CME LAUNCHES A PLATFORM FOR SOCIALLY RESPONSIBLE CONTENT

18. 5. 2026 During the Cannes Film Festival, the CMEmedia group unveiled a new centre dedicated to the creation of socially responsible content. During the Cannes Film Festival, the CME media group officially unveiled a new centre dedicated to the creation of socially responsible content. The project, called the CME Social Impact Centre, is set to operate across… Continue reading CME LAUNCHES A PLATFORM FOR SOCIALLY RESPONSIBLE CONTENT

PRIVATE MEDIA OUTLETS HAVE SUBMITTED THEIR COMMENTS ON THE DRAFT BILL REGARDING CZECH TELEVISION AND CZECH RADIO

15. 5. 2026 Private media outlets are criticising the draft Public Service Media Act. They object to online advertising and the lack of regulatory safeguards. Associations representing commercial television, radio, online and print publishers are criticising the draft of the new public service media bill. In their joint comments, they highlight in particular the inadequate definition of public… Continue reading PRIVATE MEDIA OUTLETS HAVE SUBMITTED THEIR COMMENTS ON THE DRAFT BILL REGARDING CZECH TELEVISION AND CZECH RADIO

TV PRIMA IS SET TO AIR A CZECH VERSION OF THE DATING REALITY SHOW ARE YOU THE ONE?, WHICH IS BEING FILMED IN THAILAND

15. 5. 2026 The FTV Prima Group is set to expand its range of reality shows with the international dating format Are You The One?. The Czech version of the programme is being produced for Prima TV and the prima+ platform, and is currently being filmed in Thailand. The Prima Group is preparing a Czech version of the… Continue reading TV PRIMA IS SET TO AIR A CZECH VERSION OF THE DATING REALITY SHOW ARE YOU THE ONE?, WHICH IS BEING FILMED IN THAILAND

PRIMA TV TO TAKE ‘POLDA’ AND ‘POLABÍ’ OFF THE AIR DURING THE ICE HOCKEY WORLD CHAMPIONSHIPS

15. 5. 2026 Prima TV is adjusting its evening schedule to accommodate the ice hockey world championship. Films will be replaced by the series Polda and Polabí. The Prima Group will adjust its prime-time schedule during the upcoming Ice Hockey World Championship. The changes will affect the evenings when the Czech national team faces Sweden and Canada in… Continue reading PRIMA TV TO TAKE ‘POLDA’ AND ‘POLABÍ’ OFF THE AIR DURING THE ICE HOCKEY WORLD CHAMPIONSHIPS

BRANDZ RANKINGS: GOOGLE OVERTAKES APPLE, AI DRIVES BRAND VALUES TO RECORD LEVELS

14. 5. 2026 The value of the world’s biggest brands has risen significantly this year thanks to the rise of artificial intelligence. Google has become the new number one in the Kantar BrandZ Top 100 global ranking; technology firms have dominated the top spots, and Chinese brands are also gaining significant ground. AI services such as ChatGPT and… Continue reading BRANDZ RANKINGS: GOOGLE OVERTAKES APPLE, AI DRIVES BRAND VALUES TO RECORD LEVELS

CANNES LIONS: A RECORD NUMBER OF INDEPENDENT AGENCIES JOINED THE JURY

12. 5. 2026 Cannes Lions has announced the jury for this year’s festival. The jury will select world-class creative work, which will then be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, taking place from 22 to 26 June 2026. This year’s global line-up brings together a diverse group of experts representing the full… Continue reading CANNES LIONS: A RECORD NUMBER OF INDEPENDENT AGENCIES JOINED THE JURY

NAKED ATTRACTION ATTRACTED 1.3 MILLION VIEWERS; ÓČKO IS PREPARING A NEW SERIES

12. 5. 2026 According to Óčko, the first Czech-Slovak version of the dating show Naked Attraction attracted more than 1.3 million viewers and exceeded 105 million views on social media. The first Czech-Slovak series of the dating show Naked Attraction became Óčko’s most-watched programme. According to the channel, it reached more than 1.3 million viewers in the 18+… Continue reading NAKED ATTRACTION ATTRACTED 1.3 MILLION VIEWERS; ÓČKO IS PREPARING A NEW SERIES

PRIMA’S NEW ADVERTISING FORMAT, PAUSE AD, PROMISES 100% VISIBILITY

11. 5. 2026 The advert is only displayed to the viewer when they actively interact with the remote control and pause the content they are watching. The Prima Group is introducing Pause Ad, an advertising format for Smart TVs designed to combine 100% visibility with a non-intrusive user experience. According to the group, the main advantage of the… Continue reading PRIMA’S NEW ADVERTISING FORMAT, PAUSE AD, PROMISES 100% VISIBILITY

