TV GRP VOLUME WAS SLIGHTLY HIGHER IN Q3 2022

11. 10. 2022 | 2 min read The number of ad GRPs delivered in the TV market in the first three quarters of this year is slightly above the same period last year.

GENDER EQUALITY IN AVERTISING – HOW TO BREAK FREE OF STEREOTYPES

11. 10. 2022 | 4 min read 4 strategies that can improve brand relationships and increase ROI

BACK TO THE FIRST SCREEN: THE RISE OF LOCAL BROADCAST TV ADVERTISING

10. 10. 2022 | 5 min read When the internet started entering large numbers of American homes in the mid-1990s, predictions of the inevitable demise of television began almost immediately. By 2010, when the US pay TV industry recorded its first ever decline in subscribers, those pronouncements became more dire than ever. But time and data have repeatedly shown us that reports of TV’s death have been greatly exaggerated.

GLOBAL AD TRENDS: GEN Z SPENDS MORE THAN TWO THIRDS OF MEDIA TIME ONLINE

9. 10. 2022 | 2 min read A new analysis by WARC has found that Generation Z (16-24-year olds) spends more time online than any other group with 67.7% of their media time spent online – though social is incredibly important, the new report identifies an extremely valuable opportunity in audio. Why it matters While age isn’t the only factor determining consumer behaviour, WARC’s analysis indicates that the year somebody was born remains a useful indicator of their channel and platform preferences.

WHY TV’S CROSS-PLATFORM INCREMENTAL REACH OFFERS THE MOST BANG FOR YOUR AD BUCKS

6. 10. 2022 | 5 min read How to make TV’s cross-platform incremental reach work for your brand?

COMBINED CTV VIDEO AD BUYING WITH LINEAR NOW ‘ALMOST UNIVERSAL’

6. 10. 2022 | 2 min read Combining CTV/over-the-top (OTT) video ad buys with either linear TV campaigns or digital video campaigns is almost universal, according to research by ad software vendor PubMatic.

NICE CONTENT IS NOT ENOUGH FOR EFFECTIVE NATIVE ADVERTISING

5. 10. 2022 | 5 min read The best brand studios of native advertising should definitely not lack marketing experts, says international speaker at this year’s Seznam forum, Jesper Laursen.

HOW TO DO ‘GREEN’ ADVERTISING? AUTHENTICITY AND A PROACTIVE APPROACH WIN WITH CONSUMERS, HYPOCRITES ARE PUNISHED

3. 10. 2022 | 19 min read We are living in a time of climate crisis and there is no point in turning a blind eye to it any longer. This is how one could sum up the efforts of many global companies that are giving more and more space to the environmental protection and sustainability in their advertising and marketing campaigns. It is clear that specific actions remain the responsibility of each of us, but these authorities can contribute to a complicated and heated public debate with their attitude and opinion. However, marketers should keep one thing in mind - the “preach water and drink wine”approach is becoming even more fatal in this peculiar discipline. Examples of good practice from abroad will give you a clue as to how to master this difficult task. ADVERTISING REVOLUTION IN the shades of GREEN At the turn of October and November last year, Glasgow, Scotland, hosted the 26th annual UN Climate Change Conference, known as COP26. It is traditionally considered one of the world's most important forums for discussion on climate, nature and landscape issues. To mark the occasion, the British media company Sky Media has decided to adjust its broadcasting schedule, including its commercial breaks. The reason was to sufficiently emphasise the course of the forum and the importance of the issues discussed for the TV audience. Viewers had the opportunity to watch the first ever ‘green’commercial break in British television history on Sky Media portfolio stations.

PRIMA COOL TURNING TO ENTERTAINMENT AND STARTING A NEW PHASE

3. 10. 2022 | 5 min read Prima TV group plans to profile Prima Cool as a channel building primarily on entertainment.

REPORT: CTV GROWTH SEES IT ACHIEVE SERIOUS REACH AS SPEND GROWS

30. 9. 2022 | 2 min read With some of the biggest advertising stories this year involving major streamers introducing advertising, a new report puts numbers behind that optimism. Why it matters Connected TV is going mainstream – and this report indicates a much larger reach than we last reported.

HBBTV SYMPOSIUM 2022 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND NEW HBBTV SERVICES

29. 9. 2022 | 3 min read The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce the conference programme of the HbbTV Symposium and Awards 2022. The annual key summit of the connected TV industry will take place on November 9-10 in Prague, co-hosted with the Czech Association of Commercial Television (AKTV).

WHY AD PODDING WILL STAR IN THE NEXT SEASON OF TV ADVERTISING

29. 9. 2022 | 6 min read With both Netflix and Disney Plus going ad-funded, a new type of media buying is bringing the AVOD experience closer to its linear counterpart. Storytelling on CTV just got simpler…

GEN Z WANTS MORE APPS TO INCLUDE INTERACTIVE LIVE VIDEO

28. 9. 2022 | 2 min read Just days after the app platform developer released research showing that the key Gen Z audience is flocking to real-time engagement (RTE) and interactive video, Agora has now published a study showing the key demographic’s platforms of choice in mobile app-based interactive live video.

WHY TV’S CROSS-PLATFORM INCREMENTAL REACH OFFERS THE MOST BANG FOR YOUR AD BUCKS

26. 9. 2022 | 5 min read How to make TV’s cross-platform incremental reach work for your brand?

ADNORMAL BEHAVIOUR: HOW ADLAND’S PERCEPTIONS OF MEDIA CONSUMPTION HAVE CHANGED

24. 9. 2022 | 5 min read New study examines how adland’s perceptions of media consumption have changed.

HOW ADVERTISING CREATIVE STRATEGY IMPACTS SALES

24. 9. 2022 | 4 min read Contagious digests the most interesting and relevant research from the world of advertising and beyond, because there’s just too much to read and too little time.

‘WATCHING’ ACCOUNTS FOR THE LARGEST SHARE OF MEDIA TIME

23. 9. 2022 | 1 min read IPA TouchPoints offers great insights into today’s media consumption. The data is drawn from a representative sample of over 6,000 adults aged 15+ living in Great Britain. Each person keeps a diary via their mobile phone, detailing their activities every half an hour for a week.

DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL

22. 9. 2022 | 3 min read Linear TV is still a key source of revenue and profits for broadcasters despite the rise of video-on-demand (VOD) services. This was one of the key topics of Innovation Day conference.