WILLINGNESS TO PAY EXTRA FOR A SOCIALLY RESPONSIBLE BRAND IS GROWING

4. 5. 2022 After declining during the pandemic, willingness to pay extra for a socially responsible brand is on the rise again.

PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR

4. 5. 2022 The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023, following restrictions on rewind advertising in IPTV. And it is already announcing price increases.

BIOPARTY ZEMANKA CAMPAIGNS ON TV FOR THE FIRST TIME

4. 5. 2022 Founder Jan Zeman became the face of the first television campaign of the Zemanek Brickworks.

CTV BENEFITS FROM COOKIES’ DECLINE

3. 5. 2022 With no reliance on third-party cookies, buyers are turning to CTV as a privacy-safe way to spend ad dollars efficiently and effectively, a new IAB report says.

MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA

3. 5. 2022 Today, broadcasters and streaming services around Europe celebrate Media Freedom Day[1]. As the European Commission drafts the European Media Freedom Act (EMFA), ACT, ABBRO, ACCeS, AKTV, ARCA, CRTV, UTECA and VÖP recall common principles to safeguard media pluralism, independence and sustainability. Any new regulations impacting audio-visual media should be assessed in light of general principles, such as media sustainability, to avoid regulatory conflicts and lack of coherence that negatively impact the media landscape. The EMFA should be an opportunity to develop a more holistic approach to media pluralism.

CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS

3. 5. 2022 after two years of broadcasting, the average rating of CNN Prima News is 1.58% in the 15-69 audience group.

TV NOVA RECEIVES OFFICIAL SUSTAINABLE PRODUCTION CERTIFICATIONS

2. 5. 2022 Two projects of TV Nova have received official sustainable production certifications from the British Albert platform. The first one is a new series Mimořádné intelektové nadání (m.i.n.) directed by Marek Najbrt and Tomáš Pavlíček. the latter awarded project is the original sketch show První dobrá conducted by Vincent Navrátil. TV Nova has become the first TV company in Central and Eastern Europe certified for sustainable production. “The health of our planet and the climate change is one of the biggest stories of our time. As a broadcaster we can make the greatest impact in this respect through our content and inspiration provided to our viewers. However, we consider it no less important to clean up our act and minimise our carbon footprint,” says Hana de Goeij, head of sustainable production and content of TV Nova. Sustainable film making aims at reducing the carbon footprint and offsetting the remaining emissions, i.e. providing financial support to projects that deliberately reduce the amount of carbon dioxide in the atmosphere.

WHY MARKETERS ARE RETURNING TO TRADITIONAL ADVERTISING

29. 4. 2022 Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies, and more.

NEW FAMILY VIEWING DYNAMICS GIVE RISE TO A MODERN-DAY HEIRLOOM

29. 4. 2022 In a world rapidly filling with NFTs, crypto and metaverse musings, high-value possessions are not always tangible. Instead, digital attachments are just as sentimental as physical ones.

DO NOT DROWN IN MEDIOCRITY

28. 4. 2022 The right brand experience is a competitive advantage for brands, says Jiří Jón.

MEDIA CLUB HAS A NEW CORPORATE IDENTITY: THE MODERN LOGO DESIGN REFLECTS THE MULTIMEDIA ATTRIBUTES OF THE PRIMA GROUP

27. 4. 2022 Media Club has a new corporate identity. Modern logo design reflects the multimedia attributes of the Prima Group.

PRIMA LAUNCHES #DON’TSWITCH CAMPAIGN TO LIMIT AD REWINDS

27. 4. 2022 Prima has revealed the shape of the campaign it will launch on TV from Sunday 2 May to limit rewind advertising.

VOYO WANTS TO BE PART OF THE BIG THREE. WE ARE ALREADY NUMBER TWO IN THE MARKET, SAYS DANIEL GRUNT

27. 4. 2022 Nova TV has already succeeded in beating HBO Max in the number of subscribers to its video service Voyo. It is the second strongest streaming service in the Czech Republic and Slovakia.

NOVA PREPARING A DAILY SOAP ABOUT YOUNG PEOPLE FOR VOYO

26. 4. 2022 Nova TV is filming a daily soap opera for its Voyo video portal about a group of young people living in a large apartment in Prague. It is based on the German format Berlin – Tag & Nacht that has been produced by RTL since 2011. "The daily series will provide a realistic view of a group of young people living in a large apartment in the centre of Prague. The occupants deal with their everyday joys, worries, loves and disappointments just like most other people. All sorts of relationships develop between them - friendship, love, but also intrigues or even hatred. The project is exceptional in terms of production because all roles in the series are cast exclusively with non-actors who have zero experience in front of the camera," TV Nova announced.

HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS

26. 4. 2022 The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), has compiled several attractive sponsorship packages.

EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH

26. 4. 2022 eGRP campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.

HOW TODAY’S TV DRIVES BRANDS?

26. 4. 2022 Do you know how today's TV drives brands?

RESEARCH: CZECHS CONSIDER MEDIA INDEPENDENCE IMPORTANT

26. 4. 2022 Research in the Visegrad Four countries found that the public supports EU measures on media freedom.