NOVA WAS STRONGEST IN APRIL. PRIMA SECOND, THURS DROPPED TO THIRD POSITION

5. 5. 2025 April’s broadcast changed the position of the strongest domestic TV stations in the market. Nova Group took the first position in all major audience categories. The Prima group moved up to number two, while Czech Television finished third. The Nova TV group achieved the highest TV market share in April in all major audience categories… Continue reading NOVA WAS STRONGEST IN APRIL. PRIMA SECOND, THURS DROPPED TO THIRD POSITION

ČT24 BROADCASTS FOR TWENTY YEARS, CNN PRIMA NEWS FOR FIVE YEARS

3. 5. 2025 News channels have increased their combined share of the television market over the past five years. Both ČT24 and CNN Prima News are celebrating their anniversaries in May. Friday, May 2, marked twenty years since the launch of the news channel ČT24, and on Saturday, May 3, CNN Prima News celebrated its fifth anniversary. Both… Continue reading ČT24 BROADCASTS FOR TWENTY YEARS, CNN PRIMA NEWS FOR FIVE YEARS

THANKS TO DIGITAL, CME CHANGES ITS REVENUE STRUCTURE AND CONTINUES ITS TRANSFORMATION

2. 5. 2025 The media group CME, which includes the Czech TV Nova, is continuing its digital transformation, gradually changing the structure of its revenues. However, in the countries where it operates, it does not apply a purely centralised strategy, explains Klára Brachtlová, Deputy CEO of the CME group. Digital transformation, changes in viewer behaviour, and the growing… Continue reading THANKS TO DIGITAL, CME CHANGES ITS REVENUE STRUCTURE AND CONTINUES ITS TRANSFORMATION

TELEVISION STATIONS NOVA AND PRIMA DEAL A HEAVY BLOW TO ONLINE PIRATES

1. 5. 2025 The Czech online world has been rocked in recent days by the end of the Stream Cinema Community add-on. This service, operating in a legal gray area, offered free viewing of movies, TV series, and other video content. The Nova and Prima media groups have been fighting online pirates for many years. They have been… Continue reading TELEVISION STATIONS NOVA AND PRIMA DEAL A HEAVY BLOW TO ONLINE PIRATES

CNN PRIMA NEWS CONTINUES IN THE CZECH REPUBLIC, WINS CONTRACT FOR ANOTHER FIVE YEARS

30. 4. 2025 CNN Prima News concludes its first five-year period with a market share of over 2%. It has signed a contract with CNN International for another five years. The Prima Group has announced the extension of its license agreement with CNN International, under which it operates the CNN Prima News news channel. The new contract is… Continue reading CNN PRIMA NEWS CONTINUES IN THE CZECH REPUBLIC, WINS CONTRACT FOR ANOTHER FIVE YEARS

ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT

29. 4. 2025 This spring, the Association of Commercial Television is celebrating eight years since its founding. It continues to be actively involved in the fight against Internet piracy, where it has achieved significant success in recent years, and is also fulfilling its other goals, such as raising awareness of television as a powerful and effective advertising medium… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT

3.1 MILLION CZECHS USE PAID STREAMING SERVICES

29. 4. 2025 The most popular paid video services in the Czech Republic include Netflix, Voyo, Max, Disney+ and prima+. In the second half of last year, 47% of Czechs aged 15–69 (i.e., approximately 3.1 million people) used at least one paid VOD service. On average, they used two different services at the same time. The top five… Continue reading 3.1 MILLION CZECHS USE PAID STREAMING SERVICES

FOKTOVÁ AND BRICHTA TO JOIN THIS YEAR’S GOLDEN DRUM JURY

29. 4. 2025 Nikola Foktová and Aleš Brichta will represent Czech creatives on the jury at this year’s Golden Drum festival. The international creativity festival Golden Drum has announced the juries and section presidents for its 31st edition. This year, two Czech creatives will also be on the jury – in the Craft Drum section, the submitted works… Continue reading FOKTOVÁ AND BRICHTA TO JOIN THIS YEAR’S GOLDEN DRUM JURY

MOVIES AND SERIES RULE THE ROOST, ACCOUNTING FOR 44 PERCENT OF TV RATINGS

29. 4. 2025 Films and series have long been among the most popular genres among Czech viewers, regardless of whether they watch classic TV stations or pay streaming services. Local content holds a privileged position among them. Films and series have long been among the most watched genres on TV stations. According to official TV ratings data, they… Continue reading MOVIES AND SERIES RULE THE ROOST, ACCOUNTING FOR 44 PERCENT OF TV RATINGS

