MORE AMERICANS STREAMING THAN WATCHING PAY TV, SURVEY FINDS

10. 2. 2022 | 4 min read TransUnion says trend is favorable for advertisers: A new poll said that an important tipping point has been reached, with more Americans saying they’ve streamed TV or movies in the past month than watched cable and satellite TV.

DELAYED TV VIEWING INCREASED BY A THIRD IN A YEAR

9. 2. 2022 | 2 min read The dominant source of TV viewing continues to be so-called live viewing, accounting for 84 % of total TV viewing. However, the share of delayed viewing is increasing.

REPORT: LINEAR BROADCASTING AND VOD TO COEXIST

4. 2. 2022 | 3 min read A report from Intertrust reveals broadcast TV will continue to be viable for the foreseeable future, despite the growth of streaming, and suggests the video industry will evolve to a hybrid approach, where linear broadcasting coexists alongside VoD content and live streaming.

GRUNT: VOYO EXCEEDED THOUSANDS OF 350 SUBSCRIBERS

30. 1. 2022 | 2 min read The number of Voyo video subscribers was to exceed 350,000. Another milestone is reaching 500,000 subscribers.

THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE

23. 1. 2022 | 6 min read TV is not only for big advertisers and now has a more diverse advertiser set – and that transition accelerated because of the pandemic, Katie Coteman, Vice President, Advertising and Partnerships at Discovery told The Future of TV Advertising Global in London last month. “Some of the bigger traditional advertisers were pulling away [from TV advertising during the pandemic] so it was a great time to encourage new advertisers to TV.” New-to-TV advertisers was a key theme in a panel discussion that also spanned the transition to more connected TV and addressable TV, moderated by Thomas Bremond, GM International at the adtech pioneer FreeWheel.

OVERVIEW: THE WORLD’S ENTERTAINMENT TV HITS OF RECENT MONTHS

18. 1. 2022 | 7 min read Once again, we chart the TV formats that are achieving high ratings abroad. We offer an overview of developments for last year’s November and December.

THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE

6. 1. 2022 | 6 min read TV is not only for big advertisers and now has a more diverse advertiser set – and that transition accelerated because of the pandemic, Katie Coteman, Vice President, Advertising and Partnerships at Discovery told The Future of TV Advertising Global in London last month.

STREAMING’S FUTURE MAY LOOK LIKE CABLE, ACCENTURE SAYS

4. 1. 2022 | 5 min read A new report from Accenture said consumers are complaining about streaming getting to be more like cable and, ironically, that cable operators are among the potential aggregators that could solve some of the issues facing the industry.

THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD

4. 1. 2022 | 7 min read Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV.

DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE

3. 1. 2022 | 3 min read Future prognostications with regard to streaming platforms might not be the best exercise. Maybe we should look at the past -- the recent past.

2022 NEW YEAR’S PREDICTIONS FOR GAMING, TV, ADVERTISING AND DIGITAL MEDIA

31. 12. 2021 | 5 min read As we near the end of 2021 it is time to look back at my predictions for 2021 and see how I did. In 2020 I gave myself a B (3.25 out of 4) and you can read my 2020 predictions and self evaluation here. You can read my self-grading for 2021 for each prediction here. This year I scored myself at 3.77 (out of 4), a strong A-.

MEDIA 2021: VIDEO AND AUDIO ON DEMAND, DIGITALISATION AND PAYWALL

30. 12. 2021 | 18 min read Ongoing efforts to impose a charge on online content, boosting the offering of content on demand or new thematic TV and radio stations. Here is the recapitulation of events in the media market in 2021.

DIGITAL AD DOLLARS SHIFT TO CTV – AND OTHER 2022 PREDICTIONS

29. 12. 2021 | 7 min read This being prime predictions season, I thought we’d end 2021 with a few offered by executives at some of the ad-tech and measurement firms on the front lines. The comments have been edited for flow and length purposes.

MORE AND MORE CZECHS ARE WATCHING PAID STREAMS, BUT NOT EVERYONE IS PAYING FOR THEM

20. 12. 2021 | 3 min read Although more and more Czechs are using paid streaming services, not all people are actually paying for the content, notes Erika Luzsicza.

ANALYSIS: SVODS DRIVE CONTENT INTERNATIONALISATION

12. 12. 2021 | 2 min read Analysis from Ampere focuses on changes in the country of origin of the most popular titles on the SVoD platforms. Historically, US content has tended to dominate on the global stage, while in individual countries, local content has often held the balance of power. But this is beginning to change. In 2017, 15 per cent of the world’s 100 most popular titles were made outside the US. Today that figure has grown to 27 per cent.

ANALYSIS: VOD ALREADY ACCOUNTS FOR A THIRD OF REVENUES IN THE EUROPEAN MARKET

1. 12. 2021 | 3 min read Online video is becoming a significant part of the financing of the audiovisual sector in Europe. According to Ampere Analysis, it accounts for 30 % of total revenues.

CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA

26. 11. 2021 | 4 min read While watching TV is one of the most frequent media activities for children under 14, it is much less frequent among 15-19 year olds. They spend more time watching movies on electronic devices and especially on social media.

UK STUDY: SMART TV RECOMMENDATIONS KEY TO CONTENT DISCOVERY

18. 11. 2021 | 5 min read More than half (56 per cent) of adults with a connected TV (CTV) surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung Ads Europe and conducted by Ipsos.