HALLOWEEN 2026: BRANDS REVIVE HORROR LEGENDS, EMBRACE DARK HUMOR AND SCARE CONSUMERS ON A GRAND SCALE

31. 10. 2026 | 9 min read Zombie Santa Claus, Bill Murray as a Ghostbuster, and a cremation urn shaped like a potato chip can. Halloween 2026 proves that brands are not afraid to push the boundaries of creativity. And they have good reason to do so. Americans are expected to spend a record $13.5 billion on the spooky holiday, start shopping earlier than ever, and expect more from brands than just themed products. How are this year's Halloween marketing campaigns responding to changing consumer behavior?

CZECH CAMPAIGNS HAVE RECEIVED SIX NOMINATIONS FOR THE EUROPEAN EFFIE AWARDS

30. 10. 2026 | 3 min read Czech campaigns have secured six nominations for the finals of the Effie Awards Europe 2026. The winners of the 30th anniversary edition will be announced on 3 December in Brussels.

FROM MASERATI TO CITROËN: HOW THE INTOUCHABLES CONNECTED FILM AND ADVERTISING

29. 10. 2026 | 10 min read The French film The Intouchables became an unexpected audience phenomenon in November 2011. The story of the friendship between a paralysed aristocrat and his unconventional caregiver won over millions of viewers, made Omar Sy an international star and also left its mark on the world of marketing – from brands featured in the film to advertising campaigns involving the lead actors or even the directors themselves.

THE NOVA GROUP, PRIMA SPORT AND OTHER CHANNELS ARE IMPROVING THE TERRESTRIAL SIGNAL FROM ČERNÁ HORA

28. 10. 2026 | 2 min read From 21 October, Digital Broadcasting has been broadcasting the nationwide Multiplex 24 from Černá hora in the Krkonoše Mountains from a new site and using a new antenna system. This will significantly extend coverage to the south-west of the transmitter.

NOVA TO LINK TV AND ONEPLAY ADVERTISING, AIMING TO IMPROVE REACH MEASUREMENT AND STREAMING MONETISATION

27. 10. 2026 | 13 min read Nova Group is preparing new advertising products that will link linear television with video advertising on Oneplay and make it possible to measure campaigns’ incremental reach. From November, it will also restrict ad skipping in catch-up viewing, a move expected to generate around 5% more gross rating points (GRPs). It plans to launch a new ad-supported tier on Oneplay in the first quarter of 2027.

PRIMA PLANS CELEBRITY-ONLY FOURTH SERIES OF THE TRAITORS. PRIMA+ TARGETS ONE MILLION SUBSCRIBERS

26. 10. 2026 | 3 min read Prima is planning a fourth series of the reality show Zrádci featuring an all-celebrity cast. The television group is also aiming to grow its streaming platform prima+ to one million subscribers. At a presentation for its commercial partners, it also highlighted the importance of streaming in reaching younger audiences.

FLE MEDIA AWARDS: GRAND PRIX AND OVERALL VICTORY FOR FUSE, PHILIPS AND ‘OHOL SI PTÁČKA’

23. 10. 2026 | 6 min read This year’s FLE Media Awards, which recognise innovative use of media, were dominated by the Fuse agency. It was named Innovative Creator of the Year thanks to its ‘Ohol si ptáčka!’ campaign for Philips, which scored highly in several categories, including the Grand Prix. Philips received the award for Innovative Client.

TELEVISION ADVERTISING ON TV NOVA WILL INCREASE BY 12 PER CENT IN 2027

23. 10. 2026 | 3 min read The price of television advertising on the Nova Group’s channels will rise by a total of 12 per cent in 2027. On the group’s pay-TV channels, prices will rise by between 5 and 10 per cent. From November, Nova will also restrict the ability to skip adverts during catch-up viewing on IPTV operators’ services and is preparing new advertising products linking linear broadcasting with the Oneplay platform.

MEDIA CLUB TO INCREASE TV ADVERTISING RATES BY 14 PER CENT FOR 2027 AND ADJUST THE TARGET AUDIENCE TO AGES 19–69

22. 10. 2026 | 5 min read Next year, Media Club will increase the price of television advertising by 14 per cent, national radio adverts by 3 per cent, and premium online video formats – including CTV – by 10 per cent. These changes will be accompanied by the introduction of a new ‘super prime time’ advertising slot on the main Prima channel and an adjustment to the main target audience to viewers aged 19 to 69.

