BRANDS TAKE THEIR INTELLECTUAL PROPERTIES TO HOLLYWOOD — WITH MARKETING MIXES TO GO ALONG WITH THEM
25. 7. 2023 Barbiecore has reached fever pitch this summer. In anticipation of the upcoming Margot Robbie and Greta Gerwig live-action film based on the Mattel doll that will be released July 21, dozens of brands have released limited-edition Barbie merchandise and many more are collaborating with the brand. Barbie is just one example of what’s to come… Continue reading BRANDS TAKE THEIR INTELLECTUAL PROPERTIES TO HOLLYWOOD — WITH MARKETING MIXES TO GO ALONG WITH THEM
CME IS PREPARING ITS OWN FAST TV CHANNEL, FOR EXAMPLE WITH ROMANTIC SHOWS
24. 7. 2023 Voyo subscribers spend two hours a day watching content, and the service has over 700,000 users in all markets. PPF Financial Group said in its annual report. “If you look at the TV business a decade ago, its technological expertise was close to zero. Today, TV is a digital business, and this is reflected in… Continue reading CME IS PREPARING ITS OWN FAST TV CHANNEL, FOR EXAMPLE WITH ROMANTIC SHOWS
TV ÓČKO INCREASED REVENUES LAST YEAR, MADE A SMALL LOSS
24. 7. 2023 The Óčko group of music TV stations increased revenues last year, but made a small loss due to a decline in viewership. The operator of the music TV group Óčko generated revenues of CZK 141 million last year. This was up 8% year-on-year. It ended the year with a small loss of CZK 1.5m. CZK.… Continue reading TV ÓČKO INCREASED REVENUES LAST YEAR, MADE A SMALL LOSS
STUDY: CONSUMERS TURN TO CURATED HUBS TO FIND CONTENT IN CROWDED STREAMING LANDSCAPE
24. 7. 2023 Black streamers are especially engaged, with eight in ten (80%) reporting using Black content collections/hubs at least occasionally according to a new Horowitz study. NEW ROCHELLE, N.Y.—As consumers struggle to find content in an increasingly increasingly fragmented streaming ecosystem, streamers are increasingly turning to curated collections and hubs as a way to find relevant programming,… Continue reading STUDY: CONSUMERS TURN TO CURATED HUBS TO FIND CONTENT IN CROWDED STREAMING LANDSCAPE
SPORT AND SOCIAL ISSUES: TV ADVERTISING IN GERMANY TAKES A MORE SERIOUS TURN
24. 7. 2023 Not only discipline and organization, but also a specific humor, a love of sport and, above all, an intrinsic need to solve social problems. All of this is reflected in the German ads.
HBBTV 2023 SYMPOSIUM AND AWARDS INVITES SPONSORS
21. 7. 2023 The 11th HbbTV Symposium and Awards will take place 28-29 November 2023 in Naples, Italy. The HbbTV Association, which is organising the Symposium, has put together some attractive sponsorship packages. The HbbTV 2023 Symposium and Awards are aimed at platform operators, broadcasters, advertisers and ad technology providers, standards-defining organizations and technology companies. It offers immediate… Continue reading HBBTV 2023 SYMPOSIUM AND AWARDS INVITES SPONSORS
NOVA CINEMA AND NOVA ACTION ARE LICENSED FOR ANOTHER 12 YEARS
20. 7. 2023 The Radio and Television Broadcasting Council has granted TV Nova licences for two of its programmes in digital terrestrial broadcasting for another 12 years. The Radio and Television Broadcasting Council (RRTV) has granted digital terrestrial broadcasting licences to TV Nova for its Nova Cinema and Nova Action channels. The licences are valid for another twelve… Continue reading NOVA CINEMA AND NOVA ACTION ARE LICENSED FOR ANOTHER 12 YEARS
JAN ČADEK TAKES OVER THE MANAGEMENT OF THE ONLINE SEGMENT OF THE PRIMA GROUP
20. 7. 2023 Prima Group is changing the management of its online segment. After the departure of Igor Kalas, it will be managed by Media Club’s commercial director of radio Jan Čadek. His deputy is Hung Nguyen. Prima Group is changing the management structure of its online segment following the departure of Igor Kalas. As of 1 August,… Continue reading JAN ČADEK TAKES OVER THE MANAGEMENT OF THE ONLINE SEGMENT OF THE PRIMA GROUP
THE TIME OF SEEING A COMPLETELY NEW NEWS STORY ON THE EVENING NEWS IS COMING TO AN END, SAYS THE HEAD OF NEWS AT NOVA
18. 7. 2023 Nova’s newsroom recently came up with the We Live With You (Žijeme s vámi) campaign. Is this campaign the culmination of several years of changes in journalism? Or is the commercial TV channel planning further changes? This is what Kamil Houska, director of News at Nova television, revealed in an interview. Does the We Live… Continue reading THE TIME OF SEEING A COMPLETELY NEW NEWS STORY ON THE EVENING NEWS IS COMING TO AN END, SAYS THE HEAD OF NEWS AT NOVA
PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH
14. 7. 2023 The addressable tv advertising market is set for rapid growth, according to a new report. Its volume is expected to increase from the current usd 56 billion to usd 87 billion in 2027. The volume of addressable TV advertising is set to increase by more than 50 percent globally by 2027 and account for 40… Continue reading PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH
THE “MAPPING THE IMPACT” STUDY REVEALED A SIGNIFICANT LINK BETWEEN CONTEXT, CREATIVE ELEMENTS AND THE EFFECT OF TV ADVERTISING
14. 7. 2023 German company Screenforce has recently revealed the results of its new study “Mapping the Impact”. The research looked at whether the situation the viewer is currently in and the elements used in an ad spot can have an impact on the effect of a TV ad.
