PRIMA CHANGES ITS MAIN NEWS PRESENTERS; TOMÁNKOVÁ AND PERKAUSOVÁ RETURN

13. 10. 2026 | 3 min read Prima and CNN Prima News are changing the presenting duos on their main news programmes. Terezie Tománková and Petr Suchoň, as well as Eva Perkausová and Roman Šebrle, will return to the main news programme. The changes are linked to the launch of the new programmes ‘Sport News’ and ‘News Centre’.

A TEAM FROM THE UNIVERSITY OF ECONOMICS IN PRAGUE WON THE CREATIVE CHALLENGE FOR THEIR IDEA FOR BOHEMIA SEKT

12. 10. 2026 | 2 min read The winners of the Creative Challenge student competition were the Deadline Survivors team from the University of Economics, Prague. For the client, Bohemia Sekt, they devised a way to connect the brand with Generation Z through a new micro-ritual linked to shared celebrations.

ČT24’S AUDIENCE SHARE EXCEEDED 11 PER CENT ON SATURDAY THANKS TO ITS ELECTION COVERAGE, WHILST CNN PRIMA NEWS’S SHARE WAS OVER 5 PER CENT

12. 10. 2026 | 4 min read Election Saturday, 10 October, saw high levels of interest in the coverage provided by Czech Television and CNN Prima News. ČT24 reached over 1.9 million viewers aged 15 and over and achieved an all-day share of 11.5 per cent. CNN Prima News’s all-day share on Saturday reached 5.15 per cent.

EUROBEST HAS FOUR CZECH JUDGES; REGIONAL REPRESENTATION IS AT A RECORD HIGH

12. 10. 2026 | 2 min read The Eurobest European creative communications competition has announced the composition of its juries for 2026. The juries will feature representatives from 28 markets – the highest number in the competition’s history. The Czech Republic has four jurors, whilst a further 12 experts from the region will be joined by representatives from eight Eastern European countries.

FLE MEDIA AWARDS ANNOUNCES SHORTLIST, WITH NO CLEAR FRONTRUNNER

9. 10. 2026 | 2 min read FLE Media Awards has announced the shortlist for its 21st edition, featuring 11 nominations across five main categories. Omnicom Media Group Czech and Lion Communications have each received two nominations, while all other shortlisted entrants have one apiece. The winners of the awards recognising excellence in the use of media will be announced by the jury in Prague on 21 October.

ATHLETES WILL BECOME THEIR OWN BROADCASTERS; A RISE IN THE PRICE OF BROADCASTING RIGHTS IS NOT CERTAIN, SAYS MICHAEL PAYNE

9. 10. 2026 | 4 min read The value of sports broadcasting rights may not automatically rise in the future, and the traditional model of the sports business is set to undergo significant changes. This was stated by Michael Payne, former marketing director of the International Olympic Committee, at the Sport Alive conference. He identified the direct relationship between athletes and leagues and their fans, the growing influence of technology platforms, and the shift in sponsorship from intervention to community building as key trends.

HBBTV SYMPOSIUM 2026 TO FOCUS ON AUDIENCE MEASUREMENT AND ADDRESSABLE ADVERTISING

8. 10. 2026 | 2 min read Audience measurement, addressable advertising and the transition from broadcast to IP will be among the main themes at the HbbTV Symposium and Awards 2026, taking place in Barcelona on 18 and 19 November.

PRIMA IS LAUNCHING A NEW SPORTS NEWS PROGRAMME ON SUNDAY AND HAS HIRED MODELS FOR IT

8. 10. 2026 | 3 min read From Sunday 11 October, Prima TV will be broadcasting a new sports news programme, produced in collaboration with the Prima Sport channel. The sports round-up will follow on from the Main News, and the presenting team will consist of Klára Kováčová, Radka Rosická and Lucie Šlégr. At the same time – on Sundays at 7.40 pm – a new programme format, News Centre, will begin on CNN Prima News.

PRIMA HITS YEAR-TO-DATE HIGH IN SEPTEMBER, LED BY KRIMINÁLKA SLAPY, POLABÍ AND ZÁKONY VLKA

8. 10. 2026 | 2 min read According to ATO data, Prima recorded its strongest monthly viewing figures of the year in September. Its flagship channel achieved its highest audience share of the year in both all-day viewing and prime time. Its most-watched programmes included Kriminálka Slapy: Pod hladinou 2, Polabí and Zákony vlka 3.

MARKETERS ARE LOOKING FOR BUSINESS BENEFITS IN AI, BUT DO NOT YET SEE ANY SAVINGS

8. 10. 2026 | 3 min read According to a new global survey by Dentsu Creative, marketers are moving away from experimenting with artificial intelligence towards identifying its specific impact on business. Whilst AI helps to speed up marketing processes, many companies are still grappling with how to use it to build their brand and drive long-term growth.

COMCAST: MULTISCREEN H1 CAMPAIGNS DRIVE ATTENTION, REACH

7. 10. 2026 | 2 min read Big multiscreen advertising still scores a lot of power, impact and "attention" for brands, according to new industry research compiled from the first half of 2026.

FOR SOME AD CAMPAIGNS, BRANDS ARE BORROWING FROM CLASSIC TV

7. 10. 2026 | 4 min read Brands like Denny’s and JCPenney are making odes to sitcoms and reality television in an effort to tap into nostalgia and get consumers who “hate” ads to pay attention.

ANDREW TINDALL: AD AWARENESS DESERVES A PLACE BACK ON THE DASHBOARD

7. 10. 2026 | 6 min read Andrew Tindall digs into data across 1,478 brands and argues ad awareness deserves a place back in effectiveness planning, alongside attention, emotion and business outcomes.

FROM 16 NOVEMBER, NOVA WILL BAN THE SKIPPING OF ADVERTS WHEN PROGRAMMES ARE WATCHED ON CATCH-UP

7. 10. 2026 | 4 min read Following in the footsteps of the Prima Group, which banned the skipping of ad breaks during catch-up viewing on IPTV back in June 2022, the Nova Group is now set to adopt this practice as well. The restriction will apply exclusively to IPTV and catch-up viewing.

REPORT: 83% OF UK ADVERTISERS USING AI

6. 10. 2026 | 3 min read AI in advertising has moved firmly beyond experimentation in the UK, with more than eight in ten marketers (83%) now actively using or piloting AI in production, according to research from XR. The findings suggest AI is becoming embedded across advertising and creative operations as brands and agencies respond to growing demand for content.

WHY 2026 HALLOWEEN CELEBRATIONS LOOK DIFFERENT THIS YEAR

6. 10. 2026 | 2 min read Traditions are evolving as more people than ever celebrate Halloween.

FORUM MEDIA WILL ALSO FOCUS ON TRANSFORMING THE WAY AGENCIES OPERATE

6. 10. 2026 | 3 min read This year’s Forum Media conference, which will take place on 10 November at the O2 Universum, will feature dozens of leading figures from the worlds of PR, marketing, media and advertising. This year’s event will focus on the changing landscape of communication in a world of threats and conflicts.

CZECH INTERNET FORUM: NEW AUDIENCES, FORMATS AND CHALLENGES FOR THE MEDIA AND BRANDS

6. 10. 2026 | 4 min read This year, the Czech Internet Forum will once again focus on the trends shaping the future of media and marketing.