BVOD ADVERTISING: MORE REACH, LESS RISK

15. 11. 2022 | 2 min read BVOD advertising adds reach to a linear TV campaign and is the least risky of all video advertising channels – including linear TV – in terms of predicting a return, according to a new Thinkbox study*.

CHALLENGE EVEN FOR THE BEST MARKETERS. WHY DOES A GOOD TV AD NEED TO GRAB THE VIEWER’S ATTENTION?

14. 11. 2022 | 19 min read Does it ever happen to you that while watching a commercial break on TV, an ad sticks in your mind so much that you have to think about it the next day? Or that you completely forget the “skip-ad” button when watching an ad before an online video? That is exactly the kind of situation where the real marketing experts rub their hands with satisfaction. They have just managed to grab your attention, which is an extremely difficult discipline that challenges even the most renowned brands. Is there any manual on how to tackle it with honour and create an ad that will become a viral hit?

THE CASE FOR BRAND INVESTMENT IN A TIME OF BUDGET CUTS

13. 11. 2022 | 5 min read As economic uncertainty has many businesses tightening their belts, one area particularly prone to budget cuts is branding. But brand building will always be a key driver of long-term success.

ADVERTISERS DON´T PANICK, SO FAR THEY ARE SIGNING MORE CONTRACTS THAN LAST YEAR OR THE YEAR BEFORE, SAYS HEAD OF NOVA VLČEK

12. 11. 2022 | 1 min read A year ago at this time, Jan Vlček, CEO of the Nova group, was praising the "golden times" for the TV business. Big advertisers - retail chains, electronics manufacturers or e-shops - were spending billions on advertising spots as people rushed to shop after the pandemic.

NOVA DEPLOYS THREE PEANUTS FOR CINDERELLA, VOYO KING OF ŠUMAVA AT CHRISTMAS

11. 11. 2022 | 2 min read The main Christmas fairy tale on TV Nova will be the fairy tale Three nuts for Cinderella. the video platform Voyo will premiere the miniseries King of Šumava.

WINNERS OF HBBTV AWARDS 2022 ANNOUNCED: TV NOVA WON TWO AWARDS

10. 11. 2022 | 3 min read The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community.

HBBTV IS ACTIVELY USED BY ONE MILLION USERS, MOSTLY YOUNGER

9. 11. 2022 | 2 min read This week, Prague hosts international expert meeting on HbbTV broadcasting. The number of active HbbTV users in the Czech Republic is one million.

SYMPOSIUM HBBTV: NOVA AND PRIMA HAVE SHOWN WHAT THEY ARE ATTRACTING VIEWERS WITH UNDER THE RED BUTTON

9. 11. 2022 | 3 min read The tenth anniversary edition of the international conference HbbTV Symposium and Awards 2022 started on Wednesday 9th November in Prague. The morning session was dedicated to the partners of the event from the Czech Republic under the banner of the AKTV. HbbTV has already become an absolutely common part of the distribution mix for media groups Nova and Prima, enabling them to connect linear broadcasting and the online world.

NOVA, PRIMA AND OČKO MAKE AGREEMENT WITH HELLSHARE AND HELLSPY

9. 11. 2022 | 2 min read Television groups Nova, Prima and Óčko, through the Association of Commercial Television (AKTV), entered into a cooperation agreement with I&Q Group at the beginning of this autumn season, relating to content sharing platforms on the domains Hellshare.cz, Hellspy.cz and Hellspy.sk. This agreement, which is the first of its kind concluded between copyright holders and a repository, regulates the conditions for the application of automatic filters in content search and upload in relation to selected copyrighted works of commercial broadcasters.

NOVA ADDS QUIZ FORMAT TO HBBTV AND EXTENDS MAX REACH

8. 11. 2022 | 2 min read Nova group is adding a new quiz format to its HbbTV advertising offer. At the same time, it is also expanding the possibilities of the Max Reach format.

67% OF CONSUMERS PREFER AD-SUPPORTED STREAMING OPTIONS TO AD-FREE ONES?

8. 11. 2022 | 1 min read While subscription video on demand (SVOD) has become a streaming mainstay, ad-supported video (AVOD) is the hot new trend. But challenges abound in the rapidly evolving streaming landscape, with disjointed, uncurated and impersonal ad experiences.

TV CONTINUES TO RETAIN A POWER THAT CAN BE LEVERAGED BY ADVERTISERS: GROUPM REPORT

7. 11. 2022 | 2 min read According to the study by GroupM’s Consumer Eye, 60% of the respondents agreed that free TV channels make the world a better place

MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS

7. 11. 2022 | 7 min read Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups.

CHIEF OF VOYO DANIEL GRUNT: WE ARE PREPARING TWO MORE SERIES OF IVETA

6. 11. 2022 | 13 min read We are preparing two more series of the show Iveta, says Daniel Grunt, head of new media at the CME Group.

TOP SPEAKERS TO HEADLINE HBBTV SYMPOSIUM 2022

4. 11. 2022 | 3 min read Top-level executives from major market players and leading industry experts will discuss the latest developments in the connected TV market, unveil new products and services and provide exclusive insights in future trends at the 10th HbbTV Symposium and Awards on November 9-10 in Prague hosted by the HbbTV Association and the Czech Association of Commercial Television (AKTV).

IN THE CZECH REPUBLIC THERE ARE MORE AND MORE VIDEO VIEWERS AND THOSE WHO ARE WILLING TO PAY FOR THEM

4. 11. 2022 | 3 min read New results of a regular study on the viewership of video content on the internet by Nielsen Admosphere provide, among other things, a typology of viewing behaviour and describe trends in the consumption of internet videos.

CIF: NO SHOCKS AWAIT THE CZECH MARKET, PRIMA IS LOOKING FOR 100,000 PAYERS

1. 11. 2022 | 3 min read Rising inflation and the expected more frugal behaviour of Czech customers should not have a negative impact on the Czech market of SVOD services, representatives of commercial TV stations estimated at Tuesday's Czech Internet Forum conference.

WHY E-COMMERCE BRANDS ARE FLOCKING TO TV

31. 10. 2022 | 6 min read TV is experiencing a surge in spend from online-born businesses. The findings from Thinkbox’s TV playbook explore when to know the time is right to use TV advertising, its impact on online performance, and how to go about getting your online business on TV.