PRIMA SPORT IS SET TO ENTER THE FREE-TO-AIR TV MARKET; NOVA AND O2TV HAVE PREVIOUSLY PAVED THE WAY

1. 7. 2026 The Prima television group wants to shake things up in the sports channels sector. However, this is a challenging sector in which not everyone will succeed.

ONEPLAY IS PLANNING MAJOR CHANGES TO ITS BROADCASTING OF THE FOOTBALL CHANCE LEAGUE. THE NEW STUDIO WILL ACCOMMODATE 80 SPECTATORS

30. 6. 2026 Whilst the World Cup dominates television screens, behind the scenes at the Oneplay streaming service, major changes are afoot regarding the broadcast of the new season of the domestic Chance Liga. According to Marek Kindernay, director of Oneplay Sport’s pay-TV sports channels, this is set to be one of the biggest transformations in the service’s history. The changes will be visible on screen in just a month’s time. Programmes with a live studio audience are to be introduced It has been known for some time that Oneplay Sport is setting up a new television studio in the Stages Praha building. The pay-TV sports channels are due to move to the new premises in the middle of the summer holidays.“We’ve got a really busy month ahead of us. A new studio, new facilities, moving the editorial team and loads of details that need to fall into place,” explained Marek Kindernay on the professional social network LinkedIn.“It’ll be a big step forward. But it’s precisely moments like these that make the world of television so enjoyable for me,” he says. The new studio will also feature a visitor area with capacity for up to 80 spectators. It will therefore be used to film programmes for which Oneplay Sport has an audience, such as the popular sports show TIKI-TAKA.

THE EFFIE AWARDS KICK OFF, ADD A NEW CATEGORY FOR B2B AND REVISE THE RULES FOR DIGITAL ENTRIES

30. 6. 2026 The Effie Awards Czech Republic, a competition recognising effective marketing communication, is entering its 29th year. This year, the Association of Communication Agencies (AKA) is introducing a new category for B2B products and services, whilst also refining the criteria for evaluating digital campaigns.

SPIR IS INTRODUCING POLITRAN, A SYSTEM FOR RECORDING POLITICAL ADVERTISING

30. 6. 2026 The new platform enables the creation and submission of mandatory political advertising disclosures. SPIR is offering it as a central technical solution for the entire advertising market.

PRIMA’S MINISERIES WE ARE NOT A CULT IS MEANT TO BE FICTIONAL. THE CHANNEL IS ALSO CONSIDERING NEW EPISODES OF THE SERIES POLDA

29. 6. 2026 Prima is preparing a mini-series entitled My nejsme sekta, which will focus on how cults operate. The result is intended to be a fictional story about cultism, rather than a description of a specific real-life case. In addition, Prima is also considering bringing back the series Polda.

PENTA HOSPITALS AND PLZEŇSKÝ PRAZDROJ HAVE RECEIVED THE MOST NOMINATIONS IN THE ZLATÝ STŘEDNÍK COMPETITION

29. 6. 2026 Out of a total of 650 entries, 196 projects have progressed to the final of the 24th Zlatý středník competition. Among the most successful clients are Penta Hospitals CZ, Plzeňský Prazdroj, 365.bank and Slovenská sporiteľňa, whilst the agencies include FleishmanHillard, Hero & Outlaw and MSL Czech Republic.

CANNES LIONS WRAP-UP: PART TWO – FROM EFFECTIVENESS TO GROWTH, FROM VOLUME TO TRUST

28. 6. 2026 Another part of the overall round-up of the Cannes Lions festival was a panel discussion featuring the heads of content from three platforms: Lions, Contagious and WARC. They took their seats at a table on stage to review the main themes of the past week.

CANNES LIONS WRAP-UP: PART ONE – THE WORLD OF AI AND PEOPLE

28. 6. 2026 AI was one of the main themes at Cannes Lions, but the tone of the debate has shifted. Naive enthusiasm and even irrational fears about the loss of human creativity have given way to more practical and profound topics.

