CNN PRIMA NEWS TO BROADCAST AN ALL-NIGHT SPECIAL ON THE US ELECTIONS

3. 11. 2026 | 2 min read CNN Prima News will be providing special coverage of the US Congressional elections. The ‘US Election Night’ special will begin on Tuesday 3 November at 11.00 pm and will feature live reports from the US, rolling results and commentary from invited guests.

GTVG WEBINAR: HOW TO TURN EXTRAORDINARY GROWTH INTO A GLOBAL BRAND

2. 11. 2026 | 1 min read Where does TV sit when a brand is entering markets at speed and still needs to build recognition and trust locally?

WORLD SAVINGS DAY: FROM POSTERS AND A SAVINGS ANTHEM TO CREATIVE BANK ADVERTS

1. 11. 2026 | 15 min read Saving doesn't have to be boring. At least, not in a television advert. Where banks once tried to win over savers with posters, advertising slogans and symbols such as money boxes and piggy banks, today they enlist Hollywood stars, well-known comedians and a generous dose of absurd humour in the battle for people's savings. World Savings Day offers the perfect opportunity to look back at how savings advertising has changed over the past century – and to revisit the adverts that have turned the simple act of putting money aside into unforgettable entertainment.

THE CZECHS HAVE FALLEN FOR HALLOWEEN. THE FESTIVAL IS NOW HOT ON THE HEELS OF ST NICHOLAS’ DAY, RETAILERS REPORT

1. 11. 2026 | 3 min read This year, Czechs have been buying more Halloween costumes, decorations and sweets. Sales of certain items have risen significantly year-on-year.

HALLOWEEN 2026: BRANDS REVIVE HORROR LEGENDS, EMBRACE DARK HUMOR AND SCARE CONSUMERS ON A GRAND SCALE

31. 10. 2026 | 9 min read Zombie Santa Claus, Bill Murray as a Ghostbuster, and a cremation urn shaped like a potato chip can. Halloween 2026 proves that brands are not afraid to push the boundaries of creativity. And they have good reason to do so. Americans are expected to spend a record $13.5 billion on the spooky holiday, start shopping earlier than ever, and expect more from brands than just themed products. How are this year's Halloween marketing campaigns responding to changing consumer behavior?

CZECH CAMPAIGNS HAVE RECEIVED SIX NOMINATIONS FOR THE EUROPEAN EFFIE AWARDS

30. 10. 2026 | 3 min read Czech campaigns have secured six nominations for the finals of the Effie Awards Europe 2026. The winners of the 30th anniversary edition will be announced on 3 December in Brussels.

FROM MASERATI TO CITROËN: HOW THE INTOUCHABLES CONNECTED FILM AND ADVERTISING

29. 10. 2026 | 10 min read The French film The Intouchables became an unexpected audience phenomenon in November 2011. The story of the friendship between a paralysed aristocrat and his unconventional caregiver won over millions of viewers, made Omar Sy an international star and also left its mark on the world of marketing – from brands featured in the film to advertising campaigns involving the lead actors or even the directors themselves.

RESEARCH: FANDOM BOOSTS ADVERTISING EFFECTIVENESS

29. 10. 2026 | 4 min read UK research into streaming from Disney Advertising has identified a strong relationship between audiences' connection to the series and films they watch and advertising effectiveness. The data shows that emotional connection, fandom and enduring appeal are all associated with higher levels of detailed ad recall and purchase intent.

RESEARCH USA: HDR SHAPING THE FUTURE OF PREMIUM VIDEO

28. 10. 2026 | 3 min read Research from Parks Associates shows high dynamic range (HDR) is becoming a foundational component of premium video entertainment, creating opportunities for television manufacturers, streaming services, and content creators to differentiate through picture quality.

REPORT: WESTERN TV MARKET EXCEEDS €80BN IN 2025

28. 10. 2026 | 2 min read The Western European TV market grew by 2.4 per cent in 2025 to hit €80.4 billion, up from €78.6 billion the previous year, according to the 24th edition of ITMedia Consulting’s Annual Report, Turning Digital 2026 – The Broadcaster’s Digital Ecosystem.