WHY NETFLIX, DISNEY AND GOOGLE TV ARE ADOPTING THE VERTICAL VIDEO FORMAT

7. 5. 2026 Technological evolution often brings with it a number of paradoxes. Streaming services, which originally assumed that viewers would watch digital entertainment primarily on a large screen, are now beginning to experiment with mobile formats, including within the CTV landscape. The traditional horizontal video format, which has defined cinema and television broadcasting for over a century,… Continue reading WHY NETFLIX, DISNEY AND GOOGLE TV ARE ADOPTING THE VERTICAL VIDEO FORMAT

TN LIVE HAS HUNDREDS OF THOUSANDS OF VIEWS PER WEEK AND IS SET TO EXPAND ITS DISTRIBUTION

6. 5. 2026 After five years on the market, TV Nova Group’s TN Live has evolved into a 24/7 news and lifestyle channel. It aims to drive further growth through more intensive content production and distribution on social media and its own platforms. After five years on the market, TV Nova Group’s news and lifestyle platform TN Live… Continue reading TN LIVE HAS HUNDREDS OF THOUSANDS OF VIEWS PER WEEK AND IS SET TO EXPAND ITS DISTRIBUTION

CZECH TELEVISION RETAINED THEIR LEAD IN APRIL, WHILE NOVA LEADS IN PRIME TIME AND AMONG YOUNGER VIEWERS

6. 5. 2026 The rankings in the television market remain unchanged. In April, Czech Television once again topped the ratings among viewers aged 15 and over, whilst Nova retained first place among younger viewer groups and during prime time. In the over-15s demographic, Czech Television’s channels remained the most-watched television group in all-day viewing in the fourth month… Continue reading CZECH TELEVISION RETAINED THEIR LEAD IN APRIL, WHILE NOVA LEADS IN PRIME TIME AND AMONG YOUNGER VIEWERS

NEM DUBROVNIK REVEALS 2026 AGENDA

5. 5. 2026 NEM Dubrovnik has unveiled the full agenda for its 2026 edition, which will bring together more than 300 companies, over 200 buyers and more than 150 exhibitors. The event, taking place in Dubrovnik, will feature over 80 speakers and a market area that has grown by 50% compared with last year. This year’s programme will… Continue reading NEM DUBROVNIK REVEALS 2026 AGENDA

ESG ADS ATTRACT LESS ATTENTION, BUT BOOST INTEREST IN THE TOPIC

5. 5. 2026 Although ESG adverts are, on average, less effective at capturing attention than standard campaigns, they can significantly boost interest in the topic being communicated, according to new research by Ipsos. The data also confirms growing consumer scepticism towards sustainability claims and a shift in how people define ‘green’ products. ESG campaigns – that is, advertising… Continue reading ESG ADS ATTRACT LESS ATTENTION, BUT BOOST INTEREST IN THE TOPIC

STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

5. 5. 2026 New data shows not only a growing number of subscriptions per user, but also a shift in behaviour, with people increasingly accepting adverts in exchange for a lower price. The importance of service bundling, led by HBO Max, is also on the rise, notes Erika Luzsicza of Axocom. Subscriptions to streaming services have become a… Continue reading STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

CNN PRIMA NEWS IS CLOSE TO REACHING THE 3% SHARE MARK AFTER SIX YEARS

5. 5. 2026 CNN Prima News’s share of the television market is increasing year on year and is approaching the three per cent mark this year. The news channel CNN Prima News has maintained its growth trajectory after six years on the market, its parent company FTV Prima announced to mark the channel’s sixth anniversary. This year, its… Continue reading CNN PRIMA NEWS IS CLOSE TO REACHING THE 3% SHARE MARK AFTER SIX YEARS

STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET

4. 5. 2026 According to Filip Zelinka, the future of video content is defined by the battle between platforms for viewers’ attention through an effective combination of subscription (SVOD) and advertising models (AVOD), as demonstrated at the Stream TV conference. The StreamTV 2026 conference in Lisbon confirmed the irreversible decline of traditional broadcasting into the background. According to… Continue reading STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET

FLEMEDIA LAUNCHES THE 21ST EDITION OF THE FLE MEDIA AWARDS

3. 5. 2026 The FLE Media Awards competition is entering its 21st year. Flemedia has opened entries for Czech and Slovak campaigns, which creators and clients can submit until the end of June. Flemedia is launching the 21st edition of the FLE Media Awards (FLEMA), which recognises innovative use of media and a creative approach to media campaign… Continue reading FLEMEDIA LAUNCHES THE 21ST EDITION OF THE FLE MEDIA AWARDS

SVENGALI AND TV NOVA HAVE THE MOST NOMINATIONS AT THE LEMUR AWARDS

30. 4. 2026 The record-breaking CzechPR Awardshas announced its finalists. A total of 116 projects have made it onto the shortlist from 350 entries, with Svengali Communications and TV Nova receiving the most nominations. The Czech PR Awards has published the shortlist for its 21st edition. From a record number of entries, the expert jury selected 116 projects… Continue reading SVENGALI AND TV NOVA HAVE THE MOST NOMINATIONS AT THE LEMUR AWARDS