THE STRANGER THINGS EFFECT: IS IT WORTH LENGTHENING THE PAUSES BETWEEN SEASONS?

28. 6. 2026 The breaks between seasons of TV series have more than doubled over the last decade. According to an analysis by Ampere, whilst longer waits increase interest in the return of popular shows, they also increase the risk that some viewers will cancel their streaming subscriptions during the break.

COMPANIES ARE SPENDING HUNDREDS OF THOUSANDS ON MARKETING, BUT THE RETURN ON INVESTMENT IS FALLING

26. 6. 2026 Marketing costs are rising, competition from both local and low-cost Asian rivals is becoming increasingly fierce, and maintaining a healthy profit margin is a challenge. Online shops that base their decisions on data are the most successful in this regard. Advertising may be more expensive, but those who best understand how their customers make decisions are still able to grow healthily today.

THE MEDIA ACADEMY FOCUSED ON BUSINESS, MARKETING AND CROSSMEDIA PLANNING

26. 6. 2026 The Media Academy, organised by ADMEZ and the Karel Friml Institute for Management Research, continued in June with a follow-up advanced module.

CARAT WINS THE ‘MEDIA NETWORK OF THE YEAR’ TITLE AT THE CANNES LIONS

26. 6. 2026 Carat, the media agency network part of the Dentsu Group, was named Media Network of the Year at the 2026 Cannes Lions Festival. It secured the award thanks to three Gold, one Silver and two Bronze Lions.

PRIMA HAS CONFIRMED A THIRD SERIES OF THE REALITY SHOW *ZRÁDCI*, AND *POLABÍ* WILL ALSO CONTINUE IN THE AUTUMN

25. 6. 2026 Prima TV is switching to its summer schedule, but this autumn it will launch the third series of the reality game show *Zrádci* and the next series of *Polabí*.

A TEST OF THE STRENGTH OF CZECH BRANDS: HOW DO THEY FAREWELL WITHOUT A NAME OR LOGO?

25. 6. 2026 A test of the visual identity of six selected brands from various categories, in which the logos were not shown, revealed that more than half of the respondents were unable to recognise any of the brands. The ResSolution Group and Media Age agencies investigated how the brands fared in the test.

ONEPLAY IS ADDING PODCASTS, UPDATING THE PIN ENTRY PROCESS AND EXPANDING ITS SPORTS STATISTICS

24. 6. 2026 The Oneplay service has also started offering podcasts. Their introduction is one of the platform’s June updates. The process for entering the parental PIN when programmes play automatically has also been revised, and more detailed statistics have been added for Formula 1 races.

PRIMA GROUP RESHUFFLE: KUBÁT TO BECOME CHIEF EXECUTIVE, SINGER JOINS THE SUPERVISORY BOARD, RUZEK TO HEAD THE RADIO DIVISION AS WELL

24. 6. 2026 From 1 July 2026, the Prima Media Group will be changing its organisational structure and the composition of its senior management. The current Chief Executive, Marek Singer, will move to the Supervisory Board, whilst the current Managing Director, Lukáš Kubát, will take over as Chief Executive. In addition to television broadcasting, Alex Ruzek will now also oversee the group’s radio operations.

THE SUMMER SCHEDULES OF CZECH TELEVISION, NOVA AND PRIMA WILL FEATURE REPEATS OF DRAMAS, FILMS AND COMEDIES

23. 6. 2026 Twice a week, Polda on Prima, Případy mimořádné Marty on Nova, or Vyprávěj on the main channel of Czech Television. The country’s leading broadcasters will rely primarily on their archives for their summer programming.

FIVE MARKETING TRUTHS: RITSON AND SHARP REACHED A CONSENSUS IN CANNES

23. 6. 2026 Mark Ritson and Byron Sharp are among the most prominent and most frequently cited figures in contemporary marketing. At the Cannes Lions festival, their rare joint appearance was based on a simple premise: given that they are known for frequently competing against one another, are there any issues on which they can actually agree?