LG RESEARCH HIGHLIGHTS GROWING ROLE OF TV HOME SCREENS IN FILM DISCOVERY

4. 6. 2026 The smart TV home screen is becoming an increasingly important tool for film marketers, influencing both cinema attendance and at-home viewing decisions, according to new research from LG Ad Solutions. The study of more than 1,000 UK connected TV users who regularly visit cinemas found that 93% had seen a new film promoted on their… Continue reading LG RESEARCH HIGHLIGHTS GROWING ROLE OF TV HOME SCREENS IN FILM DISCOVERY

LEMUR: GRAND PRIX FOR THE BRITISH EMBASSY; SVENGALI WINS THE AGENCY AWARD

4. 6. 2026 APRA has announced the winners of the 21st Czech PR Awards – Lemur. The overall winner was the British Embassy in Prague. Among the agencies, Svengali Communications took home the most awards. The Public Relations Association – APRA has announced the winners of the 21st Czech PR Awards – Lemur. The awards ceremony took place at… Continue reading LEMUR: GRAND PRIX FOR THE BRITISH EMBASSY; SVENGALI WINS THE AGENCY AWARD

FORUM MEDIA WILL BRING IN EXPERTS IN MORE THAN JUST DIGITAL MARKETING

4. 6. 2026 The world of marketing is on the cusp of a fundamental transformation. Brands have long since ceased to compete merely for customers’ attention; increasingly, they are also vying for trust, cultural relevance and the ability to thrive in a world dominated by algorithms, platforms and artificial intelligence. These topics will also be addressed at this… Continue reading FORUM MEDIA WILL BRING IN EXPERTS IN MORE THAN JUST DIGITAL MARKETING

DIGIMEDIA: ONEPLAY IS PREPARING AN ADVERTISING PACKAGE, IVYSÍLÁNÍ IS LOOKING FOR A MODEL, ÓČKO REMAINS WITH MAFRA

3. 6. 2026 Oneplay is preparing to launch an advertising package and will provide data on user behaviour, Czech Television is exploring options for user registration on iVysílání, and Óčko remains under the ownership of the Mafra media group. These topics were also discussed at Wednesday’s Digimedia conference. The development of digital platforms, content personalisation, the sale of… Continue reading DIGIMEDIA: ONEPLAY IS PREPARING AN ADVERTISING PACKAGE, IVYSÍLÁNÍ IS LOOKING FOR A MODEL, ÓČKO REMAINS WITH MAFRA

FERMATO IS HEADING TO TELEVISION. IN ITS FIRST MAJOR BRAND CAMPAIGN, IT IS FOCUSING ON ITS OWN LANGUAGE AND A SUMMER ATMOSPHERE

2. 6. 2026 The Czech brand FerMato is launching its first television brand campaign. It focuses primarily on promoting its flagship product – fermented dressings. The campaign will run from June on the Prima group’s channels and is based on a simple concept that plays on wordplay, a summer atmosphere and the personal involvement of the brand’s founder.… Continue reading FERMATO IS HEADING TO TELEVISION. IN ITS FIRST MAJOR BRAND CAMPAIGN, IT IS FOCUSING ON ITS OWN LANGUAGE AND A SUMMER ATMOSPHERE

CME, THE COMPANY BEHIND TV NOVA, INCREASED BOTH ITS REVENUE AND PROFIT LAST YEAR

1. 6. 2026 The CME media group, which operates television stations and streaming services in Central and Eastern Europe, including TV Nova in the Czech Republic, reported year-on-year growth in its financial results for 2025. The CME media group, which is part of PPF and includes TV Nova, increased its revenue by 12% last year to € 1.08… Continue reading CME, THE COMPANY BEHIND TV NOVA, INCREASED BOTH ITS REVENUE AND PROFIT LAST YEAR

DON’T WAIT UNTIL YOU NEED IT TO BUILD YOUR BRAND. FOOTSHOP HAS SHARED DETAILS OF ITS CORPORATE CRISIS

1. 6. 2026 After years of focusing heavily on performance marketing, Footshop has recently begun to fundamentally change its approach to branding. Internal data and research showed that brand awareness was significantly lower than the company had originally anticipated, leading to a re-evaluation of its marketing strategy and an increase in investment in brand building. This was discussed… Continue reading DON’T WAIT UNTIL YOU NEED IT TO BUILD YOUR BRAND. FOOTSHOP HAS SHARED DETAILS OF ITS CORPORATE CRISIS

APPLE SPENDS THE MOST, BUT OTHERS ARE GRABBING THE LIMELIGHT. WHAT DETERMINES A VIEWER’S VALUE?

31. 5. 2026 The highest investment in content does not automatically translate into the greatest audience attention. At the same time, streaming platforms are beginning to shift their perspective on their most valuable customers. Viewers who watch adverts and spend more time engaging with content are becoming increasingly valuable. Content comes at a high price. However,not every media… Continue reading APPLE SPENDS THE MOST, BUT OTHERS ARE GRABBING THE LIMELIGHT. WHAT DETERMINES A VIEWER’S VALUE?

ADVERTISING SPEND IN THE TOBACCO SECTOR HAS RISEN SIGNIFICANTLY AND UNDERGONE A TRANSFORMATION

29. 5. 2026 AdIntel’s advertising expenditure monitoring tracks changes among the largest advertisers in the tobacco products category over the last ten years. Advertising investment in the tobacco products and smokers’ accessories category has risen significantly over the last ten years. Whilst it stood at CZK 16 million in 2015 and subsequently fell, by 2024 it had reached… Continue reading ADVERTISING SPEND IN THE TOBACCO SECTOR HAS RISEN SIGNIFICANTLY AND UNDERGONE A TRANSFORMATION

NOVA FOLLOWS IN PRIMA’S FOOTSTEPS. SKIPPING ADS WILL NO LONGER BE POSSIBLE ON ITS CHANNELS EITHER

28. 5. 2026 From autumn onwards, it will no longer be possible to skip ad breaks on Nova Group channels. TV Nova is including this requirement in its new terms and conditions with operators who offer catch-up services on their pay-TV platforms. This has been confirmed to Lupě by the broadcaster and also by some of the operators… Continue reading NOVA FOLLOWS IN PRIMA’S FOOTSTEPS. SKIPPING ADS WILL NO LONGER BE POSSIBLE ON ITS CHANNELS EITHER

STUDY FINDS GROWING ACCEPTANCE OF ADVERTISING ON STREAMING PLATFORMS

28. 5. 2026 Consumers are becoming increasingly receptive to advertising-funded streaming services, according to new research published by German public broadcaster ARD’s Research Service. According to the report, advertising-based video-on-demand (AVOD) platforms are gaining popularity compared with paid subscription services that offer ad-free viewing. Acceptance of advertising in streaming environments depends largely on how intrusive adverts are perceived… Continue reading STUDY FINDS GROWING ACCEPTANCE OF ADVERTISING ON STREAMING PLATFORMS

“IT WAS WORKING JUST LAST YEAR, SO WHERE DID IT GO WRONG?” ASKED PARTICIPANTS AT THE CONTENT FIRST CONFERENCE

28. 5. 2026 The Content First conference provided an insight into the current state of content marketing. The central theme was artificial intelligence as a phenomenon that is transforming brands’ strategic thinking, their approach to communities, the way they work with influencers, and the very nature of SEO. The thirteenth edition of the Content First conference, organised by… Continue reading “IT WAS WORKING JUST LAST YEAR, SO WHERE DID IT GO WRONG?” ASKED PARTICIPANTS AT THE CONTENT FIRST CONFERENCE

PRIMA LAUNCHES STREAMING DIVISION, HEADED BY WYKRYTOWICZ

28. 5. 2026 The Prima Group sees streaming and digital content distribution as a key pillar for its future growth. It is therefore establishing a streaming division. The Prima Group is creating a new , independent streaming division to oversee the further development of the prima+  platform and the group’s digital products. Jan Wykrytowicz, currently Director of VOD… Continue reading PRIMA LAUNCHES STREAMING DIVISION, HEADED BY WYKRYTOWICZ

CZECH PRODUCTIONS DOMINATE TELEVISION, WITH VIEWERS SPENDING ALMOST 60% OF THEIR VIEWING TIME ON THEM

27. 5. 2026 Domestic productions remain the main driver of the television market. Czech and Czechoslovak content accounts for just a third of the programming on offer, yet it accounts for 57 per cent of total viewing figures, according to Atmedia. Czech viewers continue to prefer domestic television productions. Last year, Czech and Czechoslovak content accounted for 57%… Continue reading CZECH PRODUCTIONS DOMINATE TELEVISION, WITH VIEWERS SPENDING ALMOST 60% OF THEIR VIEWING TIME ON THEM

STREAMING VIEWERS WAIT LONGER FOR RETURNING ORIGINALS, SAYS AMPERE

27. 5. 2026 Viewing of Stranger Things rose 300% in the second half of 2025 ahead of its fifth and final season. Streaming audiences are waiting almost twice as long for returning scripted originals as they did five years ago, according to new research from Ampere Analysis. The analyst firm says the average gap between seasons of scripted original… Continue reading STREAMING VIEWERS WAIT LONGER FOR RETURNING ORIGINALS, SAYS AMPERE

THE FACE OF THE ADVERT IS RADKO GUDAS FROM THE KAUFLAND ADVERTS, AND THE MASCOT IS THE PURINA CAT

26. 5. 2026 The Czech love of ice hockey has, for the first time, had a significant impact on advertising ratings, which have been dominated by actors for the past nine years. The highest-rated personality in advertising was ice hockey player Radko Gudas, whilst last year’s best mascot was Gourmet from the Purina advert. Based on research data… Continue reading THE FACE OF THE ADVERT IS RADKO GUDAS FROM THE KAUFLAND ADVERTS, AND THE MASCOT IS THE PURINA CAT

NOVA ESTABLISHES AN ETHICS PANEL FOR PROGRAMMES BASED ON REAL EVENTS

25. 5. 2026 Nova is establishing an Ethics Panel, an advisory body to the Chief Executive, focused on the ethical aspects of audiovisual productions inspired by real events. The Nova Group is establishing a new Ethics Panel to address the ethical aspects of audiovisual productions inspired by real events. This new advisory body to Chief Executive Officer Daniel… Continue reading NOVA ESTABLISHES AN ETHICS PANEL FOR PROGRAMMES BASED ON REAL EVENTS

STUDY: NEARLY HALF OF U.S. VIEWERS WATCH VIDEO WITH CAPTIONS

23. 5. 2026 Survey results from U.S., U.K., France, Spain and Germany show captions have become a mainstream viewing behavior in every market. A new study, timed to mark World Accessibility Day (May 21), finds that captions are now an important part of mainstream viewing—particularly among younger viewers and in the United States. Data from a survey conducted by XR… Continue reading STUDY: NEARLY HALF OF U.S. VIEWERS WATCH VIDEO WITH CAPTIONS