MICHAL PROKEŠ TO HEAD TV NOVA COMMUNICATIONS. BARBORA DLABÁČKOVÁ LEAVES

12. 1. 2026 The communications team at TV Nova is undergoing changes. Barbora Dlabáčková is leaving its management, and Michal Prokeš is taking over. Michal Prokeš, who has managed Nova Group’s Product PR for the past four years, is now at the helm of TV Nova’s corporate and product communications. He will be responsible for corporate and product… Continue reading MICHAL PROKEŠ TO HEAD TV NOVA COMMUNICATIONS. BARBORA DLABÁČKOVÁ LEAVES

FORTY FOREIGN BRANDS ENTERED THE CZECH MARKET LAST YEAR, STRENGTHENING THE LUXURY SEGMENT

11. 1. 2026 Last year, a total of 40 foreign brands entered the Czech market, including Five Guys, Dean&David and Arket. The number of brands in the luxury segment was record-breaking. A total of 40 foreign brands entered the Czech market in 2025, according to a regular survey by Cushman & Wakefield. The number of entries has remained… Continue reading FORTY FOREIGN BRANDS ENTERED THE CZECH MARKET LAST YEAR, STRENGTHENING THE LUXURY SEGMENT

ONEPLAY TECHNOLOGY EXPANDS FROM THE CZECH REPUBLIC TO SLOVAKIA, ROMANIA, BULGARIA AND THE ADRIATIC REGION

9. 1. 2026 The popular streaming service, which merged the former IPTV platform O2 TV and the Voyo video library last spring, is heading beyond the borders of the Czech Republic. Within five years, Nova’s owner wants to bring it to all the markets where it operates. The first will be added this year. The CME media group,… Continue reading ONEPLAY TECHNOLOGY EXPANDS FROM THE CZECH REPUBLIC TO SLOVAKIA, ROMANIA, BULGARIA AND THE ADRIATIC REGION

ADC AWARDS 2026 ACCEPTING APPLICATIONS UNTIL THE END OF FEBRUARY

9. 1. 2026 The ADC Awards competition is now accepting entries for this year’s competition with the slogan “ADC Awards are the new CAPTCHA”. The Art Directors Club Czech Republic is now accepting entries for the 33rd annual ADC Awards competition. Early Bird applications can be submitted until 31 January, with the standard deadline ending on 28 February.… Continue reading ADC AWARDS 2026 ACCEPTING APPLICATIONS UNTIL THE END OF FEBRUARY

PRIMA+ NEARLY DOUBLED ITS VIEWERSHIP LAST YEAR, DRIVEN BY REALITY SHOW ZRÁDCI

7. 1. 2026 The prima+ video platform recorded 200 million video views last year. This is almost double the number compared to the previous year. The reality show Zrádci (The Traitors) attracted the most viewers. The prima+  streaming platform almost doubled its number of views last year . According to an official statement by the operating company FTV… Continue reading PRIMA+ NEARLY DOUBLED ITS VIEWERSHIP LAST YEAR, DRIVEN BY REALITY SHOW ZRÁDCI

THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

5. 1. 2026 The ranking of TV groups by share of viewership did not change last year. Despite the decrease in the share, Czech Television defended its top position in audience group 15. In prime-time and in younger audience groups, the Nova group won. CNN Prima News recorded the highest growth of all stations. Czech Television remained the… Continue reading THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

CNN PRIMA NEWS GREW THE MOST OF THEMATIC STATIONS LAST YEAR

5. 1. 2026 Political events, both domestic and international, and social developments were reflected in the growth of news TV stations’ ratings last year. News TV stations gained the most of all thematic TV stations last year. CNN Prima News posted the highest share growth in 2025, according to ATO-Nielsen data. Its share increased by 0.64 percentage points… Continue reading CNN PRIMA NEWS GREW THE MOST OF THEMATIC STATIONS LAST YEAR

MARKETING TRENDS 2026: AI, SHORT VIDEOS AND VODCASTS

5. 1. 2026 What trends will affect marketing, advertising and communications this year? Here is an overview. What should marketers prepare for this year? What trends will affect their work? What will drive consumer behaviour? We’ve mapped the predictions of several companies and bring you a summary of the trends for this year. (1) Artificial intelligence will transform… Continue reading MARKETING TRENDS 2026: AI, SHORT VIDEOS AND VODCASTS

THE MOST WATCHED SHOW ON NOVA.CZ IS LOVE ISLAND

2. 1. 2026 On the Nova.cz website, they accounted for more than a third of all reality show views last year. Of these, Love Island is the most watched, followed by Bachelor. Video content on the Nova Group’ s online platforms reached hundreds of millions of views during 2025. A total of 72.46 million video views were recorded… Continue reading THE MOST WATCHED SHOW ON NOVA.CZ IS LOVE ISLAND

MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

2. 1. 2026 Uncertainty about the impact of artificial intelligence, potential regulatory changes, changing user behaviour and a volatile and spillover advertising market are increasing pressures on the survival of media companies. The year 2025 was another year of systemic change and conflicting trends for Czech media. On the one hand, after long debates, the funding of public… Continue reading MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

OVERVIEW OF EVENTS IN MARKETING IN 2025

31. 12. 2025 AI has become an integral part of marketing this year, but brands are also relying on other innovations. The year has come and gone, and it’s time to recap what has made its mark on marketing in the domestic market. Artificial intelligence has already become a standard in marketing work, brands are increasingly emphasizing chatbots… Continue reading OVERVIEW OF EVENTS IN MARKETING IN 2025

NEW YEAR’S EVE ON TV NOVA, TV PRIMA AND ČT1 MARKED BY SPECIAL PROGRAMS

31. 12. 2025 The largest domestic television stations have prepared special editions of their entertainment programs for the evening of the last day of 2025. TV Nova will broadcast a special edition of Televizní noviny on New Year’s Eve. The program will offer entertaining content, including appearances by characters from the series Comeback, and will highlight selected moments… Continue reading NEW YEAR’S EVE ON TV NOVA, TV PRIMA AND ČT1 MARKED BY SPECIAL PROGRAMS

CHRISTMAS 2025 BROADCAST FOR ČT, THE MOST WATCHED PROGRAMME WAS THE FAIRY TALE ZÁHADA STRAŠIDELNÉHO ZÁMKU

30. 12. 2025 The most watched TV group during this year’s Christmas holidays was again Czech Television. The new fairy tale The Mystery of the Haunted Castle attracted the most viewers. Czech Television’s new Christmas Eve fairy tale Záhada strašidelného zámku became the most watched programme on Czech screens this Christmas. In total, including delayed viewing and PC viewing,… Continue reading CHRISTMAS 2025 BROADCAST FOR ČT, THE MOST WATCHED PROGRAMME WAS THE FAIRY TALE ZÁHADA STRAŠIDELNÉHO ZÁMKU

PF 2026

24. 12. 2025 The Association of Commercial Television + ScreenVoice wish you a peaceful and relaxing holiday season in the company of the stories and tales you love the most. Merry Christmas.

CZECH CHRISTMAS ADVERTISING ENCOURAGES PEACE AND PRESENCE

23. 12. 2025 Czech Christmas campaigns ride the holiday wave, celebrating moments together, being in the present and holiday peace. This year, Czech Christmas ads are riding a more serious wave. Pilsner Urquell celebrates recurring rituals with loved ones, Bernard encourages peace, Rohlik encourages living in the present, Albert thanks Santa Claus for his gifts and Footshop emphasises… Continue reading CZECH CHRISTMAS ADVERTISING ENCOURAGES PEACE AND PRESENCE

FOOTBALL CHANCE LEAGUE VIEWERSHIP ON ONEPLAY IS HIGHER AGAIN THIS YEAR

23. 12. 2025 The Chance League’s viewership grew significantly in the fall, with attendance among the highest ever. The autumn season of the Chance League confirmed the growing interest of fans in the domestic competition, according to data from the League Football Association (LFA). Viewership of league matches on Oneplay Sport rose 23 per cent year-on-year, the most… Continue reading FOOTBALL CHANCE LEAGUE VIEWERSHIP ON ONEPLAY IS HIGHER AGAIN THIS YEAR

THE PRIMA GROUP HAS RETURNED THE LICENCES FOR THE PRIMA PORT PROGRAMME

22. 12. 2025 The Prima Group finally decided not to launch the defective Prima Case channel or the film and entertainment channel Prima Port. The Council for Radio and Television Broadcasting (RRTV) has taken note of the termination of the licenses to operate the Prima Port television programme. The operator FTV Prima’s licences for both terrestrial digital broadcasting… Continue reading THE PRIMA GROUP HAS RETURNED THE LICENCES FOR THE PRIMA PORT PROGRAMME

THE WORLD OF FURNITURE COMES TO LIFE: FAVI UNVEILS AN ADVERTISING SPOT CREATED WITH THE HELP OF AI

22. 12. 2025 FAVI, the largest online furniture search engine, has launched a new television campaign that, according to the company, takes the brand’s communication to a more emotional and visually captivating level. The campaign was developed by FAVI’s marketing team, which created the commercial using artificial intelligence. At the beginning of 2015, the vision of the online… Continue reading THE WORLD OF FURNITURE COMES TO LIFE: FAVI UNVEILS AN ADVERTISING SPOT CREATED WITH THE HELP OF AI