Innovative Media Usage Competition gave away its prizes. This year, it introduced new categories and looked primarily at campaign objectives and their boldness. The Grand Prix of this year’s Flema competition, which recognises innovative achievements in media planning, goes to Slovakia. It was won by Slovenská sporiteľňa and the agency Wavemaker Slovakia for… Continue reading FLEMA: GRAND PRIX GOES TO THE SLOVAK CAMPAIGN FOR THE REALITY SHOW PIT OF LIONS

THE LAST PRE-ELECTION WEEK WILL START WITH A SUPERDEBATE ON SUNDAY NIGHT ON CZECH TELEVISION

28. 9. 2025 From 28 September to 3 October, the main Czech television stations will offer viewers a series of major pre-election debates. The Superdebate, which will bring the strongest leaders of the political entities running for the Chamber of Deputies into direct conflict on Sunday 28 September at 20:00 on ČT1 and ČT24, will open the final… Continue reading THE LAST PRE-ELECTION WEEK WILL START WITH A SUPERDEBATE ON SUNDAY NIGHT ON CZECH TELEVISION

THE WINNER OF THE SERIAL KILLER FESTIVAL IS THE ONEPLAY SERIES MONYOVÁ

27. 9. 2025 The eighth edition of the Serial Killer TV Festival, which focuses on European series production, once again presented the award to the best TV series of Central and Eastern Europe. The best short series was also awarded. Theinternational jury of the Serial Killer festival chose from six titles. This year’s winner and winner of the… Continue reading THE WINNER OF THE SERIAL KILLER FESTIVAL IS THE ONEPLAY SERIES MONYOVÁ

EFFECTIVENESS IS BUILT ON CONSISTENCY AND CREATIVITY, EMERGED FROM THE CREATIVE IMPACT DISCUSSION FORUM AT THE CANNES LIONS FESTIVAL

26. 9. 2025 At the Cannes Lions Festival, leading marketers, prominent creatives, and representatives from research agencies come together each year to explore the relationships between creativity, consistency, and effectiveness. This year, as part of the Creative Impact discussion forum, they focused on finding ways to maintain brand consistency in an uncertain and ever-changing environment, leverage creators and… Continue reading EFFECTIVENESS IS BUILT ON CONSISTENCY AND CREATIVITY, EMERGED FROM THE CREATIVE IMPACT DISCUSSION FORUM AT THE CANNES LIONS FESTIVAL