MALTE HILDEBRANDT, SCREENFORCE MD: “TELEVISION IS MORE THAN JUST AN ALGORITHM”

3. 8. 2024 | 7 min read Screenforce Managing Director, Malte Hildebrandt, does not want to leave the interpretation of information to social media. In an interview with HORIZONT, he explains that the initiative of TV marketers in Germany, Austria, and Switzerland carries a great social responsibility on its shoulders.

PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

26. 7. 2024 | 7 min read The International Olympic Committee’s Jérôme Parmentier on Olympic viewing habits in the era of TikTok and Netflix, and what this means for media rights.

SUNDAY NOON IS THE “GOLDEN TIME” FOR HOBBY SHOWS ON PRIMA

22. 7. 2024 | 9 min read Prima has concentrated its hobby programmes around Sunday lunchtime. The series of programmes forms an important vertical, which it also exploits commercially.

ADVERTISING THE FUTURE? IT’S A BOX NO ONE CAN SEE INTO, SAYS JOSEF HAVELKA

17. 7. 2024 | 13 min read When we think of the advertising of the future, we might think of the famous scene from the movie Minority Report, where John Anderton, played by Tom Cruise, walks through a department store trapped in a tangle of marketing messages that, after scanning his retina, offer him tailored advertising.

PRIMA’S CEO SINGER: CHANGE IN LICENCE FEES WILL SHARPLY INCREASE CZECH TV’S REVENUES. IT COULD ROCK THE MARKET

10. 7. 2024 | 20 min read The proposal to increase licence fee collection is facing opposition from private broadcasters. Marek Singer, CEO of the Prima media group, states that the current proposal would provide more revenue to public television and radio than the lawmakers claim.

NUDITY IS PART OF OUR PERSONALITY, SAYS NAKED ATTRACTION’S PSYCHOLOGIST

26. 6. 2024 | 8 min read Hana Mezerová is a psychologist and coach focusing on relationships. In the upcoming Naked Attraction dating show, she will guide the performers from casting to airing. “Getting exposed is important and daring, but it takes mental resilience, so we will be the team’s support,” explains the professional. She likes the naked dating format because it shows nudity without a filter as a natural part of our personality.

ADVERTISING PRESSURE ON TV NOVA CONTINUES, MORE PRICE HIKES TO COME

11. 6. 2024 | 5 min read The most profitable player in the commercial TV market is seeing unabating pressure on its advertising space. As a result, some clients are already negotiating bookings for their additional investments. It is already certain that the price of TV advertising will increase again. Also in play is a change in the target group for 2025.

WE WANT TO DO DISCUSSIONS DIFFERENTLY THAN IN ČT, SAYS NOVY MODERATOR MARTIN ČERMÁK

5. 6. 2024 | 1 min read During his 12 years at Nova TV, he has worked his way up to the highest level of presenter: he hosts the main news programme Televizní noviny and, since last year, also the new political debate For Five Minutes Twelve. But Martin Čermák is also part of the team preparing the pre-election and election broadcasts for the European Parliament elections in June.

THE DEBATE ABOUT PUBLIC SERVICE MEDIA IS COMPLETELY REVERSED, SAYS PAVEL KUBINA FROM PRIMA

3. 6. 2024 | 13 min read In June, the government will be submitted a bill to increase TV fees. “They should not be increased before the state says what kind of public service it expects,” says Pavel Kubina, Director for Media Law Issues at Prima Group.

MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+

27. 5. 2024 | 11 min read Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.

DANIEL TVRZ: WE WILL ALSO INTRODUCE ATTENTION AS A PURCHASING METRIC

20. 5. 2024 | 11 min read More and more clients are realising that their production has an impact on the environment, even in the field of advertising communication, says Teads' chief executive Daniel Tvrz.

EU ELECTION COVERAGE KICKS OFF CHANGES AT TN LIVE

15. 5. 2024 | 11 min read The news portal TN Live will become TV Nova's main channel for broadcasting ahead of the European Parliament elections. At the same time, the portal itself will shift in content and come up with new programming.

COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT

13. 5. 2024 | 15 min read Sponsorship of only longer programmes, limited number and length of sponsorship messages, limitations on product placement and advertising on ČT sport, and zero advertising online are some of the ideas of commercial broadcasters about changes in the placement of commercial messages on Česká televize (Czech Television, ČT).

NAKED ATTRACTION ALSO CREATES LONG-TERM RELATIONSHIPS, SAYS NAKED DATING CONSULTANT

1. 5. 2024 | 5 min read Óčko TV has acquired the licence for the Czech version of the popular naked dating site Naked Attraction. Lucy Heaven, a consultant of the licensor, All3Media, came to the Czech Republic. She revealed where the show stirs up the most controversy and how couples who meet without clothes end up.

THE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERTTHE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERT

30. 4. 2024 | 15 min read Gavin Bridge expects that even smaller markets may be interesting for the expansion of free "streaming TV". After America, it is also gaining ground in the world.

PUBLIC SERVICE MEDIA SHOULD NOT PROFIT FROM ADVERTISING, SAYS THE ASSOCIATION OF COMMERCIAL TELEVISION

27. 4. 2024 | 16 min read Media manager Klára Brachtlová has been the head of the Association of Commercial Television (AKTV) for a year. The Association was founded by the Nova, Prima, and Óčko TV groups seven years ago. In an interview, Klára Brachtlová reveals how the Association helps TV stations, how broadcasters are coping with the advent of artificial intelligence, and why commercial media opposed the amendment to the law that increases fees for Česká televize (Czech Television, ČT).

VOYO IS GROWING FASTER THAN EXPECTED, REPORTING AN OPERATING PROFIT, SAYS NOVA CEO DANIEL GRUNT

19. 4. 2024 | 22 min read Daniel Grunt, who has been CEO of the Nova Group since January last year, has been given a difficult management assignment by the parent PPF Group. He is to transform the most-watched domestic broadcaster so that it can capitalise on the growing interest in online video while not cannibalising traditional broadcasting. Grunt’s task is to develop the Voyo paid streaming service while not competing with the traditional business that brings Nova billions of crowns from TV advertising.

CNN PRIMA NEWS: NEW GRAPHIC DESIGN REFLECTS CHANGES IN NEWS COVERAGE

25. 3. 2024 | 12 min read The graphic concept of news coverage and the continuous broadcasting of CNN Prima News is one of the essential factors that motivate viewers to watch the station, say Tomáš Vojáček and Petr Závorka.