DEFENDING MARKETING, AI, CREATIVITY AND BRAND BUILDING. THE #HOLKYZMARKETINGU CONFERENCE IS COMING

22. 6. 2025 | 2 min read How to build a strong brand from scratch? How to change the internal perception of marketing from an expense to an investment? And how to use AI in advertising without killing creativity? These are the questions that will be answered first-hand at the #HolkyzMarketingu conference.

THE ACADEMY FOR TELEVISION TALENTS IS CHANGING. TV NOVA HAS REACHED AN AGREEMENT WITH FAMU

20. 6. 2025 | 2 min read The educational programme CME Content Academy, focused on training television creators, is undergoing a major transformation. After three years in Brno, it is moving to Prague, being shortened to one intensive year and newly established in cooperation with TV Nova and FAMU.

PRIMA GROUP’S REVENUES REACHED ALMOST SEVEN BILLION LAST YEAR

19. 6. 2025 | 3 min read The Prima Group has published its consolidated results for fourteen of its companies for the first time ever. Television advertising remained the dominant source of revenue.

NORDIC SERIES FROM VIAPLAY WILL BE LAUNCHED IN THE SUMMER. AI IS ALREADY MAKING ITS WAY INTO BROADCASTING, SAYS PRIMA CEO

19. 6. 2025 | 11 min read The streaming service prima+ has been on the market for over two years and, according to Marek Singer, head of the Prima Group, it has reached what he calls an “imaginary halfway point.” In an interview with e15, he describes what genres work, why they rely on Czech originality and why they decided to work exclusively with Viaplay. “We expect the cooperation with Canal+ to deepen,” says Prima’s CEO.

CANNES LIONS: ANOTHER CAMPAIGN WITH A CZECH FOOTPRINT WON LIONS

17. 6. 2025 | 2 min read The ‘Fixables’ project by LePub Amsterdam and Milan for Philips, which was developed in collaboration with Publicis Groupe, OMD Czech and Prusa Research, won silver and bronze in Cannes.

ČT AND ČRO ARE THE MOST TRUSTED MEDIA OUTLETS, FOLLOWED BY CNN AND PRIMA NEWS

17. 6. 2025 | 5 min read A new report has been published from the regular Digital News Report survey on news consumption in various countries around the world.

VML WINS GRAND PRIX IN CANNES FOR KITKAT CAMPAIGN

17. 6. 2025 | 2 min read The ‘Take a break from your mobile’ campaign, created for KitKat by the VML agency, was awarded the Grand Prix at the Cannes Lions competition.

KOOPERATIVA TESTED A NEW VIRTUAL ADVERTISEMENT. WHAT DID IT SHOW?

16. 6. 2025 | 3 min read An advertisement that is not in the stadium but is still visible on LED panels. Kooperativa tested it during the Croatia-Czech Republic qualifying match thanks to Overlay technology.

TV NOVA IS HITTING THE ROAD AGAIN THIS YEAR, STARTING ON 28 JUNE

13. 6. 2025 | 2 min read TV Nova will visit a total of nine cities from the end of June to the first week of October as part of its Den s Novou roadshow.

TV NOVA IN SUMMER: FARMA, MALÝ PITAVAL, HOSPODA ČI SPECIALISTÉ

12. 6. 2025 | 2 min read TV Nova is launching proven series, films and a new reality show, Farma Česko, this summer.

CNN PRIMA NEWS KICKS OFF PRE-ELECTION BROADCASTING WITH A DEBATE ON 19 JUNE

12. 6. 2025 | 2 min read CNN Prima News will kick off its pre-election coverage with the first major debate: ‘100 days until the elections’.

ONEPLAY SPORT: DOMESTIC FOOTBALL LEAGUE VIEWING FIGURES INCREASED LAST YEAR

11. 6. 2025 | 2 min read Chance Liga became the most watched league across all sports on the Oneplay Sport platform and also recorded the most watched domestic match on this platform.

WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS

10. 6. 2025 | 3 min read Cooperation with actors in advertising works, but execution is key, according to research by ResSolution Group, which looked at Ivan Trojan's personality in advertising.

PRIMA+ AGREES WITH VIAPLAY, SECURES ACCESS TO ITS CONTENT

9. 6. 2025 | 2 min read The Prima Group has entered into a long-term partnership with Sweden's Viaplay Group and will expand its prima+ streaming service with the Viaplay Select brand from July.

THE ADVERTISING BUSINESS OF LOTTERIES AND BETTING IS UNDER THREAT

9. 6. 2025 | 4 min read If an amendment is passed in the final reading of the bill on addictive substances, it will mean major restrictions on advertising by lottery and betting companies.

PPF CEO STOESSEL: ONEPLAY IS 50 PERCENT AHEAD OF NETFLIX

8. 6. 2025 | 3 min read The PPF Group believes in a multi-platform future and the digital transformation of ProSieben, following the example of CME. Incoming co-CEO Didier Stoessel spoke about these plans in foreign media.

HOW HAS ALCOHOL MARKETING CHANGED OVER TIME AND WITH THE LAW?

6. 6. 2025 | 5 min read Alcohol as a health drink or the key to success for women. Oldřich Vávra from the Department of Marketing at the University of Economics in Prague focuses on how advertising and marketing of alcoholic beverages have evolved.

NOVA AND PRIMA ACCELERATE DIGITAL DISTRIBUTION. THE MARKET WILL CONSOLIDATE

5. 6. 2025 | 4 min read The largest commercial television stations, Nova and Prima, do not want to leave the terrestrial platform. At the same time, however, they are picking up the pace in digital distribution. This was also prompted by the launch of the Oneplay platform, according to discussions at the Digimedia 2025 conference.