PRIMA PLANS TO TRANSFORM SOME OF ITS EXISTING STATIONS INSTEAD OF LAUNCHING NEW ONES

1. 8. 2025 Instead of launching new stations, the Prima group wants to focus on repositioning and rebranding its existing ones. The changes are intended to better target specific viewer and advertising groups. The Prima group is considering changes to its portfolio of television channels, and the launch of the planned separate channels Prima Port and Prima Case… Continue reading PRIMA PLANS TO TRANSFORM SOME OF ITS EXISTING STATIONS INSTEAD OF LAUNCHING NEW ONES

PRIMA IN AUTUMN: SERIES POLABÍ AND MLADÁ KREV, NEW SEASON OF ZRÁDCI AND THE RETURN OF ANO, ŠÉFE!

31. 7. 2025 Prima will include new series Polabí and Mladá krev in its fall programming. After nine years, Pohlreich’s show Ano, šéfe! will return, and the second season of Zrádci will be offered. Most of the main programs will start on Prima in the last week of August. The fall program schedule for the main channel of… Continue reading PRIMA IN AUTUMN: SERIES POLABÍ AND MLADÁ KREV, NEW SEASON OF ZRÁDCI AND THE RETURN OF ANO, ŠÉFE!

TV NOVA’S PROFIT REMAINED ABOVE ONE BILLION LAST YEAR, REVENUES EXCEEDED NINE BILLION

31. 7. 2025 The Nova Group improved its financial results again last year. Both revenues and profits grew, according to the annual report. The TV Nova Group recorded growth in its financial results in 2024. Revenues from ordinary activities reached CZK 9.1 billion, representing a year-on-year increase of 16%. Net profit increased to CZK 1.19 billion, and operating… Continue reading TV NOVA’S PROFIT REMAINED ABOVE ONE BILLION LAST YEAR, REVENUES EXCEEDED NINE BILLION

TN LIVE HAS A NEW STUDIO, COMING AFTER BROADCAST EXPANSION

31. 7. 2025 The internet news and lifestyle channel TN Live will begin broadcasting from a new studio on August 1. This is the latest development after the channel expanded its broadcasts to 24 hours a day in April this year. TN Live, an online news and lifestyle channel, will begin broadcasting from a new studio on August… Continue reading TN LIVE HAS A NEW STUDIO, COMING AFTER BROADCAST EXPANSION

PUELLA LAUNCHES AI SPOT ON TELEVISION

31. 7. 2025 The Puella laundry perfume brand is entering television with a spot created by artificial intelligence. The Czech-Slovak laundry perfume brand Puella, which under the leadership of its founder Martin Švenk has expanded into 10 countries in five years and achieved a turnover of around half a billion crowns, is entering television with a summer campaign.… Continue reading PUELLA LAUNCHES AI SPOT ON TELEVISION

SECOND SEASON OF REALITY SHOW ZRÁDCI WILL EXPAND TO CINEMAS, ACCOMPANIED BY AN AFTERSHOW AND PODCASTS

31. 7. 2025 Expansion to cinemas, a new talk show, discussions, and podcasts will accompany the second season of the psychological reality show Zrádci. The second season of the series Zrádci will have several new associated channels right from the start. Viewers will be able to watch the aftershow Zrádci: Ze záhrobí  with eliminated players. It will be… Continue reading SECOND SEASON OF REALITY SHOW ZRÁDCI WILL EXPAND TO CINEMAS, ACCOMPANIED BY AN AFTERSHOW AND PODCASTS

ONEPLAY AGREES WITH CANAL+, BRINGS COMPLETE PREMIER LEAGUE AND WTA

30. 7. 2025 Oneplay has signed a new agreement with Skylink for Canal+ sports channels. Thanks to this agreement, Oneplay viewers can now watch all live Premier League matches and the WTA women’s tour. Customers of the Oneplay streaming service can look forward to an expanded sports offering starting today. Thanks to a new agreement with the Skylink… Continue reading ONEPLAY AGREES WITH CANAL+, BRINGS COMPLETE PREMIER LEAGUE AND WTA

AI INFLUENCERS ARE ON THE RISE, BUT INTEREST IN THEM IS CONTRADICTORY

30. 7. 2025 With the development of artificial intelligence, more and more AI influencers are emerging. However, brands that use them are not guaranteed consumer interest. The trend of virtual influencers may not be entirely new, but with the development of AI, their appearance and behaviour in the online space is improving. However, people are reacting to them… Continue reading AI INFLUENCERS ARE ON THE RISE, BUT INTEREST IN THEM IS CONTRADICTORY

