THE TIME OF SEEING A COMPLETELY NEW NEWS STORY ON THE EVENING NEWS IS COMING TO AN END, SAYS THE HEAD OF NEWS AT NOVA

18. 7. 2023 | 12 min read Nova’s newsroom recently came up with the We Live With You (Žijeme s vámi) campaign. Is this campaign the culmination of several years of changes in journalism? Or is the commercial TV channel planning further changes? This is what Kamil Houska, director of News at Nova television, revealed in an interview.

FILM PRODUCTIONS ARE LIVING A GOLDEN AGE, THEY DON’T NEED BILLIONS MORE, SAY BOSSES OF TV NOVA AND TV PRIMA

14. 6. 2023 | 1 min read General Director of TV Nova Daniel Grunt and General Director of FTV Prima Marek Singer in an interview for Hospodářské noviny about levies to the cinema support fund, but also about SVOD services.

PODCAST: “I KNOW WHAT THE AUDIENCE WILL BE EXCITED ABOUT.” SAYS THE FATHER OF TV HITS MICHAL REITLER

6. 6. 2023 | 3 min read It's easy to miss his name in the headlines. But without him, viewers would miss out on the best TV projects of the last decade-plus. TV producer Michal Reitler, who is also behind the TV series Ulice, Most!, Iveta, Cases of the 1st Department and others, visited the Blesk.cz studio.

AKTV: NETFLIX, HBO AND OTHERS SHOULD PAY INTO THE AUDIOVISUAL FUND

23. 5. 2023 | 9 min read The Association of Commercial Television (AKTV) wants foreign platforms like Netflix, HBO and Disney+ to contribute to the Audiovisual Support Fund in the same way as Czech services.

BEHAVIOURAL SCIENCE IS NOT A STRAITJACKET FOR CREATIVES AND PLANNERS

23. 5. 2023 | 16 min read Richard Shotton is an expert in the practical application of behavioural science. He talks to Contagious about why friction should come first, why agencies should apply biases laterally rather than literally, and more.

CME: WE WILL MAINTAIN THE PACE OF INVESTMENT IN VOYO IN THE COMING YEARS

15. 5. 2023 | 6 min read Local video platform Voyo will continue its set pace of investment in content production in the coming years. "The mathematics of the growth trajectory does not allow us to slow down," says CME deputy CEO Dusan Švalek.

MEDIA CLUB TO KEEP ONLINE ADVERTISING PRICES, CANCEL BONUSES

9. 5. 2023 | 12 min read The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed.

THE CRISIS DOESN’T HURT US. PEOPLE WATCH VOYO MORE OFTEN THAN NETFLIX, SAYS THE CEO OF NOVA

5. 4. 2023 | 6 min read In a crisis, people typically cut back on non-essentials like entertainment. But Nova TV, which resurrected the fading streaming video platform Voyo last year, is not complaining about declining interest. Voyo has already half a million users, and despite the crisis, their numbers continue to grow. "Now in the spring season, Voyo consumption is approaching fourteen hours per week on one account, which is two hours per day. It shows that when people cut back on leisure activities, they have more time to fill," says Daniel Grunt, who has been running the country's largest commercial broadcaster since the beginning of this year.

PRIMA: SKIPPING COMMERCIALS WAS A BIG DRAMA, BUT THE EMOTIONS HAVE SUBSIDED

20. 3. 2023 | 15 min read For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain.

DANIEL GRUNT, HEAD OF TV NOVA: “IT IS NOT REALISTIC TO CREATE CZECHFLIX. IT’S NOT REALISTIC TO CREATE A CZECH TV”

19. 3. 2023 | 1 min read Listen to the interview (in czech) with Daniel Grunt not only about Voyo.

HALF A MILLION PEOPLE PAY FOR VOYO. AND THEY DON’T WATCH ONLY ORDINACE ANYMORE, SAYS NOVA’S BOSS

2. 3. 2023 | 10 min read In the last month alone, two more video libraries have been launched in the Czech Republic. Eight services are already competing over paying customers that will watch movies and TV series on their platform each month. Voyo, operated by Nova TV, has just reached 500,000 subscribers for the Czech Republic and Slovakia combined, and is estimated to be catching up with Netflix.

PRIMA+ RUNS ON ITS OWN PLATFORM, IT WOULD LIKE TO HAVE 600,000 USERS, BUT IT CAN HANDLE EVEN MORE

13. 2. 2023 | 6 min read The video service launched on Wednesday last week, the “first impression” came out last Friday and now it's time for a few questions about the implementation and other plans. In addition, the streaming service is the first one to come up with a so-called hybrid subscription offer combining a certain amount of advertising and a cheaper subscription. With this tariff, the Prima group is here earlier than the multinational streaming services, and it additionally begins literally at zero!

MARKETING IN A RECESSION – HOW COMS CAN MANAGE SPENDING WITHOUT HARMING THE BRAND

24. 1. 2023 | 5 min read Whether or not we’re in a recession, many B2B marketers are acting like we are. Budget and staff reductions are in the headlines daily, particularly for tech companies. Seeing shades of 2008, CMOs are hunkering down, trying to do more with less.

PRIMA WILL BET ON THE PREDICTION OF RESULTS THIS YEAR, THE INVITATION FOR BABIŠ STILL STANDS

11. 1. 2023 | 13 min read Prima will bet on the prediction of election results this year, too, the invitation for Andrej Babiš still stands. CNN Prima News also wants to use the projection of the election results before the final count in this year’s presidential elections. Its editor-in-chief Pavel Štrunc considers it a factor that makes the broadcast more attractive and distinguishes it from the competition.

VOYO IS CHANGING THE WHOLE CME, SAYS NOVA’S NEW CEO DANIEL GRUNT

15. 12. 2022 | 10 min read Daniel Grunt will be CEO of TV Nova from January. Here is an interview he gave for the print edition of Lupa 3.0

THE CASE FOR BRAND INVESTMENT IN A TIME OF BUDGET CUTS

13. 11. 2022 | 5 min read As economic uncertainty has many businesses tightening their belts, one area particularly prone to budget cuts is branding. But brand building will always be a key driver of long-term success.

ADVERTISERS DON´T PANICK, SO FAR THEY ARE SIGNING MORE CONTRACTS THAN LAST YEAR OR THE YEAR BEFORE, SAYS HEAD OF NOVA VLČEK

12. 11. 2022 | 1 min read A year ago at this time, Jan Vlček, CEO of the Nova group, was praising the "golden times" for the TV business. Big advertisers - retail chains, electronics manufacturers or e-shops - were spending billions on advertising spots as people rushed to shop after the pandemic.

MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS

7. 11. 2022 | 7 min read Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups.