WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

8. 4. 2026 One of the main themes of this year’s SXSW conference was the impact of artificial intelligence on people. But what does this mean specifically for brands? How should communication evolve at a time when the audience, the cultural context and the way people discover products are all changing simultaneously? This question permeated this year’s SXSW… Continue reading WHEN ALL THE BRANDS PLAY IT SAFE, YOU CAN’T SEE ANYTHING

TV NOVA HAS LAUNCHED AN ANTI-HATE CAMPAIGN, ENLISTING THE HELP OF WELL-KNOWN FIGURES

8. 4. 2026 The campaign emphasises that the line between criticism and abuse is crucial, and that anonymity on social media does not mean impunity. The TV Nova group has launched a new wave of its“Hate is not an opinion”campaign, which draws attention to the growing problem of hate speech on social media and its impact on mental… Continue reading TV NOVA HAS LAUNCHED AN ANTI-HATE CAMPAIGN, ENLISTING THE HELP OF WELL-KNOWN FIGURES

PRIMA+ IS OFFERING A TREAT IN APRIL WITH NEPELA, TRUE CRIME AND THE ROCKY FILM SERIES

7. 4. 2026 The main new release on prima+ in April is the new true-crime series Minuty zločinu, which follows on from the Hlasy zločinu project. Minute by minute, it presents reconstructed cases from Czech criminal history. The film Nepela will also premiere. The prima+  streaming platform will offer several premieres, documentaries and popular series and film series… Continue reading PRIMA+ IS OFFERING A TREAT IN APRIL WITH NEPELA, TRUE CRIME AND THE ROCKY FILM SERIES

ONEPLAY HAS LAUNCHED A FIREPLACE, PROMOTING SURVIVOR, LOVE ISLAND AND DUNAJ

7. 4. 2026 Oneplay has added a visual element of a burning fireplace to its offering, integrating it with its key formats. The Oneplay platform has added a visual element of a burning fireplace to its offering, thereby responding to current viewer trends whilst promoting its key broadcast formats. In addition to classic fireplace variants, including a country… Continue reading ONEPLAY HAS LAUNCHED A FIREPLACE, PROMOTING SURVIVOR, LOVE ISLAND AND DUNAJ

ČT SPORT AND NOVA WILL BE BROADCASTING THE CZECH REPUBLIC’S MATCHES AT THE WORLD CUP. WHEN WILL THEY BE SHOWN?

3. 4. 2026 Live coverage of the Czech national team’s group matches at the World Cup will be provided by both ČT sport and Nova. However, most of the matches will be broadcast outside prime time. The Czech team’s matches at the World Cup on the American continent will be broadcast simultaneously by ČT sport and Nova Action.… Continue reading ČT SPORT AND NOVA WILL BE BROADCASTING THE CZECH REPUBLIC’S MATCHES AT THE WORLD CUP. WHEN WILL THEY BE SHOWN?

SPRING HOLIDAYS IN CZECH ADVERTISEMENTS: TRADITIONS, BUNNIES AND CELEBRITIES

3. 4. 2026 Easter advertising in the Czech Republic relies primarily on humour, traditional symbols (bunnies, eggs) and specific promotional offers from retail chains. A recurring theme in Easter marketing in the Czech Republic is also “enjoying the holidays without stress”, with a nod to tradition. This is clearly evident, for example, in this year’s Košík campaign, which… Continue reading SPRING HOLIDAYS IN CZECH ADVERTISEMENTS: TRADITIONS, BUNNIES AND CELEBRITIES

RESTRICTIONS ON WATCHING TV ON MULTIPLE DEVICES? THE RULES ARE BEING TIGHTENED

2. 4. 2026 For several weeks now, customers of the SledováníTV service have been seeing a message on Nova Group channels stating that they have reached the maximum number of devices allowed for viewing their programmes. So what are the rules for using OTT services? The phenomenon of internet television and services known by the acronym OTT has… Continue reading RESTRICTIONS ON WATCHING TV ON MULTIPLE DEVICES? THE RULES ARE BEING TIGHTENED

NOVA IS PREPARING SERIES SUCH AS ‘OČKO’ AND ‘MUŽI V LETU’. ONEPLAY WILL FEATURE ‘KAUZY’, ‘KAFKA’ AND THE DOCUMENTARY ‘LEOŠ’

1. 4. 2026 The Nova Group is set to release a further 500 hours of original content. This will be broadcast on its two key channels: TV Nova’s linear service and the Oneplay online platform. The TV Nova Group and the Oneplay platform are preparing a line-up of original content for the coming seasons, comprising dozens of projects… Continue reading NOVA IS PREPARING SERIES SUCH AS ‘OČKO’ AND ‘MUŽI V LETU’. ONEPLAY WILL FEATURE ‘KAUZY’, ‘KAFKA’ AND THE DOCUMENTARY ‘LEOŠ’

BERNARD, ROHLÍK OR BOUČEK, KOTEK AND PRACHAŘ HAVE THEIR APRIL FOOLS’ JOKES

1. 4. 2026 Onthe first day of April, some companies have once again come up with special pranks. This year, for example, they’re promoting beer with gherkin brine, parking combat boots and testicle ointment. Some companies still uphold the tradition of April Fools’ Day pranks on 1 April. However, it’s not just individuals who try to trick one… Continue reading BERNARD, ROHLÍK OR BOUČEK, KOTEK AND PRACHAŘ HAVE THEIR APRIL FOOLS’ JOKES

