TV ADVERTISING IN NEW ZEALAND: EMPHASIS ON NATIONAL IDENTITY AND PROMOTION OF MAORI CULTURE
9. 8. 2023 New Zealand’s ads focus on national identity, are heartfelt and reflect the kiwis, Their character, and their unique world.
ADVERTISING AND ANALYTICS: AN INTERVIEW WITH DR GRACE KITE
9. 8. 2023 Contagious speaks to Dr Grace Kite about the relationship between advertising and analytics, and why even LinkedIn likes have their place in discussions about effectiveness. If you’re interested in advertising effectiveness but have never heard of Dr Grace Kite, we can’t judge you. We didn’t know about the founder of analytics consultancy Gracious Economics, either… Continue reading ADVERTISING AND ANALYTICS: AN INTERVIEW WITH DR GRACE KITE
EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT
8. 8. 2023 Agencies and sponsors don’t have much time left to submit projects to the Advertising and Marketing Effectiveness Competition. The deadline for submissions to the 26th Effie Czech Republic is approaching. Agencies and commissioners can only submit their campaigns to the advertising and marketing effectiveness competition organised by the Association of Communication Agencies (AKA) until Friday,… Continue reading EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT
PRIMA+ WILL ALSO OFFER SERIALS FROM CZECH TELEVISION, AMBULANCE OR MARIA THERESA, ANNOUNCES THE HEAD OF TV PRIMA
8. 8. 2023 The commercial television Prima has reached an agreement with the public Czech Television on the transfer of selected series from the Czech Television to its streaming platform prima+. “We have already negotiated a deal with Czech Television,” says Prima Group CEO Marek Singer in an interview with Médiář. He also explains his experience with the… Continue reading PRIMA+ WILL ALSO OFFER SERIALS FROM CZECH TELEVISION, AMBULANCE OR MARIA THERESA, ANNOUNCES THE HEAD OF TV PRIMA
TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS
7. 8. 2023 As advertising-supported streaming platforms continue to see steady growth, so-called “ad intolerant” television viewers are still in the minority. According to new research from Hub Entertainment Research, about 16% to 17% of viewers say they “can’t tolerate ads, no matter what.” The data was gathered over a two-year period from June 2021 to June 2023.… Continue reading TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS
THE WEEK WITH DEPECHE MODE WAS ABOVE AVERAGE FOR OČKO STAR
7. 8. 2023 The average audience share during Saturday’s Best of Depeche Mode was 4.5 times higher than this year’s average for Óčka Star in the 15 to 69 year old category. This selection generated a high level of interest from viewers aged 35 and over. For example, among female viewers aged 35 to 44, the audience share… Continue reading THE WEEK WITH DEPECHE MODE WAS ABOVE AVERAGE FOR OČKO STAR
KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN
4. 8. 2023 So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2% With textbooks shut for the summer, children in June not only boosted their own TV consumption but accounted for a 2.2% increase in overall viewing, according to newly published research from Nielsen Media Research. “The increase is not… Continue reading KIDS BOOST ‘NON-TRADITIONAL’ TV VIEWING 90% IN JUNE, SAYS NIELSEN
VOD SERVICE PRIMA+ IS PREPARING NEWS
4. 8. 2023 The online video library prima+ will offer its users three premiere titles in September and October. These include the six-part co-production miniseries Na vlnách Jadranu and the series Malá velká liga (Little Big League) and Banáni (Bananas). The VOD service prima+, launched in February this year, has now 90,000 paying users and almost 700,000 have… Continue reading VOD SERVICE PRIMA+ IS PREPARING NEWS
PRIMA IN AUTUMN: “ELIŠKA A DAMIÁN”, “POD HLADINOU” OR “PARTIČKA NOVÁ KREV”
3. 8. 2023 PRIMA TV WILL RELY MAINLY ON NEW SERIES AND NEW EPISODES OF ITS ENTERTAINMENT AND JOURNALISTIC PROGRAMMES IN THE AUTUMN. THE AUTUMN PROGRAMMING SCHEDULE WAS PRESENTED AT A PRESS CONFERENCE ON THURSDAY. This autumn’s main new Prima TV programme is the historical-romantic series Eliška a Damián. The new detective series Pod hladinou and Einstein 2… Continue reading PRIMA IN AUTUMN: “ELIŠKA A DAMIÁN”, “POD HLADINOU” OR “PARTIČKA NOVÁ KREV”
STUDY UK: IPA RESEARCH DETAILS CHRISTMAS CUTBACK PLANS