TN LIVE EXPANDS BROADCASTING, ADDS NEW PROGRAMS AND MORNING STUDIO

28. 4. 2025 The TN Live web news service is expanding its broadcasting with new programs and increasing the number of broadcasting hours. However, it is not creating a news channel. Starting Monday, April 28, TN Live added Rychlé noviny (Quick News) to its broadcast schedule. These are five-minute news summaries that supplement the main programs (Polední TN,… Continue reading TN LIVE EXPANDS BROADCASTING, ADDS NEW PROGRAMS AND MORNING STUDIO

NEW PROGRAM SOUVISLOSTI ATTRACTS 130,000 VIEWERS

28. 4. 2025 Prima TV aired the first episode of its new Sunday current affairs program Souvislosti. Prima’s new Sunday current affairs program Souvislosti, which was first broadcast by TV Prima on Sunday, April 27, was watched by 128,000 viewers over the age of 15, with a share of just under 6% (source: ATO-Nielsen). At least three minutes… Continue reading NEW PROGRAM SOUVISLOSTI ATTRACTS 130,000 VIEWERS

LIKE AWARD OF GENERATION Z GOES TO THE “NENASADITELNÝ PRSTEN” CAMPAIGN

26. 4. 2025 The winner of the Like Generation Z award at the ADC Awards was the “Nenasaditelný prsten” campaign created by Leo Burnett for Prague Pride. For the third time, multimedia students studying economics at the University of Economics in Prague have chosen the winner of the Like Generation Z award at the ADC Awards. The award… Continue reading LIKE AWARD OF GENERATION Z GOES TO THE “NENASADITELNÝ PRSTEN” CAMPAIGN

STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS

25. 4. 2025 The percentage of people in the Czech Republic who are willing to pay for online news is not increasing significantly. The vast majority do not plan to pay for news, according to a new study by ResSolution Group and Nielsen. Most Czechs are still reluctant to pay for online news. This is according to new… Continue reading STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS

NOVA IS PREPARING A REALITY SHOW FARMA, BACHELOR, SUPERSTAR AND LOVE ISLAND WILL RETURN

24. 4. 2025 Nova TV and the Oneplay platform continue to plan for several reality show formats. Television Nova confirmed Thursday that it is preparing new episodes of several reality show format shows. Specifically, a new series of singing Superstar, relationship Love Island, dating Bachelor, docu-reality Extrémní proměny and, most recently, reality Farma and Jáma lvová. Nova announced… Continue reading NOVA IS PREPARING A REALITY SHOW FARMA, BACHELOR, SUPERSTAR AND LOVE ISLAND WILL RETURN

ONEPLAY WILL MAKE A NEW MOST! AS ODDÍL B, THEN EXTRAKTOŘI AND MONYOVÁ SERIES WILL COME

24. 4. 2025 Oneplay and TV Nova are preparing a new batch of series: stories based on reality, returns of the creators of Most! and the dark corners of Czech football. The video platform Oneplay and TV Nova are preparing dozens of new titles of fiction and documentaries, as well as entertainment and reality shows. They announced the… Continue reading ONEPLAY WILL MAKE A NEW MOST! AS ODDÍL B, THEN EXTRAKTOŘI AND MONYOVÁ SERIES WILL COME

PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

24. 4. 2025 Prima has launched CoolLab, a new media project focused on projects for young target groups. Media group Prima has unveiled a new brand CoolLab that focuses on young target groups. The new media hub is mainly responsible for content on social media and connects the digital world with TV production. It builds on the style… Continue reading PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

TV MEASUREMENT IS EXPANDING. WE WANTED OUR OWN PANEL, SAYS ATO

22. 4. 2025 The measurement of TV viewership will be extended to include viewership in second homes and public places. This is a significant step that takes the TV measurement project to a new level. TV audience measurement is about to undergo an important change. The Association of Television Organisations (ATO) has decided to launch a new project… Continue reading TV MEASUREMENT IS EXPANDING. WE WANTED OUR OWN PANEL, SAYS ATO

BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE

18. 4. 2025 What are the most common mistakes small brands make when they want to break through? Vojtěch Prokeš from Behavia talked about them at the Coffee and Marketing meeting. We are often approached by smaller brands when they are about to launch their first TV campaign, and they don’t want to mess it up. That’s how… Continue reading BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE