Most-read topics:
all GroupM VOD creativity efficiency aktv TV Nova TV Prima linear television attention AI QR
PRIMA+ IN AUTUMN: NIGHT OPERATOR, TRAITORS, NO MERCY, AND TITLES ON VIAPLAY
11. 8. 2025 The prima+ streaming platform has unveiled its lineup for this year’s fall season. The streaming platform prima+ will offer a new series, Polabí, and the second season of the reality show Zrádci ahead of schedule this fall. Only on prima+, Prima will premiere the series Noční operatér, inspired by real events, starring Lukáš Vaculík in… Continue reading PRIMA+ IN AUTUMN: NIGHT OPERATOR, TRAITORS, NO MERCY, AND TITLES ON VIAPLAY
SKYLINK ADDS NOVA SPORT 6 FROM TUESDAY, COMPLETING ITS OFFER
11. 8. 2025 Nova Sport 6 will be available on satellite and internet television as part of the Kombi+ package and higher. From August 12, 2025, the Nova Sport 6 channel will be newly available on Skylink. This will complete the Nova Sport channel offering from this operator. Nova Sport 6 primarily broadcasts MotoGP races, but also Champions… Continue reading SKYLINK ADDS NOVA SPORT 6 FROM TUESDAY, COMPLETING ITS OFFER
CZECH MEDIA ASSOCIATIONS AND PUBLIC SERVICE MEDIA HAVE PREPARED A SELF-REGULATION DECALOGUE
8. 8. 2025 On the occasion of the entry into force of the European Media Freedom Act (EMFA), Czech media associations and public service media presented a self-regulation decalogue reflecting the requirements of this European regulation. In the coming months, they will focus on adopting a memorandum to address the implementation processes of this decalogue. As of 8… Continue reading CZECH MEDIA ASSOCIATIONS AND PUBLIC SERVICE MEDIA HAVE PREPARED A SELF-REGULATION DECALOGUE
VOGUE SPARKS DEBATE ON THE ETHICS OF USING AI IN ADVERTISING
8. 8. 2025 The rise of so-called artificial intelligence is also visibly transforming the shape of advertisements. Including those that appear in the imaginary fashion bible. A new wave of debates about the impact of AI on the job market and the ability of viewers to distinguish between illusion and reality was sparked by the August issue of… Continue reading VOGUE SPARKS DEBATE ON THE ETHICS OF USING AI IN ADVERTISING
PRIMA KRIMI SK, JOJ SVĚT AND OTHER ONEPLAY SPORT CHANNELS HAVE TV LICENSES
7. 8. 2025 Prima Krimi SK can begin broadcasting on the Slovak market, and Czech viewers can look forward to the documentary channel Joj Svět. Two other new MD channels, Oneplay Sport, also have licenses. The Council for Radio and Television Broadcasting (RRTV) approved several new licenses for television broadcasting at its last meeting. The decisions concern both… Continue reading PRIMA KRIMI SK, JOJ SVĚT AND OTHER ONEPLAY SPORT CHANNELS HAVE TV LICENSES
PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING
7. 8. 2025 With this autumn’s programming lineup, Prima aims to move toward more aspirational content. “We want to surprise viewers to some extent while still delivering what they expect from us,” says Prima CEO Marek Singer. The Prima media group is entering the autumn season with new series Polabí and Mladá krev, the return of Zdeněk Pohlreich,… Continue reading PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING
CZECH TELEVISION DEFENDS ITS LEAD IN JULY, NOVA CONTINUES TO SHOW THE HIGHEST GROWTH
6. 8. 2025 The first month of summer vacation saw Czech Television take the lead in television ratings among the broader audience group aged 15 and older. However, commercial broadcasters strengthened their position year-on-year, especially the Nova group. In July, the stations of Czech Television defended their position as the most watched television group with a 29.48% share… Continue reading CZECH TELEVISION DEFENDS ITS LEAD IN JULY, NOVA CONTINUES TO SHOW THE HIGHEST GROWTH
NETMONITOR: BLACKOUT IN THE CZECH REPUBLIC INCREASED VISITS TO NEWS SITES
6. 8. 2025 On July 4, around noon, approximately one million households were left without electricity, Prague’s public transport system came to a standstill, and several industrial plants were forced to suspend production. The massive power outage, which affected the capital and several other regions of the Czech Republic, significantly impacted traffic to websites in the News category.… Continue reading NETMONITOR: BLACKOUT IN THE CZECH REPUBLIC INCREASED VISITS TO NEWS SITES
OPTIMISING REACH TO THE WELTHIEST CZECHS AGED 45–64
5. 8. 2025 Part of the WPP Media project called Češi 45+ (Czechs aged 45–64), which aims to focus greater attention on the richest Czech age group, naturally includes the topic of the media behaviour of these Czechs. Given the thematic focus of this page, today we will primarily concentrate on the role of television. Just a note… Continue reading OPTIMISING REACH TO THE WELTHIEST CZECHS AGED 45–64
