REAL TIME AND DIGITAL ENGAGEMENT. ATO MEASUREMENT HAS ITS SPECIFICS

29. 10. 2025 Domestic television audience measurement complies with international standards, as confirmed by an audit conducted by CESP. In an interview, CESP Associate Director Olivier Daufresne talks about the benefits of the audit and the specifics of Czech measurement. The international auditing organisation CESP audited the domestic television audience and video content measurement carried out by Nielsen… Continue reading REAL TIME AND DIGITAL ENGAGEMENT. ATO MEASUREMENT HAS ITS SPECIFICS

ADVERTISING BREAKS ON PRIMA REMAIN LONG: PRICE INCREASE NEEDED

20. 10. 2025 Jan Čadek, CCO of Media Club, explains the double-digit increase in television advertising prices for 2026 and describes developments in the advertising market and Media Club’s plans. The Prima Group and its sales agency Media Club will increase TV advertising prices by 17.5 to 19.5% from January 2026. The reasons for this are a shortage… Continue reading ADVERTISING BREAKS ON PRIMA REMAIN LONG: PRICE INCREASE NEEDED

TV NOVA TO INCREASE TV ADVERTISING PRICES BY 16 PER CENT IN 2026

17. 10. 2025 The Nova Group will increase television advertising prices by double digits again next year. Considering all price list changes, the total increase is 16%. From January 2026, the TV Nova Group will increase television advertising prices by 16 per cent, which is lower than last year’s inflation rate of 22 per cent. According to TV… Continue reading TV NOVA TO INCREASE TV ADVERTISING PRICES BY 16 PER CENT IN 2026

I’M PREPARED FOR ANYTHING, BUT PRE-ELECTION DEBATES ARE NO REALITY SHOWS

24. 9. 2025 Terezie Tománková will host the final pre-election debates on CNN Prima News, along with coverage of the election day and the post-election Partie. CNN Prima News’ pre-election coverage is entering its final phase. Viewers can expect the concluding debates featuring representatives from the strongest political parties. On Thursday, September 25th, representatives from the seven leading… Continue reading I’M PREPARED FOR ANYTHING, BUT PRE-ELECTION DEBATES ARE NO REALITY SHOWS

ATO: STICKING TO THE PLAN. OUT-OF-HOME MEASUREMENT WILL START IN JANUARY 2026

22. 9. 2025 The ReDAM project, which aims to bring out-of-home TV and video audience measurement to the Czech market, is progressing according to plan. According to ATO’s Managing Director, Michal Jordan, the official launch is still scheduled for January 2026. The Association of Television Organizations (ATO) is in the final preparation phase of the ReDAM project, which… Continue reading ATO: STICKING TO THE PLAN. OUT-OF-HOME MEASUREMENT WILL START IN JANUARY 2026

WHAT MARKETERS CAN LEARN FROM BRANDS CONNECTING WITH GEN Z

12. 9. 2025 Following the publication of Collage Group’s “2025 State of Brand Cultural Fluency” report, the cultural intelligence data company also looked at which brands are most resonant with Gen Z, and which brands are more differentiated in appealing to the generation (compared to consumers overall). Oreo was the top-performing brand overall with Gen Z, followed by… Continue reading WHAT MARKETERS CAN LEARN FROM BRANDS CONNECTING WITH GEN Z

KAMIL HOUSKA: ONEPLAY HAS FUNDAMENTALLY CHANGED OUR APPROACH TO TN LIVE

11. 9. 2025 The launch of TN Live on Oneplay marked a turning point for the platform. Following the modernisation of the studio and the professionalisation of the broadcast, work is now underway on further developments, which Nova will unveil in the coming months. TV Nova’s TN Live online news channel underwent a significant transformation last year. The… Continue reading KAMIL HOUSKA: ONEPLAY HAS FUNDAMENTALLY CHANGED OUR APPROACH TO TN LIVE

ORLANDO WOOD INTERVIEW: WHY ADVERTISING NEEDS SHOWMANSHIP AGAIN – AN INTERVIEW WITH ORLANDO WOOD

2. 9. 2025 Orlando Wood share his views on the enduring principles of effective advertising, the future role of television, and how brands can rediscover the creativity that fuels long-term growth.

