CZECH TELEVISION HAS MAINTAINED ITS LEADING POSITION AT THE HALWAY-THROUGH POINT OF THE YEAR, GROWING THANKS TO SPORTS BROADCASTING

7. 7. 2026 Czech Television’s channels recorded the highest share of the television market in the first half of 2026. Compared with the same period last year, they were helped in particular by sports coverage of the Winter Olympics and the Ice Hockey and Football World Cups.

KOŤÁK LIVE REACHED OVER 2.5 MILLION VIEWERS ACROSS PLATFORMS IN TEN MONTHS

7. 7. 2026 The entertainment programme Koťák Live has been running for ten months and, according to the producers, has reached more than 2.5 million unique viewers.

AI ADS ARE GOOD ENOUGH — AND THAT’S THE PROBLEM

6. 7. 2026 AI can now produce credible, efficient ads, but human-created ads still drive better business outcomes — for now.

TURNOVER OF THE AUDIOVISION ROSE LAST YEAR. HOWEVER, THE SUSPENSION OF INCENTIVES AND THE UNCERTAINTY SURROUNDING ČT POSE A THREAT

5. 7. 2026 According to the Association of Audiovisual Producers (APA), increased incentives have helped bring foreign productions back to the Czech Republic; however, concerns have been raised both by the suspension of new applications and by the government’s proposal to abolish licence fees for Czech Television (ČT).

ŠTĚPÁN KRB TO HEAD THE PRIMA GROUP’S LEGAL DEPARTMENT

2. 7. 2026 The Prima Group has filled the position of Head of the Legal Departmentwith effect from 1 July. Štěpán Krbis joining the company’s management team.

THE ÓČKO MUSIC CHANNEL HAS HAD ITS CABLE BROADCASTING LICENCE REVOKED

2. 7. 2026 Óčko continues to hold licences for terrestrial broadcasting until 2030 and for broadcasting via special transmission systems until 2034.

PRIMA GROUP’S REVENUE, INCLUDING RADIO AND DIGITAL, REACHED 7.2 BILLION CZK LAST YEAR

2. 7. 2026 The Prima Media Group ended 2025 with consolidated revenue of 7.195 billion koruna and an EBITDA of 1.803 billion CZK.

NOVA INCREASED ITS TURNOVER BY A THIRD LAST YEAR, WITH NET PROFIT APPROACHING TWO BILLION

2. 7. 2026 TV Nova Group’s turnover rose by 2.5 billion crowns last year. Net profit was also higher, approaching the 2 billion CZK mark. Television advertising remains the main source of revenue, although its total volume fell slightly last year.

THE CAMPAIGN FOR THE FILM VELKÝ VLASTNECKÝ VÝLET WON SILVER AT THE CANNES LIONS

2. 7. 2026 The only Czech campaign awarded at this year’s Cannes Lions festival was the communication campaign for the documentary film Velký vlastenecký výlet. The project, produced by Punk Film with support from the creative workshop Fun House, the Leo Prague agency and other teams from Publicis Groupe, won a Silver Lion.

PRIMA SPORT IS SET TO ENTER THE FREE-TO-AIR TV MARKET; NOVA AND O2TV HAVE PREVIOUSLY PAVED THE WAY

1. 7. 2026 The Prima television group wants to shake things up in the sports channels sector. However, this is a challenging sector in which not everyone will succeed.

ONEPLAY IS PLANNING MAJOR CHANGES TO ITS BROADCASTING OF THE FOOTBALL CHANCE LEAGUE. THE NEW STUDIO WILL ACCOMMODATE 80 SPECTATORS

30. 6. 2026 Whilst the World Cup dominates television screens, behind the scenes at the Oneplay streaming service, major changes are afoot regarding the broadcast of the new season of the domestic Chance Liga. According to Marek Kindernay, director of Oneplay Sport’s pay-TV sports channels, this is set to be one of the biggest transformations in the service’s history. The changes will be visible on screen in just a month’s time. Programmes with a live studio audience are to be introduced It has been known for some time that Oneplay Sport is setting up a new television studio in the Stages Praha building. The pay-TV sports channels are due to move to the new premises in the middle of the summer holidays.“We’ve got a really busy month ahead of us. A new studio, new facilities, moving the editorial team and loads of details that need to fall into place,” explained Marek Kindernay on the professional social network LinkedIn.“It’ll be a big step forward. But it’s precisely moments like these that make the world of television so enjoyable for me,” he says. The new studio will also feature a visitor area with capacity for up to 80 spectators. It will therefore be used to film programmes for which Oneplay Sport has an audience, such as the popular sports show TIKI-TAKA.

THE EFFIE AWARDS KICK OFF, ADD A NEW CATEGORY FOR B2B AND REVISE THE RULES FOR DIGITAL ENTRIES

30. 6. 2026 The Effie Awards Czech Republic, a competition recognising effective marketing communication, is entering its 29th year. This year, the Association of Communication Agencies (AKA) is introducing a new category for B2B products and services, whilst also refining the criteria for evaluating digital campaigns.

SPIR IS INTRODUCING POLITRAN, A SYSTEM FOR RECORDING POLITICAL ADVERTISING

30. 6. 2026 The new platform enables the creation and submission of mandatory political advertising disclosures. SPIR is offering it as a central technical solution for the entire advertising market.

PRIMA’S MINISERIES WE ARE NOT A CULT IS MEANT TO BE FICTIONAL. THE CHANNEL IS ALSO CONSIDERING NEW EPISODES OF THE SERIES POLDA

29. 6. 2026 Prima is preparing a mini-series entitled My nejsme sekta, which will focus on how cults operate. The result is intended to be a fictional story about cultism, rather than a description of a specific real-life case. In addition, Prima is also considering bringing back the series Polda.

PENTA HOSPITALS AND PLZEŇSKÝ PRAZDROJ HAVE RECEIVED THE MOST NOMINATIONS IN THE ZLATÝ STŘEDNÍK COMPETITION

29. 6. 2026 Out of a total of 650 entries, 196 projects have progressed to the final of the 24th Zlatý středník competition. Among the most successful clients are Penta Hospitals CZ, Plzeňský Prazdroj, 365.bank and Slovenská sporiteľňa, whilst the agencies include FleishmanHillard, Hero & Outlaw and MSL Czech Republic.

CANNES LIONS WRAP-UP: PART TWO – FROM EFFECTIVENESS TO GROWTH, FROM VOLUME TO TRUST

28. 6. 2026 Another part of the overall round-up of the Cannes Lions festival was a panel discussion featuring the heads of content from three platforms: Lions, Contagious and WARC. They took their seats at a table on stage to review the main themes of the past week.

CANNES LIONS WRAP-UP: PART ONE – THE WORLD OF AI AND PEOPLE

28. 6. 2026 AI was one of the main themes at Cannes Lions, but the tone of the debate has shifted. Naive enthusiasm and even irrational fears about the loss of human creativity have given way to more practical and profound topics.

THE STRANGER THINGS EFFECT: IS IT WORTH LENGTHENING THE PAUSES BETWEEN SEASONS?

28. 6. 2026 The breaks between seasons of TV series have more than doubled over the last decade. According to an analysis by Ampere, whilst longer waits increase interest in the return of popular shows, they also increase the risk that some viewers will cancel their streaming subscriptions during the break.