RISING INFLATION WILL INCREASE THE COST OF MEDIA SERVICES
17. 9. 2021 At present, inflation in the Czech Republic reaches the highest values in more than a decade. Its growth will be reflected in the prices of media services. According to the Czech Statistical Office (CSO), consumer prices have grown 4.1 % year on year in August, which has been the highest increase since November 2008. This development… Continue reading RISING INFLATION WILL INCREASE THE COST OF MEDIA SERVICES
PRIMA OBTAINED LICENCES FOR ITS NEW REALITY SHOW CHANNEL PRIMA SHOW
16. 9. 2021 The Council for Radio and Television Broadcasting (RRTV) granted licences to FTV Prima for a new programme Prima Show. The Council for Radio and Television Broadcasting (RRTV) granted FTV Prima licences for a new programme Prima Show. The licences are for nationwide terrestrial broadcasting and special transmission systems (the internet). The new channel is to focus mainly… Continue reading PRIMA OBTAINED LICENCES FOR ITS NEW REALITY SHOW CHANNEL PRIMA SHOW
TV DEMAND GROWING ENORMOUSLY, PRICES TO GO UP MORE THAN 10%
15. 9. 2021 TV ad inflation rate will start at 10%. Hitting the 15% level cannot be ruled out. Since this spring, the demand for TV advertising has been growing enormously. This trend is even stronger at the end of the year both according to advertisers’ projections and the actual demand for September and October. The pressure… Continue reading TV DEMAND GROWING ENORMOUSLY, PRICES TO GO UP MORE THAN 10%
NOVA: HBBTV CAMPAIGN BROUGHT TO SAZKA AN EXTRA MILLION VIEWERS
8. 9. 2021 A new HbbTV campaign targeting Max Reach has brought Sazka almost a million more viewers within 48 hours, the Nova TV group has announced. TV Nova has launched a new kind of campaign in collaboration with client Sazka via a red button (HbbTV) and its Max Reach targeting. This type of advertising for HbbTV builds… Continue reading NOVA: HBBTV CAMPAIGN BROUGHT TO SAZKA AN EXTRA MILLION VIEWERS
TV NOVA SHOWED ITS REDESIGNED NEWS STUDIO
2. 9. 2021 TV Nova showed its redesigned news studio. Logos of news programmes and their graphics are changing. TV Nova showed visualisations of a new design of its news studio. Nova intends to use it for its news and journalistic programming and selected sports events. It will start broadcasting from the redesigned premises on 5 September. The first… Continue reading TV NOVA SHOWED ITS REDESIGNED NEWS STUDIO
PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL
25. 8. 2021 Its innovated autumn programme schedule should help Prima to increase its ad capacity and market share, says Marek Singer, Prima’s CEO, in an interview. The unexpected growth in the TV ad market in the first half of this year resulted in the increased attention that Prima paid to its autumn programme schedule. In the following… Continue reading PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL
COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC
19. 8. 2021 They join forces to achieve a better position in the competition with their rivals, Netflix and Disney+. Comcast and ViacomCBS will launch SkyShowtime, a new streaming service in Europe, offering movies, series and reality shows, said the US media companies on Wednesday. They teamed up to build a better position to take on their competitors Netflix and Disney+, wrote Reuters. SkyShowtime will offer content… Continue reading COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC
NOVA OBTAINED A LICENCE FOR ITS NOVA LADY FEMALE-FOCUSED CHANNEL FROM RRTV
12. 8. 2021 The Council for Radio and Television Broadcasting (RRTV) granted TV Nova a licence for its Nova Lady programme for terrestrial and internet broadcasting. The Council for Radio and Television Broadcasting granted TV Nova two licences to operate the Nova Lady female-focused channel. They include licences for terrestrial broadcasting and broadcasting through the internet. Nova announced… Continue reading NOVA OBTAINED A LICENCE FOR ITS NOVA LADY FEMALE-FOCUSED CHANNEL FROM RRTV
CZECHS SPEND MOST OF THEIR TIME WATCHING SERIES AND FILMS ON TV
11. 8. 2021 On average, people in the Czech Republic spent 3 hours and 55 minutes daily with their TV in the first half. Their interest in the news and sports programmes was growing, according to Atmedia. TV series and films have been the most watched formats among the Czech TV viewers for a long time. As the… Continue reading CZECHS SPEND MOST OF THEIR TIME WATCHING SERIES AND FILMS ON TV
SILVIA MAJESKÁ: NOVA WITHOUT “ORDINACE“? OPENING SPACE FOR NEW FORMATS
11. 8. 2021 Nova sought to structure its autumn programme to be successful every broadcasting day, says Silvia Majeská, Programming Director, about the new schedule. In Nova’s autumn programme schedule, there are several shows that Czech viewers will watch for the first time. They include a quiz show The Chase, a new series Pan profesor starring Vojtěch Dyk… Continue reading SILVIA MAJESKÁ: NOVA WITHOUT “ORDINACE“? OPENING SPACE FOR NEW FORMATS
BIDS TO ATO’S TENDER SENT BY NIELSEN ADMOSPHERE AND KANTAR
9. 8. 2021 The Association of Television Organisations (ATO) is planning to move TV and video viewing measurement to a higher level. New developments in 2023-2027 should include cross-media measurement. Two research agencies sent their bids to the tender. In July, Kantar Media a Nielsen Admosphere sent their proposals to participate in the tender invited by the Association of Television… Continue reading BIDS TO ATO’S TENDER SENT BY NIELSEN ADMOSPHERE AND KANTAR
THE VOYO VIDEO PORTAL TO BE ACCESSIBLE THROUGH THE RED BUTTON WITH THE FIRST 4K CONTENT LIKELY TO BE OFFERED NEXT YEAR
6. 8. 2021 The Nova media group will make its Voyo video portal accessible through the HbbTV platform, i.e. through hybrid broadcasting. The upcoming innovation is in the final phase of testing and it has already been available in its beta version via Nova Gold. Voyo’s entry to HbbTV will significantly increase its availability. Viewers will not have… Continue reading THE VOYO VIDEO PORTAL TO BE ACCESSIBLE THROUGH THE RED BUTTON WITH THE FIRST 4K CONTENT LIKELY TO BE OFFERED NEXT YEAR
NOVA TO LAUNCH A NEW CHANNEL NOVA LADY AND RENAME NOVA 2 TO NOVA FUN
5. 8. 2021 Nova Group’s portfolio of thematic stations will expand to include a new channel for women Nova Lady. At the same time, Nova 2 and Nova Action are subject to changes. Nova TV Group is going to make changes in its thematic channels. Nova 2 will be renamed to Nova Fun in the autumn and will focus… Continue reading NOVA TO LAUNCH A NEW CHANNEL NOVA LADY AND RENAME NOVA 2 TO NOVA FUN
“COVID HAS DISTURBED THE ADVERTISING MARKET, SO WE HAVE ACCELERATED TV SERIES PRE-PRODUCTION”
4. 8. 2021 “We are shooting new TV series this summer to be able to always respond and launch new shows flexibly to achieve sufficient TV ratings and advertising space,” says Marek Singer, Prima TV’s CEO, explaining Prima’s current strategy. Médiář interviewed him immediately after the presentation of Prima’s programme schedule for this autumn. Prima TV’s autumn programme schedule is… Continue reading “COVID HAS DISTURBED THE ADVERTISING MARKET, SO WE HAVE ACCELERATED TV SERIES PRE-PRODUCTION”
NOVA IN AUTUMN: TV SERIES, LOVE ISLAND, MASTERCHEF AND POP IDOL
4. 8. 2021 Nova prepared new shows for its autumn broadcasting. It relies on its original production and reality shows. Nova TV’s autumn programme schedule will undergo several changes compared to its current form. Nova relies on its original production and several new reality shows. It presented its autumn schedule at a press conference on Wednesday evening. Nova… Continue reading NOVA IN AUTUMN: TV SERIES, LOVE ISLAND, MASTERCHEF AND POP IDOL
PRIMA IN AUTUMN: THREE BRAND-NEW TV SERIES AND GOT TALENT
3. 8. 2021 TV Prima will show three brand-new TV series, new episodes of its ongoing series and reality shows in the autumn. Its programme was presented at a press conference on Tuesday. Prima TV’s autumn programme schedule will be changed compared to spring with three brand-new TV series premiering. A new military TV series 1. mise is… Continue reading PRIMA IN AUTUMN: THREE BRAND-NEW TV SERIES AND GOT TALENT
NOVA AND MARKÍZA WILL LAUNCH A NEW SERIES OF POP IDOL IN SEPTEMBER
28. 7. 2021 A new series of the musical talent show Pop Idol is to be watched on the screens of Nova and Markíza TV Groups starting from September. From September, a new series of a local version of the musical talent show Pop Idol (known as Czech and Slovak SuperStar or SuperStar) will be broadcast on the… Continue reading NOVA AND MARKÍZA WILL LAUNCH A NEW SERIES OF POP IDOL IN SEPTEMBER
PRIMA LAUNCHED ITS NEW PRIMA PAUZA VIDEO WEBSITE
22. 7. 2021 Prima launched its new Prima Pauza video website, offering shows edited to short-form videos. It is available on iPrima and Stream.cz. The Prima group introduced a new video website named Prima Pauza focusing on young and busy users. Prima wants to offer them short-form videos for fast viewing. Prima has cooperated with Seznam.cz in this… Continue reading PRIMA LAUNCHED ITS NEW PRIMA PAUZA VIDEO WEBSITE
