MTA OR MMM? A BAD QUESTION THAT MARKETERS ARE STILL TRYING TO ANSWER

15. 9. 2026 | 13 min read Multi-touch attribution and marketing mix modelling are not competing methods, but tools that offer different perspectives on marketing effectiveness. This article by Milan Knapp explains the differences between them and shows why it can be more effective to use both methods together.

CZECH SERIES GO HEAD-TO-HEAD, EUROPE SENDS ITS FAVOURITES. SERIAL KILLER UNVEILS MORE OF ITS PROGRAMME

11. 9. 2026 | 9 min read Prison, a mystery crime drama, sporting records, family dramas and even a smallpox epidemic. Serial Killer unveils another part of this year’s programme, including five Czech series competing in the new Czech Killer competition and titles from Central and Eastern Europe in the Primetime Killer section. The programme is now complete. Only one final question remains: Who will lead the festival into its next chapter?

SURVEY: CZECHS DO NOT CONSIDER ADVERTISING TO BE THE MAIN FACTOR IN ALCOHOL CONSUMPTION

10. 9. 2026 | 3 min read Most Czechs believe that advertising does not have a significant impact on the amount of alcohol consumed. They regard drink-driving, the sale of alcohol to minors and inadequate enforcement of existing regulations as the biggest problems associated with alcohol. This is according to a survey carried out by Ipsos for the Advertising Council.

THE ‘GOLDEN SEMICOLON’ AWARD WAS WON BY THE HEPATITIS PREVENTION CAMPAIGN, CREATED BY HERO & OUTLAW

10. 9. 2026 | 6 min read The Golden Semicolon has announced its winners. The Prague Public Health Authority won the Project of the Year award, Hero & Outlaw was named Best Agency, Uljana Donátová was named PR Personality of the Year, and Alice Mikulášová was named Rising Star. The results were announced at a gala evening at the Empire Hall in Prague, organised by the professional organisation ASCOPA.

ADVERTISING ON THE MAIN SCREENS OF SMART TVS CAN BE PURCHASED PROGRAMMATICALLY

8. 9. 2026 | 3 min read Hybrid CTV Sales House is the first on the Czech market to make programmatic advertising buying available on the home screen of smart TVs running the Titan OS operating system. Advertisers and agencies can now purchase this advertising space via the Adform platform in the same way as other programmatic video campaigns.

FORUM MEDIA ENTERS ITS 26TH YEAR

8. 9. 2026 | 4 min read Forum Media enters its 26th year with a packed programme featuring dozens of top-tier presentations across six specialist stages throughout the day. The Czech Republic’s largest conference for marketing and advertising, communications and media will fill the halls of Prague’s O2 universum on Tuesday, 10 November. On that day, 27 international guests from 14 countries will arrive in Prague, with nearly one hundred experts from across the communications industry taking to the Forum Media stages.

MEDIA AND BRANDS ARE COMPETING FOR ATTENTION. CIF WILL SHOW HOW AUDIENCES AND THE ROLE OF AI ARE CHANGING

8. 9. 2026 | 6 min read How are content distribution, brand management and the functioning of the media and advertising changing? The Czech Internet Forum will offer new approaches, data, case studies and insights from industry professionals.

TV ÓČKO IS FILMING THE SECOND SERIES OF ITS STRIPTEASE SHOW, WHICH WILL FEATURE ‘TWICE AS MANY WOMEN’ FOR VIEWERS

7. 9. 2026 | 2 min read The music channel Óčko, part of the Mafra group, is filming the second series of the striptease show *Naked Attraction*, which is about “finding love without clothes and without pretence”. The second series will be subtitled “Girls Want It Too!” and, according to the channel, will feature twice as many women as the first series, with a significant representation of the younger generation.

FUTURE DEVELOPMENTS WILL DETERMINE WHETHER—AND FOR HOW LONG—NOVA REMAINS ON TERRESTRIAL TV

7. 9. 2026 | 8 min read Nova Media Group closely monitors technological developments and the market shares of individual television platforms. It reviews the situation every six months. In an interview with MediaGuru.cz, TV Nova CEO Daniel Grunt also discusses the current position of the Oneplay service and its near-term development.