3. 8. 2023 Two thirds of UK adults are planning some cutbacks in their Christmas spending, according to new research from the IPA – understanding pain points and opportunities will be crucial. The survey, commissioned by the IPA and carried out by Opinium, was put to 2000 UK adults to understand attitudes to spending in what is for… Continue reading STUDY UK: IPA RESEARCH DETAILS CHRISTMAS CUTBACK PLANS
TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING
3. 8. 2023 The world’s second largest TV market. A country where advertising is based on celebrities, who are looked up to as deities. Where the most common language is English, but many population groups don’t speak it. Where, despite the prevalence of vegetarians and sanctity of the cow, the McDonald’s brand has caught on. A country where… Continue reading TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING
VOYO HAS OVER 570 THOUSAND PAYING USERS
3. 8. 2023 The Voyo app has over 570 thousand subscribers on the Czech and Slovak market. This was announced by CEO Daniel Grunt at the press conference for the autumn programme of TV Nova. From January to the end of June, the app gained 100 thousand new paying users, the TV Nova director added. In autumn, Voyo… Continue reading VOYO HAS OVER 570 THOUSAND PAYING USERS
NOVA IN AUTUMN: SERIES “KRIMINÁLKA ANDĚL”, “TÁTA V NESNÁZÍCH”, AND “BIG BROTHER” ON VOYO
2. 8. 2023 TV NOVA WILL START THIS AUTUMN WITH SEVERAL NEW ITEMS IN ITS PROGRAMME AS PRESENTED AT WEDNESDAY’S PRESS CONFERENCE. TV Nova will introduce several new programmes in the autumn broadcast. The autumn programming scheme was presented at Wednesday’s press conference. A new season of Kriminálka Anděl, the series Táta v nesnázích and the reality docu-series… Continue reading NOVA IN AUTUMN: SERIES “KRIMINÁLKA ANDĚL”, “TÁTA V NESNÁZÍCH”, AND “BIG BROTHER” ON VOYO
REPORT UK / USA: KIDS AND TEENS DRIVE STREAMING DECISIONS AT HOME
2. 8. 2023 Kids content needs are the top reason why parents subscribe, stick with and drop streaming services, a new report from SuperAwesome finds. Parents are more likely to subscribe to a streaming service if the platform offers content that interests their kids, according to a new SuperAwesome report. The study, called Gen Alpha and Gen Z: In… Continue reading REPORT UK / USA: KIDS AND TEENS DRIVE STREAMING DECISIONS AT HOME
VAB INSPIRE: HOW TV ADVERTISING GROWS BRANDS
1. 8. 2023 ARE YOU WONDERING HOW YOU CAN USE TV TO BUILD OR STRENGTHEN YOUR BRAND, INCREASE WEBSITE TRAFFIC, LAUNCH NEW PRODUCTS SUCCESSFULLY OR INCREASE YOUR SHARE OF MARKET? JASON WIESE, SVP, DIRECTOR OF STRATEGIC INSIGHTS AT VIDEO ADVERTISING BUREAU (VAB), AND AMIT SHARAN, SVP OF MARKETING AT TATARI, SHARE THEIR ANALYSES AND CASE STUDIES FOCUSING ON… Continue reading VAB INSPIRE: HOW TV ADVERTISING GROWS BRANDS
LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK
1. 8. 2023 When streaming landed on our screens, it was hailed as television’s promised land. It offered content at our beck and call, drawn from libraries as deep as the internet itself. But as balance sheet economics has caught up to the multi-billion dollar spending sprees, content is vanishing and streaming itself is evolving. Among the dozens… Continue reading LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK
THINKBOX: 30 SECOND ADS DELIVER THE GREATEST IMPACT
31. 7. 2023 Thinkbox’s ‘Creative Drivers of Effectiveness’ study explores the factors most strongly linked to long-term memory encoding (LTME), a proven metric in driving decision making and future behaviour. As one part of the study, research agency Neuro-Insight explored whether the duration of TV ads within their databank influenced both LTME and the emotional impact achieved. This… Continue reading THINKBOX: 30 SECOND ADS DELIVER THE GREATEST IMPACT
HOW WILL ATSC 3.0 TRANSFORM TV ADVERTISING?
31. 7. 2023 The arrival of ATSC 3.0/NextGen TV—and its ability to combine broadcast with IP—has the potential to transform TV commercials from one-way mass-market blasts to two-way personalized interactive experiences. “ATSC 3.0 provides OTA broadcasters the same level of interactivity that you’re seeing with digital content on the web today,” said Anne Schelle, managing director of the… Continue reading HOW WILL ATSC 3.0 TRANSFORM TV ADVERTISING?