THE ADVERTISING INDUSTRY AS WE KNOW IT WON’T SURVIVE THE NEXT FIVE YEARS

1. 4. 2026 According to the Contagious Radar report, the current model of the advertising industry will not stand the test of time in an era of rapidly advancing artificial intelligence. Two-thirds of marketers and creatives believe that the current model of the advertising industry has a maximum lifespan of just five years. More than a quarter of… Continue reading THE ADVERTISING INDUSTRY AS WE KNOW IT WON’T SURVIVE THE NEXT FIVE YEARS

PAVEL BRÁZDA IS HEAD OF CREATIVE AT THE PRIMA GROUP

1. 4. 2026 Pavel Brázda has previously served as Creative Lead at Prima; from April, he will become Creative Director. Pavel Brázda will become Creative Director of the Prima Group from 1 April. He will be responsible for all audiovisual output, the overall management and development of the creative team, mentoring key talent, and setting quality standards across… Continue reading PAVEL BRÁZDA IS HEAD OF CREATIVE AT THE PRIMA GROUP

CZECH EASTER TV LINE-UP: FAIRY TALES, CLASSICS FILMS AND NEW PROGRAMMES FOR THE WHOLE FAMILY

31. 3. 2026 Easter isn’t just a time for Easter whips, Easter cakes and the first real days of spring. It’s one of those moments when the family gathers at home, slows down and sits together in front of the TV. It is precisely these festive days that often lend themselves to the simplest, yet most delightful programme… Continue reading CZECH EASTER TV LINE-UP: FAIRY TALES, CLASSICS FILMS AND NEW PROGRAMMES FOR THE WHOLE FAMILY

O2 BRINGS EUROTEL’S LEGENDARY ADVERTISEMENT BACK TO LIFE WITH THE HELP OF AI

31. 3. 2026 To mark its 20th anniversary on the Czech market, O2 is reviving an old Eurotel advert with the help of AI. The new campaign combines nostalgia with modern technological possibilities. The operator O2 Czech Republic is bringing back the iconic advert from the modern era of Czech advertising,“More from Life”. Created for Eurotel in the… Continue reading O2 BRINGS EUROTEL’S LEGENDARY ADVERTISEMENT BACK TO LIFE WITH THE HELP OF AI

JAN ČADEK IS STEPPING DOWN FROM HIS ROLE AS COMMERCIAL DIRECTOR OF THE PRIMA GROUP

31. 3. 2026 Until a new head is appointed, the management of commercial activities will be temporarily taken over by Executive Director Lukáš Kubát and Finance Director Jan Dosoudil. Jan Čadek will step down from his role as Commercial Director of the Prima Group on 31 March 2026. His responsibilities will be temporarily taken over by Executive Director… Continue reading JAN ČADEK IS STEPPING DOWN FROM HIS ROLE AS COMMERCIAL DIRECTOR OF THE PRIMA GROUP

ADC CZECH AWARDS PUBLISHES A GALLERY OF ENTRIES

31. 3. 2026 The ADC Czech Creative Awards competition has made the gallery of all 257 entries available. All 257 entries submitted tothis year’s ADC Czech Creative Awards 2026 competition can be viewed in the gallery on the adcawards.cz website. The winners will be announced on 29 April at the Nová spirála in Prague. Among the most active… Continue reading ADC CZECH AWARDS PUBLISHES A GALLERY OF ENTRIES

OMNICONNECT: WITHOUT THE RIGHT METRICS, YOU CAN’T MANAGE MARKETING TODAY

30. 3. 2026 This year’s OmniConnect conference demonstrated that well-defined metrics are key to marketing management, brand growth and return on investment. Alongside global insights, local case studies were also presented, confirming the growing role of data, AI and attention management in modern communication. This year’s OmniConnect conference, the fourth in the series, was themed‘Measure to manage’and focused… Continue reading OMNICONNECT: WITHOUT THE RIGHT METRICS, YOU CAN’T MANAGE MARKETING TODAY

ON THE MEDIA IN TURBULENT TIMES. THE 21ST ANNUAL DIGIMEDIA CONFERENCE WILL TAKE PLACE IN PRAGUE IN JUNE

30. 3. 2026 Will the government abolish licence fees and introduce a new funding model for Czech Television and Czech Radio? To what extent do streaming services threaten traditional television broadcasting? How does artificial intelligence help the media? And how are the new radio stations faring two years after the auction of frequencies for digital broadcasting? These are… Continue reading ON THE MEDIA IN TURBULENT TIMES. THE 21ST ANNUAL DIGIMEDIA CONFERENCE WILL TAKE PLACE IN PRAGUE IN JUNE

ATTENTION IS NOT THE GOAL; IT IS A BRIDGE TO CAMPAIGN EFFECTIVENESS

30. 3. 2026 Advertising needs to return to a focus on effectiveness rather than chasing cheap impressions and clicks. Attention can play a key role as a bridge between reach and results. However, using it effectively lies in planning, not optimisation. This was highlighted by Malcolm Devoy of PHD at the OmniConnect conference. One of the main themes… Continue reading ATTENTION IS NOT THE GOAL; IT IS A BRIDGE TO CAMPAIGN EFFECTIVENESS