PRIMA+ RELEASES THE FIRST THREE EPISODES OF ITS NEW SERIES POLABÍ

30. 7. 2025 Subscribers to the prima+ platform can watch a preview of the first episodes of Prima TV’s main autumn new release. The Prima Group has released the first three episodes of its new series Polabí on its video platform prima+ . The series will be broadcast this fall by TV Prima as its main new show… Continue reading PRIMA+ RELEASES THE FIRST THREE EPISODES OF ITS NEW SERIES POLABÍ

NADA: ČEDOK IS THE BEST-KNOWN TRAVEL AGENCY, TUI INVESTS THE MOST IN ADVERTISING

30. 7. 2025 According to monitoring, TUI had the highest investment in media advertising among travel agencies last year. According to NADA research, Čedok is the best-known brand, with Invia moving into second place. In the travel agency segment, the brand that advertised the most in 2024 was TUI, which entered the Czech market in the summer of… Continue reading NADA: ČEDOK IS THE BEST-KNOWN TRAVEL AGENCY, TUI INVESTS THE MOST IN ADVERTISING

“SEX SELLS.” HOW HAS THE USE OF EROTICA EVOLVED IN ADVERTISING?

30. 7. 2025 Oldřich Vávra from the Prague University of Economics focuses on the development of advertising in other industries, and this time he describes the history of sexuality in advertising. The use of sexuality in advertising is a phenomenon that never ceases to fascinate. It is constantly evolving as social and legal norms, morals, and cultural values… Continue reading “SEX SELLS.” HOW HAS THE USE OF EROTICA EVOLVED IN ADVERTISING?

EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG

28. 7. 2025 This year’s Effie competition brings a significantly redesigned structure and new categories, giving agencies and brands more opportunities to win awards for truly effective communication. There are only a few weeks left until the deadline for this year’s Effie Awards. Organized by the Association of Communication Agencies for the 28th time, this year’s competition responds… Continue reading EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG

PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES

28. 7. 2025 Prima TV is preparing a new travel reality show. Casting is now underway, inviting brave couples to participate. The Prima television group is preparing a new travel reality show that will take contestants on a journey thousands of kilometers across the world. The show, which emphasizes adventure and travel, is currently looking for pairs. Casting… Continue reading PRIMA IS PREPARING A NEW TRAVEL REALITY SHOW AND IS LOOKING FOR COUPLES

SOUTH PARK BECOMES THE MOST EXPENSIVE ANIMATED SERIES

27. 7. 2025 Paramount Global has acquired exclusive global streaming rights to South Park for $300 million a year for five years. The satirical show South Park has become the most expensive animated series of all time. Its creators, Trey Parker and Matt Stone, will receive an incredible $1.5 billion for the series to be broadcast exclusively on… Continue reading SOUTH PARK BECOMES THE MOST EXPENSIVE ANIMATED SERIES

NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY

25. 7. 2025 Nova and Prima have launched a promotional campaign for their new fall series. They are introducing the main characters and behind-the-scenes footage from the sets. The main commercial television rivals, Nova and Prima, have recently launched the promotion of their key new series for this fall. Nova has begun attracting viewers with the family drama… Continue reading NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY

O2TV APP NO LONGER FUNCTIONAL, TRANSITION TO ONEPLAY COMPLETED

24. 7. 2025 The O2TV app has ceased to function permanently in recent days, shortly after the official termination of this long-standing television service. Users are now completely dependent on the new Oneplay platform, to which the customer base has been gradually migrated. On LG TVs with the WebOS operating system, the app displays a graphic screen featuring… Continue reading O2TV APP NO LONGER FUNCTIONAL, TRANSITION TO ONEPLAY COMPLETED

“STREAM’S GRAY ZONE” LIVES ON, AFFECTING ONEPLAY AND PRIMA+

24. 7. 2025 It has been exactly three months since the Stream Cinema Community add-on, which plagued not only the official streaming service, ended for unknown reasons. Its “successor” continues to operate. At the end of April this year, exactly one quarter ago, the Czech pirate scene was hit by streamed content unexpected news in the form of… Continue reading “STREAM’S GRAY ZONE” LIVES ON, AFFECTING ONEPLAY AND PRIMA+

WHAT DOES MARKETING SCIENCE ADVISE SMALL BRANDS TO DO, AND WHY SHOULD THEY STICK TO IT?

23. 7. 2025 You have a great product, there’s no doubt about that. People who try it come back to you. You have good reviews. But still, no one really knows you. How is that possible, and what can you do about it? This dilemma is faced by many smaller and emerging brands, writes Vojtěch Prokeš. They know… Continue reading WHAT DOES MARKETING SCIENCE ADVISE SMALL BRANDS TO DO, AND WHY SHOULD THEY STICK TO IT?