GIANA MAKES ITS ADVERTISING DEBUT; THE CAMPAIGN IS BASED ON THE SLOGAN ‘GIANA MIA!’

4. 9. 2026 | 2 min read Gaston’s Giana brand has launched its first advertising campaign. The ‘Giana mia!’ concept is based on everyday situations involving meal preparation.

MEDIA CLUB INCREASED ITS PROFIT BY A FIFTH LAST YEAR, WITH INTERNET ADVERTISING BEING THE MAIN DRIVER OF GROWTH

3. 9. 2026 | 2 min read Last year, Media Club increased its net profit by more than a fifth to CZK 706.4 million, whilst net turnover rose by 2.4 per cent to CZK 6.07 billion. Prima’s sales agency benefited primarily from growth in online advertising, whilst revenue from traditional television advertising remained virtually unchanged year-on-year.

TV NOVA WILL LAUNCH ITS PRE-ELECTION BROADCASTING ON 7 SEPTEMBER, WITH DEBATES TO BE BROADCAST ON TN LIVE

3. 9. 2026 | 2 min read On 7 September, TV Nova will begin its pre-election coverage of the local and Senate elections, which will take place on 9 and 10 October. On TN Live, it will feature thirteen regional debates, five pre-election ‘Superdebates’ and, during the election weekend, a special studio providing live results and analysis.

CZECH ATTENTION STUDY REVEALS SIGNIFICANT DIFFERENCES ACROSS ADVERTISING FORMATS

2. 9. 2026 | 8 min read Viewer attention can vary significantly depending on ad length, position within an advertising break, and the type of advertising format. These are among the preliminary findings of a pilot project by Omnicom Media, the first study in Central and Eastern Europe to measure real-world attention to TV and video advertising in people’s homes.

ZENIT ENTERS THE TELEVISION MARKET; CAMPAIGN FOCUSES ON LAUNDRY PERFUMES

1. 9. 2026 | 1 min read Zenit, a Čáslav-based manufacturer of toiletries and cosmetics, is launching a television advertising campaign. From 1 September, it will launch the campaign ‘A Sea of Scents in Your Wardrobe’, which will showcase its laundry fragrances.

PAVEL VAŠEK HEADS UP THE PRIMA GROUP’S MARKETING DEPARTMENT

1. 9. 2026 | 2 min read Pavel Vašek has been appointed as the new marketing director of the Prima Group. He joins the media group from the Rohlik Group, where he led brand communications and marketing campaigns in international markets.

NOVA VIEWERS WANTED MORE ORDINACE. BOŽÍ PLÁN RESPONDS TO A NEW TREND

31. 8. 2026 | 8 min read The return of Ordinace v růžové zahradě (The Rose Garden Clinic) to TV Nova, albeit with older episodes, is a direct response to viewer demand, says Programming Director Silvia Majeská. Nova’s revised approach to Tuesday and Thursday evenings, which will feature the new series Boží plán (God’s Plan), likewise reflects changing audience preferences.

ONEPLAY HAS LAUNCHED A ‘COMING SOON’ SECTION, SHOWCASEING UPCOMING FILMS AND TV SERIES

30. 8. 2026 | 2 min read The Oneplay streaming service has added a new ‘ComingSoon’ section to its catalogue, in which it showcases titles scheduled for release in the coming weeks.

ONEPLAY SPORT WILL BROADCAST THE SPARTA VS SLAVIA DERBY WITH SPECTATORS RIGHT IN THE STUDIO

26. 8. 2026 | 2 min read Oneplay Sport is preparing a special broadcast for Sunday’s 318th Prague derby between Sparta and Slavia. For the first time during a Chance Liga broadcast, it will involve viewers in the match studio. The television production will also utilise 20 cameras, including a drone.