YOUTUBE IS THE BRAND CLOSEST TO THE HEARTS OF CZECHS. FOODORA, O2 AND BAGETERIE BOULEVARD ARE ON THE RISE

16. 10. 2026 | 4 min read YouTube, Lidl and dm are among the brands Czech consumers feel closest to, according to this year’s Brand Success study by Ipsos. Whilst brand awareness is rising slightly, the emotional connection to these brands remains stable. In the longer term, brands such as Foodora, O2 and Bageterie Boulevard are making progress.

NOVA IS LINKING THE TV SERIES KUTNOHORSKÁ KAUZA WITH AN AWARENESS CAMPAIGN AGAINST MANIPULATION

16. 10. 2026 | 3 min read Nova is linking its forthcoming series Kutnohorská kauza with public awareness campaigns on psychological manipulation. It has entered into a partnership with the non-profit initiative Nesekni se, which focuses on prevention and support for families at risk from the influence of self-proclaimed healers and other manipulators.

GOLDEN DRUM: PUNK FILM IS A PRODUCTION AGENCY; GOLD FOR VML, LEO PRAGUE, DENTSU AND MCCANN. ZARAGUZA WAS ALSO SUCCESSFUL

15. 10. 2026 | 5 min read The traditional Golden Drum International Festival of Creativity in Portorož culminated on the evening of 13 October with the awards ceremony for the competition of the same name. Czech agencies won a total of 15 medals – five gold, seven silver and three bronze.

INTERNET TELEVISION IS TAKING THE CZECH REPUBLIC BY STORM; THE MARKET HAS BEEN TRANSFORMED BY THE ARRIVAL OF ONEPLAY

15. 10. 2026 | 6 min read According to the Czech Telecommunications Office (ČTÚ), nearly three million households and businesses in the Czech Republic had pay-TV last year, with the majority of them watching it via the internet. The launch of the Oneplay service and growing interest in combined TV, internet and mobile packages played a significant role in this. This is evident from data published by the state institution on its website at the end of September.

AMPERE CEO: “ADS ARE THE FUTURE FOR STREAMING”

14. 10. 2026 | 3 min read Guy Bisson, executive director and cofounder at Ampere Analysis, introduced his MIPCOM session The New Economics of Content, why Advertising Matters, by declaring that “advertising is the future (of growth)” in the streaming market and, by 2029, streaming services will make more money from ad tiers than from premium.

PAUSE ADS COMPLEMENT VIDEO SPOTS BY TURNING AWARENESS INTO PURCHASE INTENT

14. 10. 2026 | 2 min read Pause ads may work best when being used as a complement to traditional 15- to 30-second streaming ads, according to research from Amazon Ads and Omnicom Media shared by Adweek.

WHERE TO STUDY FILM? PRAGUESHORTS PRESENTS OPPORTUNITIES FOR STUDYING FILM AND AUDIOVISUAL ARTS IN THE CZECH REPUBLIC

14. 10. 2026 | 2 min read Are you interested in filmmaking and wondering where to study it? The Pragueshorts Festival invites you to a free meet-and-greet with representatives from Czech film and audiovisual schools, which will take place on Friday 23 October 2026 from 5.00 pm at the Hybernská Campus in Prague.

ADVERTISEMENTS IN CHATGPT APPEAR IN THREE-QUARTERS OF COMMERCIAL QUERIES

14. 10. 2026 | 4 min read According to an analysis by Marketing Miner, adverts appeared in 74.7 per cent of ChatGPT’s 10,800 responses to commercially oriented queries. In nearly nine out of ten cases where the chatbot itself recommended a specific brand, the advertiser differed from the organic recommendation. The prevalence of adverts increased with the specificity of the purchase intention, as shown by an analysis carried out at the end of September.

OVER A HUNDRED SHORT STORIES IN A SINGLE WEEK. THE BEST OF EUROPEAN SHORT FILMS AT THE BOO FESTIVAL IN PRAGUE

13. 10. 2026 | 5 min read A short film can, in the space of a few minutes, surprise, entertain, educate and spark a debate that continues long after the screening. The second edition of the BOO International Short Film Festival, taking place in Prague from 2 to 8 November, promises an exceptionally intense cinematic experience. Screenings featuring a selection of the best short films from across Europe, organised into six competition sections, will take place at the Kavalírka Cinema. The Ponrepo Cinema will host a programme inspired by Cannes’ Critics’ Week (Semaine de la Critique). Industry Days will be based at the KP Smíchov Evangelical Church, whilst special screenings of animated films accompanied by live music will take place at MeetFactory.