YOUTUBE IS THE BRAND CLOSEST TO THE HEARTS OF CZECHS. FOODORA, O2 AND BAGETERIE BOULEVARD ARE ON THE RISE

16. 10. 2026 | 4 min read YouTube, Lidl and dm are among the brands Czech consumers feel closest to, according to this year’s Brand Success study by Ipsos. Whilst brand awareness is rising slightly, the emotional connection to these brands remains stable. In the longer term, brands such as Foodora, O2 and Bageterie Boulevard are making progress.

NOVA IS LINKING THE TV SERIES KUTNOHORSKÁ KAUZA WITH AN AWARENESS CAMPAIGN AGAINST MANIPULATION

16. 10. 2026 | 3 min read Nova is linking its forthcoming series Kutnohorská kauza with public awareness campaigns on psychological manipulation. It has entered into a partnership with the non-profit initiative Nesekni se, which focuses on prevention and support for families at risk from the influence of self-proclaimed healers and other manipulators.

GOLDEN DRUM: PUNK FILM IS A PRODUCTION AGENCY; GOLD FOR VML, LEO PRAGUE, DENTSU AND MCCANN. ZARAGUZA WAS ALSO SUCCESSFUL

15. 10. 2026 | 5 min read The traditional Golden Drum International Festival of Creativity in Portorož culminated on the evening of 13 October with the awards ceremony for the competition of the same name. Czech agencies won a total of 15 medals – five gold, seven silver and three bronze.

INTERNET TELEVISION IS TAKING THE CZECH REPUBLIC BY STORM; THE MARKET HAS BEEN TRANSFORMED BY THE ARRIVAL OF ONEPLAY

15. 10. 2026 | 6 min read According to the Czech Telecommunications Office (ČTÚ), nearly three million households and businesses in the Czech Republic had pay-TV last year, with the majority of them watching it via the internet. The launch of the Oneplay service and growing interest in combined TV, internet and mobile packages played a significant role in this. This is evident from data published by the state institution on its website at the end of September.

AMPERE CEO: “ADS ARE THE FUTURE FOR STREAMING”

14. 10. 2026 | 3 min read Guy Bisson, executive director and cofounder at Ampere Analysis, introduced his MIPCOM session The New Economics of Content, why Advertising Matters, by declaring that “advertising is the future (of growth)” in the streaming market and, by 2029, streaming services will make more money from ad tiers than from premium.

PAUSE ADS COMPLEMENT VIDEO SPOTS BY TURNING AWARENESS INTO PURCHASE INTENT

14. 10. 2026 | 2 min read Pause ads may work best when being used as a complement to traditional 15- to 30-second streaming ads, according to research from Amazon Ads and Omnicom Media shared by Adweek.

WHERE TO STUDY FILM? PRAGUESHORTS PRESENTS OPPORTUNITIES FOR STUDYING FILM AND AUDIOVISUAL ARTS IN THE CZECH REPUBLIC

14. 10. 2026 | 2 min read Are you interested in filmmaking and wondering where to study it? The Pragueshorts Festival invites you to a free meet-and-greet with representatives from Czech film and audiovisual schools, which will take place on Friday 23 October 2026 from 5.00 pm at the Hybernská Campus in Prague.

ADVERTISEMENTS IN CHATGPT APPEAR IN THREE-QUARTERS OF COMMERCIAL QUERIES

14. 10. 2026 | 4 min read According to an analysis by Marketing Miner, adverts appeared in 74.7 per cent of ChatGPT’s 10,800 responses to commercially oriented queries. In nearly nine out of ten cases where the chatbot itself recommended a specific brand, the advertiser differed from the organic recommendation. The prevalence of adverts increased with the specificity of the purchase intention, as shown by an analysis carried out at the end of September.

OVER A HUNDRED SHORT STORIES IN A SINGLE WEEK. THE BEST OF EUROPEAN SHORT FILMS AT THE BOO FESTIVAL IN PRAGUE

13. 10. 2026 | 5 min read A short film can, in the space of a few minutes, surprise, entertain, educate and spark a debate that continues long after the screening. The second edition of the BOO International Short Film Festival, taking place in Prague from 2 to 8 November, promises an exceptionally intense cinematic experience. Screenings featuring a selection of the best short films from across Europe, organised into six competition sections, will take place at the Kavalírka Cinema. The Ponrepo Cinema will host a programme inspired by Cannes’ Critics’ Week (Semaine de la Critique). Industry Days will be based at the KP Smíchov Evangelical Church, whilst special screenings of animated films accompanied by live music will take place at MeetFactory.

