PEOPLE HAVE BEEN PURPOSELY RUNNING AWAY FROM THE NEWS, BUT THEY’LL BE BACK IN THE FALL

1. 8. 2022 | 15 min read More positive topics or tips on how to cope with the rising cost of living. That, too, is a recipe for responding to people's frustration with the overabundance of negative events, according to TV Nova news director Kamil Houska.

THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREEN

1. 8. 2022 | 12 min read Recent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the aim of the current research “New Life of the Living Room”, which was jointly carried out by smartclip a RTL AdConnect.

UK STUDY: TV REMAINS AN IMPORTANT SOURCE OF NEWS FOR TEENAGERS

31. 7. 2022 | 3 min read UK teenagers may prefer Instagram, TikTok and Youtube as news sources over traditional news channels, but television remains an important source of news for them too.

VOYO HAS ADDED THE CHILDREN’S SERIES COCOMELON TO ITS LINE-UP

27. 7. 2022 | 1 min read Voyo presents the children's series CoComelon in both Czech and English versions.

CREATIVE ADS MAKE YOU FORGET BORING ONES

27. 7. 2022 | 2 min read The power of creative advertising: creative ads impair recall and attitudes toward other ads /

HOW TO REACH CONSUMERS WATCHING BOTH LINEAR AND STREAMING TV

26. 7. 2022 | 4 min read Using connected TV to go after cord-cutters is only part of the story

STORYTELLING EXPERT FRANK ROSE ON NARRATIVE THINKING IN A DIGITAL AGE

26. 7. 2022 | 15 min read Technology has turned the whole world into storytellers by giving us new means and new motives to share our tales. Journalist and author Frank Rose discusses how stories shape our reality and how to navigate narratives in a digital world.

THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR

25. 7. 2022 | 2 min read Czech domestic TV stations delivered just under one percent more TV advertising GRPs in the first half of the year than in the same period last year.

VOYO WILL HAVE ONE MILLION SUBSCRIBERS WITHIN FIVE YEARS, BELIEVES TV NOVA’S CEO VLČEK

25. 7. 2022 | 3 min read PPF-led TV Nova, the most powerful TV station in the Czech Republic, has vigorously switched to paid services, pumping hundreds of millions into Voyo. According to Nova’s CEO, Jan Vlček, income from advertising will be key in future.

NOVA WANTS VIEWERS TO ACTIVELY USE HBBTV. IT WILL OFFER MORE VIDEO AND VOTING

25. 7. 2022 | 7 min read Czech viewers have become quite used to the fact that the red button on the remote control brings up additional functions to the broadcast. In the last year, TV Nova has also paid more attention to this area.

THE “MAPPING THE MOODS” STUDY REVEALS THE RELEVANCE OF CONTEXT IN MEDIA VIEWING

25. 7. 2022 | 4 min read Technological developments in the world of media affect viewing. A new study commissioned by Screenforce provides evidence of new patterns of video consumption among the expanded population.

FIVE KEY PRIORITIES FOR DELIVERING EFFECTIVE ADVERTISING

23. 7. 2022 | 3 min read WARC today releases ‘Anatomy of Effectiveness: 2022 Edition’, a white paper giving brand marketers, advertising agencies and media owners a fresh perspective on the five key building blocks of effectiveness.

IS THERE A CRISIS COMING? LET THE COMMERCIALS RUN!

21. 7. 2022 | 2 min read Want more market share? Arm yourself with patience and do nothing at all with your marketing budget. Because during a recession, all you have to do is just hang in there and your brand will grow. Why is that?

I’LL HUFF, AND I’LL PUFF, AND I’LL… BOOST AD EFFECTIVENESS

19. 7. 2022 | 6 min read Think of the most enduring folktales to have been passed down through generations. Fables such as The Three Little Pigs, Goldilocks and the Three Bears and Billy Goats Gruff. What do all these stories have in common?

RESEARCH UK: CONSUMERS USING SAVINGS TO COVER MEDIA SUBS

18. 7. 2022 | 5 min read Almost a third (29 per cent) of individuals have struggled to pay for their media subscription services since the start of 2022, with people needing to borrow money or use savings to pay their bills according to KPMG research. The survey of UK consumers conducted by OnePoll found that 15 per cent have missed or defaulted on a payment for a media subscription service in the last three months.

ICONIC RIVALRIES THAT HAVE WRITTEN THE HISTORY OF MARKETING

18. 7. 2022 | 9 min read Without the battles of Pepsi vs. Coca-Cola, McDonald’s vs. Burger King and KFC, Adidas vs. Nike, the world of advertising would have missed out on many interesting moments.

TV DELIVERS ONE OF THE HIGHEST AND MOST CONSISTENT LEVELS OF ATTENTION TO ADVERTISING

15. 7. 2022 | 3 min read Research by Finecast and Amplified Intelligence shows that the platform has the largest impact on how much UK consumers pay attention to your ad

MEDIA BUYERS CLAIM TO PREFER QUALITY INVENTORY

14. 7. 2022 | 2 min read A whopping 98% of European media buyers agree that buying inventory in a quality media environment is important, according to a survey by industry organisation IAB Europe.