CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

8. 7. 2024 | 2 min read Czech Television stations recorded the highest share of the TV market in the universal audience group over 15 years of age in the first half of the year.

90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY

8. 7. 2024 | 3 min read The Czech population is above the EU average in the use of the internet and social networks. The number of online shoppers is also increasing and Generation Z is beginning to make its mark on the market. And what are the other current online trends? This is what Vojtěch Lambert from LCG New Media describes.

VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030

8. 7. 2024 | 4 min read The Czech pay video-on-demand market is still poised to increase its penetration, a panel discussion at this year's Karlovy Vary festival heard.

RPR: PEOPLE COMPLAINED ABOUT FOODORA, PINK ELEPHANT AND STREAM.CZ

5. 7. 2024 | 5 min read The Advertising Council has received ten complaints so far this year. One of the ads has been deemed objectionable.

TV STATIONS AGREE THAT WEATHER HAS A MAJOR IMPACT ON RATINGS, THE EXCEPTION BEING SPORTS

5. 7. 2024 | 5 min read Especially in summer, weather news comes to the fore. However, the state of the sky and the forecasts of meteorologists are also of interest to TV station management. The weather has a major impact on whether viewers will even pick up the remote control and turn on the TV.

THE OLYMPICS IN PARIS IS A DRAW: MAX, THURS, NEW CHANNELS AND HDR

4. 7. 2024 | 4 min read This year is packed with sporting events - the hockey championship held in the Czech Republic, the Euro football tournament and finally the Summer Olympic Games in Paris. From a technological perspective, it's once again a feast for the viewer.

TV NOVA HELPS YOUNG TALENTS TO BREAK THROUGH

4. 7. 2024 | 4 min read The Nova Group has supporting young talent in its DNA. They can start their careers here or work their way up to a key position from scratch.

ALMOST TWO THIRDS OF CZECHS WILL GO ON HOLIDAY THIS YEAR

4. 7. 2024 | 5 min read Two-fifths of Czechs are going abroad on holiday, most often to the seaside or for sightseeing.

VIDEO CONTENT ON THE INTERNET CONTINUES TO GROW BY 50% YEAR-ON-YEAR

3. 7. 2024 | 2 min read Interest in watching video content continues to increase significantly, according to Czech Radio.

BAUHAUS, BIRELL AND MASTERCARD REACH THE CZECHS WITH THEIR ADVERTISING

2. 7. 2024 | 3 min read Of the 60 ads selected last year, Bauhaus, Birell and Mastercard resonated most with Czechs, according to Ipsos.

SUMMER SCHEMES LAUNCH, TV BETS ON PROVEN MIX

1. 7. 2024 | 2 min read The summer programming schedules of domestic TV stations start in full swing on 1 July.

KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS

1. 7. 2024 | 3 min read On the first day of the Industry section of the festival, a debate on Streaming Media and the Attention Economy took place.

AUDIOVISUAL TURNOVER DECLINED, BUT CZECH PRODUCTION IMPROVED THANKS TO TV AND WATER

1. 7. 2024 | 4 min read The turnover of Czech audiovisual production decreased last year, but original Czech production improved year-on-year thanks to TV and series production, according to new data from the APA.

EFFIE ADVERTISING EFFECTIVENESS COMPETITION HAS OPENED APPLICATIONS

28. 6. 2024 | 2 min read Applications for the Effie Czech Republic Advertising Effectiveness Competition are open until 18 August. The competition is open in 16 categories this year.

THE FIGHT FOR TV CONTENT. WHAT DO OPERATORS VALUE CUSTOMERS FOR?

27. 6. 2024 | 5 min read Long gone are the days when pay-TV was enough to offer customers a few dozen channels to choose from according to their preferences. Operators are trying to please future and existing customers with exclusivity.

NUDITY IS PART OF OUR PERSONALITY, SAYS NAKED ATTRACTION’S PSYCHOLOGIST

26. 6. 2024 | 8 min read Hana Mezerová is a psychologist and coach focusing on relationships. In the upcoming Naked Attraction dating show, she will guide the performers from casting to airing. “Getting exposed is important and daring, but it takes mental resilience, so we will be the team’s support,” explains the professional. She likes the naked dating format because it shows nudity without a filter as a natural part of our personality.

WHY ARE GLOBAL PAY-TV PLAYERS ENTERING THE FREE-TO-AIR MARKET?

26. 6. 2024 | 5 min read Michaela Suráková from Atmedia summarizes the reasons that lead multinational pay-TV operators to enter the free-to-air TV distribution market.

CZECHS STILL PREFER HUMAN VOICES IN THE MEDIA MORE THAN ARTIFICIAL ONES

25. 6. 2024 | 3 min read Negative perceptions of the use of artificial intelligence in the media still prevail over positive ones in the Czech population. This is shown by a new wave of research on artificial intelligence in Czech society by Ipsos and FSV UK.