PRIMA IS APPLYING FOR A LICENCE FOR A NEW THEMATIC CHANNEL. WILL IT BE A SPORTS CHANNEL?

12. 6. 2026 FTV Prima has submitted an application to the Council for Radio and Television Broadcasting for licences for a new television channel. However, it has not yet publicly disclosed the channel’s focus. The Prima Group has asked the Council for Radio and Television Broadcasting (RRTV) to issue licences for its new television channel. However, FTV Prima… Continue reading PRIMA IS APPLYING FOR A LICENCE FOR A NEW THEMATIC CHANNEL. WILL IT BE A SPORTS CHANNEL?

PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

11. 6. 2026 The Prima Group has called on broadcasters to strictly adhere to licensing terms when handling content. This is in response to growing pressure from rights holders who wish to prevent their programmes from appearing in archives and video libraries beyond the scope of the agreed permissions. In recent days, the Prima media group has sent… Continue reading PRIMA HAS PUT PRESSURE ON BROADCASTERS OVER LICENCE RIGHTS, THREATENING THEM WITH LEGAL ACTION

NOVA ACTION HAS SWITCHED TO FULL HD ON DVB-T2 FOR THE WORLD CUP

11. 6. 2026 After a four-year hiatus, Nova will once again be broadcasting the football championship to viewers in high definitionvia terrestrial television. The Nova media group willonceagain be broadcasting the football championship toviewers in high definition via terrestrial television after a four-year hiatus. The operator of the nationwide DVB-T2 multiplex 24 has therefore, in the last few… Continue reading NOVA ACTION HAS SWITCHED TO FULL HD ON DVB-T2 FOR THE WORLD CUP

WHEN A SMALL BRAND REACHES HALF THE NATION: WHAT DID THE TEST OF THREE CAMPAIGNS FROM THE ICE HOCKEY WORLD CHAMPIONSHIPS REVEAL?

10. 6. 2026 The research agency Behavio tested three ad campaigns that ran during the 2026 World Cup to find out what viewers actually took away from the adverts. The third period, the score is level, and then comes the ad break. At that moment, hundreds of thousands of people are sitting in front of their screens, not… Continue reading WHEN A SMALL BRAND REACHES HALF THE NATION: WHAT DID THE TEST OF THREE CAMPAIGNS FROM THE ICE HOCKEY WORLD CHAMPIONSHIPS REVEAL?

CME CEO: TV BROADCASTERS IN CENTRAL EUROPE MUST GO DIGITAL, OR THEY WILL BE OVERRUN BY NETFLIX

10. 6. 2026 According to CME CEO Samuel Barnett, traditional media companies in Central and Eastern Europe have a unique opportunity to harness the power of local content and the distinct characteristics of individual markets. However, if they fail to rapidly develop their digital services, they risk becoming irrelevant in the face of global platforms. Traditional television companies… Continue reading CME CEO: TV BROADCASTERS IN CENTRAL EUROPE MUST GO DIGITAL, OR THEY WILL BE OVERRUN BY NETFLIX

FORGET ABOUT IMPRESSIONS. MEASURE WHAT YOUR COMMUNICATION ACTUALLY ACHIEVES

10. 6. 2026 According to Katie Delahaye Paine, an expert in communication measurement, traditional metrics such as the number of media mentions, impressions or reach no longer reflect the true value of PR. At the Communication Summit, she called on marketers to measure the impact on the trust, attitudes and behaviour of target groups rather than tracking the… Continue reading FORGET ABOUT IMPRESSIONS. MEASURE WHAT YOUR COMMUNICATION ACTUALLY ACHIEVES

ONEPLAY TO BE SPIN-OFF INTO CME SERVICES

10. 6. 2026 CME is spinning off Oneplay into a new company, CME Services, with the aim of centralising streaming. The CME media group is preparing an organisational change within its digital operations, whereby the Oneplay streaming platform will be spun off from TV Nova into a new structure within the group. The spun-off division is to be… Continue reading ONEPLAY TO BE SPIN-OFF INTO CME SERVICES

THE WORLD CUP WILL CAPTURE YOUNGER CONSUMERS’ ATTENTION AND BUDGETS

8. 6. 2026 Many companies are betting on the World Cup to capture consumers’ attention, build awareness, and drive spending. Target last week kicked off its Summer Goals Tour, featuring interactive games, brand experiences, giveaways, and exclusive products across four host-market cities. Adidas is using the event to deepen its relationship with Nordstrom. The sportswear brand launched the “adidas at… Continue reading THE WORLD CUP WILL CAPTURE YOUNGER CONSUMERS’ ATTENTION AND BUDGETS

SCHEDULE OF LIVE BROADCASTS FROM THE 2026 FIFA WORLD CUP ON ČT SPORT, NOVA ACTION AND TV NOVA

8. 6. 2026 We have put together a guide to the live broadcasts from this year’s World Cup, which will be shown on the sports channel ČT sport, the Nova Action channel, and – for several matches – the main Nova channel. Around half of the more than one hundred competitive matches played will be shown on ČT… Continue reading SCHEDULE OF LIVE BROADCASTS FROM THE 2026 FIFA WORLD CUP ON ČT SPORT, NOVA ACTION AND TV NOVA

TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

6. 6. 2026 Even in the age of streaming services and social media, television advertising continues to exert a strong influence on consumers’ purchasing decisions. According to a new survey by tvScientific, two-thirds of viewers are prompted to take specific action, notes Erika Luzsicza of Axocom. Television advertising is growing in popularity worldwide. At least that is the… Continue reading TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

THE FOOTBALL CHANCE LEAGUE HAS ATTRACTED MORE VIEWERS TO ONEPLAY, WITH A 23% INCREASE OVER THE PAST YEAR

5. 6. 2026 The past season of the Chance League confirmed the growing interest in Czech league football on television. Viewership of matches broadcast on Oneplay Sport rose by more than 23 per cent year-on-year, and the Prague ‘S’ derby became the most-watched broadcast in the channel’s history. Viewership of Chance League football broadcasts on Oneplay Sport rose… Continue reading THE FOOTBALL CHANCE LEAGUE HAS ATTRACTED MORE VIEWERS TO ONEPLAY, WITH A 23% INCREASE OVER THE PAST YEAR

LG RESEARCH HIGHLIGHTS GROWING ROLE OF TV HOME SCREENS IN FILM DISCOVERY

4. 6. 2026 The smart TV home screen is becoming an increasingly important tool for film marketers, influencing both cinema attendance and at-home viewing decisions, according to new research from LG Ad Solutions. The study of more than 1,000 UK connected TV users who regularly visit cinemas found that 93% had seen a new film promoted on their… Continue reading LG RESEARCH HIGHLIGHTS GROWING ROLE OF TV HOME SCREENS IN FILM DISCOVERY

LEMUR: GRAND PRIX FOR THE BRITISH EMBASSY; SVENGALI WINS THE AGENCY AWARD

4. 6. 2026 APRA has announced the winners of the 21st Czech PR Awards – Lemur. The overall winner was the British Embassy in Prague. Among the agencies, Svengali Communications took home the most awards. The Public Relations Association – APRA has announced the winners of the 21st Czech PR Awards – Lemur. The awards ceremony took place at… Continue reading LEMUR: GRAND PRIX FOR THE BRITISH EMBASSY; SVENGALI WINS THE AGENCY AWARD

STUDY: LATE WORLD CUP KICK-OFFS TO CHANGE UK VIEWING HABITS, SAYS EE

4. 6. 2026 Late-night World Cup kick-offs are expected to change how UK football fans watch this summer’s tournament, according to new research from EE. The tournament, hosted across the United States, Canada and Mexico, will mean late evening and overnight matches for UK viewers. EE says more than 80% of fans expect the timing to affect how… Continue reading STUDY: LATE WORLD CUP KICK-OFFS TO CHANGE UK VIEWING HABITS, SAYS EE

FORUM MEDIA WILL BRING IN EXPERTS IN MORE THAN JUST DIGITAL MARKETING

4. 6. 2026 The world of marketing is on the cusp of a fundamental transformation. Brands have long since ceased to compete merely for customers’ attention; increasingly, they are also vying for trust, cultural relevance and the ability to thrive in a world dominated by algorithms, platforms and artificial intelligence. These topics will also be addressed at this… Continue reading FORUM MEDIA WILL BRING IN EXPERTS IN MORE THAN JUST DIGITAL MARKETING

DIGIMEDIA: ONEPLAY IS PREPARING AN ADVERTISING PACKAGE, IVYSÍLÁNÍ IS LOOKING FOR A MODEL, ÓČKO REMAINS WITH MAFRA

3. 6. 2026 Oneplay is preparing to launch an advertising package and will provide data on user behaviour, Czech Television is exploring options for user registration on iVysílání, and Óčko remains under the ownership of the Mafra media group. These topics were also discussed at Wednesday’s Digimedia conference. The development of digital platforms, content personalisation, the sale of… Continue reading DIGIMEDIA: ONEPLAY IS PREPARING AN ADVERTISING PACKAGE, IVYSÍLÁNÍ IS LOOKING FOR A MODEL, ÓČKO REMAINS WITH MAFRA

FAST GOES MAINSTREAM AS EUROPEAN VIEWERS EMBRACE FREE STREAMING, RAKUTEN TV SAYS

3. 6. 2026 Free ad-supported streaming television (FAST) is moving firmly into the mainstream across Europe, according to new research from Rakuten TV Enterprise. The study, titled The FAST Advantage, found that 73.7% of viewers use FAST services daily or several times a week, while 80.1% now regard FAST as either a primary way to watch television or an… Continue reading FAST GOES MAINSTREAM AS EUROPEAN VIEWERS EMBRACE FREE STREAMING, RAKUTEN TV SAYS

FERMATO IS HEADING TO TELEVISION. IN ITS FIRST MAJOR BRAND CAMPAIGN, IT IS FOCUSING ON ITS OWN LANGUAGE AND A SUMMER ATMOSPHERE

2. 6. 2026 The Czech brand FerMato is launching its first television brand campaign. It focuses primarily on promoting its flagship product – fermented dressings. The campaign will run from June on the Prima group’s channels and is based on a simple concept that plays on wordplay, a summer atmosphere and the personal involvement of the brand’s founder.… Continue reading FERMATO IS HEADING TO TELEVISION. IN ITS FIRST MAJOR BRAND CAMPAIGN, IT IS FOCUSING ON ITS OWN LANGUAGE AND A SUMMER ATMOSPHERE