NOVA OPEN TO BRINGING ORDINACE BACK TO TV

26. 8. 2025 Nova wants to build on this year’s results with its autumn programming, having succeeded in increasing its market share. Nova group’s Programming Director, Silvia Majeská, believes that the autumn lineup is strong and will find its audience. The Nova group expects its autumn programming schedule to continue the current growth in viewership. Nova group’s Programming… Continue reading NOVA OPEN TO BRINGING ORDINACE BACK TO TV

GRUNT: NOVA TO RAISE AD PRICES ONLY SLIGHTLY— ONEPLAY TO CATCH UP WITH TV BY 2030

18. 8. 2025 TV Nova’s CEO, Daniel Grunt, confirms that Nova will increase TV advertising prices next year. However, the increase will not be as significant as last year. At the same time, he estimates that streaming revenues could match those from TV advertising around 2030. Launched this March, the Oneplay platform is increasing its number of subscribers,… Continue reading GRUNT: NOVA TO RAISE AD PRICES ONLY SLIGHTLY— ONEPLAY TO CATCH UP WITH TV BY 2030

PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

7. 8. 2025 With this autumn’s programming lineup, Prima aims to move toward more aspirational content. “We want to surprise viewers to some extent while still delivering what they expect from us,” says Prima CEO Marek Singer. The Prima media group is entering the autumn season with new series Polabí and Mladá krev, the return of Zdeněk Pohlreich,… Continue reading PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

SIR JOHN HEGARTY FOR GTVG ON THE POWER OF CREATIVITY

4. 8. 2025 Few figures have shaped modern advertising as profoundly as Sir John Hegarty, who speaks of creativity as a force that moves people and markets.

CNN PRIMA NEWS TO LAUNCH AN OFFENSIVE FOR ELECTION COVERAGE IN AUGUST

2. 7. 2025 CNN Prima News is planning the most extensive election coverage for this year’s parliamentary elections. At the same time, it is undergoing a digital transformation aimed at achieving maximum reach across domestic news platforms. CNN Prima News will launch the main phase of its pre-election coverage for this year’s parliamentary elections at the end of… Continue reading CNN PRIMA NEWS TO LAUNCH AN OFFENSIVE FOR ELECTION COVERAGE IN AUGUST

NEW TV CURRENCY? MORE DATA, MORE GRPs, MORE QUESTIONS FROM CLIENTS

29. 6. 2025 The expansion of out-of-home viewership in Poland has brought a more accurate picture of the audience, but also debates with advertisers and agencies, said Wojciech Kowalczyk in the third part of Atmedia’s Expert Talks. In the third part of Atmedia’s Expert Talks, Wojciech Kowalczyk, an expert on the Polish TV market, Deputy Director of the… Continue reading NEW TV CURRENCY? MORE DATA, MORE GRPs, MORE QUESTIONS FROM CLIENTS

THE TRANSITION OF O2 CUSTOMERS TO ONEPLAY IS NEARING COMPLETION. WE WANT TO CREATE A NEW LOVE BRAND, SAYS NOVA CEO

23. 6. 2025 Nova TV completes a major transition of customers from O2 TV to its new platform, Oneplay. In an interview with e15, Nova CEO Daniel Grunt describes why Nova has given up the successful Voyo brand, how it is handling the technical difficulties that accompanied the launch of Oneplay, and explains where the new streaming giant… Continue reading THE TRANSITION OF O2 CUSTOMERS TO ONEPLAY IS NEARING COMPLETION. WE WANT TO CREATE A NEW LOVE BRAND, SAYS NOVA CEO

NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

19. 6. 2025 The streaming service prima+ has been on the market for over two years and, according to Marek Singer, head of the Prima Group, it has reached what he calls an “imaginary halfway point.” In an interview with e15, he describes what genres work, why they rely on Czech originality and why they decided to work… Continue reading NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

MYTHS ABOUT GEN Z CAN HARM MARKETING

2. 6. 2025 This year’s Best Brands competition revealed which brands are particularly well received by members of Generation Z. Numerous myths about this generation were also uncovered – and debunked. The Best Brand Awards is an international competition based in Germany. Its goal is to recognise brand concepts from around the world. This year’s Best Brand Awards… Continue reading MYTHS ABOUT GEN Z CAN HARM MARKETING

OUT-OF-HOME MEASUREMENT HAS LED TO AN INCREASE IN TV VIEWING AND GRP IN POLAND

30. 5. 2025 The specific impact of introducing out-of-home TV audience measurement is described by Wojciech Kowalczyk in an interview with Atmedia expert talks, based on the Polish experience. The introduction of out-of-home audience measurement has affected overall TV viewership in Poland. In the general target group of viewers aged 4+, viewership increased by 8%, and in the… Continue reading OUT-OF-HOME MEASUREMENT HAS LED TO AN INCREASE IN TV VIEWING AND GRP IN POLAND