TV IS WATCHED MAINLY LIVE, IN DIGITAL ON DEMAND

16. 11. 2021 | 3 min read Live TV viewing remains the strongest type of linear TV viewing. TV content in the digital environment is watched most often on demand.

OVERVIEW: REALITY & ENTERTAINMENT TV FORMATS THAT ARE IN ABROAD

15. 11. 2021 | 7 min read A reality show with celebrities or a competition of model railway masters. Here is an overview of the most watched reality and entertainment TV formats abroad

WHAT WILL THE VIDEO MARKET LOOK LIKE IN 2022?

9. 11. 2021 | 6 min read The latest edition of TV Key Facts is titled ‘Restart.’ We are in the midst of a shift to a new era where media, consumers and brands are building the world of tomorrow together, combining the best of innovation with sustainable and responsible practices. The TV Key Facts report assembles trends, research and data to provide a local and global view of the future of the media and advertising industry. Here is a summary of the main findings concerning total video consumption and content trends. More data and insights covering topics such as the advertising market, ROI, audience measurement and CSR can be found on the TV Key Facts website and online database, as well as at the upcoming live event. Time spent watching video is at an all-time high 2020 was a year of upheaval. Lockdown life caused a reset in people’s free time and therefore consumption habits. We saw the renaissance of the living room as people invested in home comforts such as new screens and sofas. Total video consumption exploded across the world, with viewing figures averaging at approximately 5 hours per day across the world (up to 05:53 in the US)*, proving the ongoing importance of TV and video content. However, the media landscape is rapidly changing and fragmenting. In terms of time split between methods of consumption, linear TV still takes the lead in Europe, but video on demand (VOD), on-demand TV, short-form video and pay-per-view TV are increasingly important. Still, trends differ a lot from country to country. In the UK, live TV represents just 54% of video consumption, while in Spain and Italy this figure is 80%*. TV is the global video platform In 2020, the global average daily TV viewing time increased by 6 minutes*, while in Europe average daily consumption reached 3.54 hours*. Naturally, as we return to ‘normal’ and spend less time at home, this will decrease as we have already seen in 2021. Yet, we have also witnessed TV viewing times increase since before the pandemic, increasing by 20 minutes in the second quarter of 2021 compared to in 2019*. In certain countries, such as France, the Netherlands and Germany, we expect TV consumption to remain higher than 2019 rates. CTV benefited from lockdowns The TV screen is fast becoming a vessel for all types of video consumption, with more than 50% of European households equipped with connected TVs (CTV)*. Although penetration of CTV is high, there are vast local differences – there is 60% penetration in Germany compared to 36% in Portugal*. Yet the popularity of this medium is only increasing. In the UK the number of users accessing the internet through a TV set (at least once a month) surpassed the forecast of 38.6 million, reaching 41.1 million in 2020*. More than half of VOD and YouTube content is consumed through a connected screen. VOD is truly the future of video, with everything right down to TV remotes making VOD ever more accessible. Community and conviviality have never been more important TV has proven to be the medium that unites, reassures, informs and entertains. From vital news updates about the pandemic to entertaining and comforting people through the long months of lockdown, TV has been the medium that has eased people through these hard times. Experiencing a sense of collectivity was super important during the pandemic and we saw people gather around their TVs, whether to watch news or entertainment formats. 105.8 million Europeans followed the lockdown announcements on TV, and reality programs saw a boost with a 21% increase in the top 10 programs*. One of linear TV’s biggest strengths is the shared viewing experience of entertainment: you don’t want the results of a competition to be revealed by your friends or the media.

PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING

2. 11. 2021 | 16 min read Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers.

THE SHARE OF SMART TVS IN THE CZECH REPUBLIC TRIPLED IN FOUR YEARS

17. 10. 2021 | 2 min read The share of smart TVs connected to the internet has tripled over the last four years. At present, they are used by more than a third of Czech households, shows Philips statistics.

PRIMA SHOW WILL START ON 25 OCTOBER, TARGETING ON YOUNGER WOMEN

5. 10. 2021 | 2 min read The Prima TV group will launch another new thematic channel. It introduced Prima Show at a press conference on Wednesday.

THE ASSOCIATION OF EUROPEAN COMMERCIAL TELEVISION (ACT) IS CHANGING ITS NAME.

24. 9. 2021 | 1 min read Grégoire Polad, CEO of ACT, has announced the new official name of the association: the Association of Commercial Television and Video on Demand Services in Europe.

GRUNT: ORDINACE IS THE MOST WATCHED PROGRAMME ON VOYO

22. 9. 2021 | 2 min read Ordinace v růžové zahradě is the blockbuster series offered by the paid video platform Voyo. However, it is not known how many viewers it has attracted.

WE USED TO JOKE ABOUT THE POTENTIAL OF TV ADVERTISING – THEN IT EVOLVED

9. 9. 2021 | 4 min read Cara Lewis, executive vice-president, head of US media investment at Dentsu, talks us through the big steps TV ad buying has seen in recent years. She discusses how to enter the medium in a more data-driven era.

WHEN IS AN AUDIENCE NOT AN AUDIENCE? WHAT MARKETERS NEED TO KNOW WHEN ALLOCATING VIDEO AD DOLLARS

6. 9. 2021 | 4 min read The explosion of consumer choices in the video universe may not have changed things as much as you think. From a brands-eye view, the options for effective video advertising are quite simple. Kim Portrate explains.

PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL

25. 8. 2021 | 12 min read Its innovated autumn programme schedule should help Prima to increase its ad capacity and market share, says Marek Singer, Prima’s CEO, in an interview.

COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC

19. 8. 2021 | 1 min read They join forces to achieve a better position in the competition with their rivals, Netflix and Disney+.

TV SETS AND THE MULTIVERSE OF MADNESS OF THEATRICAL WINDOWS

19. 8. 2021 | 6 min read Narrowing the Gap Between Cinemas and Sofas

RESEARCH: 6 IN 10 US HOMES AVOD VIEWERS

19. 8. 2021 | 3 min read According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences.

OLDER VIEWERS ARE FASTEST GROWING AVOD SEGMENT

10. 8. 2021 | 4 min read Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests

DISRUPTIVE PANDEMIC TV TRENDS CONTINUE

5. 8. 2021 | 3 min read More consumers are viewing films at home rather than going to the theater, according to new research from the Hub

NEWS MEDIA COMPANIES ARE LAUNCHING AMBITIOUS NEW CTV SERVICES

3. 8. 2021 | 4 min read Linear TV has been the natural home outlet for 24 hour news coverage ever since the launch of cable and satellite TV services, and as a format it works. Linear viewing lends itself to rolling ‘up to the minute’ news coverage. So when it comes to news, CTV services have primarily been used for evergreen or catch-up content, but now many news publishers and broadcasters are exploring ways in which they can capture a much bigger slice of the streaming pie.

LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING

21. 7. 2021 | 3 min read The key battle will be fought primarily for the total time spent watching TV screens in households according to a forecast by Nielsen.