Category: LONG READ
HOW HAS ALCOHOL MARKETING CHANGED OVER TIME AND WITH THE LAW?
6. 6. 2025 Alcohol as a health drink or the key to success for women. Oldřich Vávra from the Department of Marketing at the University of Economics in Prague focuses on how advertising and marketing of alcoholic beverages have evolved. The Czech Republic is still one of the countries with the highest per capita consumption of alcohol in… Continue reading HOW HAS ALCOHOL MARKETING CHANGED OVER TIME AND WITH THE LAW?
BRANDS DON’T NEED A MAGIC WAND TO SUCCEED IN BUSINESS — THEY’RE PERFECTLY HAPPY WITH HARRY POTTER
2. 5. 2025 Harry Potter and his magical world are symbols of the magic and fantasy behind the reality of everyday life. The idea that even an ordinary person could belong to the world of magic is appealing and inspiring to many people. But that’s not the only thing that attracts advertisers to the Harry Potter phenomenon. In… Continue reading BRANDS DON’T NEED A MAGIC WAND TO SUCCEED IN BUSINESS — THEY’RE PERFECTLY HAPPY WITH HARRY POTTER
BLOCKS HERE AND THERE: MINECRAFT AS A SOURCE OF INSPIRATION FOR ADVERTISING CAMPAIGNS
4. 4. 2025 All eyes of the famous game’s fans were fixed on the long-awaited Minecraft Movie, which premiered on 4 April 2025, and became one of the biggest film hits of the year. Naturally, many advertisers jumped on the bandwagon of the new film with their campaigns. The new film has so far grossed over 320 million… Continue reading BLOCKS HERE AND THERE: MINECRAFT AS A SOURCE OF INSPIRATION FOR ADVERTISING CAMPAIGNS
BRAND BATTLES IN THE BEVERAGE MARKET: COCA-COLA AND PEPSICO ON THE BATTLEGROUND
3. 4. 2025 The Cola Wars, which have been raging for over a hundred years between the iconic brands Coca-Cola and Pepsi, take place not only on store shelves but especially in advertising space. In this fight, television commercials have played a key role, becoming the main tool for building consumer loyalty and brand identity. The rivalry between… Continue reading BRAND BATTLES IN THE BEVERAGE MARKET: COCA-COLA AND PEPSICO ON THE BATTLEGROUND
SNOW WHITE AND THE DWARFS IN ADVERTISING THEN AND NOW: STILL EFFECTIVE
1. 4. 2025 A new adaptation of Snow White recently hit cinemas and sparked a wave of discussion. Despite the mixed reactions to the new animated film from The Walt Disney Studios, the timeless story of a beautiful, innocent girl, an evil stepmother, and seven dwarfs still resonates emotionally with both children and adults. And as such, it… Continue reading SNOW WHITE AND THE DWARFS IN ADVERTISING THEN AND NOW: STILL EFFECTIVE
BRAND BATTLES IN THE AUTOMOTIVE INDUSTRY: BMW, MERCEDES AND TESLA
31. 3. 2025 The automotive industry is one of the most competitive sectors in the world. As a result, the battle between brands for customer favour doesn’t just take place on racetracks, but mainly in the advertising industry. Gone are the days when it was enough to show a beautiful woman casually leaning against a shiny car to… Continue reading BRAND BATTLES IN THE AUTOMOTIVE INDUSTRY: BMW, MERCEDES AND TESLA
BRAND BATTLES: FAST-FOOD OUTLETS MCDONALD’S, BURGER KING AND KFC USE PROVOCATION, TECHNOLOGY AND EMPHASIS ON TRADITION
27. 3. 2025 Competition is fierce in the fast-food sector. Each brand has completely different weapons in its arsenal. What advertising strategies are the global giants using to keep the competition at bay? At first glance, it might seem that fast-food chains have it easy in these hectic times. Unlike in earlier times, most of us are spending… Continue reading BRAND BATTLES: FAST-FOOD OUTLETS MCDONALD’S, BURGER KING AND KFC USE PROVOCATION, TECHNOLOGY AND EMPHASIS ON TRADITION
THE BIG BRAND BATTLES: NOSTALGIA, COMPARISON, AND PROVOCATION WORK WELL IN ADVERTISING WARS
24. 3. 2025 When two or three strong brands meet in a certain market segment, they go head-to-head. There is only one spot in the sun, and while there doesn’t have to be just one winner, anyone who hesitates may find with dread that they are not among the top players but at the bottom.
