PAVEL AND AMANPOUR TO SPEAK AT THE CNN PRIMA NEWS CONFERENCE

22. 4. 2026 | 2 min read The Money, Money, Money conference will address issues of security and the economy. President Pavel and journalist Christiane Amanpour will be in attendance.

VAB: PREMIUM STREAMERS OUTPERFORM YOUTUBE IN ADVERTISING EFFECTIVENESS

21. 4. 2026 | 5 min read The Video Advertising Bureau said premium CTV platforms outperform YouTube in co-viewing, attention and session length, citing a year-long study of 22 services. Premium video delivered 33 percent higher co-viewing and sessions averaging 1 hour and 18 minutes, 49 percent longer than YouTube. The report argues premium CTV impressions generate stronger presence, sustained attention and overall advertising efficiency for marketers. The Video Advertising Bureau (VAB) has commissioned a study that encourages brands and marketers to re-think their approach to buying advertising against YouTube over premium media experiences like network-owned streaming platforms.

ADVANCED TV STUDY 2026: CONNECTED TV BECOMES PRIMARY VIEWING ENVIRONMENT

21. 4. 2026 | 3 min read Connected TV (CTV) usage continues to diversify across households in Germany and Austria, strengthening its value for advertisers through more targeted and attentive audiences, according to the Advanced TV Study 2026 by Azerion Austria and Goldvertise Media.

THE PROBLEM WITH MUCH AI-POWERED ADVERTISING IS THAT IT’S MEANINGLESS

21. 4. 2026 | 6 min read Audiences aren’t tired of advertising. They’re tired of low-value, repetitive, over-personalized noise that constantly demands something from them – and AI is turning up the volume.

CANNES LIONS ANNOUNCES ITS 2026 PROGRAMME

21. 4. 2026 | 6 min read Oprah Winfrey is honoured as the 2026 Cannes LionHeart. A global line-up of creative legends, innovators and cultural voices will take to the stage including Stella McCartney, Patagonia and Google DeepMind.

14TH HBBTV SYMPOSIUM AND AWARDS TO TAKE PLACE ON 18-19 NOVEMBER 2026 IN BARCELONA, SPAIN

20. 4. 2026 | 3 min read The HbbTV Association is pleased to announce that the 14th HbbTV Symposium and Awards will be held on 18-19 November 2026 in Barcelona, Spain. This year’s edition of the connected TV industry’s leading annual summit will take place at the Catalonia Barcelona Plaza, a landmark four-star hotel and conference venue situated directly on Plaça d’Espanya. The event will be co-hosted with 3Cat, Catalonia’s public broadcaster.

MORE THAN 40 PER CENT OF CZECHS PAY FOR SUBSCRIPTIONS THEY DON’T USE

20. 4. 2026 | 2 min read According to new data,subscriptions todigital and other services are among the expenses that Czechs often lose track of. Most people pay for several services at the same time, but some of them do not use them regularly, or at all.

THE FIRST BANS ON ADVERTISING FOR ‘LESS HEALTHY’ FOODS. WHAT DID THEY COVER?

18. 4. 2026 | 3 min read Stricter rules on advertising less healthy foods came into force in the UK in 2026. The regulator’s initial decisions suggest that the key factor is the identifiability of specific products.

THE CZECHS HAVE FIVE NOMINATIONS AT THE SABRE AWARDS

17. 4. 2026 | 1 min read The ‘Little Superheroes’ campaign by the organisation Pod svícnem has three nominations in the SABRE Awards finals, whilst Grayling has two.

ONEPLAY CUSTOMERS CAN TRY HBO MAX FOR FREE IN APRIL

16. 4. 2026 | 2 min read O2 has launched a special offer for Oneplay customers. Throughout April, they can activate HBO Maxfor a one-month trial.

LEE CRONIN’S THE MUMMY IS COMING TO CINEMAS: ANCIENT EGYPTIAN MYTHOLOGY ALSO APPEARS IN TV ADVERTISING

16. 4. 2026 | 8 min read It does not always have to be a furious mummy rising from a sarcophagus or a swarm of flesh-eating scarabs. Sometimes a hint of an ancient mystery is enough — a curse hidden in the sand, and the silhouette of a pyramid or a sphinx on the horizon. The symbolism of ancient Egypt has attracted filmmakers for decades, and it works just as reliably in advertising. Pharaohs, mummies, and forgotten tombs can create an atmosphere of adventure within seconds and send chills down the viewer’s spine. It is therefore no surprise that these motifs repeatedly appear in television campaigns for brands seeking to captivate audiences with a story thousands of years old — especially when a brand-new film on the subject is heading to cinemas.

TWO-THIRDS OF CZECHS SUBSCRIBE TO PAY-TV, PAYING AN AVERAGE OF 460 CZK

16. 4. 2026 | 3 min read Czechs continue to spend more on pay-TV. IPTV is gaining ground, particularly among younger viewers and in large cities, according to the Atmedia index.

ONEPLAY JOINS PPF’S UNITY LOYALTY PLATFORM

15. 4. 2026 | 2 min read From 20 May, the PPF Group’s ecosystem of benefits will also be extended to Nova Group customers who use the Oneplay service.

STUDY USA: TOP REASON FOR SUBSCRIBING TO PAY TV IS LIVE NEWS AND TV

14. 4. 2026 | 3 min read Parks Associates reports that 33% of subs said they liked the idea of having their content aggregated into one place.

NOVA IS LOOKING FOR TALENTS. APPLY TO STUDY AT THE CME CONTENT ACADEMY

14. 4. 2026 | 3 min read TV Nova and FAMU are jointly launching the next academic year of the CME Content Academy, a unique one-year educational programme featuring intensive practical experience in television. Applications are open to graduates of bachelor’s and master’s degree programmes in film production who see their future in the world of television. Applications are being accepted from 1 to 31 May 2026.

CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?

14. 4. 2026 | 5 min read Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference.

NOVA IS SENDING THE POLICIE MODRAVA SERIES AGAINST POLABÍ AND WILL ALSO BE DEPLOYING THE JITŘNÍ ZÁŘE SERIES

14. 4. 2026 | 2 min read The Nova television group will be revamping its prime-time linear programming in May, both on weekdays and at weekends.

RIVAL BROADCASTERS PRIMA AND NOVA HAVE JOINED FORCES TO SPEAK OUT AGAINST ONLINE HATES

13. 4. 2026 | 2 min read Rival broadcaster Prima has joined TV Nova’s campaign to combat hate speech on social media.