LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024

28. 1. 2025 Food chains were the biggest advertisers in the media last year by a wide margin. The Lidl supermarket chain was also the largest advertiser in media advertising in 2024. It was followed by Albert and Kaufland. The top three remained unchanged from 2023. This is according to monitoring data from Nielsen. Last year’s data also… Continue reading LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024

WHAT ARE THE BEST TOOLS TO USE IN ADVERTISING?

27. 1. 2025 The key to using AI tools effectively in advertising and marketing is to get the prompts right and use them where they make the most difference. How to work with AI tools in the industry was discussed at the Marketing Meeting conference. AI tools can be a good tool when it comes to analyzing data,… Continue reading WHAT ARE THE BEST TOOLS TO USE IN ADVERTISING?

VODAFONE TV WILL OFFER PRIMA+ AS A GIFT INSTEAD OF VOYO

27. 1. 2025 For customers who have had access to Voyo, Vodafone TV will offer the competing service prima+ for three months. The prima+ service, which is operated by the Prima group, will appear on the Vodafone TV offer as a three-month gift for those customers who have subscribed to Voyo. MediaGuru.cz confirmed this to TV Prima. As… Continue reading VODAFONE TV WILL OFFER PRIMA+ AS A GIFT INSTEAD OF VOYO

APPLE HAS INCREASED ITS BRAND VALUE AND REMAINS THE MOST VALUABLE

24. 1. 2025 Brand Finance has published an updated ranking of the world’s most valuable brands. Apple is once again the world’s most valuable brand. That’s according to a new ranking by Brand Finance. It estimates Apple’s brand value at $574.5 billion. The value of the second-ranked Microsoft reaches USD 461 billion, according to the ranking. It is… Continue reading APPLE HAS INCREASED ITS BRAND VALUE AND REMAINS THE MOST VALUABLE

WINE BRANDS INCREASED THEIR ADVERTISING INVESTMENTS BY ALMOST 15% LAST YEAR

24. 1. 2025 Compared to previous years, the wine category saw an increase in advertising investment in March last year, primarily in TV advertising. The grape wine category saw a change in terms of advertising investment last year. Compared to previous years, it increased in March, mainly in TV advertising. Overall, investments were up 14.4% year-on-year. This is… Continue reading WINE BRANDS INCREASED THEIR ADVERTISING INVESTMENTS BY ALMOST 15% LAST YEAR

ARE THE GOLDEN DAYS OF TELEVISION ADVERTISING RETURNING? AUDIENCE ATTITUDES ARE CHANGING

23. 1. 2025 A new study from HUB Research shows that viewers of streaming services are receptive to advertising, especially when it saves them money on subscriptions. Users of streaming services are more willing to watch ads. That is, a full two-thirds of users have no problem with advertising as long as the ad reduces the price of… Continue reading ARE THE GOLDEN DAYS OF TELEVISION ADVERTISING RETURNING? AUDIENCE ATTITUDES ARE CHANGING

STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

23. 1. 2025 It seems the opportunity to enter new markets with a foreign service has never been easier. The magic called AI can even handle localization into Czech. But it comes with some pitfalls. The reason why some foreign services eventually decided not to enter the Czech market in the past was not only the possible possession… Continue reading STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

FROM 1.9:1 TO 2.5:1: HOW ADVERTISING CAMPAIGNS ARE GETTING MORE EFFICIENT

22. 1. 2025 An analysis of 1,537 successful advertising campaigns from the WARC case study database reveals that the median profit return on investment (ROI) for successful advertisers is 2.5:1, suggesting that campaigns have become more efficient over time. ROI is the ratio of net profit generated by an investment. In marketing, it is often used to refer… Continue reading FROM 1.9:1 TO 2.5:1: HOW ADVERTISING CAMPAIGNS ARE GETTING MORE EFFICIENT

TRUST IN ADVERTISING RISES IN 2024, DRIVEN BY YOUNGER PEOPLE

22. 1. 2025 Trust in advertising has risen from 36% to 39% over the past 12 months, primarily driven by young people, according to new research from the Advertising Association (AA).   Trust in ads has grown across all age groups, with a notable 16-point increase among 18- to 34-year-olds since 2022. In contrast, trust among those aged… Continue reading TRUST IN ADVERTISING RISES IN 2024, DRIVEN BY YOUNGER PEOPLE

