THINK VIEWERS ARE IGNORING TV ADS WHEN THEY REACH FOR THEIR PHONES? A NEW SURVEY REVEALS THE OPPOSITE

6. 11. 2026 | 3 min read Research commissioned by Adwave, the self-serve advertising platform, shows that reaching for a phone while watching streaming TV is no longer a sign of a lost commercial break. More often, it is when a viewer decides to look something up, save it, and come back to it later.

THE TIME SPENT IN FRONT OF SCREENS IS INCREASINGLY BEING SPENT ON ACTIVITIES OTHER THAN WATCHING TELEVISION

6. 11. 2026 | 4 min read Streaming services, IPTV and smart TV apps now account for 51 per cent of the time that children aged 4 to 14 spend at home in front of the television. Two-thirds of them use a paid video service, as do nearly 70 per cent of Generation Z youngsters. This is shown by data from ResSolution Group and Admosphere Collective, presented at the Czech Internet Forum conference.

RESEARCH UK: CHRISTMAS SHOPPERS SHUNNING AI

6. 11. 2026 | 4 min read AI might be dominating marketers’ conversations, but it isn’t dominating Christmas shopping lists. Just 8 per cent of UK consumers cite AI tools as a primary influence on what they will buy this Christmas, according to research commissioned by Ozone, the digital advertising business, and conducted by OnePoll.

RESEARCH: 40% OF BRITS BOOKING TV-INSPIRED HOLIDAYS

5. 11. 2026 | 3 min read Four in ten UK holidaymakers have visited a destination after seeing it featured on screen, highlighting TV’s continued influence on travel decisions, as AI threatens to reshape how consumers discover and book holidays.

WATCHING TELEVISION ONLINE IN THE CZECH REPUBLIC CONTINUES TO GROW; ACCORDING TO A SURVEY, 89 PER CENT OF PEOPLE USE THIS SERVICE

5. 11. 2026 | 5 min read The internet is the main way in which 61 per cent of Czechs aged between 15 and 79 watch television and video content. Overall, 89 per cent of people now watch television and other video content via the internet. The use of internet television is growing the fastest. This is according to a survey by NMS Market Research for APMS.

NOVA HAS SECURED ITS ONLINE DISTRIBUTION THROUGH TO 2040

5. 11. 2026 | 2 min read The Council for Radio and Television Broadcasting has extended TV Nova’s licences for the online broadcasting of four channels. The main Nova channel and the stations Nova Action, Nova Cinema and Nova Fun will hold these licences until 21 June 2042.

CNN PRIMA NEWS TO BROADCAST AN ALL-NIGHT SPECIAL ON THE US ELECTIONS

3. 11. 2026 | 2 min read CNN Prima News will be providing special coverage of the US Congressional elections. The ‘US Election Night’ special will begin on Tuesday 3 November at 11.00 pm and will feature live reports from the US, rolling results and commentary from invited guests.

CHRISTMAS ADVERTISING TURNS TO TELEVISION. IT STRENGTHENS BRANDS AND SUPPORTS BUSINESS PERFORMANCE

3. 11. 2026 | 8 min read Television plays an important role in the festive media mix. Findings from The 2026 Holiday & Seasonal Shopping Trends Report by tvScientific by Pinterest show that Performance TV/CTV advertising, when combined with other media channels, can help build brands, influence purchasing decisions and achieve business objectives. Its growing importance also reflects marketers’ increasing emphasis on measurable business results from advertising campaigns.

YOUNG PEOPLE ARE CONSTANTLY ONLINE, BUT LONG FOR GREATER PEACE OF MIND. HOW ARE THE ROLES OF TELEVISION AND VIDEO CHANGING?

2. 11. 2026 | 17 min read Streaming has become an integral part of young people's lives, yet traditional television is far from disappearing. Young people naturally combine different ways of watching video content, spending around three hours a day doing so. At the same time, they are becoming increasingly critical of social media, digital fatigue is growing, and the need for calm, security and trust is becoming more pronounced. A decade of Dutch research into young people reveals how media habits are changing and what these shifts mean for television, streaming and advertisers.

GTVG WEBINAR: HOW TO TURN EXTRAORDINARY GROWTH INTO A GLOBAL BRAND

2. 11. 2026 | 1 min read Where does TV sit when a brand is entering markets at speed and still needs to build recognition and trust locally?

WORLD SAVINGS DAY: FROM POSTERS AND A SAVINGS ANTHEM TO CREATIVE BANK ADVERTS

1. 11. 2026 | 15 min read Saving doesn't have to be boring. At least, not in a television advert. Where banks once tried to win over savers with posters, advertising slogans and symbols such as money boxes and piggy banks, today they enlist Hollywood stars, well-known comedians and a generous dose of absurd humour in the battle for people's savings. World Savings Day offers the perfect opportunity to look back at how savings advertising has changed over the past century – and to revisit the adverts that have turned the simple act of putting money aside into unforgettable entertainment.

THE CZECHS HAVE FALLEN FOR HALLOWEEN. THE FESTIVAL IS NOW HOT ON THE HEELS OF ST NICHOLAS’ DAY, RETAILERS REPORT

1. 11. 2026 | 3 min read This year, Czechs have been buying more Halloween costumes, decorations and sweets. Sales of certain items have risen significantly year-on-year.

HALLOWEEN 2026: BRANDS REVIVE HORROR LEGENDS, EMBRACE DARK HUMOR AND SCARE CONSUMERS ON A GRAND SCALE

31. 10. 2026 | 9 min read Zombie Santa Claus, Bill Murray as a Ghostbuster, and a cremation urn shaped like a potato chip can. Halloween 2026 proves that brands are not afraid to push the boundaries of creativity. And they have good reason to do so. Americans are expected to spend a record $13.5 billion on the spooky holiday, start shopping earlier than ever, and expect more from brands than just themed products. How are this year's Halloween marketing campaigns responding to changing consumer behavior?

STUDY UK: STOP FIGHTING THE PHONE AND MAKE IT TV’S RETURN PATH

30. 10. 2026 | 3 min read Broadcasters should treat the phone in viewers’ hands as a channel they can control rather than a distraction they are losing to.

CZECH CAMPAIGNS HAVE RECEIVED SIX NOMINATIONS FOR THE EUROPEAN EFFIE AWARDS

30. 10. 2026 | 3 min read Czech campaigns have secured six nominations for the finals of the Effie Awards Europe 2026. The winners of the 30th anniversary edition will be announced on 3 December in Brussels.

FROM MASERATI TO CITROËN: HOW THE INTOUCHABLES CONNECTED FILM AND ADVERTISING

29. 10. 2026 | 10 min read The French film The Intouchables became an unexpected audience phenomenon in November 2011. The story of the friendship between a paralysed aristocrat and his unconventional caregiver won over millions of viewers, made Omar Sy an international star and also left its mark on the world of marketing – from brands featured in the film to advertising campaigns involving the lead actors or even the directors themselves.

RESEARCH: FANDOM BOOSTS ADVERTISING EFFECTIVENESS

29. 10. 2026 | 4 min read UK research into streaming from Disney Advertising has identified a strong relationship between audiences' connection to the series and films they watch and advertising effectiveness. The data shows that emotional connection, fandom and enduring appeal are all associated with higher levels of detailed ad recall and purchase intent.

RESEARCH USA: HDR SHAPING THE FUTURE OF PREMIUM VIDEO

28. 10. 2026 | 3 min read Research from Parks Associates shows high dynamic range (HDR) is becoming a foundational component of premium video entertainment, creating opportunities for television manufacturers, streaming services, and content creators to differentiate through picture quality.