IS A BRIGHTER FUTURE COMING? WITH A TOUCH OF EXAGGERATION, MIND POSITIVITY IN TV ADVERTISING AIMS TO OFFER A MANUAL TO HAPPINESS
20. 3. 2025 Every year, the International Day of Happiness is a reminder of the important role positivity plays in everyday life – and the advertising world is no exception. For some time now, mind positivity has become a key strategy for brands willing to reach customers not only effectively but also with emotions that leave a lasting… Continue reading IS A BRIGHTER FUTURE COMING? WITH A TOUCH OF EXAGGERATION, MIND POSITIVITY IN TV ADVERTISING AIMS TO OFFER A MANUAL TO HAPPINESS
THE 25 BEST SUPER BOWL ADS OF THE PAST 25 YEARS
15. 3. 2025 From Pepsi’s collab with Britney Spears to Bud’s ‘Wassup?’ ADWEEK selects 25 of the best Big Game commercials since 2000. Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and… Continue reading THE 25 BEST SUPER BOWL ADS OF THE PAST 25 YEARS
WHEN THE BREAK IS AS MUCH FUN AS THE GAME. WHAT WAS THE HIGHLIGHT OF THIS YEAR’S SUPER BOWL COMMERCIAL BREAK?
17. 2. 2025 Super Bowl LIX confirmed its status as the advertising event of the year that leaves no one cold in the marketing world and once again attracted the attention of not only sports fans, but also advertising professionals from around the world.
BRAD PITT, KEANU REEVES AND BRUCE WILLIS AS THE STARS OF ADVERTISING. FOREIGN MARKETING IS TEEMING WITH HANDSOME ACTORS
13. 2. 2025 Casting a celebrity actor in an ad usually costs a lot of money, but it pays off for brands. They know this abroad. Especially when the face of the brand is a handsome sight to behold, a tough guy or, on the contrary, a charismatic gentleman. Who wouldn’t want to drink coffee like George Clooney?… Continue reading BRAD PITT, KEANU REEVES AND BRUCE WILLIS AS THE STARS OF ADVERTISING. FOREIGN MARKETING IS TEEMING WITH HANDSOME ACTORS
SUPER BOWL ONLINE: THE BEST ADS IN ONE PLACE
5. 2. 2025 MAM presents a roundup of the spots vying for viewers’ attention during the advertising show of the year. See who will score the advertising touchdown at Super Bowl LIX. This Sunday, February 9, the final game of the American National Football League will be played. After last year, when the Super Bowl became the most… Continue reading SUPER BOWL ONLINE: THE BEST ADS IN ONE PLACE
PRINCESSES, FROGS AND GENIES IN ADVERTISING: FOREIGN BRANDS LOVE FAIRY TALES
16. 1. 2025 Fairy tales are a great element for advertising because they help consumers make an emotional and personal connection with brands. And that's why they are found across modern advertising in a variety of forms.
CZECHS 45+ AND THEIR CHRISTMAS: IN WHAT DO THEY DISAGREE WITH THE YOUNGER GENERATION AND WHERE DO THEY RESONATE?
7. 1. 2025 How do Czechs 45+ enjoy Christmas? Tradition, peace, but also surprises. Find out what's most important to them and how they differ from younger generations.
THE LORD OF THE RINGS: CULT FILMS BASED ON TOLKIEN ARE “ADVERTISERS’ PRECIOUS”
28. 12. 2024 In December, Czech cinemas premiered a new adaptation of a cult story that has deeply resonated with audiences across generations. Not only the fan base of the famous book now has the opportunity to see the American-Japanese film The Lord of the Rings: The War of the Rohirrim. Ever since the first film adaptation of… Continue reading THE LORD OF THE RINGS: CULT FILMS BASED ON TOLKIEN ARE “ADVERTISERS’ PRECIOUS”
SLEEPING BEAUTY AS AN AD STAR OR CZECH TV ADS INSPIRED BY FAIRY TALES
20. 12. 2024 Once upon a time… Long, long ago… This is what they say in fairy tales but no matter how long ago the stories hidden in fairy tales took place, they mirror our present. They portray the contrast between good and evil in a unique way and show diverse characters and values. Moreover, they have the… Continue reading SLEEPING BEAUTY AS AN AD STAR OR CZECH TV ADS INSPIRED BY FAIRY TALES
USING FILMS IN MARKETING PAYS OFF. TV ADS DRAWING INSPIRATION FROM POPULAR FILMS TEND TO BE VERY SUCCESSFUL
19. 12. 2024 Watching films and TV series is a pleasant escape from reality for most of us. Unlike reading books where you have to activate your imagination to embark on other worlds, film writers, directors, cinematographers, editors and effects artists make it much easier for us. The world of fairy tales and adventure is within our reach… Continue reading USING FILMS IN MARKETING PAYS OFF. TV ADS DRAWING INSPIRATION FROM POPULAR FILMS TEND TO BE VERY SUCCESSFUL