ONEPLAY REMOVES CANAL+ ACTION, ADDS RETRO MUSIC TV
5. 8. 2025 Oneplay has made a change to its TV channel lineup, removing Canal+ Action and adding Retro Music TV. At the same time, Slovak news channel TA3 has been switched to high definition. The removal of Canal+ Action follows the addition of the entire Canal+ Sport portfolio, which offers the English Premier League and WTA tennis.… Continue reading ONEPLAY REMOVES CANAL+ ACTION, ADDS RETRO MUSIC TV
CNN PRIMA NEWS TO LAUNCH MAIN PHASE OF PRE-ELECTION BROADCASTING IN SEPTEMBER
4. 8. 2025 CNN Prima News is preparing extensive pre-election broadcasting. It will offer debates, specials, and space for lesser-known candidates. The news station CNN Prima News will launch its most comprehensive coverage of the parliamentary elections to date in mid-August. Every week, it will offer at least two pre-election debates, thematic specials, and proven formats. The culmination… Continue reading CNN PRIMA NEWS TO LAUNCH MAIN PHASE OF PRE-ELECTION BROADCASTING IN SEPTEMBER
MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION
2. 8. 2025 Why shout through a megaphone to a crowd when you can whisper what interests each individual directly into their ear, asks Michal Orsava, co-founder of Webout. Today, the internet is full of generic content. Mass marketing communication, where one message tries to reach everyone, is gradually losing its effectiveness. Yet companies continue to spend millions… Continue reading MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION
PRIMA PLANS TO TRANSFORM SOME OF ITS EXISTING STATIONS INSTEAD OF LAUNCHING NEW ONES
1. 8. 2025 Instead of launching new stations, the Prima group wants to focus on repositioning and rebranding its existing ones. The changes are intended to better target specific viewer and advertising groups. The Prima group is considering changes to its portfolio of television channels, and the launch of the planned separate channels Prima Port and Prima Case… Continue reading PRIMA PLANS TO TRANSFORM SOME OF ITS EXISTING STATIONS INSTEAD OF LAUNCHING NEW ONES
PRIMA IN AUTUMN: SERIES POLABÍ AND MLADÁ KREV, NEW SEASON OF ZRÁDCI AND THE RETURN OF ANO, ŠÉFE!
31. 7. 2025 Prima will include new series Polabí and Mladá krev in its fall programming. After nine years, Pohlreich’s show Ano, šéfe! will return, and the second season of Zrádci will be offered. Most of the main programs will start on Prima in the last week of August. The fall program schedule for the main channel of… Continue reading PRIMA IN AUTUMN: SERIES POLABÍ AND MLADÁ KREV, NEW SEASON OF ZRÁDCI AND THE RETURN OF ANO, ŠÉFE!
TV NOVA’S PROFIT REMAINED ABOVE ONE BILLION LAST YEAR, REVENUES EXCEEDED NINE BILLION
31. 7. 2025 The Nova Group improved its financial results again last year. Both revenues and profits grew, according to the annual report. The TV Nova Group recorded growth in its financial results in 2024. Revenues from ordinary activities reached CZK 9.1 billion, representing a year-on-year increase of 16%. Net profit increased to CZK 1.19 billion, and operating… Continue reading TV NOVA’S PROFIT REMAINED ABOVE ONE BILLION LAST YEAR, REVENUES EXCEEDED NINE BILLION
TN LIVE HAS A NEW STUDIO, COMING AFTER BROADCAST EXPANSION
31. 7. 2025 The internet news and lifestyle channel TN Live will begin broadcasting from a new studio on August 1. This is the latest development after the channel expanded its broadcasts to 24 hours a day in April this year. TN Live, an online news and lifestyle channel, will begin broadcasting from a new studio on August… Continue reading TN LIVE HAS A NEW STUDIO, COMING AFTER BROADCAST EXPANSION
PUELLA LAUNCHES AI SPOT ON TELEVISION
31. 7. 2025 The Puella laundry perfume brand is entering television with a spot created by artificial intelligence. The Czech-Slovak laundry perfume brand Puella, which under the leadership of its founder Martin Švenk has expanded into 10 countries in five years and achieved a turnover of around half a billion crowns, is entering television with a summer campaign.… Continue reading PUELLA LAUNCHES AI SPOT ON TELEVISION
SECOND SEASON OF REALITY SHOW ZRÁDCI WILL EXPAND TO CINEMAS, ACCOMPANIED BY AN AFTERSHOW AND PODCASTS
31. 7. 2025 Expansion to cinemas, a new talk show, discussions, and podcasts will accompany the second season of the psychological reality show Zrádci. The second season of the series Zrádci will have several new associated channels right from the start. Viewers will be able to watch the aftershow Zrádci: Ze záhrobí with eliminated players. It will be… Continue reading SECOND SEASON OF REALITY SHOW ZRÁDCI WILL EXPAND TO CINEMAS, ACCOMPANIED BY AN AFTERSHOW AND PODCASTS