THE NOVA GROUP, PRIMA SPORT AND OTHER CHANNELS ARE IMPROVING THE TERRESTRIAL SIGNAL FROM ČERNÁ HORA

28. 10. 2026 | 2 min read From 21 October, Digital Broadcasting has been broadcasting the nationwide Multiplex 24 from Černá hora in the Krkonoše Mountains from a new site and using a new antenna system. This will significantly extend coverage to the south-west of the transmitter.

NOVA TO LINK TV AND ONEPLAY ADVERTISING, AIMING TO IMPROVE REACH MEASUREMENT AND STREAMING MONETISATION

27. 10. 2026 | 13 min read Nova Group is preparing new advertising products that will link linear television with video advertising on Oneplay and make it possible to measure campaigns’ incremental reach. From November, it will also restrict ad skipping in catch-up viewing, a move expected to generate around 5% more gross rating points (GRPs). It plans to launch a new ad-supported tier on Oneplay in the first quarter of 2027.

HORROR IS TAKING OVER GEN Z: NEW RESEARCH REVEALS A SURPRISING SHIFT IN HALLOWEEN AND DATING HABITS

27. 10. 2026 | 5 min read Watching horror films and TV shows has become the UK's favourite way to spend Halloween, according to new research from the British Board of Film Classification (BBFC). More than a quarter of respondents (27 per cent) would rather go to the cinema or curl up on the sofa with something scary to watch than take part in traditional Halloween activities such as decorating the house (23 per cent), trick-or-treating (17 per cent), or attending themed parties (14 per cent).

STUDY: VOD ADVERTISING DELIVERS MEASURABLE SHORT-TERM SALES GROWTH

26. 10. 2026 | 3 min read Streaming TV-on-demand advertising drives measurable, incremental sales rather than just brand awareness, according to research conducted by WPP Media in conjunction with Amazon Ads.

PRIMA PLANS CELEBRITY-ONLY FOURTH SERIES OF THE TRAITORS. PRIMA+ TARGETS ONE MILLION SUBSCRIBERS

26. 10. 2026 | 3 min read Prima is planning a fourth series of the reality show Zrádci featuring an all-celebrity cast. The television group is also aiming to grow its streaming platform prima+ to one million subscribers. At a presentation for its commercial partners, it also highlighted the importance of streaming in reaching younger audiences.

FLE MEDIA AWARDS: GRAND PRIX AND OVERALL VICTORY FOR FUSE, PHILIPS AND ‘OHOL SI PTÁČKA’

23. 10. 2026 | 6 min read This year’s FLE Media Awards, which recognise innovative use of media, were dominated by the Fuse agency. It was named Innovative Creator of the Year thanks to its ‘Ohol si ptáčka!’ campaign for Philips, which scored highly in several categories, including the Grand Prix. Philips received the award for Innovative Client.

TELEVISION ADVERTISING ON TV NOVA WILL INCREASE BY 12 PER CENT IN 2027

23. 10. 2026 | 3 min read The price of television advertising on the Nova Group’s channels will rise by a total of 12 per cent in 2027. On the group’s pay-TV channels, prices will rise by between 5 and 10 per cent. From November, Nova will also restrict the ability to skip adverts during catch-up viewing on IPTV operators’ services and is preparing new advertising products linking linear broadcasting with the Oneplay platform.

NIELSEN: MILLENNIALS STREAM THE MOST HALLOWEEN HORROR

22. 10. 2026 | 5 min read In 2025, Nielsen tracked horror’s slice of October movie watching across four Octobers and found a small but real bump, nearly a full point between 2023 and 2024. Now October 2025 has officially wrapped, the US audience measurement specialist added the newest data point to reveal that horror made up 14.7 per cent of October movie minutes, down from 15.8 per cent in 2024 and right back in the 14.6 per cent to 14.9 per cent range of 2021 through 2023.