TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

5. 6. 2024 | 3 min read The negative attitude of Czech society towards advertising is also reflected in targeted advertising. More than a third even mind it, according to research by Nielsen and ResSolution Group.

WE WANT TO DO DISCUSSIONS DIFFERENTLY THAN IN ČT, SAYS NOVY MODERATOR MARTIN ČERMÁK

5. 6. 2024 | 1 min read During his 12 years at Nova TV, he has worked his way up to the highest level of presenter: he hosts the main news programme Televizní noviny and, since last year, also the new political debate For Five Minutes Twelve. But Martin Čermák is also part of the team preparing the pre-election and election broadcasts for the European Parliament elections in June.

AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR

4. 6. 2024 | 2 min read The average daily TV viewing time in the Czech Republic exceeded the average daily time in European countries by six minutes. The comparison was published by the ATO.

GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS

3. 6. 2024 | 3 min read This year's Innovation Lab focused on ways to most effectively reach Gen Z customers. Surprisingly, traditional media did not fare badly.

THE DEBATE ABOUT PUBLIC SERVICE MEDIA IS COMPLETELY REVERSED, SAYS PAVEL KUBINA FROM PRIMA

3. 6. 2024 | 13 min read In June, the government will be submitted a bill to increase TV fees. “They should not be increased before the state says what kind of public service it expects,” says Pavel Kubina, Director for Media Law Issues at Prima Group.

PODCAST: HOW THE AGENCY MARKET IS MOVING IN THE CZECH REPUBLIC AND HOW TV NOVA WORKS WITH REALITY SHOWS ON NETWORKS

2. 6. 2024 | 1 min read Vojtěch Foukal from Visibility agency and Tomáš Hodboď from TV Nova shared their news and know-how. Listen to the new episode of the podcast about marketing Brands, briefs, budgets.

WBD EXTENDS WIMBLEDON RIGHTS IN 11 EUROPEAN MARKETS

30. 5. 2024 | 2 min read The Championships, Wimbledon will continue to be shown on Warner Bros. Discovery’s (WBD) channels and platforms following a new long-term rights extension with The All England Lawn Tennis Club.

NOVA SPORT HAS THE RIGHTS TO THE CHAMPIONS LEAGUE FOR FURTHER YEARS

30. 5. 2024 | 2 min read The UEFA Champions League will remain on Nova Sport for years to come. Live broadcasts will now also be available on Nova Sport 5 and 6.

WHAT DOES THE COMBINATION OF VODAFON TV AND PRIMA+ BRING?

30. 5. 2024 | 4 min read The Vodafone operator is the first player on the pay-TV market to offer a connection with the prima+ video library. The news started on the same day as the launch of the global video library Max, Tuesday 21 May.

ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING

30. 5. 2024 | 3 min read Pay per impression and even impression viewability metrics are no longer enough in digital advertising today. The key is the attention the ad gets, writes Zuzana Horáková from Omnicom Media Group.

CNN PRIMA NEWS BROADCASTS DUEL BETWEEN FIALA AND BABIŠ FOR EU ELECTIONS

29. 5. 2024 | 4 min read CNN Prima News will broadcast five major debates in the run-up to the European Parliament elections, including a duel between Prime Minister Petr Fiala and former Prime Minister Andrej Babiš.

PRIMA INTRODUCES NEW COMPETITION WHO IS ASKING?, HOSTED BY MARTIN DEJDAR

29. 5. 2024 | 2 min read The new competition show Who Is asking? is based on questions from ordinary viewers. It will appear on TV Prima for the first time on Friday, 21 June, and will fill the Friday summer evenings.

“THE MOST IMPORTANT THING FOR ME IS THE COMFORT IN THE STUDIO,” REFLECTS TV PRESENTER MARTIN ČERMÁK

29. 5. 2024 | 2 min read He started in television as a sportscaster, now he is a news presenter. How does he perceive the difference? "With the news it's different every day. The spectrum of knowledge, events and interviews is endless," he says. How did he experience our victory at the World Cup? Was it an experience for him to film an interview with Fittipaldi? Where did he learn Portuguese so well? What was his first reaction to the offer to host Za pět minut dvanáct (In Five Minutes Twelve)? And does he manage to keep the studio guests and the audience from knowing what he's thinking? "When you so called study hockey or football, it's easier to adapt to the fact that tournaments are going to turn out a certain way. But even when I was doing sports, I enjoyed politics," Martin recalls.

TV NOVA COUNTS WITH DVB-T2 IN THE FOLLOWING YEARS

28. 5. 2024 | 1 min read The media group Nova plans to continue to disseminate its signal via DVB-T2 terrestrial broadcasting in the coming years. RRTV has applied for a new licence for its flagship channel.

PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL

28. 5. 2024 | 2 min read The new reality series Escape about young people will be launched by Prima first on its video service prima+ and a week later on Prima Cool.

MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+

27. 5. 2024 | 11 min read Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.

CME INCREASED PRODUCTION HOURS FOR TV AND VOYO BY A FIFTH LAST YEAR

24. 5. 2024 | 2 min read The production of new content for the linear channels of the CME television group, which includes TV Nova, as well as for the Voyo service, was reflected in a 20 percent increase in production hours last year.

NEW CEREAL BAR BRAND JOYA ENTERS THE MARKET

23. 5. 2024 | 2 min read The launch of a new brand of Joya cereal bar supports the "world's most boring advice" campaign.