3.1 MILLION CZECHS USE PAID STREAMING SERVICES

29. 4. 2025 | 3 min read The most popular paid video services in the Czech Republic include Netflix, Voyo, Max, Disney+ and prima+.

FOKTOVÁ AND BRICHTA TO JOIN THIS YEAR’S GOLDEN DRUM JURY

29. 4. 2025 | 1 min read Nikola Foktová and Aleš Brichta will represent Czech creatives on the jury at this year's Golden Drum festival.

MOVIES AND SERIES RULE THE ROOST, ACCOUNTING FOR 44 PERCENT OF TV RATINGS

29. 4. 2025 | 4 min read Films and series have long been among the most popular genres among Czech viewers, regardless of whether they watch classic TV stations or pay streaming services. Local content holds a privileged position among them.

TN LIVE EXPANDS BROADCASTING, ADDS NEW PROGRAMS AND MORNING STUDIO

28. 4. 2025 | 2 min read The TN Live web news service is expanding its broadcasting with new programs and increasing the number of broadcasting hours. However, it is not creating a news channel.

NEW PROGRAM SOUVISLOSTI ATTRACTS 130,000 VIEWERS

28. 4. 2025 | 2 min read Prima TV aired the first episode of its new Sunday current affairs program Souvislosti.

LIKE AWARD OF GENERATION Z GOES TO THE “NENASADITELNÝ PRSTEN” CAMPAIGN

26. 4. 2025 | 2 min read The winner of the Like Generation Z award at the ADC Awards was the "Nenasaditelný prsten" campaign created by Leo Burnett for Prague Pride.

STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS

25. 4. 2025 | 4 min read The percentage of people in the Czech Republic who are willing to pay for online news is not increasing significantly. The vast majority do not plan to pay for news, according to a new study by ResSolution Group and Nielsen.

NOVA IS PREPARING A REALITY SHOW FARMA, BACHELOR, SUPERSTAR AND LOVE ISLAND WILL RETURN

24. 4. 2025 | 3 min read Nova TV and the Oneplay platform continue to plan for several reality show formats.

ONEPLAY WILL MAKE A NEW MOST! AS ODDÍL B, THEN EXTRAKTOŘI AND MONYOVÁ SERIES WILL COME

24. 4. 2025 | 5 min read Oneplay and TV Nova are preparing a new batch of series: stories based on reality, returns of the creators of Most! and the dark corners of Czech football.

PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

24. 4. 2025 | 2 min read Prima has launched CoolLab, a new media project focused on projects for young target groups.

CLOSING THE GAPS IN TV RATINGS: NEW TECHNOLOGY TRACKS VIEWERSHIP OUTSIDE THE HOME

24. 4. 2025 | 8 min read The viewership of TV stations will be measured outside the home in the coming years. The technology that will make this possible is tailor-made for the Czech TV market.

TV MEASUREMENT IS EXPANDING. WE WANTED OUR OWN PANEL, SAYS ATO

22. 4. 2025 | 14 min read The measurement of TV viewership will be extended to include viewership in second homes and public places. This is a significant step that takes the TV measurement project to a new level.

BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE

18. 4. 2025 | 8 min read What are the most common mistakes small brands make when they want to break through? Vojtěch Prokeš from Behavia talked about them at the Coffee and Marketing meeting.

BRAND PERFORMANCE INDEX: DAMAGE, TESLA AND MITSUBISHI DOING WELL

16. 4. 2025 | 3 min read According to the Brand Performance Index, which measures the performance of brands, Škoda, Tesla and Mitsubishi are doing well in the auto-moto segment.

PRIMA WILL LAUNCH SHOW SOUVISLOSTI, WANTS TO FILL SPACE AFTER SHOW 168 HODIN

16. 4. 2025 | 2 min read The 30-minute programme will focus on the most important topics of the past week from home and around the world. It also wants to open up new cases.

WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE

14. 4. 2025 | 5 min read O2 Czech Republic is currently implementing the most important part of the Oneplay brand rollout - the transfer of former O2 TV customers to the new service. What is the experience in practice?

JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

14. 4. 2025 | 5 min read From 1 May, Jan Maxa, who has a 12-year career at Czech Television, will take over the management of the prima+ platform. Petr Král moves to head the new Distribution and OTT product segment.

THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

13. 4. 2025 | 2 min read The desire to save money is increasingly reflected in media behaviour. Europeans, who on average have two paid subscriptions to SVOD services, are looking for cheaper options.