NOVA INCLUDES PREMIERES OF SPECIALISTE, MARTA OR SURVIVOR

21. 1. 2025 During February, TV Nova will air the premiere episodes of established shows in prime time. Television Nova will air premiere episodes of its established shows during February. The announced news in linear broadcasting will also include the launch of the first series of the miniseries Král Šumavy. New episodes of the eleventh series of Specialisté are… Continue reading NOVA INCLUDES PREMIERES OF SPECIALISTE, MARTA OR SURVIVOR

OČKO STAR AND EXPRES APPLY FOR LICENSE EXTENSION

21. 1. 2025 The music stations Óčko Star and Óčko Expres have applied to the Council for Radio and Television Broadcasting for an extension of their terrestrial broadcasting licences. The regulator grants them for a standard period of 12 years. The terrestrial licence of Óčko Star expires on 17 April this year, while Óčko Expres has a licence… Continue reading OČKO STAR AND EXPRES APPLY FOR LICENSE EXTENSION

VOYO IN SLOVAKIA IS GOING UP BY 2 EUROS, INCREASE IS EXPECTED IN THE CZECH REPUBLIC AS WELL

20. 1. 2025 The basic subscription to Voyo will increase by two euros per month in Slovakia. The price of Voyo subscriptions is also expected to increase in the Czech Republic. The streaming service Voyo is to change the price of the standard subscription for new customers to €7.99 (approx. CZK 200) in Slovakia from 20 January 2025.… Continue reading VOYO IN SLOVAKIA IS GOING UP BY 2 EUROS, INCREASE IS EXPECTED IN THE CZECH REPUBLIC AS WELL

BACK TO THE NINETIES. CZECH STATIONS DUSTED OFF THE COASTGUARD AND ESMERALDA

20. 1. 2025 They were phenomena watched by millions of viewers. Thanks to them, Czechs got to know world production. Now the legendary series are suited to smaller stations. Fans of legendary foreign series can revisit them in the programming of Czech TV stations. Nova Lady gradually repeats the stories of lifeguards from Coast Guard and Beverly Hills… Continue reading BACK TO THE NINETIES. CZECH STATIONS DUSTED OFF THE COASTGUARD AND ESMERALDA

PRINCESSES, FROGS AND GENIES IN ADVERTISING: FOREIGN BRANDS LOVE FAIRY TALES

16. 1. 2025 Fairy tales are a great element for advertising because they help consumers make an emotional and personal connection with brands. And that's why they are found across modern advertising in a variety of forms.

IN THE USA WE IMPROVISED DURING UNEXPECTED EVENTS, SAYS VODVÁŘKOVÁ

16. 1. 2025 Kateřina Vodvářková has been working for several years as a foreign correspondent for Nova TV. During this time, she covered the elections twice in the United States, where she filmed reports together with a cameraman and contributed live to various newscasts. How does she prepare for long-term foreign travel? Who stands by her side as… Continue reading IN THE USA WE IMPROVISED DURING UNEXPECTED EVENTS, SAYS VODVÁŘKOVÁ

STUDY UK: WHY BRANDS ARE FALLING SHORT WITH THEIR MEDIA STRATEGIES

15. 1. 2025 Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact. The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that… Continue reading STUDY UK: WHY BRANDS ARE FALLING SHORT WITH THEIR MEDIA STRATEGIES

MEDIA CLUB AND NOVA DELIVERED THE MOST GRP LAST YEAR, INCREASED BY ČT AND ATMEDIA

14. 1. 2025 The position on the TV advertising market remains unchanged, with the overwhelming part of GRPs going to the Media Club and TV Nova networks. However, commercial TV channels are coping with the declining number of GRPs in linear broadcasting. Almost 86% of all TV advertising GRPs in 2024 were accounted for by the Media Club… Continue reading MEDIA CLUB AND NOVA DELIVERED THE MOST GRP LAST YEAR, INCREASED BY ČT AND ATMEDIA

TRENDS IN SPORTS SPONSORSHIP

13. 1. 2025 The growing influence of artificial intelligence, the increased visibility of Olympic partners or Nike’s aggressive journey back to relevance. These are some of the trends that are expected to be evident in global sports sponsorship in 2025. In the past year, this area has been impacted by major changes, returns and departures. “Rights holders are… Continue reading TRENDS IN SPORTS SPONSORSHIP