CZECH COMMERCIAL STATIONS GREW IN THE LAST HALF-YEAR, THE HIGHEST SHARE FOR CZECH TELEVISION
13. 7. 2023 In the first half of this year, Czech Television stations had the highest share of all-day viewership in the over-15 age target group. However, compared to the same period last year, commercial TV stations improved mainly. Czech Television stations recorded a cumulative share of 30,10 % in the total daily audience target group over the… Continue reading CZECH COMMERCIAL STATIONS GREW IN THE LAST HALF-YEAR, THE HIGHEST SHARE FOR CZECH TELEVISION
THE DRIEST HUMOR, THE MOST TOUCHING STORIES AND THE BEST CHRISTMAS COMMERCIALS. THAT’S TV ADVERTISING IN THE UK
12. 7. 2023 UK TV spots are winning awards around the worlds. And rightfully so. British creatives are pouring out some interesting ideas and are able to play both the poignant and the humorous notes. This is evidenced by the large number of awards that British brands took home from this year’s Cannes Lions 2023 International Festival of… Continue reading THE DRIEST HUMOR, THE MOST TOUCHING STORIES AND THE BEST CHRISTMAS COMMERCIALS. THAT’S TV ADVERTISING IN THE UK
NOVA CINEMA AND NOVA ACTION WILL CONTINUE TO BROADCAST FREE OF CHARGE
11. 7. 2023 Media group Nova plans to continue broadcasting its thematic channels Nova Cinema and Nova Action via free terrestrial DVB-T2 in the coming years. This is according to the application sent to the media regulator. In the case of Nova, this is an extension of the existing authorisations. Nova Cinema’s terrestrial broadcasting licence expires on 5… Continue reading NOVA CINEMA AND NOVA ACTION WILL CONTINUE TO BROADCAST FREE OF CHARGE
BRANDS NEED TO MARRY HUMOUR AND PURPOSE
11. 7. 2023 System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an important element of advertising, partly at the expense of purpose. While just one award fitted the purpose-driven description, over half the winners (52%) of Cannes Film Lions in 2023 were intentionally funny, up from 43% last year. But the same… Continue reading BRANDS NEED TO MARRY HUMOUR AND PURPOSE
DISCOVER HOW YOUR BRAND’S STORYTELLING TRANSFORMS ITS POSITIONING.
9. 7. 2023 Every brand has a story to tell — a narrative that breathes life into its purpose, values, and aspirations. In the realm of brand positioning, this narrative becomes the driving force behind success. It holds the key to connecting with consumers, establishing a unique position in the market, and leaving an indelible mark in the… Continue reading DISCOVER HOW YOUR BRAND’S STORYTELLING TRANSFORMS ITS POSITIONING.
NIELSEN: STREAMING OFFERS 7X MORE LGBTQ+ INCLUSIVE PROGRAMMING THAN LINEAR TV
7. 7. 2023 Marketers “continue to miss opportunities to build connections with gender diverse and LGBTQ+ audiences,” new Nielsen report finds Nielsen has issued a new report on LGBTQ+ representation in the global media that highlights the importance of content in targeting the LGBTQ community while highlighting ongoing failures by programmers in providing representative content and by advertisers… Continue reading NIELSEN: STREAMING OFFERS 7X MORE LGBTQ+ INCLUSIVE PROGRAMMING THAN LINEAR TV
TV ADVERTISING IN THE USA: HUMOUR, CELEBRITIES AND THE SUPER BOWL
4. 7. 2023 Nearly 124 million TV households, more than 14,000 advertising agencies, tens of billions of dollars invested in broadcast advertising, and the Super Bowl as a gold mine for TV spots. The USA just thinks big. Let us take a look at TV advertising in the United States in the past and today. Do you know… Continue reading TV ADVERTISING IN THE USA: HUMOUR, CELEBRITIES AND THE SUPER BOWL