DENTSU CREATIVE: MARKETERS ARE LOOKING FOR WAYS TO TURN AI INTO A REAL COMPETITIVE ADVANTAGE

13. 10. 2026 | 3 min read Dentsu Creative’s new Global CMO Report 2026 shows that marketers are entering a new phase in their work with artificial intelligence. Following a period of enthusiasm, a pragmatic approach is now taking hold, focusing on the real-world impact on business, brand and customer experience. At the same time, human capabilities – which technology cannot replace – are increasingly becoming a competitive advantage.

PRIMA CHANGES ITS MAIN NEWS PRESENTERS; TOMÁNKOVÁ AND PERKAUSOVÁ RETURN

13. 10. 2026 | 3 min read Prima and CNN Prima News are changing the presenting duos on their main news programmes. Terezie Tománková and Petr Suchoň, as well as Eva Perkausová and Roman Šebrle, will return to the main news programme. The changes are linked to the launch of the new programmes ‘Sport News’ and ‘News Centre’.

A TEAM FROM THE UNIVERSITY OF ECONOMICS IN PRAGUE WON THE CREATIVE CHALLENGE FOR THEIR IDEA FOR BOHEMIA SEKT

12. 10. 2026 | 2 min read The winners of the Creative Challenge student competition were the Deadline Survivors team from the University of Economics, Prague. For the client, Bohemia Sekt, they devised a way to connect the brand with Generation Z through a new micro-ritual linked to shared celebrations.

ČT24’S AUDIENCE SHARE EXCEEDED 11 PER CENT ON SATURDAY THANKS TO ITS ELECTION COVERAGE, WHILST CNN PRIMA NEWS’S SHARE WAS OVER 5 PER CENT

12. 10. 2026 | 4 min read Election Saturday, 10 October, saw high levels of interest in the coverage provided by Czech Television and CNN Prima News. ČT24 reached over 1.9 million viewers aged 15 and over and achieved an all-day share of 11.5 per cent. CNN Prima News’s all-day share on Saturday reached 5.15 per cent.

CAR ADS ARE REACHING MORE MILLENNIAL VIEWERS ON TV

12. 10. 2026 | 1 min read Automakers' TV ad reach among 25- to 34-year-olds grew 12.38% YoY in June, the fastest of any age group, according to a June survey from Samba TV.

CZECHS DON’T KNOW WHAT A DEEPFAKE IS, BUT THEY BELIEVE THEY’D RECOGNISE ONE. IF NOT, THERE’S VODAFONE

12. 10. 2026 | 5 min read More than half of Czechs believe they can recognise a video created by artificial intelligence. However, only a third actually know what the term ‘deepfake’ means. Research by Ipsos for Vodafone shows how the growing capabilities of AI are changing trust in digital communication. The mobile operator is therefore launching the Verify app, which helps to detect manipulated content.

EUROBEST HAS FOUR CZECH JUDGES; REGIONAL REPRESENTATION IS AT A RECORD HIGH

12. 10. 2026 | 2 min read The Eurobest European creative communications competition has announced the composition of its juries for 2026. The juries will feature representatives from 28 markets – the highest number in the competition’s history. The Czech Republic has four jurors, whilst a further 12 experts from the region will be joined by representatives from eight Eastern European countries.

FLE MEDIA AWARDS ANNOUNCES SHORTLIST, WITH NO CLEAR FRONTRUNNER

9. 10. 2026 | 2 min read FLE Media Awards has announced the shortlist for its 21st edition, featuring 11 nominations across five main categories. Omnicom Media Group Czech and Lion Communications have each received two nominations, while all other shortlisted entrants have one apiece. The winners of the awards recognising excellence in the use of media will be announced by the jury in Prague on 21 October.

ATHLETES WILL BECOME THEIR OWN BROADCASTERS; A RISE IN THE PRICE OF BROADCASTING RIGHTS IS NOT CERTAIN, SAYS MICHAEL PAYNE

9. 10. 2026 | 4 min read The value of sports broadcasting rights may not automatically rise in the future, and the traditional model of the sports business is set to undergo significant changes. This was stated by Michael Payne, former marketing director of the International Olympic Committee, at the Sport Alive conference. He identified the direct relationship between athletes and leagues and their fans, the growing influence of technology platforms, and the shift in sponsorship from intervention to community building as key trends.