NETFLIX IS AHEAD OF ONEPLAY, AT LEAST WHEN IT COMES TO PAYING FOR SUBSCRIPTIONS BY CARD

5. 8. 2026 | 5 min read Almost immediately following last year’s merger of the Voyo video-on-demand service and the O2 TV internet television service, their successor, Oneplay, became the largest streaming service in the Czech Republic overnight, surpassing even Netflix – the previous market leader – in terms of subscriber numbers. However, even a year and a half after its launch, Oneplay still lags behind Netflix in one respect: paying for a subscription by card.

THE CZECHS SAW THE FIRST 20 SECONDS AND IT WAS CLEAR. THIS ADVERT IMMEDIATELY TOOK THE INTERNET BY STORM

4. 8. 2026 | 5 min read The Czechs watched the first 20 seconds and it was clear. This advert immediately took the internet by storm. This spring, a advert swept through the Czech internet that most people recognised within a few seconds. The melody and the footage were exactly as they used to be, except that a strangely foreign touch had crept in. Some cheered with nostalgia, whilst others remained sceptically silent.

AMPERE: UK AND US CONSUMERS BUILD INCREASINGLY DIVERSE MEDIA DIETS

3. 8. 2026 | 2 min read Consumers in the UK and United States now spend almost 11 hours a day engaging with media, according to new research from Ampere Analysis, which says audiences are increasingly choosing different platforms depending on their mood and purpose rather than relying on a single source of entertainment.

ONEPLAY WILL BROADCAST BOTH OF JABLONEC AND HRADEC’S TWO-LEGGED TIE-UPS IN THE EUROPEAN CUP COMPETITIONS

3. 8. 2026 | 3 min read Oneplay will broadcast all four matches involving Czech clubs in the third qualifying round of the European cup competitions. Jablonec will face Latvian side FC RFS in the Conference League, whilst Hradec Králové are set for a two-legged tie against Turkish side Beşiktaş in the Europa League.

AQUALAND MORAVIA SCORES A HIT ON WATCHTIME. A SPOT FROM CROATIA REACHED 1.8 MILLION PEOPLE

3. 8. 2026 | 3 min read At a time when feeds are flooded with fast-paced cuts, generic formats and AI-generated visuals, Aqualand Moravia has opted for the opposite approach. Instead of Czechs heading to the seaside, it shows Croatians setting off on holiday to Moravia – a simple twist on the stereotype that defies expectations.

VODAFONE TV WILL INCLUDE PRIMA SPORT IN ALL ITS PACKAGES FROM TUESDAY

3. 8. 2026 | 2 min read Vodafone TV is set to expand its offering with a new sports channel, Prima Sport. The channel will be available from 4 August as part of all the operator’s TV packages. At the same time, Vodafone will be offering a special deal on the Vodafone TV Lite & Sport service.

PRIMA SPORT IS JUST AROUND THE CORNER; THE CHANNEL WILL IMPOSE A NUMBER OF OBLIGATIONS ON BROADCASTERS

2. 8. 2026 | 4 min read Pay-TV operators are preparing to include the new Prima Sport channel in their line-ups. In addition to the commercial terms, they will also have to comply with a number of technical and distribution rules relating, for example, to catch-up viewing, ad-skipping, the protection of sports rights and the number of devices on which the service can be used simultaneously.

CZECHS SPEND 12,000 CZK A YEAR ON SUBSCRIPTIONS; ONEPLAY IS AHEAD OF DISNEY

31. 7. 2026 | 3 min read The average Czech spends nearly 12,000 korunas a year on digital services and other regular payments. Whilst Apple and Netflix dominate in terms of transaction numbers, the Czech platform Oneplay has also joined the ranks of the most widely used services, overtaking both Disney and PlayStation. This is according to data from the fintech firm Tapix.

PRIMA SPORT HAS LAUNCHED ITS DISTRIBUTION AND BEGUN SELLING ADVERTISING SPACE

30. 7. 2026 | 2 min read Magenta TV has activated a channel slot for the new Prima Sport channel, and the programme guide confirms that the first broadcast will begin on 4 August with coverage of the match between Sparta Prague and Lyon. Furthermore, advertisers can book advertising slots from today.

ONEPLAY TO ADD NEW CHANNEL PRIMA SPORT, WILL ALSO BROADCAST SPARTA’S MATCH AGAINST LYON

30. 7. 2026 | 2 min read Oneplay is set to expand its sports offering to include the Prima Sport channel. The first broadcast will be Tuesday’s match between AC Sparta Prague and Olympique Lyon in the third qualifying round of the UEFA Champions League, which will be shown on 4 August at 8.00 pm.

SURVEY: CONSUMERS EXPECT INFLATION TO IMPACT HOLIDAY SPENDING PLANS

30. 7. 2026 | 3 min read Economic uncertainty is expected to make shoppers more diligent when holiday shopping this year.

RECMA: KNOWLIMITS IS THE LARGEST MEDIA AGENCY, AHEAD OF OMD AND PHD

29. 7. 2026 | 2 min read The Recma rankings for 2025 have confirmed Knowlimits’ leading position in the Czech media agency market. The top four places remained unchanged, but the independent agency Mindsquared has now entered the top five.

CNN PRIMA NEWS IS IN THE BLACK AND IS AIMING FOR A MARKET SHARE OF AT LEAST 3 PER CENT

29. 7. 2026 | 3 min read According to editor-in-chief Tomáš Vojáček, CNN Prima News is managing to stay in the black thanks, amongst other things, to rising viewing figures and advertising revenue. The news channel currently has a 2.73 per cent share among viewers aged 15 and over, and its immediate goal is to consistently exceed the three per cent mark.

COCA-COLA, UNILEVER SHOW THE POWER OF WORLD CUP MARKETING

28. 7. 2026 | 3 min read Coca-Cola and Unilever each delivered some of their strongest quarterly performances in years, with both companies crediting their extensive World Cup campaigns.

PRIMA SPORT WILL REPLACE SPORTY TV AND WILL BE BROADCAST ON TWO NATIONWIDE CHANNELS

28. 7. 2026 | 2 min read The new Prima Sport channel will replace the existing Sporty TV. It will begin broadcasting on 17 August.

TV PROVIDERS ARE OFFERING SUMMER DISCOUNTS. TRIAL PLANS AND LIMITED-TIME VIDEO LIBRARIES HAVE ALSO BEEN ADDED

27. 7. 2026 | 9 min read Telly has reduced the price of its ‘Velký’ package, O2 has added a seven-day trial of Oneplay, and Magenta TV has launched its ‘Summer Cinema’ service. Our overview sets out the prices, programme line-ups and terms and conditions of each service.

STUDY USA: TV OPERATING SYSTEMS GAIN INFLUENCE OVER VIEWING

27. 7. 2026 | 4 min read New survey data highlights how smart TVs are becoming the most influential gatekeepers in entertainment, playing an increasingly important role in how viewers discover and watch content. The operating systems powering Smart TVs become the front door to streaming.

WORLD CUP FINAL DRAWS 66.4 MILLION VIEWERS AS SPORTS MARKETING MOVES BEYOND TV

24. 7. 2026 | 1 min read The FIFA World Cup final saw record viewership of 66.4 million average viewers across all networks and platforms showing the event, per Nielsen data cited by Yahoo Sports. The 2026 World Cup final is now the highest rated TV event since Super Bowl LX.